Kilian Kohnen - Marketing Consultant

Q: Where is Kilian based?

Kilian is based in Wuppertal, Germany .

Q: What languages does Kilian speak?

Kilian speaks the following languages: German (Native), English (Advanced), French (Advanced), Dutch (Elementary) .

Q: How many years of experience does Kilian have?

Kilian has at least 8 years of experience. During this time, Kilian has worked in at least 9 different roles and for 5 different companies . The average length of individual experience is 1 year and 11 months . Note that Kilian may not have shared all experience and actually has more experience.

Q: What is Kilian's latest experience?

Kilian's most recent position is Marketing Consultant at Freelancer .

Q: What companies has Kilian worked for in recent years?

In recent years, Kilian has worked for Freelancer , SD Worx , gmk Markenberatung , and Start-up company .

Q: Which industries is Kilian most experienced in?

Kilian is most experienced in industries like Professional Services , Manufacturing , and Energy .

Q: Which business areas is Kilian most experienced in?

Kilian is most experienced in business areas like Marketing , Information Technology , and Project Management . Kilian also has some experience in Research and Development , Strategy , and Business Intelligence .

Q: Which industries has Kilian worked in recently?

Kilian has recently worked in industries like Professional Services , Energy , and Manufacturing .

Q: Which business areas has Kilian worked in recently?

Kilian has recently worked in business areas like Marketing , Information Technology , and Project Management .

Recommended expert

Wuppertal, Germany

Experience

Aug 2025 - Present

8 months

Marketing Consultant

Freelancer

Advising and implementing holistic brand & marketing projects
Developing targeted campaigns to increase brand awareness and generate leads
Analyzing and preparing complex marketing data to derive targeted and actionable recommendations
Developing and training specialized AI models focused on branding, marketing, and communication
Coordinating and collaborating with external partners to ensure consistent and efficient marketing activities

Dec 2024 - Jun 2025

7 months

Dreieich, Germany

Head of Marketing a.i. & Member of Executive Board

SD Worx

Interim leadership of the German marketing team with a focus on strategic realignment and operational excellence
Developing a new marketing strategy with a clear focus on digital performance and brand presence
Improving campaign performance and lead quality through optimized pre-qualification (online and offline): +20% SQLs YTD in Q1 2025
Implementing numerous quick wins for immediate growth activation while building the foundations for long-term growth
Managing a €1M operational marketing budget for cross-channel initiatives
Leading and restructuring an 8-person team to boost quality, efficiency, and execution speed
Actively shaping key company decisions as part of the executive board
Improving collaboration between marketing, sales, portfolio & product management, and external vendors

Sep 2024 - Jun 2025

10 months

Antwerp, Belgium

Strategic Marketing Partner DACH, CEE & Adriatic

SD Worx

Strategically managing integrated marketing initiatives for local execution of global campaigns
Developing and rolling out core marketing strategies for DACH, CEE, and Adriatic markets
Adapting global initiatives to local market needs and sales objectives
Collaborating with central and regional sales and marketing teams to ensure a consistent customer journey
Owning regional marketing budgets and defining as well as optimizing KPIs

Sep 2022 - Sep 2024

2 years 1 month

Cologne, Germany

Head of IT & Competence Center AI

gmk Markenberatung

Strategically directing the integration of AI into brand activation to boost efficiency, consistency, and innovation
Leading a 4-person team to implement AI-driven initiatives
Integrating AI tools into brand communication processes (up to 1 FTE savings)
Ensuring brand-compliant content creation (image & copy)
Designing and conducting internal training for the effective use of AI solutions

Mar 2022 - Sep 2024

2 years 7 months

Cologne, Germany

Brand Consultant

gmk Markenberatung

Responsible for international B2B & B2C branding and marketing projects in the HVAC industry (Bosch Home Comfort, Buderus)
Coordinating and executing international brand campaigns to increase brand awareness (up to +100%)
Leading a 3–5-person team on end-to-end branding projects
Developing brand positioning and managing brand architectures
Executing brand transfers and rebranding initiatives (complexity and cost savings up to 50%)
Activating the brand across relevant touchpoints in target-specific customer journeys
Monitoring and optimizing brand performance across the entire funnel based on KPIs
Developing and implementing international marketing plans for over 20 markets
Managing stakeholders across branding, marketing, sales, and product management

Dec 2020 - Mar 2022

1 year 4 months

Cologne, Germany

Junior Brand Consultant

gmk Markenberatung

Support brand projects through research, analysis, project coordination and internal documentation
Contribute to brand positioning, rebranding initiatives and brand transfers for international B2B clients
Create client presentations and coordinate between creative and marketing teams

Jun 2020 - Dec 2020

7 months

Cologne, Germany

Brand Consulting Intern

gmk Markenberatung

Conduct market and competitor analyses to support strategy development
Assist with brand audits, positioning drafts and workshop materials
Support project coordination and maintain internal documentation

Feb 2018 - Jun 2018

5 months

Wincrange, Luxembourg

Marketing Intern

Faymonville Group

Create a brand guide to optimize brand perception among partner dealers
Ensure consistent implementation of the corporate identity across all dealer touchpoints

Jan 2018 - Dec 2023

6 years

Saint Vith, Belgium

Business & Marketing Consultant

Start-up company

Build digital and marketing foundations (website, content, design and pricing) to accelerate company growth

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Manufacturing, and Energy.

Professional Services

Manufacturing

Energy

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Project Management, Research and Development, Strategy, and Business Intelligence.

Marketing

Information Technology

Project Management

Research and Development

Strategy

Business Intelligence

Summary

Experience? Tons. Killer ideas? More than enough. Challenging the status quo? I'm all in – that's my thing. Planning, powering, delivering. That's my motto. Missing something? Then I'll build it up – focused and tireless. Time to take action? I shift into high gear and lead the way. I'm the engine – not just a passenger.

Skills

Strategic Marketing Planning And Execution In International Markets
Clear Communication And Creation Of Impactful Stakeholder Presentations
Leading Cross-functional Marketing And Project Teams
Managing International And Regional Marketing Rollouts
Mapping The Customer Journey And Optimizing The Customer Experience (Cx)
Data-driven Decision Making And Marketing Performance Analysis
Budget Ownership And Cost Optimization In Marketing
Managing Agencies And Ensuring Alignment With Internal Stakeholders
Planning & Analysis: Monday, Planner, Salesforce, Power Bi, Google Analytics, Etc.
Execution & Creation: M365, Adobe Creative Cloud, Canva, Midjourney, Etc.
Communication & Collaboration: Teams, Loop, Miro, Sharepoint, Etc.
Communicative, Outgoing, And Team-oriented
Ambitious, Structured, And Self-driven
Goal-oriented, Reliable, And Detail-focused

Languages

German

Native

English

Advanced

French

Advanced

Dutch

Elementary

Education

Jan 2019 - Jan 2020

Tilburg University

Master in Marketing Management · Marketing Management · Netherlands

Sep 2018 - Jan 2019

Tilburg University

Pre-Master in Marketing Management · Marketing Management · Netherlands

Sep 2015 - Jul 2018

HELMo Campus Guillemins

Bachelor in Marketing · Marketing · Liège, Belgium

Statistics

Experience

Total positions 9

Experience in Professional Services 8 y

Avg length 1 y 7 m

Longest experience 5 y 11 m

Global Experience

Countries worked in 3 (Germany, Belgium, Luxembourg)

Primary country Germany

Expertise

Recent roles Marketing Consultant, Head of Marketing a.i. & Member of Executive Board, Strategic Marketing Partner DACH, CEE & Adriatic

Main industries Professional Services, Manufacturing, Energy

Main business areas Marketing, Information Technology, Project Management

Qualifications

Highest degree Master

Profile

Created

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Kilian based?

Kilian is based in Wuppertal, Germany.

What languages does Kilian speak?

Kilian speaks the following languages: German (Native), English (Advanced), French (Advanced), Dutch (Elementary).

How many years of experience does Kilian have?

Kilian has at least 8 years of experience. During this time, Kilian has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 1 year and 11 months. Note that Kilian may not have shared all experience and actually has more experience.

What roles would Kilian be best suited for?

Based on recent experience, Kilian would be well-suited for roles such as: Marketing Consultant, Head of Marketing a.i. & Member of Executive Board, Strategic Marketing Partner DACH, CEE & Adriatic.

What is Kilian's latest experience?

Kilian's most recent position is Marketing Consultant at Freelancer.

What companies has Kilian worked for in recent years?

In recent years, Kilian has worked for Freelancer, SD Worx, gmk Markenberatung, and Start-up company.

Which industries is Kilian most experienced in?

Kilian is most experienced in industries like Professional Services, Manufacturing, and Energy.

Which business areas is Kilian most experienced in?

Kilian is most experienced in business areas like Marketing, Information Technology, and Project Management. Kilian also has some experience in Research and Development, Strategy, and Business Intelligence.

Which industries has Kilian worked in recently?

Kilian has recently worked in industries like Professional Services, Energy, and Manufacturing.

Which business areas has Kilian worked in recently?

Kilian has recently worked in business areas like Marketing, Information Technology, and Project Management.

What is Kilian's education?

Kilian holds a Master in Marketing Management from Tilburg University, a Master in Marketing Management from Tilburg University and a Bachelor in Marketing from HELMo Campus Guillemins.

What is the availability of Kilian?

Kilian is immediately available full-time for suitable projects.

What is the rate of Kilian?

Kilian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.