Kai Thomas-Social Media Specialist / Manager / Consultant

• Developing cross-channel content strategies to increase reach and engagement for different clients
• Planning and continuously adjusting editorial calendars to combine long-term brand strategies with spontaneous, relevant real-time content (tools: Sprinklr, Sprout, Meta Business Manager)
• Acting as the link between clients and internal teams: coordination, expectation management, and feedback integration
• Leading and motivating up to 25 team members, including task allocation and workflow management
• Working closely with creative, analytics, and account teams to develop content aligned with brand identity and performance goals
• Evaluating native and external analytics tools to optimize content frequency and channel-specific strategies
• Running A/B tests for copy and image variations to identify high-performing assets
• Monitoring competitors and deriving recommendations on social trends and user behavior
• Creating monthly reports with performance insights and concrete optimization suggestions for clients
• Community management: responding to comments and messages to build trust and brand loyalty

• Managing social media campaigns for Xbox franchises – from idea generation to execution – with a focus on storytelling and data-driven content strategy
• Developing platform-specific formats for the gaming audience, including memes, highlight clips, and native assets
• Coordinating cross-functional teams in content planning, the approval process, and campaign launches
• Creating weekly dashboards on engagement, sentiment, and reach
• Adjusting posting frequency and tone of voice in real time – based on community response and campaign phase
• Monitoring and integrating current platform algorithm changes into the ongoing strategy
• Planning and executing tightly scheduled editorial calendars around launches and events
• Contributing to cross-brand coordination to align communication within the Xbox ecosystem

• Managed content creation and campaign delivery for four leading snack brands (tools: Sprinklr, TikTok Ads Manager, Meta Business Manager)
• Localized global content for regional markets while keeping a consistent brand voice
• Coordinated with regional teams to align timings, messages, and promotions
• Developed UGC strategies and influencer partnerships to increase organic engagement
• Evaluated campaign performance based on KPIs such as shares, reach, and click-throughs
• Took part in campaign retrospectives to continuously improve future actions
• Worked closely with PR and product teams to keep messaging aligned
• Adapted campaign visuals for new formats like Reels and Stories

• Planned and executed full-funnel digital campaigns to increase website traffic, lead generation, and engagement
• Developed high-performing content strategies across social media, email marketing, and paid advertising
• Used Google Analytics and other tools for data-driven campaign optimization in real time
• Created and A/B tested email flows to improve open rates and customer retention
• Managed PPC campaigns including monitoring ROI, click-through rate, and customer acquisition cost
• Coordinated with PR and product teams to support the launch of new products with relevant content
• Delivered cross-channel content for seasonal or product-related campaigns
• Optimized website content and layout for SEO to increase organic visibility

Brands: Mitsubishi & GWMORA

• Developed and implemented engagement strategies to strengthen brand loyalty and positioning
• Unified brand communication across all channels while considering regional differences (tools: Sprinklr, Meta Business Manager)
• Analyzed user behavior and sentiment using web analytics tools to derive strategic actions
• Supported integrated campaigns through close collaboration with internal and external marketing teams
• Created performance dashboards to optimize ongoing campaigns based on data
• Conducted target audience analyses and competitor monitoring to refine the content strategy
• Managed creative processes to deliver high-quality content on time
• Recommended budget and channel allocation based on current data and performance trends

• Development and execution of cross-platform engagement strategies to activate the gaming community
• Creating and curating content around game updates, releases, and community challenges
• Evaluating community sentiment through forums, social media, and in-game chats and sharing insights with the developer teams
• Proactively handling player feedback and structured escalation for critical issues
• Implementing re-engagement measures to win back inactive users
• Building an internal knowledge base to reduce repeated support requests
• Managing moderation and conflict resolution across different community channels
• Working with the marketing team to connect live events with social campaigns

• Developing a comprehensive organic growth strategy to increase brand awareness for a sustainability-focused organization
• Creating and maintaining editorial calendars with eco-conscious content for Facebook, Instagram, LinkedIn, and Twitter
• Monitoring key engagement metrics and adjusting the messaging strategy based on real-time data and community sentiment
• Curating educational content and visual storytelling (including photography and video from the field) to motivate users to take action
• Working with green influencers and NGOs to expand reach and activate the community
• Running polls, Q&As, and live formats to increase interaction and community involvement
• Ensuring content alignment with the organization’s environmental goals and campaign values

• Day-to-day management of social media channels with a focus on the gaming community
• Creation of reactive and proactive content to support new features and promotions
• Real-time analysis to optimize posting times and messaging
• Close collaboration with product teams on content alignment for releases
• Regular reporting on engagement, sentiment, and audience demographics
• Direct communication with the community and escalation of technical issues when needed
• Research of best practices and competitor formats to further develop the content strategy