Digital Strategists in Germany
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Meet FRATCH Digital Strategists in Germany
Philipp Steidler
Last position:
Solution Architect, Software Engineer, UX/UI Designer, Full-Stack Developer, Data Engineer, IT Consultant at Geigenbau-Meisterwerkstatt
- A digital system made up of special software and hardware components. The overall system replaces the traditional process with job slips and handwritten notes and enables more efficient order intake. Orders and work steps for the violin-making company’s projects can now be recorded, processed and logged in real time directly on the workshop’s touchscreen PC, by mobile phone or on the desktop. This gives customers a more transparent view of the work on their instruments and allows them to track the status and progress of their instrument through their customer account.
Tech stack: next.js, React, Flutter, Dart, Raspberry, Linux, Directus
Jörn Menninger
Last position:
Freelance Senior Business Analyst / Project Lead / Digital Strategy Consultant at Freiberuflich
- Freelance consulting for startups, fintechs, SMEs, banks, financial service providers, and established companies on strategic, organizational, and technological topics; focus on analysis, structuring, execution readiness, and stakeholder communication.
- Gathering, structuring, and prioritizing business requirements; translating business goals into actionable IT, process, data, and documentation requirements.
- Designing and improving digital platforms, user journeys, portal structures, information architecture, and data-driven product/content structures; strong fit for customer portals, partner portals, and B2B2C application journeys.
- Analyzing user, reach, search, and platform data to derive product, content, and platform decisions; structuring decision bases for management and delivery teams.
- Using Jira, Confluence, Excel, analytics, and automation tools; working in agile and hybrid delivery environments.
Boris Saydakov
Last position:
Founder at Vivaqui
Founded and launched Vivaqui.app - a two-sided local services marketplace, executing a full platform build, validation, pre-launch brand pivot, from neighborhood concept to feel-good wellness discovery platform.
Katharina Neumann
Last position:
Consultant Global Communications & Corporate Branding/ Strategic Brand & Marketing Project Lead at Merck
Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).
Key responsibilities:
- Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
- Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
- Developing and implementing a data-driven approach to manage and optimize brand communication.
- Managing internal communication on strategic topics, including internal events.
- Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
- Budget responsibility and managing and integrating external agencies and service providers.
- Driving the integration of AI into brand management and communication.
- Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.
Jevgeni Beliaikin
Last position:
orderbird
- Supported orderbird in setting up and driving an internal advanced analytics project for the internal customer dashboard
- Structured the internal dashboard project for later development
Sylvia Ewerling
Last position:
Grower Insights Market Research at Kynetec
- Conducted 42 expert interviews for 7 projects (Ø 3 weeks each)
- Transcribed and analyzed insights for mid-sized and leading agricultural companies
- Delivered 2 reports (50-100 slides) for Bayer CS within 2 working days
- Surveyed trends and innovations in smart farming and agricultural communication
Michael Dobmeier
Last position:
Sole Proprietor at Unternehmens- und Managementberatung Michael Dobmeier
- Advising and technical implementation of AI integration and workflow automation for small and mid-sized businesses
- Building a multi-tenant AI agent platform as a product base
- Combining strategic consulting, technical implementation, and team enablement
Project examples:
- Development and architecture of the SOLUMiDO Agent-UI platform for integrating digital colleagues into business processes (Next.js, TypeScript, PostgreSQL, Keycloak)
- Development of the ToolChange Assistant: a multilingual, voice-controlled AI agent for optimizing setup times and reducing errors
- Implementation of an AI email assistant for intelligent email classification and processing with Microsoft 365 integration
- AI video marketing integration (STORYNEXT) for mid-sized companies, including AI-assisted briefing and performance analysis
- Social media content automation with AI text creation, approval workflow, and automatic publishing
- Business process analysis and digital solutions implementation for facility management service providers
- Digital consulting and web presence development for associations in rural areas
Christoph Lücke
Last position:
Digitalization Strategy for Finance Operations at cni-digital
- Digital strategy for future-proof operations
- Analysis, design & roadmap development
- Roles and tasks: facilitation, innovation consulting, program design
- Keywords: digital operations, future vision, strategy design and activation, automation strategy, IT alignment
- Impact: focus & prioritization: aligning digital transformation to a coordinated, agreed and sustainable agenda for 2030
Michael Reinicke
Last position:
Director Digital Strategy (part-time) at VASATASCHRÖDER GmbH
- Focus on integrated comms planning, marketing consulting and brand strategy in a director role (3 direct reports)
- Providing C-level advice on brand building and management
- Responsible for major new business wins
- Strategic development of integrated marcom and brand strategy
- Clients (among others): Pfister, Mainova, Hamburger Energienetze
Andreas Blum
Last position:
Project Lead, Digital Transformation at SV Linde Tacherting e.V.
Researched, developed, and implemented comprehensive digital strategy to modernize and accelerate processes of sports club with approximately 1300 members.
System Architecture & Implementation: Conceived and set up central cost- and energy-efficient ARM-based server infrastructure.
Selected, installed, and configured open-source solutions for knowledge management, ticket booking, and member management.
Bengisu Yapar
Last position:
Freelance BI, AI & Digital Strategy Consultant at Various Clients
- Delivered AI-driven business and marketing strategies to global clients across various sectors.
- Supported small businesses and entrepreneurs with social media content creation, web design, UX/UI improvements, and digital marketing strategies.
- Automated analytics workflows and developed dashboards to monitor campaign performance and engagement metrics.
- Helped clients enhance their digital presence by combining creative storytelling with measurable insights.
- Advised on AI integration in marketing workflows to boost productivity and creative efficiency.
Tobias Augsburger
Last position:
Senior Project Manager, Strategy & Transformation at Horváth & Partner GmbH
- Global PMO for the digital HR strategy implementation at a global pharmaceutical supplier, leading a digital transformation initiative with over 100 team members. Directed the rollout of Workday Time & Absence, from design and testing phases to a successful go-live across five countries
- Managed change workstream within a global finance transformation and SAP S/4 HANA implementation at a leading automotive firm, including a comprehensive communication strategy and a leadership empowerment program
Adriana Van Boxtel
Last position:
Board Member – Data Governance & Digital Strategy at IWCA Germany e.V.
- Co-founded the German chapter of the International Women's Coffee Alliance, contributing to strategic vision development and organizational structuring for international development initiatives
- Optimized internal workflows and reduced administrative overhead through systematic process analysis and documentation
- Designed and implemented governance frameworks and data governance standards to support ESG compliance and transparency requirements for NGO operations
- Developed comprehensive data strategy to enhance data quality, transparency, and reporting capabilities across international stakeholder network
Simon Kozlik
Last position:
Managing Partner at Heuristiq AI Studio
AI Strategy, Validation & Implementation for SME and Enterprise
- B2B GenAI Products
- Intelligent Workflows
- Third Party Implementation
Hartmut Kremer
Last position:
Director Software, Connectivity & Services (Interim) at Smart Metering Leader
- Overall responsibility for software, connectivity and services within the smart-metering organization
- Product leadership for 3 team leads and indirect responsibility for 20 product managers
- Strategic development, organization and scaling of the software and service business
- Managed realignment of software development including governance, prioritization and delivery model
- Achieved over 200% increase in service revenue and 80% reduction in open initiatives through a scalable delivery framework
- Initiated company-wide digital transformation and provided top-management strategic advisory on software, platform and service strategy
- Technologies & methods: Digital Transformation, Business Transformation, Cost Optimization, Scaled Agile, IoT, SaaS, Azure, ITIL
Discover over 15,000 top freelancers
Digital Strategists statistics
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
3.4 years
Positions per freelancer
14
Top business areas
Project Management, Strategy, Marketing
Top industries
Information Technology, Professional Services, Media and Entertainment
Certification focus areas
Information Technology, Business Intelligence, Project Management
Bachelor's degree or higher
91%
Master's degree or higher
70%
Doctorate
4%
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
93%
Based on our profile pool as of 27 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Digital Strategists in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
What they do A Digital Strategist turns business goals into a clear digital plan. They define channel priorities, shape customer journeys, and connect marketing, content, product, and analytics into one practical direction. Companies bring them in when they need structure, focus, and someone who can turn scattered activity into a plan that teams can execute.
Typical deliverables
- Digital channel and campaign strategy
- Customer journey and funnel analysis
- Content, SEO, and paid media direction
- KPI framework and reporting structure
- MarTech and tracking recommendations
- Go-to-market plans for launches or relaunches
Skills that matter Strong Digital Strategists work well across business, creative, and technical teams. They need sharp thinking, clear writing, and the ability to make decisions from data without losing sight of the brand.
- Understands analytics, attribution, and experimentation
- Can brief specialists in SEO, paid media, CRM, and UX
- Knows how to assess websites, campaigns, and funnels
- Translates strategy into actions teams can own
Tools and methods The role often uses tools such as GA4, Looker Studio, Tag Manager, Search Console, CMS platforms, CRM systems, and research tools. In Germany, many clients expect them to collaborate with product, marketing, and e-commerce teams in both English and German, especially in larger B2B, industrial, retail, and tech environments.
When companies hire freelance A freelance Digital Strategist is useful when a company needs external perspective, temporary leadership, or extra capacity for a defined project. That includes market entry work, website relaunches, campaign audits, product launches, or fixing weak performance across channels. Freelancers also fit well when internal teams need a strategy reset before execution starts.
What good looks like A strong Digital Strategist does more than present slides. They ask the right questions, connect data to business needs, and leave behind a plan that is realistic, measurable, and easy to act on.
- Clarifies priorities instead of adding noise
- Balances brand, performance, and user needs
- Works comfortably with stakeholders and specialists
- Brings structure to fast-moving or unclear situations
Frequently asked questions
Curious about Digital Strategists? Here are the answers that come up again and again.
A Digital Strategist defines the digital direction for a brand, product, or campaign. The work often covers channel planning, customer journeys, content priorities, and measurement logic. In practice, the strategist helps teams decide what to do, what to stop, and how to connect the work across marketing, product, and analytics.
Look for strong analytical thinking, clear communication, and a solid grasp of digital channels. A good digital strategy consultant should understand website performance, SEO, paid media, CRM, and tracking, then turn that into decisions the team can use. It also helps if they can write briefings and lead workshops without losing structure.
A Digital Strategist focuses on the digital touchpoints where the business meets the customer, such as web, search, paid media, email, and analytics. A marketing strategist may work broader, including offline channels, brand planning, or market positioning. In many companies the titles overlap, but the digital strategist is usually closer to execution across online channels.
A freelance digital strategy consultant makes sense when the need is project-based, urgent, or tied to a specific change such as a relaunch, launch, or performance review. It is also useful when you need an outside view before committing to a long-term hire. Companies often choose freelance support when they need senior thinking without adding permanent headcount.
Yes, most Digital Strategists can work remotely with no problem. For clients in Germany, remote work is common for audits, planning, and stakeholder workshops, while some teams still prefer on-site sessions for kick-offs or leadership alignment. Good English is often enough, but German can be important when the role involves local teams, customers, or content.
An online strategy lead is a strong fit for website relaunches, campaign frameworks, new market entries, funnel improvements, and channel audits. The role is especially useful when several teams need one clear plan. It also helps when performance is weak but the cause is spread across content, media, UX, and measurement.
A strong Digital Strategist asks good questions early and does not jump straight to tactics. They should be able to explain why a channel matters, how success will be measured, and what trade-offs were made. Look for practical recommendations, clear prioritization, and a plan that fits your team’s real capacity.
A Digital Strategist should clarify the business goal, key stakeholders, available data, and expected deliverables before the project starts. It is also important to agree on decision rights, access to analytics and CMS tools, and how the final strategy will be used by the team. That avoids vague scope and makes the work more effective from day one.
The average hourly rate for Digital Strategists in Germany is 111 €, which corresponds to a daily rate of about 885 € based on an 8-hour working day.
Of the freelancers working as Digital Strategists in Germany, 91% hold at least a Bachelor's degree, 70% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers working as Digital Strategists in Germany have 20 years of professional experience, with a single engagement typically lasting around 3.4 years.
The most common languages among freelancers working as Digital Strategists in Germany are German (100%), English (93%), and Spanish (21%).
The most common industries among freelancers working as Digital Strategists in Germany are Information Technology (79%), Professional Services (79%), and Media and Entertainment (57%).
The most common business areas among freelancers working as Digital Strategists in Germany are Project Management (93%), Strategy (93%), and Marketing (89%).
FRATCH Digital Strategists main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
