Zouhere Yafout - IT-Product Owner

Q: Where is Zouhere based?

Zouhere is based in Erdweg, Germany .

Q: What languages does Zouhere speak?

Zouhere speaks the following languages: Arabic (Native), German (Advanced), English (Advanced), French (Advanced) .

Q: How many years of experience does Zouhere have?

Zouhere has at least 18 years of experience. During this time, Zouhere has worked in at least 7 different roles and for 4 different companies . The average length of individual experience is 3 years and 7 months . Note that Zouhere may not have shared all experience and actually has more experience.

Q: What is Zouhere's latest experience?

Zouhere's most recent position is IT-Product Owner at BMW Group .

Q: What companies has Zouhere worked for in recent years?

In recent years, Zouhere has worked for BMW Group .

Q: Which industries is Zouhere most experienced in?

Zouhere is most experienced in industries like Automotive , Telecommunication , and Information Technology . Zouhere also has some experience in Government and Administration .

Q: Which business areas is Zouhere most experienced in?

Zouhere is most experienced in business areas like Information Technology , Product Development , and Project Management . Zouhere also has some experience in Quality Assurance and Business Intelligence .

Q: Which industries has Zouhere worked in recently?

Zouhere has recently worked in industries like Automotive .

Q: Which business areas has Zouhere worked in recently?

Zouhere has recently worked in business areas like Information Technology , Product Development , and Project Management .

Recommended expert

Erdweg, Germany

Experience

Apr 2022 - Present

4 years

IT-Product Owner

BMW Group

Created product roadmaps from conception to launch
Led the successful delivery of a cross-functional program valued at €3.5 million per year
Managed and prioritized the product backlog
Specified requirements from different stakeholders and led design discussions
Led the exploration, refinement, design, development, and operation of the product using agile methods and drove the overall vision and direction
Worked closely with delivery teams and cross-functional partners (Business units, Software Engineering, UX, Domain Management)
Developed and executed risk assessment, prevention, and mitigation plans; identified, tracked, and resolved issues
Established program governance to manage requirements in line with scope, time, schedule, cost, and business objectives
Acted as single point of contact for internal organization, customer, and partner to foster collaboration and decision-making

Achievements:

Increased online reach of knowledge and efficiency in CIC
Rolled out Salesforce Central Knowledge Mgmt. in 30 BMW markets for Selfcare and Assisted Care
Improved performance and individuality of knowledge through GenAI integration in self-care and assisted care
Reduced call costs, shortened call durations, and decreased follow-ups, lowering operational costs
Rolled out GenAI solution in 20 BMW markets for Selfcare and Assisted Care

Technology/Tooling: Salesforce Service Cloud, Experience Cloud, Knowledge Base, Einstein GPT, Mulesoft, Adobe Analytics, BMW GenAI Platform, Jira, Confluence, GitHub, Jenkins, AWS, CI/CD

Jan 2018 - Mar 2022

4 years 3 months

Software Engineer Dev/Ops

BMW Group

Led functional and technical development of Salesforce Retail CRM (Lead, Customer, Opportunity, Vehicle, Case, Aftersales management) and integration of multiple interfaces
Collaborated with business stakeholders, product feature teams, operations, BMW markets, and dealers to design and implement Salesforce solutions
Drove and refined cross-functional requirements from need/value analysis through process analysis, impact analysis, specification, development, testing, and rollout
Established a product template approach for the BMW multi-org strategy to ensure integrated sales and CRM functions
Designed customer-tailored solutions considering a complex landscape of ~20 applications
Led solution discussions with cross-functional teams and executives
Provided insights and recommendations to product owners
Created model-driven solution specifications, system designs, mockups, work instructions, and release notes
Performed feature demos, rapid prototyping, and customer workshops
Improved analysis, design, specification, and test processes

Achievements:

Designed and implemented the transition from Salesforce Classic to Lightning
Enhanced mobile functionality usage
Increased business value by integrating Aftersales, Financial Services, sales tools, and marketing tools

Technology/Tooling: Salesforce Sales Cloud, Analytics Cloud, Mulesoft, APIs, ETL, Salesforce Connector, LWC, MagicDraw, Jira, Confluence, GitHub, Jenkins, AWS, CI/CD

Jan 2015 - Dec 2017

3 years

IT Business Analyst E2E Integration

BMW Group

Developed an end-to-end template approach and designed E2E processes
Identified critical business issues of BMW European markets and diagnosed challenges through probing questions and discovery
Managed business requirements and objectives from an E2E perspective
Transformed requirements into specific E2E solutions and business cases for ~20 products (Salesforce Retail CRM, Wholesale CRM, Siebel, Analytical CRM, Test Drive Application, Retail Sales Platform, Dealer Management Systems, Aftersales Systems)
Developed and specified Salesforce solutions for Lead, Customer, Contact, Vehicle, Activity, Case, Campaign, Opportunity, and Print management
Performed E2E evaluation processes to ensure fulfillment of business and technical requirements
Presented E2E business cases and value propositions to stakeholders
Implemented quality assurance measures and trained customers and end-users

Achievements:

Implemented 360° customer view at retail level
Rolled out Salesforce RSP CRM across all BMW European markets
Increased online Test Drive reservations via full integration of the Test Drive Application

Technology/Tooling: Salesforce Sales Cloud, Analytics Cloud, Mulesoft, APIs, ETL, Jira, Confluence, GitHub, Jenkins

Apr 2014 - Dec 2014

9 months

Migration Manager

BMW Group

Developed the migration concept for customer data, opportunities, financial items, and documents with business and IT stakeholders
Created a content-based migration plan and managed migration scenarios and test cases in coordination with CRM, Customer Data Management, Direct Sales, Pricing, Billing & Payment, IT, and BMW markets (Netherlands, Belgium)
Prepared, evaluated, and followed up migration master build deployments for release gateways and go-lives
Supported delivery and operations teams in post-go-live stabilization

Achievements:

Rolled out data migration in the BMW markets of the Netherlands and Belgium
Implemented continuous customer data updates across all channels

Technology/Tooling: SQL, JavaScript, APIs, HP ALM, SharePoint, Jenkins

Jun 2012 - Mar 2014

1 year 10 months

Quality Manager

NTT-DATA Germany GmbH

Defined quality strategy and concept for the Unified Sales Platform (USP) project
Advised product owner and feature teams on agile software quality assurance
Supported Continuous Integration team in quality assurance for design, integration, and development
Developed and improved process methodology within the project

Achievements:

Defined quality vision and operating model for USP, embedding quality governance into agile delivery
Drove process and CI/CD quality improvements, enhancing collaboration and lifecycle quality control

Technology/Tooling: APIs, ETL, HP ALM, SharePoint, GitHub, Jenkins, AWS, CI/CD

Feb 2010 - May 2012

2 years 4 months

IT Project Manager and Solution Engineer

Telefónica Germany GmbH

Planned, estimated, and managed a multi-project program of parallel sub-projects across all SDLC phases (design, development, testing, rollout, warranty) balancing traditional and agile methods
Managed matrix-organized teams with high offshore share, coordinating up to 15 units across project phases
Analyzed business requirements and designed IT solutions for new products and services within Telefónica’s BSS landscape
Supported release management in resource planning and gating process scoping

Achievements:

Managed and rolled out a program of up to 35 parallel IT projects with a double-digit million euro budget

May 2008 - Jan 2010

1 year 9 months

Sub-Project Leader

IT department of the Federal Agency of Employment

Led a team of over 20 employees
Developed, improved, and implemented quality assurance methodology and strategy
Introduced and enhanced a risk-based approach
Created overall and release-related quality concepts
Planned, estimated, and performed functional and technical acceptance for each release
Evaluated and optimized the test process with TPI reassessments

Achievements:

Released four versions with 95% test coverage and the best quality score, ensuring system stability and reliability
Enhanced reliability, security, and quality of the A2LL software system

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Telecommunication, Information Technology, and Government and Administration.

Automotive

Telecommunication

Information Technology

Government and Administration

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Product Development, Project Management, Quality Assurance, and Business Intelligence.

Information Technology

Product Development

Project Management

Quality Assurance

Business Intelligence

Summary

I am an experienced freelance Salesforce Business Analyst, (Proxy) Product Owner, and Consultant helping organizations do Salesforce right. With 10+ years of experience leading Salesforce projects, I specialize in end-to-end solution delivery—from requirements gathering, (E2E) process and system design through implementation, integration, and testing to rollout and launch. I am available for Incident and Problem Management for questions and hands-on troubleshooting.

My track record spans diverse domains within the automotive industry, where I’ve successfully led the inception-to-delivery of scalable Salesforce solutions. I excel at solving complex business challenges and enhancing customer journeys through Salesforce. My core strengths lie in product ownership, defining strategic roadmaps, elaborating and delivering solutions across Salesforce Core Clouds (Sales, Service, and Experience) within agile product development lifecycles (SAFe, Scrum, Kanban) and heterogeneous IT landscapes. I bring a unique blend of functional, technical, and analytical expertise, enabling me to assess diverse perspectives and develop cost-effective, sustainable solutions for internal and external clients.

In addition, I focus on designing scalable AI architectures, leading complex AI integrations, and driving AI-enabled process optimization — both within and beyond the Salesforce ecosystem. I specialize in embedding AI capabilities, whether through native Einstein features, external LLMs, or multi-system orchestration to enhance automation, customer care, and inquiry management, as well as to increase organizational efficiency.

Skills

Product & Solution Leadership

Agile Product Ownership
Product Vision
Product Roadmaps
Portfolio Management (Prioritization, Effort Estimation, Budgeting, Delivery Planning)
Product And Process Evaluation
Product/sprint Backlog Management
Product Rollouts / Product Demos
Risk And Issue Management
Change-management
Reporting

Business Analysis / Software Engineering

Agile Requirements Management
Poc / Prototyping
Business/data Exploration
Data Migration Strategies And Procedures
Business And System Analysis
System Architecture
Solution Design/handling
Application Integration
Fit/gap Analysis
Agile Software Development
Process Diagrams/flows
Quality Assurance & Management

It Design

Agile (Safe, Scrum, Kanban With Jira, Confluence, Miro): Creation, Refinement, Prioritization Of Product Backlog Items Such As Epics, User Stories, Fd Rg 1&2 (= Feature Description Reifegrad 1&2)
Waterfall (Usually As Per Itpm): Creation Of Business, System, It, Interface, Architecture, Exploration Concepts, With Checklist-based Acceptance In Line With The Project Phase
Recording Of As-is Processes And System Landscapes, Including Weak Point Analysis
Requirements Engineering (Word, Excel, Confluence, Jira, Hp Qc)
E2e Design Of Target Business Processes (Bpmn, Epk, Pseudo-formal In Powerpoint, Visio, Draw.io)
Use Case Specification (Templates And Uml Diagrams, E.g., Magicdraw, Visio)
Design Of New Solutions (Process, System, Component, Feature, Interface)
Identification, Design, And Evaluation Of Solution Alternatives
Data/object Modelling (Erm And Uml Diagrams)
Architectural Design Of Systems/platforms (Conceptual, Functional, Execution Ita Views) And Software
Interface Design (Interface Specifications, Interface Contracts, Technical Annexes)
Creating, Coordinating, And Controlling Change Requests To Surrounding Systems

Salesforce.com

Sales Cloud
Service Cloud
Analytics Cloud
Knowledge
Experience Cloud
Salesforce Process Automation
Salesforce Requirements Engineering & Solution Design
Salesforce Generative Ai
Salesforce Data Modelling, Database & Data Migration
Salesforce Reporting And Dashboards
Salesforce Security & Access Management
Salesforce Deployment

Consulting

Consulting Expertise At The Interface Between Business And It
Project Management And Application Care With Maintenance Responsibility For Individual And Purchased Solutions
Hands-on Troubleshooting
Collaboration And Coordination With Various Stakeholders And Actors
Collaboration With Pos/scrum Team And Involvement In Agile Processes, Events, And Activities
Collaboration And Coordination With Stakeholders On Requirements, Design, And Conception
Collaboration With Partners/clients/project Members In Software Development And System Integration
Coordination Of Involved Development Teams With Monitoring And Quality Assurance Of The Results
Onboarding, Coaching, And Guiding Project Members And External It Service Providers

Industry Knowledge

Automotive, Especially Crm, Sales, Service, And Knowledge Systems
Telecommunication, Especially Mobile Communication Post & Prepaid, Including Crm Systems
Public Sector, Especially Financial Systems

Methodical Knowledge

Agile, Safe, Scrum, Kanban, Bmw Awm Gpm, Pmi, Pmbook
Rup, Waterfall Model, Are, Ucdre, Mbre, Gore
Pbm, Bpmn, Epk, Uml

Languages

Arabic

Native

German

Advanced

English

Advanced

French

Advanced

Education

Oct 2001 - Oct 2007

Anhalt University of Applied Sciences

MSc Computer Science, Specializing in Business Informatics · Computer Science · Germany · B+

Sep 1992 - Jul 1999

Grammar School in Casablanca

Mathematics, Physics · Casablanca, Morocco

Certifications & licenses

ISTQB Tester Foundation Level

ITIL Foundation In IT Service Management (V3)

Salesforce Certified Administrator

Salesforce Certified Advanced Administrator

Salesforce Certified Community Cloud Consultant

Salesforce Certified Platform App Builder

Salesforce Certified Sales Cloud Consultant

Salesforce Certified Service Cloud Consultant

Statistics

Experience

Total positions 7

Experience in Automotive 12 y

Avg length 2 y 6 m

Longest experience 4 y 2 m

Expertise

Recent roles IT-Product Owner, Software Engineer Dev/Ops, IT Business Analyst E2E Integration

Main industries Automotive, Telecommunication, Information Technology

Main business areas Information Technology, Product Development, Project Management

Qualifications

Highest degree Master

Certifications earned 8

Profile

Created

February 2026

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Zouhere based?

Zouhere is based in Erdweg, Germany.

What languages does Zouhere speak?

Zouhere speaks the following languages: Arabic (Native), German (Advanced), English (Advanced), French (Advanced).

How many years of experience does Zouhere have?

Zouhere has at least 18 years of experience. During this time, Zouhere has worked in at least 7 different roles and for 4 different companies. The average length of individual experience is 3 years and 7 months. Note that Zouhere may not have shared all experience and actually has more experience.

What roles would Zouhere be best suited for?

Based on recent experience, Zouhere would be well-suited for roles such as: IT-Product Owner, Software Engineer Dev/Ops, IT Business Analyst E2E Integration.

What is Zouhere's latest experience?

Zouhere's most recent position is IT-Product Owner at BMW Group.

What companies has Zouhere worked for in recent years?

In recent years, Zouhere has worked for BMW Group.

Which industries is Zouhere most experienced in?

Zouhere is most experienced in industries like Automotive, Telecommunication, and Information Technology. Zouhere also has some experience in Government and Administration.

Which business areas is Zouhere most experienced in?

Zouhere is most experienced in business areas like Information Technology, Product Development, and Project Management. Zouhere also has some experience in Quality Assurance and Business Intelligence.

Which industries has Zouhere worked in recently?

Zouhere has recently worked in industries like Automotive.

Which business areas has Zouhere worked in recently?

Zouhere has recently worked in business areas like Information Technology, Product Development, and Project Management.

What is Zouhere's education?

Zouhere holds a Master in Computer Science from Anhalt University of Applied Sciences.

Does Zouhere have any certificates?

Zouhere has 8 certificates. Among them, these include: ISTQB Tester Foundation Level, ITIL Foundation In IT Service Management (V3), and Salesforce Certified Administrator.

What is the availability of Zouhere?

Zouhere will be available from April 2026.

What is the rate of Zouhere?

Zouhere's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.