François-Alexandre G.-Head of Marketing
Check rate
Experience
Head of Marketing
SYTECH Group
- Developed and implemented the international marketing strategy for multiple subsidiaries in Europe and North America.
- Led the marketing team and worked closely with sales, product development, IT, and international marketing partners.
- Planned and executed international campaigns, increasing brand reach by 30%.
- Managed the budget, focusing on optimal allocation of resources for digital and traditional marketing channels.
- Launched new international websites for several group companies and continuously optimized performance through data-driven analysis.
- Oversaw trade shows and events.
Freelance Marketing & Communications Consultant
Moral & Values
- Advised and implemented marketing strategies for SMEs and startups.
- Provided strategic guidance and executed brand development, social media marketing, and content strategies for various clients.
- Successfully ran SEO/SEA campaigns to boost online visibility for brands.
- Created marketing materials and ran social media campaigns on platforms like Facebook, Instagram, and LinkedIn.
- Clients: Kloster Kitchen/Curameo AG, Gojinade Goji-Li GmbH.
International Marketing Manager
ZARGES GmbH
- Developed and managed the digital and e-commerce strategy, achieving around 10% annual growth.
- Conceptualized and enhanced the international websites.
- Established and led the video unit.
- Served as an internal corporate consultant for marketing planning, media planning, and budget planning.
- Successfully introduced the US brand Werner to German-speaking markets.
Key Account Manager, Head of Content Creation
Bloom GmbH
- Managed projects and staff.
- Concept and copywriting.
- Led the content creation team.
- Optimized workflows.
- On-page and off-page optimization.
- Planned and managed website relaunches.
- Budget planning and control.
- Clients: Tucher Bräu, Zirndorfer Bräu, Lederer Bräu, Ocoo Beauty Drink, Novartis, Springer Automotive, SPD City Council Group, Gigaset/Siemens, Microsoft Germany, Sloggi, Triumph, Valisere.
Account Director
defacto.kreativ GmbH
- Responsible for account management and business development.
- Led the account management team.
- Managed a roughly 1.2 million euro annual campaign budget.
- Developed and expanded client relationships.
Key Account Manager
defacto.kreativ GmbH
- Account management and leading the Creative Unit team.
- Business development (increased Uponor's annual budget from €400,000 to €600,000).
- Controlling, media planning, and process management and optimization.
- B2B and B2C direct marketing and dialogue marketing campaigns.
- Clients: Uponor GmbH, Aston Martin Lagonda, Kenny S., onlineprinters.com, Skoda Auto, Audi, EnBW, Wüstenrot, ARAL.
Account Manager
Bloom GmbH
- Designing, managing, and supporting integrated B2B and B2C campaigns.
- Reporting and presentations, strategic brand management.
- Sales promotion, POS marketing, and corporate design.
- Coordinating and directing internal teams (copy, concept, media/production, and creative) and external service providers.
- Clients: Concord GmbH, Heidelberger Leben, Clerical Medical, Tucher Bräu, Zirndorfer Bräu, Lederer Bräu, Federal Office for the Protection of the Constitution.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Manufacturing, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, and Sales.
Summary
With over 20 years of experience in strategic planning and creative execution of integrated marketing campaigns, I bring solid know-how in brand management, digital marketing, and international project management. I have successfully led international teams, launched brands, and optimized marketing processes to drive focused revenue growth and brand strengthening. I’m especially passionate about combining creativity with data-driven analysis: from developing effective marketing strategies to managing digital campaigns and optimizing based on market and trend analysis. My way of working is pragmatic, solution-oriented, and always focused on sustainable success and a motivated team.
Skills
Strategy & Planning
- Analyzing Market Trends, Competition, And Target Groups
- Developing And Adjusting Marketing Plans Based On Results And Feedback
Team Leadership & Project Management
- Leading And Motivating Marketing Teams, Delegating Tasks, And Fostering A Positive Team Culture
- Structured Planning And Execution Of International Marketing Projects And Campaigns
Branding & Brand Management
- Developing Strong Brand Identities And Ensuring A Consistent Brand Presence Across All Channels
- Strengthening And Evolving Existing Brands
Digital Marketing
- Social Media Management, Seo/Sea, Email And Content Marketing
- Analyzing And Optimizing Campaign Performance
Communication & Creativity
- Strong Written And Verbal Communication Skills
- Creatively Developing Innovative Marketing Materials And Campaigns Through Storytelling
Analytical Skills
- Interpreting Marketing Data To Derive Strategic Actions
- Using A/B Testing And Data-Driven Campaign Optimization
Operational Marketing Expertise
- Campaign And Communication Management
- Developing And Implementing Integrated Marketing Strategies
- Managing Social Media And Online Campaigns
Content & Creation
- Designing Visual Content For Social Media, Print, And Web
- Planning And Executing Photo And Video Productions
- Cms Expertise (Wordpress, Typo3, Etc.)
- Newsletter Management And Performance Reporting To Optimize Email Marketing Campaigns
Interface Management & Teamwork
- Close Collaboration With Sales, Product Development, And Customer Service To Boost Brand Impact And Conversion Rates
Languages
Education
Bavarian Academy for Advertising & Marketing
Diploma in Communications Management (BAW) · Communications Management · Nuremberg, Germany · 1.93
Scratch Advertising
Certified Advertising Sales Specialist (IHK) · Advertising Sales Specialist · Munich, Germany
Technical Secondary School
Specialized University Entrance Qualification · Business/Administration & Legal Affairs · Weilheim in Oberbayern, Germany
Certifications & licenses
Driver’s license: Class 3 & 1 (old), A, B, C1, BE, C1E, CE, M, L
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
François-Alexandre is based in Bidingen, Germany and prefers 100% remote projects.
François-Alexandre speaks the following languages: German (Native), English (Advanced), French (Elementary).
François-Alexandre has at least 22 years of experience. During this time, François-Alexandre has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 3 years and 1 month. Note that François-Alexandre may not have shared all experience and actually has more experience.
Based on recent experience, François-Alexandre would be well-suited for roles such as: Head of Marketing, Freelance Marketing & Communications Consultant, International Marketing Manager.
François-Alexandre's most recent position is Head of Marketing at SYTECH Group.
In recent years, François-Alexandre has worked for SYTECH Group, Moral & Values, and ZARGES GmbH.
François-Alexandre is most experienced in industries like Professional Services, Manufacturing, and Advertising.
François-Alexandre is most experienced in business areas like Marketing, Project Management, and Sales.
François-Alexandre has recently worked in industries like Professional Services and Manufacturing.
François-Alexandre has recently worked in business areas like Marketing.
François-Alexandre holds a Bachelor in Communications Management from Bavarian Academy for Advertising & Marketing and a Bachelor in Advertising Sales Specialist from Scratch Advertising.
François-Alexandre has 1 certificate: Driver’s license: Class 3 & 1 (old), A, B, C1, BE, C1E, CE, M, L.
The availability of François-Alexandre needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 8 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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