Find the perfect Digital Strategists in Germany in minutes from 15,000 CVs with the power of AI
Covering digital channel strategy, customer journey design, analytics, martech, and launch planning, FRATCH connects you with vetted, available freelancers who can move fast and work with your team.
About the role
What they do A Digital Strategist turns business goals into a clear digital plan. They define channel priorities, shape customer journeys, and connect marketing, content, product, and analytics into one practical direction. Companies bring them in when they need structure, focus, and someone who can turn scattered activity into a plan that teams can execute.
Typical deliverables
- Digital channel and campaign strategy
- Customer journey and funnel analysis
- Content, SEO, and paid media direction
- KPI framework and reporting structure
- MarTech and tracking recommendations
- Go-to-market plans for launches or relaunches
Skills that matter Strong Digital Strategists work well across business, creative, and technical teams. They need sharp thinking, clear writing, and the ability to make decisions from data without losing sight of the brand.
- Understands analytics, attribution, and experimentation
- Can brief specialists in SEO, paid media, CRM, and UX
- Knows how to assess websites, campaigns, and funnels
- Translates strategy into actions teams can own
Tools and methods The role often uses tools such as GA4, Looker Studio, Tag Manager, Search Console, CMS platforms, CRM systems, and research tools. In Germany, many clients expect them to collaborate with product, marketing, and e-commerce teams in both English and German, especially in larger B2B, industrial, retail, and tech environments.
When companies hire freelance A freelance Digital Strategist is useful when a company needs external perspective, temporary leadership, or extra capacity for a defined project. That includes market entry work, website relaunches, campaign audits, product launches, or fixing weak performance across channels. Freelancers also fit well when internal teams need a strategy reset before execution starts.
What good looks like A strong Digital Strategist does more than present slides. They ask the right questions, connect data to business needs, and leave behind a plan that is realistic, measurable, and easy to act on.
- Clarifies priorities instead of adding noise
- Balances brand, performance, and user needs
- Works comfortably with stakeholders and specialists
- Brings structure to fast-moving or unclear situations
Meet FRATCH Digital Strategists
Katharina Neumann
Growth, Brand, Marketing & Digital Strategy Consultant
Last position:
Consultant Global Communications & Corporate Branding/ Strategic Brand & Marketing Project Lead at Merck
Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).
Key responsibilities:
- Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
- Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
- Developing and implementing a data-driven approach to manage and optimize brand communication.
- Managing internal communication on strategic topics, including internal events.
- Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
- Budget responsibility and managing and integrating external agencies and service providers.
- Driving the integration of AI into brand management and communication.
- Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.
Sylvia Ewerling
Grower Insights Market Research
Last position:
Grower Insights Market Research at Kynetec
- Conducted 42 expert interviews for 7 projects (Ø 3 weeks each)
- Transcribed and analyzed insights for mid-sized and leading agricultural companies
- Delivered 2 reports (50-100 slides) for Bayer CS within 2 working days
- Surveyed trends and innovations in smart farming and agricultural communication
Andreas Blum
Project Lead, Digital Transformation
Last position:
Project Lead, Digital Transformation at SV Linde Tacherting e.V.
Researched, developed, and implemented comprehensive digital strategy to modernize and accelerate processes of sports club with approximately 1300 members.
System Architecture & Implementation: Conceived and set up central cost- and energy-efficient ARM-based server infrastructure.
Selected, installed, and configured open-source solutions for knowledge management, ticket booking, and member management.
Boris Saydakov
Digital Strategy Consultant
Last position:
Digital Strategy Consultant at Saydakov Digital Consulting
- Leading the development of the innovative real-time & on-demand translation platform software-as-a-service connecting customers, officials, and certified translators for a major Bavarian public sector client of approximately 40k employees.
Bengisu Yapar
Freelance BI, AI & Digital Strategy Consultant
Last position:
Freelance BI, AI & Digital Strategy Consultant at Various Clients
- Delivered AI-driven business and marketing strategies to global clients across various sectors.
- Supported small businesses and entrepreneurs with social media content creation, web design, UX/UI improvements, and digital marketing strategies.
- Automated analytics workflows and developed dashboards to monitor campaign performance and engagement metrics.
- Helped clients enhance their digital presence by combining creative storytelling with measurable insights.
- Advised on AI integration in marketing workflows to boost productivity and creative efficiency.
Tobias Augsburger
Expert In Digital Strategy With Extensive Experience Leading Large-Scale Transformation Initiatives Across Various Industries.
Last position:
Senior Project Manager, Strategy & Transformation at Horváth & Partner GmbH
- Global PMO for the digital HR strategy implementation at a global pharmaceutical supplier, leading a digital transformation initiative with over 100 team members. Directed the rollout of Workday Time & Absence, from design and testing phases to a successful go-live across five countries
- Managed change workstream within a global finance transformation and SAP S/4 HANA implementation at a leading automotive firm, including a comprehensive communication strategy and a leadership empowerment program
Adriana Van Boxtel
Board Member – Data Governance & Digital Strategy
Last position:
Board Member – Data Governance & Digital Strategy at IWCA Germany e.V.
- Co-founded the German chapter of the International Women's Coffee Alliance, contributing to strategic vision development and organizational structuring for international development initiatives
- Optimized internal workflows and reduced administrative overhead through systematic process analysis and documentation
- Designed and implemented governance frameworks and data governance standards to support ESG compliance and transparency requirements for NGO operations
- Developed comprehensive data strategy to enhance data quality, transparency, and reporting capabilities across international stakeholder network
Michael Reinicke
Director Digital Strategy (part-time)
Last position:
Director Digital Strategy (part-time) at VASATASCHRÖDER GmbH
- Focus on integrated comms planning, marketing consulting and brand strategy in a director role (3 direct reports)
- Providing C-level advice on brand building and management
- Responsible for major new business wins
- Strategic development of integrated marcom and brand strategy
- Clients (among others): Pfister, Mainova, Hamburger Energienetze
Rene Klaffki
Director IT & Digital Strategy
Last position:
Director IT & Digital Strategy at For Safety Group Inc.
- Developing and implementing the IT and digital strategy
- Optimizing and digitizing business processes
- Leading and improving IT and operations structures
- Implementing scalable, secure IT infrastructures
- Introducing modern technologies to boost competitiveness
- Improving IT governance and security standards
- Managing innovation and automation projects
Daniel Klose
Digital Strategy Manager
Last position:
Digital Strategy Manager at Germany Trade And Invest GmbH
- Development and implementation of a holistic digital strategy in a federal government-owned company with a global focus
- Coordination of cross-departmental digitization projects with a focus on efficiency, quality, and future readiness in an international environment
- Management of strategic IT projects, including data platforms, cloud solutions, AI applications, and cross-functional software platforms (CRM, ERP)
- Cross-departmental coordination, requirements management, and translation of business needs into IT-strategic viable concepts and procurements
- Leading methodically grounded workshops with interdisciplinary and international teams
- Analysis and optimization of existing process, workflow, and lifecycle structures to increase organizational efficiency
- Building and further developing digital systems, platforms, and services with regard to international audiences, partners, and standards
- Supporting change processes to ensure sustainable implementation
- Introducing agile methods and leadership principles to promote cross-team collaboration, dynamism, and innovation
Deputy Head of Digitalization until the reorganization in December 2024
Deputy Data Protection Officer:
- Establishment and implementation of the processing register and introduction of processes for recording processing activities
- Continuous review of (new) applications and preparation for assessing emerging technology topics with a focus on AI.
Armik Yordekyan
Freelance Digital Business Strategist
Last position:
Freelance Digital Business Strategist at Self-employed
- Built e-commerce/marketplace infrastructure for SMEs
- Consulted & implemented digital processes
- Developed inbound marketing strategy and implemented various methods
Martin Anders
Principal Digital Strategy
Last position:
Principal Digital Strategy at The Nunatak Group
- Media practice lead with strong focus on banking and fintech as well as media & advertising industry
- Interim manager for CEO and COO roles as well as senior project management
Jonas Rau
Digital Strategy & Execution
Last position:
Digital Strategy & Execution at Jonas Rau
Digital strategy and execution expert with more than 10 years of digital work experience.
Supports creative π shaped agencies, well-known brands, agileminded startups and medium enterprises.
Focused on being customer-centric, efficiency-driven, and solution-focused.
Certified Scrum Master with a passion for creating outstanding results.
Strategic support includes brand, campaign, mission and vision, digital transformation, digital media mix, UX strategy, SEO SEA strategy, award-winning creation, workflow optimization, and conceptual ideation.
Executional support includes project management, client consulting, budget planning and cost proposals, workshop preparation and execution, pitch coordination, project setup and team lead, product ownership, requirement engineering, campaign management, and content creation.
Utilized instruments include Scrum framework, OKR model, Double Diamond model, Business Model Canvas, Design Thinking technique, Radical Collaboration, Data-driven approach, Rapid prototyping, Pareto principle, and shift model.
Tools used include JIRA, Trello, Keynote, PowerPoint, Adobe Creative Suite, Slack, Discord, Zoom, MS Teams, Google Analytics, Trends, Search Console, TYPO3, WordPress, Silverstripe, Microsoft Office 365, Google Suite, UXPin, and Adobe XD.
Matthias Zehler
Digital Strategist
Last position:
Digital Strategist at Hitachi Energy
- Google Ads
- Digital strategy
- LinkedIn Ads
- Conversion tracking
Christian Münch
Lecturer
Last position:
Lecturer at Deutsche Akademie für Public Relations GmbH (DAPR)
- Training to become a Digital Strategist
Discover over 15,000 top freelancers
Digital Strategists statistics
Typical experience
18 years
Average project duration
2.5 years
Certifications per freelancer
2
Top business areas
Marketing, Project Management, Strategy
Top industries
Professional Services, Information Technology, Media and Entertainment
Most common languages
German, English, Spanish
Bachelor's degree or higher
100%
Master's degree or higher
69%
Salary / Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Digital Strategists & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Have questions? See our quick guide to FRATCH
A Digital Strategist defines the digital direction for a brand, product, or campaign. The work often covers channel planning, customer journeys, content priorities, and measurement logic. In practice, the strategist helps teams decide what to do, what to stop, and how to connect the work across marketing, product, and analytics.
Look for strong analytical thinking, clear communication, and a solid grasp of digital channels. A good digital strategy consultant should understand website performance, SEO, paid media, CRM, and tracking, then turn that into decisions the team can use. It also helps if they can write briefings and lead workshops without losing structure.
A Digital Strategist focuses on the digital touchpoints where the business meets the customer, such as web, search, paid media, email, and analytics. A marketing strategist may work broader, including offline channels, brand planning, or market positioning. In many companies the titles overlap, but the digital strategist is usually closer to execution across online channels.
A freelance digital strategy consultant makes sense when the need is project-based, urgent, or tied to a specific change such as a relaunch, launch, or performance review. It is also useful when you need an outside view before committing to a long-term hire. Companies often choose freelance support when they need senior thinking without adding permanent headcount.
Yes, most Digital Strategists can work remotely with no problem. For clients in Germany, remote work is common for audits, planning, and stakeholder workshops, while some teams still prefer on-site sessions for kick-offs or leadership alignment. Good English is often enough, but German can be important when the role involves local teams, customers, or content.
An online strategy lead is a strong fit for website relaunches, campaign frameworks, new market entries, funnel improvements, and channel audits. The role is especially useful when several teams need one clear plan. It also helps when performance is weak but the cause is spread across content, media, UX, and measurement.
A strong Digital Strategist asks good questions early and does not jump straight to tactics. They should be able to explain why a channel matters, how success will be measured, and what trade-offs were made. Look for practical recommendations, clear prioritization, and a plan that fits your team’s real capacity.
A Digital Strategist should clarify the business goal, key stakeholders, available data, and expected deliverables before the project starts. It is also important to agree on decision rights, access to analytics and CMS tools, and how the final strategy will be used by the team. That avoids vague scope and makes the work more effective from day one.
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Philipp Thomaschewski
FRATCH CEO
