François-Alexandre Garçon - Head of Marketing

Q: Where is François-Alexandre based?

François-Alexandre is based in Bidingen, Germany and prefers 100% remote projects.

Q: What languages does François-Alexandre speak?

François-Alexandre speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does François-Alexandre have?

François-Alexandre has at least 22 years of experience. During this time, François-Alexandre has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 3 years and 1 month . Note that François-Alexandre may not have shared all experience and actually has more experience.

Q: What is François-Alexandre's latest experience?

François-Alexandre's most recent position is Head of Marketing at SYTECH Group .

Q: What companies has François-Alexandre worked for in recent years?

In recent years, François-Alexandre has worked for SYTECH Group , Moral & Values , and ZARGES GmbH .

Q: Which industries is François-Alexandre most experienced in?

François-Alexandre is most experienced in industries like Professional Services , Manufacturing , and Advertising .

Q: Which industries has François-Alexandre worked in recently?

François-Alexandre has recently worked in industries like Professional Services and Manufacturing .

Recommended expert

Bidingen, Germany

Check rate

Experience

Nov 2021 - Present

4 years 9 months

Kaufbeuren, Germany

Head of Marketing

SYTECH Group

Developed and implemented the international marketing strategy for multiple subsidiaries in Europe and North America.
Led the marketing team and worked closely with sales, product development, IT, and international marketing partners.
Planned and executed international campaigns, increasing brand reach by 30%.
Managed the budget, focusing on optimal allocation of resources for digital and traditional marketing channels.
Launched new international websites for several group companies and continuously optimized performance through data-driven analysis.
Oversaw trade shows and events.

Oct 2014 - Aug 2022

7 years 11 months

Bidingen, Germany

Freelance Marketing & Communications Consultant

Moral & Values

Advised and implemented marketing strategies for SMEs and startups.
Provided strategic guidance and executed brand development, social media marketing, and content strategies for various clients.
Successfully ran SEO/SEA campaigns to boost online visibility for brands.
Created marketing materials and ran social media campaigns on platforms like Facebook, Instagram, and LinkedIn.
Clients: Kloster Kitchen/Curameo AG, Gojinade Goji-Li GmbH.

May 2012 - Oct 2021

9 years 6 months

Weilheim in Oberbayern, Germany

International Marketing Manager

ZARGES GmbH

Developed and managed the digital and e-commerce strategy, achieving around 10% annual growth.
Conceptualized and enhanced the international websites.
Established and led the video unit.
Served as an internal corporate consultant for marketing planning, media planning, and budget planning.
Successfully introduced the US brand Werner to German-speaking markets.

Aug 2010 - Apr 2012

1 year 9 months

Munich, Germany

Key Account Manager, Head of Content Creation

Bloom GmbH

Managed projects and staff.
Concept and copywriting.
Led the content creation team.
Optimized workflows.
On-page and off-page optimization.
Planned and managed website relaunches.
Budget planning and control.
Clients: Tucher Bräu, Zirndorfer Bräu, Lederer Bräu, Ocoo Beauty Drink, Novartis, Springer Automotive, SPD City Council Group, Gigaset/Siemens, Microsoft Germany, Sloggi, Triumph, Valisere.

Jan 2009 - Jul 2010

1 year 7 months

Erlangen, Germany

Account Director

defacto.kreativ GmbH

Responsible for account management and business development.
Led the account management team.
Managed a roughly 1.2 million euro annual campaign budget.
Developed and expanded client relationships.

Dec 2007 - Dec 2008

1 year 1 month

Erlangen, Germany

Key Account Manager

defacto.kreativ GmbH

Account management and leading the Creative Unit team.
Business development (increased Uponor's annual budget from €400,000 to €600,000).
Controlling, media planning, and process management and optimization.
B2B and B2C direct marketing and dialogue marketing campaigns.
Clients: Uponor GmbH, Aston Martin Lagonda, Kenny S., onlineprinters.com, Skoda Auto, Audi, EnBW, Wüstenrot, ARAL.

Dec 2004 - Nov 2007

3 years

Nuremberg, Germany

Account Manager

Bloom GmbH

Designing, managing, and supporting integrated B2B and B2C campaigns.
Reporting and presentations, strategic brand management.
Sales promotion, POS marketing, and corporate design.
Coordinating and directing internal teams (copy, concept, media/production, and creative) and external service providers.
Clients: Concord GmbH, Heidelberger Leben, Clerical Medical, Tucher Bräu, Zirndorfer Bräu, Lederer Bräu, Federal Office for the Protection of the Constitution.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Manufacturing, and Advertising.

Professional Services

Manufacturing

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, and Sales.

Marketing

Project Management

Sales

Summary

With over 20 years of experience in strategic planning and creative execution of integrated marketing campaigns, I bring solid know-how in brand management, digital marketing, and international project management. I have successfully led international teams, launched brands, and optimized marketing processes to drive focused revenue growth and brand strengthening. I’m especially passionate about combining creativity with data-driven analysis: from developing effective marketing strategies to managing digital campaigns and optimizing based on market and trend analysis. My way of working is pragmatic, solution-oriented, and always focused on sustainable success and a motivated team.

Skills

Strategy & Planning

Analyzing Market Trends, Competition, And Target Groups
Developing And Adjusting Marketing Plans Based On Results And Feedback

Team Leadership & Project Management

Leading And Motivating Marketing Teams, Delegating Tasks, And Fostering A Positive Team Culture
Structured Planning And Execution Of International Marketing Projects And Campaigns

Branding & Brand Management

Developing Strong Brand Identities And Ensuring A Consistent Brand Presence Across All Channels
Strengthening And Evolving Existing Brands

Digital Marketing

Social Media Management, Seo/Sea, Email And Content Marketing
Analyzing And Optimizing Campaign Performance

Communication & Creativity

Strong Written And Verbal Communication Skills
Creatively Developing Innovative Marketing Materials And Campaigns Through Storytelling

Analytical Skills

Interpreting Marketing Data To Derive Strategic Actions
Using A/B Testing And Data-Driven Campaign Optimization

Operational Marketing Expertise

Campaign And Communication Management
Developing And Implementing Integrated Marketing Strategies
Managing Social Media And Online Campaigns

Content & Creation

Designing Visual Content For Social Media, Print, And Web
Planning And Executing Photo And Video Productions
Cms Expertise (Wordpress, Typo3, Etc.)
Newsletter Management And Performance Reporting To Optimize Email Marketing Campaigns

Interface Management & Teamwork

Close Collaboration With Sales, Product Development, And Customer Service To Boost Brand Impact And Conversion Rates

Languages

German

Native

English

Advanced

French

Elementary

Education

Dec 2004 - Dec 2006

Bavarian Academy for Advertising & Marketing

Diploma in Communications Management (BAW) · Communications Management · Nuremberg, Germany · 1.93

Sep 2001 - Aug 2004

Scratch Advertising

Certified Advertising Sales Specialist (IHK) · Advertising Sales Specialist · Munich, Germany

Sep 1998 - Jul 2000

Technical Secondary School

Specialized University Entrance Qualification · Business/Administration & Legal Affairs · Weilheim in Oberbayern, Germany

Certifications & licenses

Driver’s license: Class 3 & 1 (old), A, B, C1, BE, C1E, CE, M, L

Statistics

Experience

Total positions 7

Experience in Professional Services 12 y

Avg length 4 y 2 m

Longest experience 9 y 5 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Head of Marketing, Freelance Marketing & Communications Consultant, International Marketing Manager

Main industries Professional Services, Manufacturing, Advertising

Main business areas Marketing, Project Management, Sales

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

April 2024

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Where is François-Alexandre based?

François-Alexandre is based in Bidingen, Germany and prefers 100% remote projects.

What languages does François-Alexandre speak?

François-Alexandre speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does François-Alexandre have?

François-Alexandre has at least 22 years of experience. During this time, François-Alexandre has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 3 years and 1 month. Note that François-Alexandre may not have shared all experience and actually has more experience.

What roles would François-Alexandre be best suited for?

Based on recent experience, François-Alexandre would be well-suited for roles such as: Head of Marketing, Freelance Marketing & Communications Consultant, International Marketing Manager.

What is François-Alexandre's latest experience?

François-Alexandre's most recent position is Head of Marketing at SYTECH Group.

What companies has François-Alexandre worked for in recent years?

In recent years, François-Alexandre has worked for SYTECH Group, Moral & Values, and ZARGES GmbH.

Which industries is François-Alexandre most experienced in?

François-Alexandre is most experienced in industries like Professional Services, Manufacturing, and Advertising.

Which business areas is François-Alexandre most experienced in?

François-Alexandre is most experienced in business areas like Marketing, Project Management, and Sales.

Which industries has François-Alexandre worked in recently?

François-Alexandre has recently worked in industries like Professional Services and Manufacturing.

Which business areas has François-Alexandre worked in recently?

François-Alexandre has recently worked in business areas like Marketing.

What is François-Alexandre's education?

François-Alexandre holds a Bachelor in Communications Management from Bavarian Academy for Advertising & Marketing and a Bachelor in Advertising Sales Specialist from Scratch Advertising.

Does François-Alexandre have any certificates?

François-Alexandre has 1 certificate: Driver’s license: Class 3 & 1 (old), A, B, C1, BE, C1E, CE, M, L.

What is the availability of François-Alexandre?

François-Alexandre is immediately available part-time for suitable projects.

What is the rate of François-Alexandre?

François-Alexandre's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.