Heike Jungjohann-Project Manager
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Experience
Project Manager
AstraZeneca GmbH / DocCheck GmbH
- Holiday cover as Project Manager for Forxiga (doctors) in the pharma sector (B2B).
Interim Trade Marketing Manager + Event Manager
Dim Brands International / Nur Die Germany
- Project lead and budget responsibility for the 360° campaign "Nur Die brings color into your life" from the idea to the final execution.
- Management of POS, online, social media, PR, and 13 festivals, including staff recruitment, training, and on-site event supervision.
- Interface management between stakeholders, specialist departments, staff, contractors, and agencies.
- Preparation of business reviews and reporting at executive and management level.
- Concept development and artwork management for activating shopper POS ideas to increase sell-in and sell-out (e.g. "Smart gamble & ride into e-mobility" and "Shop & bag a gadget").
- Project lead for live communication at Holi Festivals 2024 in 13 cities with 3 live events and 1 million visitors.
Creative Concept & Copy
IhreApotheken.de / Zukunftspakt Apotheke
- Creative Concept & Copy for IhreApotheken and Zukunftspakt Apotheke in the pharma sector (B2B/C).
Interim Management Change
Smartin Advertising
- Interim management change for the POS agency smartin Brand Activation.
Project Management Unity / Postbank Sales Support
Deutsche Bank / Ksw Kommunikation
- Project management on the client side for the mandatory Unity customer communication on the occasion of Deutsche Bank AG's IT migration in 2023.
- Interface function for the specialist departments and direct marketing agency.
- Sales support for Postbank on the topics lead management, change, and omnichannel strategy.
- Creation of concepts, market research, processes, and sales presentations.
- Design of PowerPoint masters and creation of online training booklets.
- Development of the naming, logo design, and the B2E communication concept "Lead Management" in close collaboration with sales and marketing.
Creative Concept & Copy, Project Management
Smartin Advertising
- Creative concept & copy as well as project management for Harry Brot (FMCG) and Xiaomi IoT (POS/retail marketing).
Project and Event Manager
S-Bahn Hamburg GmbH
- Project and event management for Innotrans 2022 in Berlin as well as for S-Bahn, the Idea Train and the Digital S-Bahn.
- Communication and stakeholder management including press work.
- Project management for communication for the ATL campaign "Digital Passenger Information Program (DFI)" including planning, coordination and budget responsibility for the launch, the #bessermiteuch campaign, shootings, reels and the new website.
- Organization of a VIP PR event for 24 top media representatives at Factory Hammerbrooklyn including concept, design, production coordination and digital guest management.
Project Management Brandutainment + Launch
Zum Goldenen Hirschen
- Project management for OBI and Create! by OBI in the area of brandutainment and launch.
- Full project control of the 360 omnichannel campaign "OBI Wunschgarten 2022" in 6 countries and 6 languages including briefing, concept development, client consulting and interface function for CE countries and channel units.
- Management of 3D animations, influencer marketing, 180 digital assets and paid media.
- Format development and concept creation for the branded entertainment format "Wunschgarten 2.0" with Knossi.
- Project management for the product launch "Lieblingsfarben" of the lifestyle brand Create! by OBI from naming to the UX web concept.
Project and Event Manager Marketing + Communication
S-Bahn Hamburg GmbH / DB Group / Hamburger Hochbahn AG
- Project and event management for marketing and communication in public transport for S-Bahn, Idea Train, Digital S-Bahn and Digital Rail.
- Focus on Digital Passenger Information for stakeholders and press.
- Planning, organization and delivery of the trade fair appearance (mock-up) at the ITS World Congress Hamburg including the Future Rail Experience Tour.
Project Management Brandutainment
Zum Goldenen Hirschen
- Project management brandutainment for OBI, MMMO and Create! by OBI.
- Project and interface management for the multi-channel content campaign "Mach mal mit OBI" on YouTube for Gen Z and Alpha, including script, props, cast, filming and channel management.
Creative Concept & Copy: Shopper Activation
Reinboldrost GmbH
- Creative concept & copy for shopper activation, trade and sales marketing (POS/POE/POI) as well as live communication for top FMCG brands (e.g. August Storck to Whiskas).
- Creation of ideas, concepts, PowerPoint designs and client presentations.
- Development of roadshows and tailor-made events for Reemtsma myblu, including location research, tour planning and KPI funnel.
Project Management
Saatchi & Saatchi
- Project management for the Renault Group and Dacia in the automotive sector.
- Concept and presentation design for the launch of the Sony Xperia Z roadshow, including dealer communication and POS promotional material packages.
Creative Concept & Copy: Shopper Activation
Reinboldrost GmbH
- Creative concept & copy for shopper activation, trade and sales marketing as well as live communication for FMCG retail chains in the food/non-food sector.
Project Management
Smartin Advertising GmbH
- Project management for LG Electronics, Targobank and the Renault Retail Group.
- Creation of multilingual B2B sales materials, fact sheets, brochures and trade fair equipment for LG Solar.
- 360 campaign management for the headquarters of Renault Retail Group Germany and 13 branches for the brands Dacia, Renault and Renault Pro+.
- Planning, execution and monitoring of all marketing activities including web, digital, social media, OOH, radio spots and open-door events.
Creative Concept & Copy + Project Management
Landesbetrieb Wald und Holz NRW
- Creative concept & copy as well as project management for the NRW Wood Competence Center.
- Realization of the Mobile Holz-Expo NRW, including idea, concept development with architects, budgeting, design, text, layout and production management.
Project Management ATL + BTL
Kapacht / Lemon Group / DDB Worldwide Creation Center
- Project management ATL + BTL for Telekom in the consumer and business customer segments.
- Support for brochures, magazines, package inserts, flyers, door drops, and digital signage for Telekom shops.
- Creation of briefing acceptances, re-briefings, creative briefings, timelines, and budgeting (KVA).
- Development of OoH concepts, direct mails, and radio spots.
- Coordination of the 360° launch communication and guerrilla campaigns for the flagship store Munich Marienplatz.
Creative Concept & Copy, Project and Event Management
DPD Deutschland GmbH
- Creative concept & copy as well as project and event management in the transport and logistics sector.
- Organization of trade fair appearances, management meetings, and sales meetings.
- Implementation of World Cup contests (online/offline) for customers and employees as well as employee events at the headquarters in Aschaffenburg.
- Creation of brand brochures, process booklets, 3D installations, ads, and direct mails.
- Management of a nationwide staff promo tour in 63 DPD depots.
Creative Concept & Copy Marketing Consulting
TNT Innight Europe GmbH
- Creative concept & copy as well as marketing consulting for the overall budget in the after-sales logistics sector.
Project Management BTL
Fsw Dialog One
- Project management BTL for Telekom Deutschland.
Creative Concept & Copy
Reindesign
- Creative concept & copy for POS/retail marketing and events (AOK, Aral fuels, opticians).
Creative Concept & Copy Marketing Consulting
TNT Express Holdings Germany GmbH
- Creative Concept & Copy as well as marketing consulting in the field of transport and logistics.
Creative Concept & Copy
B+D Agenturgruppe
- Creative Concept & Copy for POS/retail marketing and events (Wella, Weihenstephan, Camel Active).
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Transportation, Advertising, Food and Beverage, Telecommunication, Retail, and Fashion.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, and Product Development.
Summary
My name is JJ, and I work as a freelance concept developer, project manager, and event manager for marketing & communication.
ATL/BTL/TTL, B2B/B2C/B2E, POS/POI, FMCG/SMCG, touchpoint marketing, face-to-face promo, live communication, dialogue, and literature – I bring a lot of industry, agency, and corporate experience, I am extremely flexible, and available for almost any project.
If desired, including concept and production support.
I also love corporate presentation design in PPT, Google Slides, Keynote, and INDD.
You can find a selection of best practices on the following pages.
Best regards Heike Jungjohann (JJ) #happytoaddressmeinformally
Skills
- Skills: Project Management, Account Management, Marketing Management, Trade Marketing Management, Brand Management, Event Management, Creative Concept & Copy, Powerpoint + Template Design
- Tools: Microsoft Office, Microsoft Teams, Creative Suite, Pmo Tools, Chart Design, Surveys, Whiteboards; I Can Quickly Learn Other Tools As Needed.
- Professional Focus: Atl, Btl, Ttl, B2c, B2b
- Soft Skills: Hands On, Plug & Play, Stress-Resistant, Confident In Presentations
Languages
Statistics
Experience
Global Experience
Expertise
Profile
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