Simone Philipp
Event Management Strategist & Interim Manager (Chemical Industry)
Experience
Event Management Strategist & Interim Manager (Chemical Industry)
- Strategic consultancy international B2B event management
- Development and controlling of a global trade show yearly plan (20+ countries)
- Development and global implementation of guidelines for trade shows and events
- Development of a consistent B2B trade show design as well as an event information hub
- Internal and external communication, content creation and social media marketing
Interim Head of Marketing (Healthcare Provider)
- Operational management of the Marketing Market division including team leadership (20 employees)
- Marketing and communication planning including budget and resource planning
- Strategy and theme planning for all B2B target group segments
- Strategic and operational project management for the successful implementation of prospective projects
- Sales and target group marketing as well as value-added product marketing
Coordinator Digital Formats and Events (Household Appliances Manufacturer)
- Coordination and optimization of international hybrid and digital events
- Consulting on technical options and setup as well as support in planning, pretesting and execution
- International project and stakeholder management including Board of Management and VIP support
- Set-up of digital format standards and building of a knowledge pool
- Digital empowerment of key persons
Co-Founder, CFO & CMO (MedTech Start-up)
- Company setup: strategy development, SWOT, positioning, brand and design registration
- Marketing and communication including creation of German & English websites, SEO & content management
- Finance: financial planning and controlling, accounting and tax consultant management
- Investor, multiplier and customer acquisition and management
- Project management and stakeholder management
Interim Marketing Manager (SaaS Provider)
- Personnel management, development and motivation
- Marketing and budget planning and execution as well as controlling of the marketing channels
- Stakeholder management internal and external including speakers and agency management and briefing
- Marketing and project management, structuring, planning and controlling
- Event management of a B2B day as well as evening event including operational planning and on-site support
Project Coordinator Field Marketing D/A/CH & Benelux (IT & Data Protection)
- Multi project management: planning, implementation and coordination of different marketing campaigns including events, sales channels and telesales activities
- Management of relationships with multiple international stakeholders including employees, sales, partners, distributors and external suppliers
- Search, selection, organization and management of events in Germany, Austria, Switzerland and Benelux
- Planning, measuring, analyzing, reporting and optimizing the impact of marketing campaigns
- Coordination and optimization of international marketing activities by and with distributors and sales partners
Marketing and Communications Expert (Electronics Industry)
- Marketing and communication planning including resource and budget planning
- Development of a B2C communication concept for a technical automotive product (IoT)
- Marketing and strategy consulting for the product including SWOT analysis and brand positioning
- Development of a benefit argumentation, generation and communication of user stories
- Support in B2B and sales communications with the aim of short-term sales increase
- Personnel deployment planning and trade fair team training
Project and Event Manager (Private Individuals)
- Needs analysis and consulting
- Location scouting, negotiation and booking
- Conceptualization, planning and realization of the event
- Stakeholder management in the run-up as well as on site
Event Manager and Presenter (Association)
- Drafting, planning and realization of events
- Search, negotiation and booking of venues and speakers
- Stakeholder management in advance and on the spot
- Moderation of events
- Creation of internet content
Communication Consultant Digital Strategy (B2B, B2C, Agencies, NGO)
- Consulting on and development of holistic digital marketing and communication strategies
- Analysis of the client's online communicative presence including situation analysis with SWOT and competitive comparisons
- Identification of fields of action, development of improvement proposals and measurements
- Development and support for the creation and optimization of clients' website, online and social media presences including CMS and SEO
- Content creation and input on the content design of various social media channels
Event Manager (Social Institution)
- Conceptualization, planning and realization of events
- Consulting, needs analysis and budget planning
- Acquisition of sponsors and cooperation partners
- Creation of web content as well as press releases
Marketing Manager (Insurance)
- Budgeting and controlling of the sales and marketing division (budget €4.5 million) including support and interdepartmental consultancy as well as stakeholder management up to C-level
- Design, planning and realization of B2B and B2C trade fairs, roadshows, incentives, golf tournaments, recruiting workshops, live webcasts and the annual sales force conference with up to 650 participants
- Development, realization and evaluation of employees, customer and partner surveys including derivation of fields of action on customer satisfaction, service quality and product development
- Project manager of the sales survey “Service Quality” and internal project manager of the poll “Customer Monitor” on customer satisfaction across all touchpoints
- Participation in strategic projects such as cancellation prevention, quality management, controlling and sales force budgeting
- Development and implementation of strategic concepts such as sales force productivity control, sales partner recruitment and remuneration model for executives
- Planning and controlling of Balanced Scorecard indicators of various sales units
Sales Manager (Financial Services)
- Sales management: sales partner and customer relations, support and consultancy
- Designing, planning and organization of events and incentive measures for group employees as well as sales partners and customers (B2B and B2C)
- Marketing and advertising consultation of four subsidiaries including analysis of requirements, budgeting, choice of advertising material and event management
- Creation of brochures and execution of mailing campaigns
- Drafting, implementation and controlling of the B2B sales transaction statistic
Project Manager Events & PR (PR Agency)
- Design, planning and realization of national and international trade fairs and exhibitions
- Acquisition of international exhibitors and clients for trade shows and exhibitions
- Customer relations management, bid proposal management as well as account manager
- Organization and conducting of press conferences
- Drafting and publication of international press releases
- IT executive and administrator of the CRM database
Industry Experience
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Experienced in Insurance, Professional Services, Banking and Finance, Government and Administration, Healthcare, and Chemical.
Business Area Experience
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Experienced in Marketing, Project Management, Sales, Customer Service, Strategy, and Finance.
Skills
Communication:
- Corporate Communications: Text, Content And Presentation Creation And Management (Intranet, Blog Posts, Newsletters, Company Brochures And Leaflets, Employee Magazine)
- Public Relations: Organization Of Press Conferences, Publication Of Press Releases And Brochures
- Live Communication: Organization And Management Of Trade Fairs, Roadshows, Webcasts, Open Houses Etc.
- Online Communication: Developing And Implementing Of Digital Communication Strategies (Social Media And Online Presence; Channel Selection And Orchestration; Website And Search Engine Optimization)
- Commercial Communications Consultancy: Demand Analysis, Planning And Budgeting; Brochure Design; Selection Of Advertising Material
- Design And Manufacturing Of Brochures And Advertisements Incl. Agency Management And Media Planning
- Organization And Execution Of Exhibition Team Trainings And Service Quality And Communications Trainings
- Moderation Of Management Circles, Team Meetings, Discussions And Events
Marketing:
- Marketing And Strategy Consultancy (Swot, Competitive Analysis, Positioning, Usp, Optimization Etc.)
- Strategic And Operational Offline And Online Marketing Incl. Resources And Budget Planning
- Development And Implementation Of Strategic, Promotional And Communications Concepts
- Conducting Of Market Research As Well As Execution, Evaluation And Presentation Of Surveys On Service Quality And Customers Satisfaction (Incl. Analysis And Derivation Of Fields Of Action And Measures)
- Event Management: Trade Fairs, Conferences, Exhibitions, Roadshows, Live Webcasts, Incentives Etc.
- Campaign Management As Well As Cross-channel Social Media And Online Marketing Management
- Crm: B2b And B2c Customer And Exhibitor Acquisition As Well As Care
Personnel Management:
- Team, Project Management And Stakeholder Management (2-20 Pax)
- Personnel Deployment Planning And Management
- Trade Show Team Trainings
- Recruiting Workshops For Potential Sales Partners
- Marketing Trainings For New Office Staff
- Management Graduation
Controlling:
- Planning And Controlling Of Bsc Kpis And Sales Ratios
- Budget And Resources Planning And Controlling (€ 4.5 Million)
- Sales Management
Knowledge:
- Excellent Knowledge Of Ms Office (Esp. Excel And Powerpoint)
- Knowledge Of Spss, Ms Project, Sap Bw And Cms/wordpress
- Basic Knowledge Of Dreamweaver, Html And Css
Strengths:
- Excellent Manager And Communicator
- Organizational Talent And Service Provider
- Strong Analytical And Conceptual Abilities
- Committed And Persevering
- Assertive And Decisive
Languages
Education
University of Augsburg
Master of Economics, Marketing and Communications · Economics · Augsburg, Germany
Certifications & licenses
Agile Scrum Foundation
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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