Stefan S.-Strategy Consultant and Interim Manager
Check rate
Experience
Head of Marketing
SteelBuy Limited
- Repositioning of the B2B marketplace Steelbuy, including messaging, value proposition and key messages
- Development of the end-to-end marketing strategy across brand, digital, content and growth
- Building and leading the marketing function (currently 2 FTE) from scratch in a corporate venture environment
- Optimization of the digital user journey and realignment of the content strategy
- Responsibility for all external appearances, including trade fairs, events and strategic partnerships
- Management of the marketing budget, agencies and complex thyssenkrupp stakeholder setups
- Development of the overarching narrative and investor story for potential external investors
- Clearly time-limited assignment: structured handover of the marketing function during the reintegration of Steelbuy into thyssenkrupp Materials Services
Senior Strategy Manager
Telefónica Germany GmbH
- Advising the Board Member for Organizational Development on transformation, communication and culture topics
- Leading cross-functional projects and teams of 7 FTE to introduce new processes and ways of working, with measurable efficiency gains (up to 10% time savings)
- Actively shaping organizational development as a member of the management team, as well as preparing decision papers and communication materials for the Board
- Implementing company-wide change communication for more than 7,500 employees
- Designing internal campaigns to strengthen the employer brand
Independent Strategy Consultant & Interim Manager
Suckow IMPACT
Focus: strategic marketing consulting for B2B, industrial and technology companies, with a focus on positioning, go-to-market strategy and professionalizing marketing organizations
Target group: mid-sized companies, corporations, scale-ups and corporate ventures with market entry, growth or marketing professionalization needs
Depending on the assignment, working on a project basis, as a strategic sparring partner or with fractional/interim marketing leadership responsibility
Project-based consultant for VISASQ / Coleman Research: expert interviews on brand building, B2B marketing and digital communication; advising APAC companies on market entry, target group understanding and customer behavior in Europe
Teamlead Go-to-Market Europe
Great Wall Motor Deutschland GmbH
- Leading the European go-to-market team (5 FTE) and building the structures and content for launching the ORA electric vehicle brand in Germany, the UK and Scandinavia
- Developing the go-to-market strategy, including product positioning, pricing and target group strategy
- Implementing integrated launch campaigns across online, social, dealer and event channels
- Managing local market and dealer activations in close cooperation with importers
- Establishing committees and coordinating cross-functional stakeholders to ensure a consistent market entry
Lead New Brand Platforms & Digital Experience
Daimler AG & Mercedes-Benz AG
- Strategic lead for piloting the key city marketing approach (Shanghai, LA and Munich)
- Developing new digital brand experiences to strengthen the customer experience
- Leading integrated activation campaigns at major trade fairs such as IAA Mobility and CES Las Vegas
Manager Social Media & Digital Brand Channels
Daimler AG & Mercedes-Benz AG
- Management of Mercedes-Benz Cars’ global social media channels and functional leadership of the community management team in Maastricht (40 FTE)
- Building strategic partnerships with platform providers such as Instagram, TikTok, and YouTube
- Orchestration of content production, including agencies, brand ambassadors, and influencers
Team Lead Digital Transformation Communications
Daimler AG & Mercedes-Benz AG
- Leading external communications for the DigitalLife@Daimler transformation initiative (4 FTE)
- Positioning Daimler as a digital leader through partnerships, sponsorships, keynote speeches, and PR
- Overall responsibility for international trade show appearances such as IAA, CES, and Mobile World Congress
- Representing the company at leading trade shows, digital awards, and panel discussions
- Implementing global leadership formats to promote digital skills and cultural change
- Strategic topic planning as well as budget and KPI responsibility for key communications activities
Marketing Expert Digital Transformation Communications
Daimler AG & Mercedes-Benz AG
- Leading external communications for the DigitalLife@Daimler transformation initiative (4 FTE)
- Positioning Daimler as a digital leader through partnerships, sponsorships, keynote speeches, and PR
- Overall responsibility for international trade show appearances such as IAA, CES, and Mobile World Congress
- Representing the company at leading trade shows, digital awards, and panel discussions
- Implementing global leadership formats to promote digital skills and cultural change
- Strategic topic planning as well as budget and KPI responsibility for key communications activities
Project Manager Product Events
Daimler AG & Mercedes-Benz AG
- Planning and conducting more than 100 product events as part of product launch campaigns
- Managing agencies and coordinating with local markets to ensure brand-consistent implementation
Media Planner
MediaCom GmbH
- Developing and implementing target-group-specific media plans for cross-media campaigns
- Managing media buying and partner negotiations to optimize reach and budget
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Information Technology, Manufacturing, Metals and Mining, Telecommunication, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, Research and Development, Sales, and Human Resources.
Summary
I support B2B, industrial and technology companies with transformation, positioning and the professionalization of marketing, combining strategic perspective with hands-on execution.
My focus is on topics at the intersection of market, management and organization: from positioning and go-to-market strategy to market entry and building marketing functions, as well as transformation and professionalization initiatives.
I structure complex topics at management level, prepare decisions and go deep enough into the organization to drive implementation myself. Depending on the assignment, I take on project responsibility, temporary leadership responsibility or act as a strategic sparring partner, both on a project basis and in an interim role.
My experience combines corporate and venture environments, strategy and execution, as well as marketing and business. Over the past 15 years, I have brought brands into new markets, developed go-to-market approaches, built marketing functions, led strategic pilots and implemented company-wide change initiatives.
Through my consultancy Suckow Impact and my consulting network (including VISASQ/Coleman Research), I have also been working independently as a consultant since 2022.
Typical areas of engagement: transformation, positioning, go-to-market, market entry, building and developing marketing functions, organizational development, growth initiatives and piloting new approaches.
Skills
Transformation Positioning Go-To-Market Market Entry Marketing Strategy Brand Strategy Building Marketing Functions Organizational Development Change Activation Project Management Interim Management Stakeholder Management Growth Strategy Strategy Execution
Languages
Education
Leeds Metropolitan University
Master of Science · Marketing · Leeds, United Kingdom · Merit
Leeds Metropolitan University
Bachelor of Arts · Events Management · Leeds, United Kingdom · Hons
Angell Akademie
International Event Organiser · Events Management · Freiburg im Breisgau, Germany
Certifications & licenses
Behavioural Design Fundamentals
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Stefan is based in Friedberg, Germany and can operate in on-site, hybrid, and remote work models.
Stefan speaks the following languages: German (Native), English (Advanced), French (Intermediate), Italian (Elementary).
Stefan has at least 15 years of experience. During this time, Stefan has worked in at least 10 different roles and for 6 different companies. The average length of individual experience is 2 years and 6 months. Note that Stefan may not have shared all experience and actually has more experience.
Based on recent experience, Stefan would be well-suited for roles such as: Head of Marketing, Senior Strategy Manager, Independent Strategy Consultant & Interim Manager.
Stefan's most recent position is Head of Marketing at SteelBuy Limited.
In recent years, Stefan has worked for SteelBuy Limited, Telefónica Germany GmbH, Suckow IMPACT, Great Wall Motor Deutschland GmbH, and Daimler AG & Mercedes-Benz AG.
Stefan is most experienced in industries like Automotive, Information Technology, and Manufacturing. Stefan also has some experience in Metals and Mining, Advertising, and Media and Entertainment.
Stefan is most experienced in business areas like Marketing, Strategy, and Project Management. Stefan also has some experience in Research and Development, Sales, and Procurement.
Stefan has recently worked in industries like Information Technology, Manufacturing, and Automotive.
Stefan has recently worked in business areas like Marketing, Strategy, and Research and Development.
Stefan holds a Master in Marketing from Leeds Metropolitan University and a Bachelor in Events Management from Leeds Metropolitan University.
Stefan has 1 certificate: Behavioural Design Fundamentals.
Stefan is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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