Salesforce Service Cloud Experts in Germany

• Product Analytics, Mobile App Tracking & Tracking Governance (B2C Mobility App) – agile project management (Scrum/Kanban)
• Product Ownership for Product Analytics and Mobile App Tracking of the EnBW mobility+ app; gathering, prioritizing, and translating business requirements into actionable concepts and Azure DevOps user stories with acceptance criteria.
• Derivation of tracking requirements when introducing new app features (including Resilient Map), definition of tracking parameters (screens, events, custom definitions), and ensuring privacy-compliant tracking (Firebase, GA4, Adjust) based on the tracking concept.
• Design and adaptation of dashboards and funnel reporting for campaigns (GA4 validation, onboarding and order flow analyses, conversion funnels, charging start flow) to identify drop-off points and optimization potential.
• Management of the technical raw data export (Adjust to BigQuery) and connection to the data warehouse/data lakehouse, including data mapping; collaboration with international development teams, Data Engineering, Marketing/Sales, and Product Management.
• Establishment of standardized tracking architecture, naming conventions, and governance; analysis and expansion of tracking (new features and “blind spots”), test design, handover to testers, and quality assurance and approval before releases; documentation in Conceptboard.

• Responsible as architect for the entire Service Cloud
• Technical translation of business requirements into User Stories
• Technical design of service processes (After Sales, Complaint, Return Order, Email-to-Case, Case Routing, Sharing)
• Designed and implemented data models for service processes
• Bidirectional integration with SAP S/4HANA for service processes
• Solution Design Reviews across the entire team (Service & Sales)
• Functional leadership of consultants in the sprints, support for junior consultants
• Deployment with Git and SFDX (CI/CD), training of juniors (Naming Conventions, Quality Gate, Flows)
• Support and consulting for administrators (Security, Releases, Bugs)
• Key-user training for rollout countries (Switzerland, Sweden)
• Development of LWC, Flows (Screen, Record-Triggered, Platform Event), APEX Callouts, Batch Jobs
• Proof of Concepts (Knowledge Base, Entitlement, Omnichannel)
• Test setup, execution, and bug analysis of implementations

• Translated complex operational requirements into scalable Salesforce configurations, automation flows and governance policies, ensuring clean and maintainable implementations
• Designed and optimised Flows to eliminate manual steps in key business processes, improving both performance and process compliance
• Managed user roles, permission sets and security settings for a multi-team Salesforce org; ensured data quality and system stability through structured governance practices
• Supported Marketing Cloud integrations and campaign automation workflows, collaborating with business teams on data-driven audience segmentation
• Coordinated release management and deployment activities with development teams, contributing to structured change control processes

• Analyze business situation: stagnation of sales, small recurring customer rate, huge number of visitors but little conversion rate, average order value does not increase, no customer segmentation or targeting, performance marketing approach fails to acquire the right customer
• Advise on sales and marketing strategies and improve operations; agile coach advice with key business strategy using Scrum and Kanban
• Acquire key requirements and derive user stories for e-shop product owner development and customer data analysis
• Develop comprehensive 360 degree customer data model using Shopify and Amazon; implement data feeds from more than 10 systems (Klaviyo, Typeform)
• Develop meaningful ad-hoc data analysis detailing aspects of Triple Whale customer behavior using standard e-commerce KPIs such as AOV, Google Analytics, churn, conversion and abandoned checkout rates, ROAS, CPA, CPC; tools: SQL, Power Query
• Derive clear and data-driven customer segmentation and targeting; ETL processes and Power BI
• Introduce and feed new content agency with customer insights using GraphQL and Postman; improve messages, frequency, and targeted audience; Microsoft Planner
• Provide crystal clear data proof to steer new performance marketing approach
• Develop standard business operations reporting

Built & scaled Customer Operations from 2 to 20 employees in the B2B FinTech & hyper-growth environment

for Baan Front Office Solutions

Participation in various projects related to the development and introduction of new telecommunications products in the mobile communications and fixed-line sectors, with a focus on 5G, wholesale and IPv6 technologies.

• Planning, coordination and execution of product development projects, particularly in the 5G and fixed-line environments
• Support for the rollout of new offerings, including test management and quality assurance
• Participation in the development of wholesale products and eSIM solutions
• Close coordination with internal departments (technology, marketing, operations) and external partners
• Use of agile tools and methods for project management and collaboration

Tools: JIRA, MS Office, MS Project

Technologies: 5G, 5G Campus Networks, Fixed Network (FixNet), IPv6, eSIM, Wholesale product development

CS-APN 5G NSA – IPv6 / Dual-Stack for B2B Customers

Ensuring the use of CS-APNs in dual-stack mode (IPv4/IPv6) in combination with MPLS VPN and IPSEC VPN.

• Project management including test planning, test coordination and go-live management
• Technical coordination for activating IPv6 functionality for B2B connections

eSIM Manager – Product Development for B2B Customers

Development of a tool for the fast and scalable provision of eSIM profiles for business customers.

• Product design and process definition for activating eSIMs on different device types (smartphones, IoT, laptops)
• Collaboration with partners to integrate the solution into existing infrastructures

eSIM Handling B2B – Blanco eSIM Process Integration

Optimization of the eSIM provisioning process through the introduction of dynamic Blanco eSIM processes.

• Definition of new processes for issuing non-activated eSIMs (Blanco) via the frontend and partner community
• Design of the integration into service and IT systems

All-IP 5G NSA – Mobile Access for B2B Internet/Voice Services

Expansion of the All-IP portfolio with mobile 5G access offering higher bandwidth for business customers. (5G Indoor Coverage).

• Project management including test management and go-live preparation
• Interface coordination for introducing Local-SIM-based solutions

5G PN – Campus Roaming / Private Networks

Development and introduction of 5G Private Network (PN) solutions with a focus on industrial applications (IIoT).

• Design and definition of business use cases
• Development of SIM/eSIM processes for 5GPN, including roaming between private and public networks

IPv6 for B2B – Introduction in Mobile and Fixed-Line Products

Introduction of IPv6 support for All-IP products and M2M services in the B2B environment.

• Product and process development for integrating IPv6 (in accordance with RIPE-554)
• Implementation for large customers such as retail chains with several thousand branches in Germany and abroad

• Consulting on CRM processes and features
• AI infusion workshops to introduce AI apps for critical business processes
• Prototyping – vibe coding with Lovable
• Developing several apps for global bid management in a CPQ, Salesforce and SAP 4 Hana environment
• Requirements and process management
• Introducing a new data governance model
• AI infusion – supporting apps and business processes with AI applications
• Portfolio management of AI ideas: identifying and selecting AI projects in bid management
• Prototyping AI projects with Lovable.dev
• Building an AI data foundation in Snowflake
• Blueprint for various business units and global rollout
• An agile prototype-first approach using Design Thinking and vibe coding to prototype all applications
• Presentation at a global conference on the use of AI in business and validating ideas with Design Thinking & vibe coding
• AI infusion workshops at global conferences to prototype ideas with business stakeholders

• Built risk matrix engine using Apex & LWC; integrated Onfido for document verification.

• Europe's largest stem cell bank; company revenue: 78 Mio. EUR; employees 700; personnel responsibility: 18; duration: 6 months
• Interim takeover of all teams in the areas of sales/inside sales, order management and service
• Separation of the order business in Germany/Austria into two GmbHs under my leadership, while also integrating an acquired company into the German operational business
• Additional creation of new KPIs and adjustment of processes with internal interfaces and customers
• Requirements management for the introduction of the new CRM
• Full implementation of the above-mentioned operational integration and separation of the areas
• Improvement of KPIs in call accessibility, first-contact resolution rate and response time
• Established newly introduced customer feedback management
• Structured handover of the area to my successor

• Spearheaded the development and deployment of a Generative AI solution tailored for the automotive industry focusing on improving customer experience through AI-driven innovations.

• Conducted in-depth market research to understand unique challenges and opportunities within the automotive sector by analyzing industry trends, customer pain points, and competitive offerings to inform the product strategy.

• Formulated a strategic vision for the Generative AI solution targeting personalized customer experiences, aligned product vision with the company’s long-term goals and automotive market demands.

• Enhanced customer satisfaction by introducing personalized AI-driven features, achieving a 15% increase in customer engagement and loyalty.

• Attended and represented Audi AG on a group-wide level in workshops for AI strategy for customer experience.

• Leveraged knowledge of recurrent neural networks and transformer architecture.

• Utilized GPT-3 generative AI frameworks.

• Employed TensorFlow and PyTorch for machine learning.

• Used Tableau from Salesforce for data analysis and visualization.

• Served as solution manager for the Business Architecture team.

• Collaborated with business stakeholders within Audi OEM to gather requirements for CRM strategy including marketing department, CRM heads across countries, VW group brands and CARIAD SE.

• Represented Audi AG in CRM strategy workshops held in different countries.

• Discussed CRM strategy with head of CRM and Data based on workshop outcomes.

• Conducted business analysis on gathered market data to improve customer experience.

• Planned and launched marketing campaigns such as welcome mailing, license renewal reminders, Audi Progress Circle and Black Friday campaigns.

• Managed project budget.

• Acted as solution manager for the ONE.CRM team at CARIAD SE on loan from Audi AG.

• Collaborated with business owners of VW group brands to develop a central solution.

• Represented CARIAD SE in CRM strategy workshops in Spain, France and Italy.

• Discussed CRM strategy with head of CRM at CARIAD SE based on workshop outcomes.

• Conducted business analysis on market and brand data to improve customer experience.

• Planned and delivered campaign capabilities from template to brands such as welcome mailing for Audi AG, SEAT and SKODA.

• Managed project budget together with head of CRM.

• Implemented Service Tickets functionality for the HOLAWAL Partner Portal, taking full ownership of the epic from architectural design to delivery
• Conducted stakeholder meetings, defined solution approach, and developed a reusable dynamic LWC component that enables configurable flow creation through JavaScript file settings
• Implemented the IP-VPN workflow as a new business product and managed its end-to-end delivery using Salesforce Communication Cloud
• Designed and developed a customer-facing quoting mechanism enabling external customers to view and accept quotes seamlessly
• Localized and enhanced the customer portal by implementing Dutch translations, improving usability and engagement for a major Dutch client
• Designed a quote request submission flow for the customer portal using Balsamiq wireframing tool, ensuring all required details were captured upfront
• Developed an order form flow using Lightning Web Components to capture products, linked services, and service locations
• Configured Salesforce Industries CPQ by modifying existing products, adding new attributes, and implementing validations to enhance product customization and accuracy
• Implemented Apex mocking using the FFLIB library to build efficient, maintainable, and high-coverage test classes

• Insurance project: SME for further development of Salesforce Service Cloud (flows, process builder, person accounts, assignment rules), requirements engineering and close collaboration with PO and IT
• Logistics project: test manager and requirements engineer managing a team of 5 Salesforce developers, backlog refinement, user story creation, UAC, quality assurance and release management

• Interim management, strategy, organization, and management consulting