Simone P.-Event Management Strategist & Interim Manager (Chemical Industry)

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Experience
Event Management Strategist & Interim Manager (Chemical Industry)
- Strategic consultancy international B2B event management
- Development and controlling of a global trade show yearly plan (20+ countries)
- Development and global implementation of guidelines for trade shows and events
- Development of a consistent B2B trade show design as well as an event information hub
- Internal and external communication, content creation and social media marketing
Interim Head of Marketing (Healthcare Provider)
- Operational management of the Marketing Market division including team leadership (20 employees)
- Marketing and communication planning including budget and resource planning
- Strategy and theme planning for all B2B target group segments
- Strategic and operational project management for the successful implementation of prospective projects
- Sales and target group marketing as well as value-added product marketing
Coordinator Digital Formats and Events (Household Appliances Manufacturer)
- Coordination and optimization of international hybrid and digital events
- Consulting on technical options and setup as well as support in planning, pretesting and execution
- International project and stakeholder management including Board of Management and VIP support
- Set-up of digital format standards and building of a knowledge pool
- Digital empowerment of key persons
Co-Founder, CFO & CMO (MedTech Start-up)
- Company setup: strategy development, SWOT, positioning, brand and design registration
- Marketing and communication including creation of German & English websites, SEO & content management
- Finance: financial planning and controlling, accounting and tax consultant management
- Investor, multiplier and customer acquisition and management
- Project management and stakeholder management
Interim Marketing Manager (SaaS Provider)
- Personnel management, development and motivation
- Marketing and budget planning and execution as well as controlling of the marketing channels
- Stakeholder management internal and external including speakers and agency management and briefing
- Marketing and project management, structuring, planning and controlling
- Event management of a B2B day as well as evening event including operational planning and on-site support
Project Coordinator Field Marketing D/A/CH & Benelux (IT & Data Protection)
- Multi-project management: planning, implementation and coordination of various marketing campaigns, including events, sales channels and telesales activities
- Managing relationships with multiple international stakeholders, including employees, sales teams, partners, distributors and external suppliers
- Searching for, selecting, organizing and managing events in Germany, Austria, Switzerland and Benelux
- Planning, measuring, analyzing, reporting on and optimizing the impact of marketing campaigns
- Coordinating and optimizing international marketing activities with and through distributors and sales partners
Marketing and Communications Expert (Electronics Industry)
- Marketing and communications planning, including resource and budget planning
- Developing a B2C communications concept for a technical automotive product (IoT)
- Providing marketing and strategy consulting for the product, including SWOT analysis and brand positioning
- Developing benefit statements and creating and communicating user stories
- Supporting B2B and sales communications with the aim of increasing sales in the short term
- Planning staff assignments and training the trade fair team
Project and Event Manager (Private Individuals)
- Needs analysis and consulting
- Location scouting, negotiation and booking
- Event conceptualization, planning and execution
- Stakeholder management before and during the event
Event Manager and Presenter (Association)
- Drafting, planning and delivering events
- Searching for, negotiating and booking venues and speakers
- Stakeholder management before and during events
- Hosting events
- Creating online content
Communication Consultant Digital Strategy (B2B, B2C, Agencies, NGO)
- Consulting on and developing holistic digital marketing and communications strategies
- Analyzing clients' online communications, including situation analysis using SWOT and competitor comparisons
- Identifying areas for action and developing recommendations for improvement and measures
- Developing and supporting the creation and optimization of clients' websites and online and social media presence, including CMS and SEO
- Creating content and advising on content design for various social media channels
Event Manager (Social Institution)
- Conceptualization, planning and realization of events
- Consulting, needs analysis and budget planning
- Acquisition of sponsors and cooperation partners
- Creation of web content as well as press releases
Marketing Manager (Insurance)
- Budgeting and controlling of the sales and marketing division (budget €4.5 million), including support, interdepartmental consulting and stakeholder management up to C-level
- Design, planning and realization of B2B and B2C trade fairs, roadshows, incentives, golf tournaments, recruiting workshops, live webcasts and the annual sales force conference with up to 650 participants
- Development, realization and evaluation of employee, customer and partner surveys, including identifying areas for action related to customer satisfaction, service quality and product development
- Project manager for the sales survey “Service Quality” and internal project manager for the “Customer Monitor” survey on customer satisfaction across all touchpoints
- Participation in strategic projects such as cancellation prevention, quality management, controlling and sales force budgeting
- Development and implementation of strategic concepts such as sales force productivity control, sales partner recruitment and remuneration models for executives
- Planning and controlling of Balanced Scorecard indicators for various sales units
Sales Manager (Financial Services)
- Sales management: sales partner and customer relations, support and consulting
- Design, planning and organization of events and incentive measures for group employees, sales partners and customers (B2B and B2C)
- Marketing and advertising consulting for four subsidiaries, including needs analysis, budgeting, choice of advertising materials and event management
- Creation of brochures and execution of mailing campaigns
- Drafting, implementation and controlling of B2B sales transaction statistics
Project Manager Events & PR (PR Agency)
- Design, planning and realization of national and international trade fairs and exhibitions
- Acquisition of international exhibitors and clients for trade shows and exhibitions
- Customer relations management, bid proposal management and account management
- Organization and conducting of press conferences
- Drafting and publication of international press releases
- IT executive and administrator of the CRM database
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Insurance, Professional Services, Banking and Finance, Government and Administration, Healthcare, and Chemical.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Customer Service, Strategy, and Finance.
Skills
Communication:
- Corporate Communications: Text, Content And Presentation Creation And Management (Intranet, Blog Posts, Newsletters, Company Brochures And Leaflets, Employee Magazine)
- Public Relations: Organization Of Press Conferences, Publication Of Press Releases And Brochures
- Live Communication: Organization And Management Of Trade Fairs, Roadshows, Webcasts, Open Houses Etc.
- Online Communication: Developing And Implementing Of Digital Communication Strategies (Social Media And Online Presence; Channel Selection And Orchestration; Website And Search Engine Optimization)
- Commercial Communications Consultancy: Demand Analysis, Planning And Budgeting; Brochure Design; Selection Of Advertising Material
- Design And Manufacturing Of Brochures And Advertisements Incl. Agency Management And Media Planning
- Organization And Execution Of Exhibition Team Trainings And Service Quality And Communications Trainings
- Moderation Of Management Circles, Team Meetings, Discussions And Events
Marketing:
- Marketing And Strategy Consultancy (Swot, Competitive Analysis, Positioning, Usp, Optimization Etc.)
- Strategic And Operational Offline And Online Marketing Incl. Resources And Budget Planning
- Development And Implementation Of Strategic, Promotional And Communications Concepts
- Conducting Of Market Research As Well As Execution, Evaluation And Presentation Of Surveys On Service Quality And Customers Satisfaction (Incl. Analysis And Derivation Of Fields Of Action And Measures)
- Event Management: Trade Fairs, Conferences, Exhibitions, Roadshows, Live Webcasts, Incentives Etc.
- Campaign Management As Well As Cross-Channel Social Media And Online Marketing Management
- Crm: B2b And B2c Customer And Exhibitor Acquisition As Well As Care
Personnel Management:
- Team, Project Management And Stakeholder Management (2-20 Pax)
- Personnel Deployment Planning And Management
- Trade Show Team Trainings
- Recruiting Workshops For Potential Sales Partners
- Marketing Trainings For New Office Staff
- Management Graduation
Controlling:
- Planning And Controlling Of Bsc Kpis And Sales Ratios
- Budget And Resources Planning And Controlling (€ 4.5 Million)
- Sales Management
Knowledge:
- Excellent Knowledge Of Ms Office (Esp. Excel And Powerpoint)
- Knowledge Of Spss, Ms Project, Sap Bw And Cms/Wordpress
- Basic Knowledge Of Dreamweaver, Html And Css
Strengths:
- Excellent Manager And Communicator
- Organizational Talent And Service Provider
- Strong Analytical And Conceptual Abilities
- Committed And Persevering
- Assertive And Decisive
Languages
Education
University of Augsburg
Master of Economics, Marketing and Communications · Economics · Augsburg, Germany
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Simone is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Simone speaks the following languages: German (Native), English (Advanced), French (Intermediate), Italian (Elementary).
Simone has at least 31 years of experience. During this time, Simone has worked in at least 14 different roles. The average length of individual experience is 2 years and 2 months. Note that Simone may not have shared all experience and actually has more experience.
Based on recent experience, Simone would be well-suited for roles such as: Event Management Strategist & Interim Manager (Chemical Industry), Interim Head of Marketing (Healthcare Provider), Coordinator Digital Formats and Events (Household Appliances Manufacturer).
Simone's most recent position is Event Management Strategist & Interim Manager (Chemical Industry).
Simone is most experienced in industries like Insurance, Professional Services, and Banking and Finance. Simone also has some experience in Government and Administration, Healthcare, and Advertising.
Simone is most experienced in business areas like Marketing, Project Management, and Customer Service. Simone also has some experience in Sales, Strategy, and Finance.
Simone has recently worked in industries like Professional Services, Healthcare, and Chemical.
Simone has recently worked in business areas like Marketing, Project Management, and Finance.
Simone holds a Master in Economics from University of Augsburg.
Simone has 1 certificate: Agile Scrum Foundation.
Simone is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 11 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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