Stefan Suckow-Head of Marketing
Check rate
Experience
Head of Marketing
SteelBuy Limited
- Repositioning of the B2B marketplace Steelbuy, including messaging, value proposition and key messages
- Development of the end-to-end marketing strategy across brand, digital, content and growth
- Building and leading the marketing function (currently 2 FTE) in a corporate venture environment
- Optimising the digital user journey and realigning the content strategy
- Responsible for all external appearances, including trade shows, events and strategic partnerships
- Managing the marketing budget, agencies and complex thyssenkrupp stakeholder setups
- Developing the overarching narrative and investor story for potential external investors
Senior Strategy Manager
Telefónica Germany GmbH
- Advising the board member for organisational development on transformation, communication and culture topics
- Leading cross-departmental projects and teams with 7 FTE to introduce new processes and working methods with measurable efficiency gains (up to 10% time savings)
- Actively shaping organisational development as a member of the management team and preparing decision proposals and communication templates for the board
- Implementing company-wide change communication for over 7,500 employees
- Designing internal campaigns to strengthen the employer brand
Freelance Consultant
VISASQ / Coleman Research
- Conducting expert interviews on brand building, B2B marketing and digital communication
- Advising APAC companies on market entry, audience understanding and customer behaviour in Europe
Teamlead Go-to-Market Europe
Great Wall Motor Deutschland GmbH
- Leading the European go-to-market team (5 FTE) and building the structures and content for the launch of the ORA electric car brand in Germany, the UK and Scandinavia
- Developing the go-to-market strategy including product positioning, pricing and target audience strategy
- Executing integrated launch campaigns across online, social, dealer and event channels
- Managing local market and dealer activations in close collaboration with importers
- Setting up committees and coordinating cross-functional stakeholders for a consistent market entry
Lead New Brand Platforms & Digital Experience
Daimler AG & Mercedes-Benz AG
- Strategic lead for piloting the key-city marketing approach (Shanghai, LA and Munich)
- Developing new digital brand experiences to enhance the customer experience
- Leading integrated activation campaigns at major trade shows like IAA Mobility and CES Las Vegas
Manager Social Media & Digital Brand Channels
Daimler AG & Mercedes-Benz AG
- Managing the global social media channels of Mercedes-Benz Cars and leading the community management team in Maastricht (40 FTE)
- Building strategic partnerships with platform providers like Instagram, TikTok, and YouTube
- Orchestrating content production with agencies, brand ambassadors, and influencers
Team Lead Digital Transformation Communications
Daimler AG & Mercedes-Benz AG
- Leading external communications for the DigitalLife@Daimler transformation initiative (4 FTE)
- Positioning Daimler as a digital leader through partnerships, sponsorships, keynotes, and PR
- Overall responsibility for international trade shows like IAA, CES, and Mobile World Congress
- Representing the company at major trade shows, digital awards, and panel discussions
- Implementing global leadership formats to promote digital skills and cultural change
- Strategic topic planning as well as budget and KPI responsibility for core communication activities
Marketing Expert Digital Transformation Communications
Daimler AG & Mercedes-Benz AG
- Leading external communications for the DigitalLife@Daimler transformation initiative (4 FTE)
- Positioning Daimler as a digital leader through partnerships, sponsorships, keynotes, and PR
- Overall responsibility for international trade shows like IAA, CES, and Mobile World Congress
- Representing the company at major trade shows, digital awards, and panel discussions
- Implementing global leadership formats to promote digital skills and cultural change
- Strategic topic planning as well as budget and KPI responsibility for core communication activities
Project Manager Product Events
Daimler AG & Mercedes-Benz AG
- Planning and executing over 100 product events as part of launch campaigns
- Managing agencies and coordinating with local markets for brand-aligned implementation
Media Planner
MediaCom GmbH
- Developing and executing audience-specific media plans for cross-media campaigns
- Managing media buying and partner negotiations to optimize reach and budget
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Professional Services, Metals and Mining, Telecommunication, Advertising, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, Research and Development, Sales, and Human Resources.
Summary
I am a marketing leader with 15 years of experience across B2B and B2C in corporate and venture environments.
I build marketing functions that create clarity, structure and measurable impact.
Teams, processes and systems are my tools to make organisations faster, more aligned and more effective.
My strength is combining positioning and go-to-market direction with the ability to translate complexity into clear messaging and scalable execution.
I work best in environments where marketing needs to be built, sharpened or aligned across product, sales and leadership.
Outside of work, you’ll find me on the tennis court - a place that keeps reminding me that clarity and decisive moves usually beat playing safe.
Skills
- Marketing Strategy
- Brand Strategy
- Go-To-Market Strategy
Languages
Education
Leeds Metropolitan University
Master of Science · Marketing · Leeds, United Kingdom · Merit
Leeds Metropolitan University
Bachelor of Arts · Events Management · Leeds, United Kingdom · Hons
Angell Akademie
International Event Organiser · Events Management · Freiburg im Breisgau, Germany
Certifications & licenses
Behavioural Design Fundamentals
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Stefan is based in Friedberg, Germany.
Stefan speaks the following languages: German (Native), English (Advanced), French (Intermediate), Italian (Elementary).
Stefan has at least 15 years of experience. During this time, Stefan has worked in at least 10 different roles and for 6 different companies. The average length of individual experience is 2 years and 6 months. Note that Stefan may not have shared all experience and actually has more experience.
Based on recent experience, Stefan would be well-suited for roles such as: Head of Marketing, Senior Strategy Manager, Freelance Consultant.
Stefan's most recent position is Head of Marketing at SteelBuy Limited.
In recent years, Stefan has worked for SteelBuy Limited, Telefónica Germany GmbH, VISASQ / Coleman Research, Great Wall Motor Deutschland GmbH, and Daimler AG & Mercedes-Benz AG.
Stefan is most experienced in industries like Automotive, Professional Services, and Metals and Mining. Stefan also has some experience in Advertising, Media and Entertainment, and Telecommunication.
Stefan is most experienced in business areas like Marketing, Strategy, and Project Management. Stefan also has some experience in Research and Development, Sales, and Procurement.
Stefan has recently worked in industries like Professional Services, Automotive, and Metals and Mining.
Stefan has recently worked in business areas like Marketing, Strategy, and Research and Development.
Stefan holds a Master in Marketing from Leeds Metropolitan University and a Bachelor in Events Management from Leeds Metropolitan University.
Stefan has 1 certificate: Behavioural Design Fundamentals.
The availability of Stefan needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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