Marina Cantafio - Social Media Manager in Zurich, 29 Years

Q: Where is Marina based?

Marina is based in Zürich, Switzerland .

Q: What languages does Marina speak?

Marina speaks the following languages: German (Native), Italian (Native), English (Advanced), French (Intermediate) .

Q: How many years of experience does Marina have?

Marina has at least 28 years of experience. During this time, Marina has worked in at least 9 different roles and for 10 different companies . The average length of individual experience is 3 years and 10 months . Note that Marina may not have shared all experience and actually has more experience.

Q: What is Marina's latest experience?

Marina's most recent position is Social Media Managerin at Rauchfreiermonat.ch / Impacthub Genf .

Q: What companies has Marina worked for in recent years?

In recent years, Marina has worked for Rauchfreiermonat.ch / Impacthub Genf , BDO AG , Blog Lovefoodish , and Die Schweidin AG .

Q: Which industries is Marina most experienced in?

Marina is most experienced in industries like Healthcare , Professional Services , and Cosmetics . Marina also has some experience in Banking and Finance , Food and Beverage , and Energy .

Q: Which business areas is Marina most experienced in?

Marina is most experienced in business areas like Marketing , Customer Service , and Business Intelligence . Marina also has some experience in Strategy , Product Development , and Project Management .

Q: Which industries has Marina worked in recently?

Marina has recently worked in industries like Healthcare , Professional Services , and Cosmetics .

Q: Which business areas has Marina worked in recently?

Marina has recently worked in business areas like Marketing , Strategy , and Customer Service .

Recommended expert

Zürich, Switzerland

Check rate

Experience

Aug 2022 - Dec 2024

2 years 5 months

Hybrid

Social Media Managerin

Rauchfreiermonat.ch / Impacthub Genf

Communication Strategy & Community Lead | Month Without Tobacco (National Campaign) The mission: Leading the digital narrative for Switzerland’s national non-smoking movement. Turning a sensitive health topic into an empowering, community-driven campaign.

Strategic growth: Development and implementation of the social media strategy, scaling the campaign to over 10,000 active participants through a mix of organic storytelling and performance marketing.

Community & impact: Building and moderating a highly engaged Facebook community that offered emotional support and practical advice for a life-changing journey.

Agency & influencer management: Orchestrating collaboration between creative agencies and health influencers to ensure brand consistency and maximum reach across all digital touchpoints.

Data-driven results: Managing KPIs for nationwide paid campaigns, including optimization of ad spend to turn attention directly into measurable sign-ups and long-term engagement.

Apr 2021 - Present

5 years 5 months

Hybrid

Social Media Manager

BDO AG

Topics - from cybersecurity to automated accounting - turned into human-centered stories for the right target audience. By combining innovative digital formats with strategic community management and paid social media, I do not only create attention, but also build the trust needed for sustainable digital transformation.

Aug 2016 - Present

10 years 1 month

Remote

Konzeption & Führung

Blog Lovefoodish

Strategic Marketing & Communications Specialist | Founder of Lovefoodish Main tasks (Core Responsibilities) Target group & patient communication: Development and implementation of empathetic, easy-to-understand communication content tailored to the audience in the highly regulated healthcare sector.

Content strategy & brand storytelling: Concept and creation of multimedia content (text, image, video) for digital channels, PR campaigns and social media - from the idea to publication.

PR & brand management: Building and further developing the Lovefoodish brand identity as well as managing public relations activities and community management on a local (Zurich) and international level.

Multi-channel campaign management: Planning, execution and analysis of marketing measures across different touchpoints to increase reach and engagement.

Aug 2016 - Dec 2021

5 years 5 months

Biel/Bienne, Switzerland

Social Media Managerin

Die Schweidin AG

Creation of content for beauty, food, finance and health brands.
Promotion/boosting as well as performance analysis with various reporting tools, community management & influencer relations.

Jun 2015 - Jun 2016

1 year 1 month

Zürich, Switzerland

Beraterin/Projektleiterin Marketing Kommunikation

TBWA

Leading and advising clients, administration/accounting/budgeting
Creating measures such as: digital media, social media, events, print, film, shoots.

Jul 2014 - Feb 2015

8 months

Freelancing in marketing communications/pharma, travel through Southeast Asia, volunteering in the cultural sector

diverse

Freelancing in marketing communications/pharma, travel through Southeast Asia, volunteering in the cultural sector

Feb 2014 - Jun 2014

5 months

Baar, Switzerland

Patient Communication Manager Hepatitis C

AbbVie AG

Creating classic and digital campaigns for patients and sales, media planning and media relations.
Project management for the marketing team.

Sep 2011 - Jan 2014

2 years 5 months

Riehen, Switzerland

Consultant/Project Manager

X-Ray Communications AG

Advising clients in healthcare, energy, consumer goods, and lifestyle.
Implementing cross-media campaigns, project management, budgeting, controlling
Coordinating internal interfaces: graphic design, multimedia designers, event agencies, photographers
Client acquisition, presentations.

Oct 2002 - Jun 2011

8 years 9 months

Waldenburg, Switzerland

Marketing Communications Manager & Product Manager

Thommen Medical AG

Creating classic and digital media campaigns.
Editing the customer magazine ink, concept/production.
Maintaining relationships with agencies, media, influencers
Organizing trade fairs, specialist congresses
Coaching the marketing departments of sales.

Aug 1997 - Sep 2002

5 years 2 months

Waldenburg, Switzerland

Media Manager, Assistant

Straumann AG

Planning and implementing print campaigns
Maintaining web content/CMS.
Recording and processing customer inquiries, analyzing complaints.
Creating complaint statistics and trend analyses.
Coordinating with subsidiaries and internal departments for handling complaints (mechanics, research, development).

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Healthcare, Professional Services, Cosmetics, Banking and Finance, Food and Beverage, and Energy.

Healthcare

Professional Services

Cosmetics

Banking and Finance

Food and Beverage

Energy

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Customer Service, Business Intelligence, Strategy, Product Development, and Project Management.

Marketing

Customer Service

Business Intelligence

Strategy

Product Development

Project Management

Summary

To the point. Fresh. Expressive.

These words motivate me to shape our future together. Putting myself in the customer’s shoes and acting in the right tone and style are some of my strengths. I get my inspiration from nature.

Skills

Social Media Strategy And Campaigns
Influencer Relations (Campaign Planning, Research, Support & Controlling)
Content Creator With A Great Passion For Food
My Structured And Well-Organized Way Of Working Is Especially Suited To Complex Projects.
I Feel Just As Comfortable With Small Budgets As I Do With Large Ones.
Coaching & Workshops For Clients On Various Social Media Topics
A Good Eye For Creating Film/Photo Material For Use In Social Media Channels.
Reels, Tiktok And Shorts Are Daily Fuel For My Creativity
Canva
Googleanalytics
Photography
Teams
Slack
Wordpress
Ms Office
Airtable
Swat.Io

Languages

German

Native

Italian

Native

English

Advanced

French

Intermediate

Education

Aug 2008 - Dec 2009

Hochschule Luzern

Communication Management · Lucerne, Switzerland

Statistics

Experience

Total positions 10

Experience in Healthcare 26 y

Avg length 4 y 1 m

Longest experience 10 y

Global Experience

Countries worked in 1 (Switzerland)

Primary country Switzerland

Expertise

Recent roles Social Media Managerin, Social Media Manager, Konzeption & Führung

Main industries Healthcare, Professional Services, Cosmetics

Main business areas Marketing, Customer Service, Business Intelligence

Qualifications

Highest degree Master

Profile

Created

August 2026

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Frequently asked questions

Have questions? Find more information here.

Marina is based in Zürich, Switzerland.

Marina speaks the following languages: German (Native), Italian (Native), English (Advanced), French (Intermediate).

Marina has at least 28 years of experience. During this time, Marina has worked in at least 9 different roles and for 10 different companies. The average length of individual experience is 3 years and 10 months. Note that Marina may not have shared all experience and actually has more experience.

Based on recent experience, Marina would be well-suited for roles such as: Social Media Managerin, Social Media Manager, Konzeption & Führung.

Marina's most recent position is Social Media Managerin at Rauchfreiermonat.ch / Impacthub Genf.

In recent years, Marina has worked for Rauchfreiermonat.ch / Impacthub Genf, BDO AG, Blog Lovefoodish, and Die Schweidin AG.

Marina is most experienced in industries like Healthcare, Professional Services, and Cosmetics. Marina also has some experience in Banking and Finance, Food and Beverage, and Energy.

Marina is most experienced in business areas like Marketing, Customer Service, and Business Intelligence. Marina also has some experience in Strategy, Product Development, and Project Management.

Marina has recently worked in industries like Healthcare, Professional Services, and Cosmetics.

Marina has recently worked in business areas like Marketing, Strategy, and Customer Service.

Marina holds a Master in Communication Management from Hochschule Luzern.

Marina will be available part-time from September 2026.

Marina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Marina, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 2 4 6 8

<€800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

900

600

300

Daily rate avg. 1010 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200

900

600

300

Median rate 980 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.