Salesforce Experts in Hamburg

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Administration and further development of the M365 environment including Teams, Exchange Online, Intune and SharePoint Online
• Development of dashboards for performance monitoring using Microsoft Power BI
• Implementation of user requirements and processes with low-code/no-code technologies (Power Apps, Power Automate)
• Use of Jira and Azure DevOps to plan and implement user stories in an agile project context
• Participation in daily stand-ups, sprint planning, sprint reviews and retrospectives as technical point of contact
• Planning and implementation of security policies using Azure Conditional Access and multi-factor authentication
• Configuration and deployment of clients and applications via MECM (SCCM) and Baramundi

• Disciplinary and professional leadership of the IT and service team
• Definition and documentation of the Current Mode of Operation (CMO) in Confluence: application landscape, infrastructure, networks, backup & storage
• Development of the Future Mode of Operation (FMO) including process analysis & stakeholder interviews with all departments using BPMN and flowcharts
• Optimization of license management: reduction of ongoing software costs by approx. 17% p.a.
• Introduction and establishment of Jira as the central tool for project and service management
• Introduction and rollout of the HR software MindKey to digitize HR processes
• Introduction of a VoIP solution with Microsoft Teams incl. PSTN connection to replace classic telephony
• Introduction of the production and planning software OptiControl to digitize operational processes
• Rollout of Intune as a Mobile Device Management solution for Windows, iOS and Android
• Build-up of Power BI dashboards for machine park monitoring and financial reporting
• Planning and execution of the IT consolidation of two locations for 170 users
• Introduction of automated penetration testing with Pentera
• Coaching and mentoring the team in agile methods & project management
• Operational support in day-to-day business: administration, incident & change management
• Management of external service providers and assurance of the quality of outsourced IT services
• Responsibility for the IT budget incl. planning and controlling
• Direct reporting line to management with regular management reports on IT KPIs, budget and project status

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.

• Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
• Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
• Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
• Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy

• Strategic support for the CRM team in Kiel for Jaguar Land Rover.
• Development and implementation of industry-specific CRM strategies for marketing automation for Jim Beam.
• Development and implementation of target group-specific anti-churn and retention strategies for Landesbank Berlin.
• Selection and onboarding of service providers and agencies for Melitta.
• Consulting on the development of strategic processes and on the selection and implementation of a marketing automation software for Miles & More.
• Development and establishment of segmentation approaches based on use cases and customer value for NIVEA.

• Owning RAG, LLM-System, ML-ops-Pipelines for various startups in Insurance, Banking, Energy (KRITIS)

• Introduced a service management system
• Optimized processes
• Introduced an agile way of working
• Implemented and configured Atlassian Jira Service Management
• Prioritized features
• Coordinated with stakeholders and the business unit
• Managed the backlog and created user stories
• Managed the budget
• Coordinated a Scrum team
• Used Atlassian Jira and Confluence
• Used Microsoft Teams
• Worked with Scrum and Kanban

• Support in rebuilding the power and broadband supply in the Ahr valley

• Handling property-related matters from engineers in network planning

• Carrying out land registry and authority inquiries

• Surveying and calculating compensation payments

• Support in process optimization

• Stakeholder management

• Communication with C-level

• Time and implementation planning

• BPMN 2.0

• defining product/market fit and strategic positioning including ramp-up planning

• designing, implementing & optimizing target-group-oriented marketing activities

• strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)

• developing new markets & partners as well as operational sales of charging solutions including key account management

• tripling revenue compared to the previous year and building an AE funnel of over €4 million

• increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)

• introducing partner management

• recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor

• Strategic consulting on marketing funds (WKZ) and retail media, focusing on monetization opportunities and data-driven business models
• Conducting a portfolio analysis of existing WKZ measures to assess the revenue and ROI impact of WKZ investments on supplier performance
• Potential analysis of digital WKZ products and initiatives to identify growth and efficiency levers
• Preparing and presenting the results to management and deriving a strategic move-forward plan
• Designing and facilitating several executive workshops to develop a holistic retail media vision and transformation roadmap
• Defining and prioritizing retail media business cases for data-driven evaluation of investment options
• Developing a technical target architecture considering heterogeneous ERP infrastructures and designing an integrated loyalty program
• Designing change management, including impact analysis on organizational structures and processes
• Creating and presenting C-level decision templates
• Establishing a clear retail media governance structure and technical foundation for data-driven marketing
• Developing a roadmap for implementation in 2026

• I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
• My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
• Strategic and operational marketing support, strategy development and implementation
• Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
• Generation of reports including interpretations and action recommendations for the media part

• Building and strategically developing the newly founded company to establish new business areas and partnerships in the IT services sector
• Successfully restructuring the sales team using AI-driven sales
• Introducing professional managed services including related service structures
• Increasing recurring revenue from 10% to 25%

• With the CPQ process change from "ETO" to "CTO", the previous tools "Selling" and "Camos CPQ" are replaced by "MS Dynamics 365" and "Configure One CPQ".
• Assessment of the current vs. target state and recommendations for action.
• Assessing the project from an external perspective (both technically and in terms of content).
• Evaluating the Configure One system in the context of LMT.
• Jointly develop a concept for further CPQ implementation and create an MVP.
• Change and stakeholder management.
• Product Owner for setting up follow-up projects.
• Handover to business units.
• Final consulting on open issues (e.g. future controlling).