Liam Hennessy - Digital | Marketing | Strategist

Q: Where is Liam based?

Liam is based in Bonn, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Liam speak?

Liam speaks the following languages: English (Native), German (Advanced) .

Q: How many years of experience does Liam have?

Liam has at least 11 years of experience. During this time, Liam has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 2 years and 10 months . Note that Liam may not have shared all experience and actually has more experience.

Q: What is Liam's latest experience?

Liam's most recent position is Content & Social Media Manager at MBS GmbH .

Q: What companies has Liam worked for in recent years?

In recent years, Liam has worked for MBS GmbH , smapOne AG , and SEGGER Microcontroller .

Q: Which industries is Liam most experienced in?

Liam is most experienced in industries like Information Technology , Advertising , and Media and Entertainment . Liam also has some experience in Manufacturing .

Q: Which business areas is Liam most experienced in?

Liam is most experienced in business areas like Marketing , Strategy , and Business Intelligence . Liam also has some experience in Project Management , Product Development , and Human Resources .

Q: Which industries has Liam worked in recently?

Liam has recently worked in industries like Information Technology .

Q: Which business areas has Liam worked in recently?

Liam has recently worked in business areas like Marketing , Product Development , and Human Resources .

Recommended expert

Bonn, Germany

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Experience

Mar 2024 - Present

2 years 5 months

Usingen, Germany

Content & Social Media Manager

MBS GmbH

Led brand-building initiatives for MBS GmbH and full season across content, social, and web channels to strengthen visibility and market presence.
Own SEO- and social-led growth activities that expand reach, improve discoverability, and support brand awareness.
Coordinate web and content projects with internal and external stakeholders, ensuring timely delivery and aligned messaging.
Develop and execute social media campaigns that connect digital engagement with in-person events and broader brand communications.
Support website implementation projects and ongoing digital content optimisation to improve execution and brand consistency
Employer Branding: Set up employer branding-focused social media channels, career website, coordinated content across channels

Aug 2022 - Jan 2024

1 year 6 months

Dresden, Germany

Senior Content & Communications Manager

smapOne AG

Owned the rollout of smapOne's international presence, aligning brand, content, and channel strategy to support expansion.
Contributed to inbound demand generation by aligning digital marketing activity with Sales priorities.
Helped shape go-to-market strategy and product launch messaging for domestic and international audiences.
Worked with performance marketing to strengthen digital reach and brand awareness.
Repositioned content and me

Sep 2020 - Dec 2021

1 year 4 months

Monheim am Rhein, Germany

Content Manager/Web Designer

SEGGER Microcontroller

Drove organic visibility and product awareness through social and content initiatives.
Built and maintained a product information compendium to support accurate, up-to-date communication.
Collaborated with Product Managers on targeted content for users, improving product clarity and engagement.

Dec 2019 - Jun 2020

7 months

Cologne, Germany

Interim International Content Manager – Digital

Considera

Led the relaunch of Gira.com's international website and coordinated cross-functional teams to strengthen digital presence.
Aligned social, performance, and content activities across markets to support international SEO and brand consistency.
Managed content planning, monitoring, and reporting to ensure effective website execution and optimisation.

Dec 2017 - Dec 2019

2 years 1 month

Cologne, Germany

Creative Lead Strategist

6H Media

Partnered with media buyers on B2C Facebook and native advertising campaigns to drive revenue.
Defined creative direction across paid channels to improve campaign effectiveness and consistency.
Built hybrid organic-paid campaigns to increase conversions for B2C products and services.
Applied data insights to optimise funnels, improve targeting, and strengthen performance.

Jun 2014 - Nov 2017

3 years 6 months

Cologne, Germany

Country Manager

metaflake GmbH

Directed SEO, content, and website optimisation for UK, USA, and Australian comparison portals to drive visibility, traffic, and conversions.
Applied user and performance analysis to identify growth opportunities and improve website effectiveness.
Developed and executed research-driven content strategies aligned with search demand and conversion goals.
Served as press spokesperson for English-speaking portals, representing the brand in external communications.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Advertising, Media and Entertainment, and Manufacturing.

Information Technology

Advertising

Media and Entertainment

Manufacturing

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Business Intelligence, Project Management, Human Resources, and Product Development.

Marketing

Strategy

Business Intelligence

Project Management

Human Resources

Product Development

Summary

I specialise in organic GEO/SEO/AIO, online visibility, social media strategy & data-driven performance. My experience covers B2B SaaS, government and defence, finance, software, and B2C sectors.

I've managed multiple clients and projects end-to-end, delivered measurable outcome across campaign lifecycles. My experience includes go-to-market strategy, product planning, and launch execution, as well as developing performance marketing flows that combine email, paid advertising, and organic campaigns.

With years of marketing experience, I have developed a broad technical skill set and a strong understanding of web and software development. This lets me work effectively and cross-functionally across departments, communicate well with stakeholders and maintain a strong strategic perspective alongside attention to detail.

Skills

Seo, Geo, Aio & Visibility: Technical Seo, Seo Audit, Seo Strategy Growth & Performance Marketing: Growth Marketing, Growth & Performance Strategy Content Marketing: Content Strategy, Content Planning, Content Calendar Creation Content Managment: Web Content Management, Online Project Management, Cms Publishing, Typo3, Wordpress, Webflow, Html, Css Social Media Marketing: Youtube, Instagram, Linkedin, Social Media Management: Social Media Content Planning, Content Calendars, Campaign Strategy & Execution

Languages

English

Native

German

Advanced

Statistics

Experience

Total positions 6

Experience in Information Technology 6 y

Avg length 1 y 10 m

Longest experience 3 y 5 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Content & Social Media Manager, Senior Content & Communications Manager, Content Manager/Web Designer

Main industries Information Technology, Advertising, Media and Entertainment

Main business areas Marketing, Strategy, Business Intelligence

Profile

Created

July 2026

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Liam based?

Liam is based in Bonn, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Liam speak?

Liam speaks the following languages: English (Native), German (Advanced).

How many years of experience does Liam have?

Liam has at least 11 years of experience. During this time, Liam has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 2 years and 10 months. Note that Liam may not have shared all experience and actually has more experience.

What roles would Liam be best suited for?

Based on recent experience, Liam would be well-suited for roles such as: Content & Social Media Manager, Senior Content & Communications Manager, Content Manager/Web Designer.

What is Liam's latest experience?

Liam's most recent position is Content & Social Media Manager at MBS GmbH.

What companies has Liam worked for in recent years?

In recent years, Liam has worked for MBS GmbH, smapOne AG, and SEGGER Microcontroller.

Which industries is Liam most experienced in?

Liam is most experienced in industries like Information Technology, Advertising, and Media and Entertainment. Liam also has some experience in Manufacturing.

Which business areas is Liam most experienced in?

Liam is most experienced in business areas like Marketing, Strategy, and Business Intelligence. Liam also has some experience in Project Management, Product Development, and Human Resources.

Which industries has Liam worked in recently?

Liam has recently worked in industries like Information Technology.

Which business areas has Liam worked in recently?

Liam has recently worked in business areas like Marketing, Product Development, and Human Resources.

What is the availability of Liam?

Liam will be available part-time from August 2026.

What is the rate of Liam?

Liam's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.