Stefan Suckow - Head of Marketing

Q: Where is Stefan based?

Stefan is based in Friedberg, Germany .

Q: What languages does Stefan speak?

Stefan speaks the following languages: German (Native), English (Advanced), French (Intermediate), Italian (Elementary) .

Q: How many years of experience does Stefan have?

Stefan has at least 14 years of experience. During this time, Stefan has worked in at least 10 different roles and for 6 different companies . The average length of individual experience is 1 year and 5 months . Note that Stefan may not have shared all experience and actually has more experience.

Q: What is Stefan's latest experience?

Stefan's most recent position is Head of Marketing at SteelBuy Limited .

Q: What companies has Stefan worked for in recent years?

In recent years, Stefan has worked for SteelBuy Limited , Telefónica Germany GmbH , VISASQ / Coleman Research , Great Wall Motor Deutschland GmbH , and Daimler AG & Mercedes-Benz AG .

Q: Which industries is Stefan most experienced in?

Stefan is most experienced in industries like Automotive , Professional Services , and Advertising . Stefan also has some experience in Media and Entertainment , Metals and Mining , and Telecommunication .

Q: Which business areas is Stefan most experienced in?

Stefan is most experienced in business areas like Marketing , Strategy , and Project Management . Stefan also has some experience in Research and Development , Sales , and Procurement .

Q: Which industries has Stefan worked in recently?

Stefan has recently worked in industries like Professional Services , Automotive , and Metals and Mining .

Q: Which business areas has Stefan worked in recently?

Stefan has recently worked in business areas like Marketing , Strategy , and Research and Development .

Recommended expert

Friedberg, Germany

Experience

May 2025 - Present

11 months

Head of Marketing

SteelBuy Limited

Repositioned the B2B marketplace Steelbuy, including messaging, value proposition and core messages
Developed the end-to-end marketing strategy across brand, digital, content and growth
Built and led the marketing function (currently 2 FTE) in a corporate venture environment
Optimized the digital user journey and realigned the content strategy
Oversaw all external appearances, including trade shows, events and strategic partnerships
Managed the marketing budget, agencies and complex thyssenkrupp stakeholder setups
Developed the overarching narrative and investor story for potential external investors

Nov 2023 - Sep 2024

11 months

Germany

Senior Strategy Manager

Telefónica Germany GmbH

Advised the board member for Organizational Development on transformation, communication and culture topics
Led cross-functional projects and teams of 7 FTE to implement new processes and ways of working with measurable efficiency gains (up to 10% time savings)
Actively shaped organizational development as a member of the management team, preparing decision papers and communication templates for the executive board
Executed company-wide change communications for over 7,500 employees
Designed internal campaigns to strengthen the employer brand

Oct 2022 - Present

3 years 6 months

Freelance Consultant

VISASQ / Coleman Research

Conducted expert interviews on brand building, B2B marketing and digital communication
Advised APAC companies on market entry, audience understanding and customer behavior in Europe

Jun 2022 - Oct 2023

1 year 5 months

Germany

Teamlead Go-to-Market Europe

Great Wall Motor Deutschland GmbH

Led the European go-to-market team (5 FTE) and built structures and content for the ORA electric car brand launch in Germany, the UK and Scandinavia
Developed the go-to-market strategy including product positioning, pricing and target audience strategy
Executed integrated launch campaigns across online, social, dealer and event channels
Managed local market and dealer activations in close collaboration with importers
Established committees and coordinated cross-functional stakeholders for a consistent market entry

Mar 2021 - May 2022

1 year 3 months

Germany

Lead New Brand Platforms & Digital Experience

Daimler AG & Mercedes-Benz AG

Strategic lead for piloting the key-city marketing approach (Shanghai, LA and Munich)
Developed new digital brand experiences to enhance the customer experience
Led integrated activation campaigns at major trade shows like IAA Mobility and CES Las Vegas

Mar 2020 - Feb 2021

1 year

Germany

Manager Social Media & Digital Brand Channels

Daimler AG & Mercedes-Benz AG

Managed the global social media channels for Mercedes-Benz Cars and led the community management team in Maastricht (40 FTE)
Built strategic partnerships with platform providers such as Instagram, TikTok, and YouTube
Orchestrated content productions with agencies, brand ambassadors, and influencers

Jan 2018 - Feb 2020

2 years 2 months

Germany

Team Lead Digital Transformation Communications

Daimler AG & Mercedes-Benz AG

Led external communications for the DigitalLife@Daimler transformation initiative (4 FTE)
Positioned Daimler as a digital leader through partnerships, sponsorships, keynotes, and PR
Overall responsibility for international trade show appearances such as IAA, CES, and Mobile World Congress
Represented the company at major trade shows, digital awards, and panel discussions
Implemented global leadership formats to promote digital expertise and cultural change
Planned strategic topics and managed budgets and KPIs for central communications activities

Mar 2016 - Dec 2017

1 year 10 months

Germany

Marketing Expert Digital Transformation Communications

Daimler AG & Mercedes-Benz AG

Led external communications for the DigitalLife@Daimler transformation initiative (4 FTE)
Positioned Daimler as a digital leader through partnerships, sponsorships, keynotes, and PR
Overall responsibility for international trade show appearances such as IAA, CES, and Mobile World Congress
Represented the company at major trade shows, digital awards, and panel discussions
Implemented global leadership formats to promote digital expertise and cultural change
Planned strategic topics and managed budgets and KPIs for central communications activities

Jan 2013 - Feb 2016

3 years 2 months

Germany

Project Manager Product Events

Daimler AG & Mercedes-Benz AG

Planned and executed over 100 product events as part of launch campaigns
Managed agencies and coordinated with local markets to ensure brand-compliant implementation

Aug 2011 - Oct 2012

1 year 3 months

Germany

Media Planner

MediaCom GmbH

Developed and executed audience-specific media plans for cross-media campaigns
Oversaw media buying and partner negotiations to optimize reach and budget

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Professional Services, Metals and Mining, Telecommunication, Advertising, and Media and Entertainment.

Automotive

Professional Services

Metals and Mining

Telecommunication

Advertising

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Project Management, Research and Development, Sales, and Human Resources.

Marketing

Strategy

Project Management

Research and Development

Sales

Human Resources

Summary

I am a marketing leader with 15 years of experience across B2B and B2C in corporate and venture environments.

I build marketing functions that create clarity, structure and measurable impact.

Teams, processes and systems are my tools to make organisations faster, more aligned and more effective.

My strength is combining positioning and go-to-market direction with the ability to translate complexity into clear messaging and scalable execution.

I work best in environments where marketing needs to be built, sharpened or aligned across product, sales and leadership.

Outside of work, you’ll find me on the tennis court - a place that keeps reminding me that clarity and decisive moves usually beat playing safe.

Skills

Marketing Strategy
Brand Strategy
Go-to-market Strategy

Languages

German

Native

English

Advanced

French

Intermediate

Italian

Elementary

Education

Sep 2009 - Oct 2010

Leeds Metropolitan University

Master of Science · Marketing · Leeds, United Kingdom · Merit

Sep 2008 - Jul 2009

Leeds Metropolitan University

Bachelor of Arts · Events Management · Leeds, United Kingdom · Hons

Sep 2007 - Jul 2008

Angell Akademie

International Event Organiser · Events Management · Freiburg im Breisgau, Germany

...and 1 more

Certifications & licenses

Behavioural Design Fundamentals

Statistics

Experience

Total positions 10

Experience in Automotive 11 y

Avg length 1 y 8 m

Longest experience 3 y 5 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Head of Marketing, Senior Strategy Manager, Freelance Consultant

Main industries Automotive, Professional Services, Metals and Mining

Main business areas Marketing, Strategy, Project Management

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Stefan based?

Stefan is based in Friedberg, Germany.

What languages does Stefan speak?

Stefan speaks the following languages: German (Native), English (Advanced), French (Intermediate), Italian (Elementary).

How many years of experience does Stefan have?

Stefan has at least 14 years of experience. During this time, Stefan has worked in at least 10 different roles and for 6 different companies. The average length of individual experience is 1 year and 5 months. Note that Stefan may not have shared all experience and actually has more experience.

What roles would Stefan be best suited for?

Based on recent experience, Stefan would be well-suited for roles such as: Head of Marketing, Senior Strategy Manager, Freelance Consultant.

What is Stefan's latest experience?

Stefan's most recent position is Head of Marketing at SteelBuy Limited.

What companies has Stefan worked for in recent years?

In recent years, Stefan has worked for SteelBuy Limited, Telefónica Germany GmbH, VISASQ / Coleman Research, Great Wall Motor Deutschland GmbH, and Daimler AG & Mercedes-Benz AG.

Which industries is Stefan most experienced in?

Stefan is most experienced in industries like Automotive, Professional Services, and Advertising. Stefan also has some experience in Media and Entertainment, Metals and Mining, and Telecommunication.

Which business areas is Stefan most experienced in?

Stefan is most experienced in business areas like Marketing, Strategy, and Project Management. Stefan also has some experience in Research and Development, Sales, and Procurement.

Which industries has Stefan worked in recently?

Stefan has recently worked in industries like Professional Services, Automotive, and Metals and Mining.

Which business areas has Stefan worked in recently?

Stefan has recently worked in business areas like Marketing, Strategy, and Research and Development.

What is Stefan's education?

Stefan holds a Master in Marketing from Leeds Metropolitan University and a Bachelor in Events Management from Leeds Metropolitan University.

Does Stefan have any certificates?

Stefan has 1 certificate: Behavioural Design Fundamentals.

What is the availability of Stefan?

Stefan is immediately available for suitable projects.

What is the rate of Stefan?

Stefan's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.