Salesforce Service Cloud Experts in Germany

• Translated complex operational requirements into scalable Salesforce configurations, automation flows and governance policies, ensuring clean and maintainable implementations
• Designed and optimised Flows to eliminate manual steps in key business processes, improving both performance and process compliance
• Managed user roles, permission sets and security settings for a multi-team Salesforce org; ensured data quality and system stability through structured governance practices
• Supported Marketing Cloud integrations and campaign automation workflows, collaborating with business teams on data-driven audience segmentation
• Coordinated release management and deployment activities with development teams, contributing to structured change control processes

Large Insurance Company – Consultant Wiesbaden: Consulting support for the introduction of an integrated planning and performance management framework (operational, financial, customer) to enhance customer-centric transparency, decision-making quality, and steering capabilities across all lines of business within an insurance organization:

• Analysis of existing processes, reports, KPIs, and KPI calculation methodologies
• Design and introduction of new, standardized customer KPIs (gross/net), as well as key steering metrics with consistent linkage across all lines of business
• Recalculation, validation, and plausibility checks of KPIs based on existing and newly integrated data sources
• Conceptual support for the development of an integrated reporting and performance management setup
• Execution of customer insights analyses to identify patterns and anomalies within customer data clusters

Large retail company – Consultant in Karlsruhe: Advisory services for the setup and step-by-step implementation of an internationally deployable RELEX solution in the supply chain management environment:

• Advising overall and sub-project management on methodology, project setup and steering (e.g. agile approach, Jira configuration, RELEX phases, Jira Structure PPM)
• Strategic-operational consulting for the introduction of RELEX including best practices
• Support in defining overarching goals and requirements (2-year target picture)
• Guidance in scoping a relevant supply chain network segment for the project
• Development of a roadmap for iterative, incremental RELEX setup and rollout
• Assessment of project dependencies (interfaces, configurations, etc.)
• Advice on prioritized implementation of business requirements and data interfaces
• Support in test planning (data validation, system testing, UAT)
• Consulting on internationalization, change management, training, and knowledge transfer
• Stakeholder advisory and alignment activities between the client, implementation partner, and RELEX

Insurance company – Management Consultant in Munich: Analysis, consulting and support for the optimization of a large-scale business and IT transformation. Focus on strategically important programs and modernization projects in the area of Managed Services Operations and processes:

• Review of project plans and deliverables; analysis of programs and projects (e.g. cloud approach, process standardization, system integration, roadmaps)
• Identification of technical, functional and personnel risks and challenges; development of content-related measures and alternative solutions
• Proposal of quality improvements for program and modernization efforts
• Sparring partner and professional, technical, structural and organizational consulting for project and program management

Large retail group – Management Consultant & Stream Lead in Cologne: Consulting, process, project and product management for the introduction and implementation of a large strategic program in the field of advanced analytics, assortment and space management:

• Setup, test and rollout of a new space planning, automation and optimization product based on the existing cluster-based merchandising approach
• Definition and setup of new processes and transformation and change management measures for the new store-specific merchandising approach
• Collaboration with Advanced Analytics and IT (internal and external) for software implementations, automations, extensions and interfaces
• MVP approach and piloting in phases with gradual rollout (pilot with 80 stores, region with 500 stores, national level with 4000 stores)

Large retail company – Agile Coach & Change Agent in Cologne: Agile coach, OKR master and facilitator for the introduction of the OKR approach in a large strategic digitization program for retail stores:

• Coaching of the core team with topic managers and team leads
• Introduction to the OKR topic and setup of the OKR cycle
• Establishment of the OKR approach in teams and on a cross-team level

Delivery and logistics company – Management Consultant in United Kingdom: Consulting and coaching in the restructuring of the Data Analytics department:

• Analysis of current challenges
• Definition of overarching goals
• Development of a proposal for a new team structure
• Identification of required competencies, skills and responsibilities
• Advisory and alignment on communication and change management strategy

Built & scaled Customer Operations from 2 to 20 employees in the B2B FinTech & hyper-growth environment

for Baan Front Office Solutions

Participation in various projects related to the development and introduction of new telecommunications products in the mobile communications and fixed-line sectors, with a focus on 5G, wholesale and IPv6 technologies.

• Planning, coordination and execution of product development projects, particularly in the 5G and fixed-line environments
• Support for the rollout of new offerings, including test management and quality assurance
• Participation in the development of wholesale products and eSIM solutions
• Close coordination with internal departments (technology, marketing, operations) and external partners
• Use of agile tools and methods for project management and collaboration

Tools: JIRA, MS Office, MS Project

Technologies: 5G, 5G Campus Networks, Fixed Network (FixNet), IPv6, eSIM, Wholesale product development

CS-APN 5G NSA – IPv6 / Dual-Stack for B2B Customers

Ensuring the use of CS-APNs in dual-stack mode (IPv4/IPv6) in combination with MPLS VPN and IPSEC VPN.

• Project management including test planning, test coordination and go-live management
• Technical coordination for activating IPv6 functionality for B2B connections

eSIM Manager – Product Development for B2B Customers

Development of a tool for the fast and scalable provision of eSIM profiles for business customers.

• Product design and process definition for activating eSIMs on different device types (smartphones, IoT, laptops)
• Collaboration with partners to integrate the solution into existing infrastructures

eSIM Handling B2B – Blanco eSIM Process Integration

Optimization of the eSIM provisioning process through the introduction of dynamic Blanco eSIM processes.

• Definition of new processes for issuing non-activated eSIMs (Blanco) via the frontend and partner community
• Design of the integration into service and IT systems

All-IP 5G NSA – Mobile Access for B2B Internet/Voice Services

Expansion of the All-IP portfolio with mobile 5G access offering higher bandwidth for business customers. (5G Indoor Coverage).

• Project management including test management and go-live preparation
• Interface coordination for introducing Local-SIM-based solutions

5G PN – Campus Roaming / Private Networks

Development and introduction of 5G Private Network (PN) solutions with a focus on industrial applications (IIoT).

• Design and definition of business use cases
• Development of SIM/eSIM processes for 5GPN, including roaming between private and public networks

IPv6 for B2B – Introduction in Mobile and Fixed-Line Products

Introduction of IPv6 support for All-IP products and M2M services in the B2B environment.

• Product and process development for integrating IPv6 (in accordance with RIPE-554)
• Implementation for large customers such as retail chains with several thousand branches in Germany and abroad

• Built risk matrix engine using Apex & LWC; integrated Onfido for document verification.

• Europe's largest stem cell bank; company revenue: 78 Mio. EUR; employees 700; personnel responsibility: 18; duration: 6 months
• Interim takeover of all teams in the areas of sales/inside sales, order management and service
• Separation of the order business in Germany/Austria into two GmbHs under my leadership, while also integrating an acquired company into the German operational business
• Additional creation of new KPIs and adjustment of processes with internal interfaces and customers
• Requirements management for the introduction of the new CRM
• Full implementation of the above-mentioned operational integration and separation of the areas
• Improvement of KPIs in call accessibility, first-contact resolution rate and response time
• Established newly introduced customer feedback management
• Structured handover of the area to my successor

• Spearheaded the development and deployment of a Generative AI solution tailored for the automotive industry focusing on improving customer experience through AI-driven innovations.

• Conducted in-depth market research to understand unique challenges and opportunities within the automotive sector by analyzing industry trends, customer pain points, and competitive offerings to inform the product strategy.

• Formulated a strategic vision for the Generative AI solution targeting personalized customer experiences, aligned product vision with the company’s long-term goals and automotive market demands.

• Enhanced customer satisfaction by introducing personalized AI-driven features, achieving a 15% increase in customer engagement and loyalty.

• Attended and represented Audi AG on a group-wide level in workshops for AI strategy for customer experience.

• Leveraged knowledge of recurrent neural networks and transformer architecture.

• Utilized GPT-3 generative AI frameworks.

• Employed TensorFlow and PyTorch for machine learning.

• Used Tableau from Salesforce for data analysis and visualization.

• Served as solution manager for the Business Architecture team.

• Collaborated with business stakeholders within Audi OEM to gather requirements for CRM strategy including marketing department, CRM heads across countries, VW group brands and CARIAD SE.

• Represented Audi AG in CRM strategy workshops held in different countries.

• Discussed CRM strategy with head of CRM and Data based on workshop outcomes.

• Conducted business analysis on gathered market data to improve customer experience.

• Planned and launched marketing campaigns such as welcome mailing, license renewal reminders, Audi Progress Circle and Black Friday campaigns.

• Managed project budget.

• Acted as solution manager for the ONE.CRM team at CARIAD SE on loan from Audi AG.

• Collaborated with business owners of VW group brands to develop a central solution.

• Represented CARIAD SE in CRM strategy workshops in Spain, France and Italy.

• Discussed CRM strategy with head of CRM at CARIAD SE based on workshop outcomes.

• Conducted business analysis on market and brand data to improve customer experience.

• Planned and delivered campaign capabilities from template to brands such as welcome mailing for Audi AG, SEAT and SKODA.

• Managed project budget together with head of CRM.

• Implemented Service Tickets functionality for the HOLAWAL Partner Portal, taking full ownership of the epic from architectural design to delivery
• Conducted stakeholder meetings, defined solution approach, and developed a reusable dynamic LWC component that enables configurable flow creation through JavaScript file settings
• Implemented the IP-VPN workflow as a new business product and managed its end-to-end delivery using Salesforce Communication Cloud
• Designed and developed a customer-facing quoting mechanism enabling external customers to view and accept quotes seamlessly
• Localized and enhanced the customer portal by implementing Dutch translations, improving usability and engagement for a major Dutch client
• Designed a quote request submission flow for the customer portal using Balsamiq wireframing tool, ensuring all required details were captured upfront
• Developed an order form flow using Lightning Web Components to capture products, linked services, and service locations
• Configured Salesforce Industries CPQ by modifying existing products, adding new attributes, and implementing validations to enhance product customization and accuracy
• Implemented Apex mocking using the FFLIB library to build efficient, maintainable, and high-coverage test classes

• Insurance project: SME for further development of Salesforce Service Cloud (flows, process builder, person accounts, assignment rules), requirements engineering and close collaboration with PO and IT
• Logistics project: test manager and requirements engineer managing a team of 5 Salesforce developers, backlog refinement, user story creation, UAC, quality assurance and release management

• Interim management, strategy, organization, and management consulting

• Support for implementing the Pimcore CMS, support assistance, and partner management for the existing application landscape.
• Know-how transfer to the existing application landscape.
• Advising stakeholders on the new implementation.
• Support in data modeling for Pimcore.
• Designing and overseeing data migrations from Salesforce to Pimcore using ESB.
• Creating user stories.
• 3rd level support for business-critical processes.
• Technologies: Salesforce Marketing, Sales, and Service Cloud; Talend ESB; Pimcore; Shopware; ERP system Move; DB2; MySQL; MS Office; MS Visio; Jira; Confluence.

• Worked on the Salesforce configuration such as custom objects, complex formula fields, validation rules, email templates (Classic & Lightning), reports and dashboards
• Designed and deployed custom tabs, approval processes and auto-response rules for automating business logic
• Customized Salesforce org based on the user needs
• Gathered customer requirements from business user teams across sales, marketing and customer service
• Automated business logic using flows and Apex triggers
• Developed Visualforce pages and Lightning web components
• Maintained data quality by identifying, deleting or merging duplicate records, cleansing and updating inaccurate data

• Created product roadmaps from conception to launch
• Led the successful delivery of a cross-functional program valued at €3.5 million per year
• Managed and prioritized the product backlog
• Specified requirements from different stakeholders and led design discussions
• Led the exploration, refinement, design, development, and operation of the product using agile methods and drove the overall vision and direction
• Worked closely with delivery teams and cross-functional partners (Business units, Software Engineering, UX, Domain Management)
• Developed and executed risk assessment, prevention, and mitigation plans; identified, tracked, and resolved issues
• Established program governance to manage requirements in line with scope, time, schedule, cost, and business objectives
• Acted as single point of contact for internal organization, customer, and partner to foster collaboration and decision-making

Achievements:

• Increased online reach of knowledge and efficiency in CIC
• Rolled out Salesforce Central Knowledge Mgmt. in 30 BMW markets for Selfcare and Assisted Care
• Improved performance and individuality of knowledge through GenAI integration in self-care and assisted care
• Reduced call costs, shortened call durations, and decreased follow-ups, lowering operational costs
• Rolled out GenAI solution in 20 BMW markets for Selfcare and Assisted Care

Technology/Tooling: Salesforce Service Cloud, Experience Cloud, Knowledge Base, Einstein GPT, Mulesoft, Adobe Analytics, BMW GenAI Platform, Jira, Confluence, GitHub, Jenkins, AWS, CI/CD