Heike Jungjohann - Marketing Project & Event Manager

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Düren, Germany

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Experience

Mar 2025 - Apr 2025

2 months

Germany

Project Manager

AstraZeneca GmbH / DocCheck GmbH

Holiday cover as Project Manager for Forxiga (physicians) in the pharmaceutical sector (B2B).

Feb 2024 - Mar 2025

1 year 2 months

Germany

Interim Trade Marketing Manager + Event Manager

Dim Brands International / Nur Die Germany

Project management and budget responsibility for the 360 campaign "Nur Die bringt Farbe in dein Leben" from the idea through to implementation.
Management of POS, online, social media, PR and 13 festivals, including staff recruitment, training and on-site event supervision.
Interface management between stakeholders, specialist departments, staff, contractors and agencies.
Preparation of business reviews and reports for management and executive management.
Concept development and artwork management for activating shopper POS ideas to increase sell-in and sell-out (e.g. "Smart zocken & auf E-Mobility abfahren" and "Shoppen & Gadget einsocken").
Project management for live communication at Holi Festivals 2024 in 13 cities with 3 live events and 1 million visitors.

Oct 2023 - Dec 2023

3 months

Germany

Creative Concept & Copy

IhreApotheken.de / Zukunftspakt Apotheke

Creative Concept & Copy for IhreApotheken and Zukunftspakt Apotheke in the pharmaceutical sector (B2B/C).

Jun 2023 - Sep 2023

4 months

Germany

Interim Change Management

Smartin Advertising

Interim change management for the POS agency smartin Brand Activation.

Mar 2023 - May 2023

3 months

Germany

Project Management Unity / Postbank Sales Support

Deutsche Bank / Ksw Kommunikation

Project management on the client side for the mandatory Unity customer communication related to Deutsche Bank AG's 2023 IT migration.
Interface function for specialist departments and the direct marketing agency.
Sales support for Postbank on lead management, change and omnichannel strategy.
Preparation of concepts, market research, processes and sales presentations.
Design of PowerPoint masters and creation of online training booklets.
Development of the naming, logo design and B2E communication concept "Lead Management" in close cooperation with sales and marketing.

Nov 2022 - Feb 2023

4 months

Germany

Creative Concept & Copy, Project Management

Smartin Advertising

Creative Concept & Copy as well as project management for Harry Brot (FMCG) and Xiaomi IoT (POS/retail marketing).

May 2022 - Oct 2022

6 months

Hamburg, Germany

Project and Event Manager

S-Bahn Hamburg GmbH

Project and event management for Innotrans 2022 in Berlin as well as for S-Bahn, Ideenzug and Digitale S-Bahn.
Communication and stakeholder management, including press relations.
Project management for communication for the ATL campaign "Programm Digitale Fahrgastinformation (DFI)", including planning, coordination and budget responsibility for the launch, the #bessermiteuch campaign, shoots, reels and the new website.
Organization of a VIP PR event for 24 high-profile media representatives at Factory Hammerbrooklyn, including concept, design, production coordination and digital guest management.

Dec 2021 - Apr 2022

5 months

Germany

Project Management Brand Entertainment + Launch

Zum Goldenen Hirschen

Project management for OBI and Create! by OBI in the areas of brand entertainment and launch.
Full project management of the 360 omnichannel campaign "OBI Wunschgarten 2022" in 6 countries and 6 languages, including briefing, concept development, client consulting and interface management for CE countries and channel units.
Management of 3D animations, influencer marketing, 180 digital assets and paid media.
Format development and concept creation for the branded entertainment format "Wunschgarten 2.0" with Knossi.
Project management for the product launch "Lieblingsfarben" of the lifestyle brand Create! by OBI, from naming to the UX web concept.

Apr 2021 - Nov 2021

8 months

Hamburg, Germany

Project and Event Manager Marketing + Communication

S-Bahn Hamburg GmbH / DB Konzern / Hamburger Hochbahn AG

Project and event management for marketing and communication in the public transport sector for S-Bahn, Ideenzug, Digitale S-Bahn and Digitale Schiene.
Focus on digital passenger information for stakeholders and the press.
Planning, organization and execution of the trade fair presence (mock-up) at the ITS World Congress Hamburg, including the Future Rail Experience Tour.

Nov 2020 - Mar 2021

5 months

Germany

Project Management Brand Entertainment

Zum Goldenen Hirschen

Project management for brand entertainment for OBI, MMMO and Create! by OBI.
Project and interface management for the multi-channel content campaign "Mach mal mit OBI" on YouTube for GenZ and Alpha, including script, props, cast, filming and channel management.

Jul 2018 - Oct 2020

2 years 4 months

Germany

Creative Concept & Copy: Shopper Activation

Reinboldrost GmbH

Creative Concept & Copy for shopper activation, trade and sales marketing (POS/POE/POI), as well as live communication for top FMCG brands (e.g. August Storck to Whiskas).
Creation of ideas, concepts, PowerPoint designs and client presentations.
Development of roadshows and tailor-made events for Reemtsma myblu, including location research, tour planning and KPI funnel.

Mar 2018 - Jun 2018

4 months

Germany

Project Management

Saatchi & Saatchi

Project management for the Renault Group and Dacia in the automotive sector.
Concept development and presentation design for the launch of the Sony Xperia Z roadshow, including dealer communication and POS promotional material packages.

Dec 2017 - Feb 2018

3 months

Germany

Creative Concept & Copy: Shopper Activation

Reinboldrost GmbH

Creative Concept & Copy for shopper activation, trade and sales marketing, as well as live communication for FMCG retail chains in the food/non-food sector.

Jul 2017 - Nov 2017

5 months

Germany

Project Management

Smartin Advertising GmbH

Project management for LG Electronics, Targobank and the Renault Retail Group.
Creation of multilingual B2B sales materials, fact sheets, brochures and trade fair equipment for LG Solar.
360° campaign management for the headquarters of Renault Retail Group Germany and 13 branches for the Dacia, Renault and Renault Pro+ brands.
Planning, execution and monitoring of all marketing activities, including web, digital, social media, OoH, radio spots and open-door events.

May 2017 - Feb 2018

10 months

Germany

Creative Concept & Copy + Project Management

Landesbetrieb Wald und Holz NRW

Creative Concept & Copy and project management for the Holzkompetenzzentrum NRW.
Implementation of the Mobile Holz-Expo NRW, including idea, concept development with architects, budgeting, design, copy, layout and production management.

Mar 2016 - Jun 2017

1 year 4 months

Germany

Project Management ATL + BTL

Kapacht / Lemon Group / DDB Worldwide Creation Center

Project management ATL + BTL for Telekom in the private and business customer sectors.
Management of brochures, magazines, package inserts, flyers, direct mail campaigns and digital signage for Telekom shops.
Preparation of briefing assumptions, re-briefings, creative briefings, schedules and budgets (KVA).
Development of OoH concepts, direct mail campaigns and radio spots.
Coordination of 360° opening communication and guerrilla activities for the flagship shop at Marienplatz in Munich.

Jul 2014 - May 2017

2 years 11 months

Aschaffenburg, Germany

Creative Concept & Copy, Project and Event Management

DPD Deutschland GmbH

Creative Concept & Copy as well as project and event management in the transport and logistics sector.
Organisation of trade fair appearances, management conferences and sales conferences.
Organisation of World Cup competitions (on/offline) for customers and employees, as well as employee events at the headquarters in Aschaffenburg.
Creation of brand brochures, process booklets, 3D installations, advertisements and direct mail campaigns.
Management of a nationwide personnel promotion tour at 63 DPD depots.

May 2008 - Jun 2014

6 years 2 months

Germany

Creative Concept & Copy Marketing Consulting

TNT Innight Europe GmbH

Creative Concept & Copy as well as marketing consulting for the overall account in the after-sales logistics sector.

Mar 2007 - Mar 2008

1 year 1 month

Germany

Project Management BTL

Fsw Dialog One

Project management BTL for Telekom Deutschland.

Jan 2007 - Jan 2008

1 year 1 month

Germany

Creative Concept & Copy

Reindesign

Creative Concept & Copy for POS/retail marketing and events (AOK, Aral Kraftstoffe, Optiker).

Apr 2006 - Dec 2007

1 year 9 months

Germany

Creative Concept & Copy Marketing Consulting

TNT Express Holdings Germany GmbH

Creative Concept & Copy and marketing consulting in the transport and logistics sector.

Jan 2004 - Mar 2006

2 years 3 months

Germany

Creative Concept & Copy

B+D Agenturgruppe

Creative Concept & Copy for POS/trade marketing and events (Wella, Weihenstephan, Camel Active).

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Transportation, Advertising, Food and Beverage, Telecommunication, Retail, and Fashion.

Transportation

Advertising

Food and Beverage

Telecommunication

Retail

Fashion

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Sales, and Product Development.

Marketing

Project Management

Sales

Product Development

Summary

My name is JJ, and I work as a freelance concept developer, project and event manager for marketing & communications.

ATL/BTL/TTL, B2B/B2C/B2E, POS/POI, FMCG/SMCG, touchpoint marketing, face-to-face promotion, live communication, dialogue and literature – I bring extensive industry, agency and corporate experience, am highly flexible and open to almost any project.

Including concept and production support on request.

I also love corporate presentation design in PPT, Google Slides, Key Note and INDD.

You can find a selection of best practices on the following pages.

Best regards Heike Jungjohann (JJ) #happytoUseFirstNames

Skills

Skills: Project Management, Account Management, Marketing Management, Trade Marketing Management, Brand Management, Event Management, Creative Concept & Copy, Powerpoint + Template Design
Tools: Microsoft Office, Microsoft Teams, Creative Suite, Pmo Tools, Chart Design, Surveys, Whiteboards; I Quickly Learn Additional Tools As Needed.
Areas Of Expertise: Atl, Btl, Ttl, B2c, B2b
Soft Skills: Hands-On, Plug & Play, Resilient Under Pressure, Confident In Presentations

Languages

German

Native

English

Advanced

French

Advanced

Statistics

Experience

Total positions 22

Experience in Transportation 11.5 y

Avg length 1 y 1 m

Longest experience 6 y 1 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Project Manager, Interim Trade Marketing Manager + Event Manager, Creative Concept & Copy

Main industries Transportation, Advertising, Food and Beverage

Main business areas Marketing, Project Management, Sales

Profile

Member since

June 2025

Last update

October 2026

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Frequently asked questions

Have questions? Find more information here.

Heike is based in Düren, Germany and can operate in on-site, hybrid, and remote work models.

Heike speaks the following languages: German (Native), English (Advanced), French (Advanced).

Heike has at least 21 years of experience. During this time, Heike has worked in at least 17 different roles and for 19 different companies. The average length of individual experience is 1 year and 11 months. Note that Heike may not have shared all experience and actually has more experience.

Based on recent experience, Heike would be well-suited for roles such as: Project Manager, Interim Trade Marketing Manager + Event Manager, Creative Concept & Copy.

Heike's most recent position is Project Manager at AstraZeneca GmbH / DocCheck GmbH.

In recent years, Heike has worked for AstraZeneca GmbH / DocCheck GmbH, Dim Brands International / Nur Die Germany, IhreApotheken.de / Zukunftspakt Apotheke, Smartin Advertising, and Deutsche Bank / Ksw Kommunikation.

Heike is most experienced in industries like Transportation, Advertising, and Food and Beverage. Heike also has some experience in Telecommunication, Retail, and Government and Administration.

Heike is most experienced in business areas like Marketing, Project Management, and Sales. Heike also has some experience in Product Development.

Heike has recently worked in industries like Retail, Fashion, and Advertising.

Heike has recently worked in business areas like Project Management, Marketing, and Product Development.

Heike is immediately available part-time for suitable projects.

Daily rate distribution

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<€320 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 780 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 780 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 17 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.