Jasmin G.-Head of Marketing / Project Manager CannaFriends Trade Fair
Check rate
Experience
Head of Marketing / Project Manager CannaFriends Trade Fair
Heiko Kleini Messen & Ausstellungen
Strategic and operational management of marketing for several B2B and B2C trade fairs, focusing on positioning, brand building and target group communication
Development and implementation of brand relaunches including logo, CI, slogan and cross-media communication strategy
Planning, design and implementation of trade fair magazines, sponsorship packages, pitches and marketing materials
Building professional social media channels (Meta, LinkedIn) including content strategy, editorial planning and reach growth
Advising management on strategic communication, digital brand presence and sales direction
Campaign planning including ads, video formats, newsletters, sponsorship communication and event digitalization
Press relations, media partnerships and development of target group-specific content
Relaunch of the B2C trade fair “Haus-Bau & Energie Ilsenburg” including repositioning, visibility and modernization
Digitalization of internal processes to optimize internal communication and project execution
Establishment and overall management of the CANNAFRIENDS trade fair as the largest community and education trade fair focusing on medical cannabis
Strategic and operational responsibility for the concept, brand presence, community involvement and external communication
Development of a patient-focused brand in the medical cannabis market including claim, visuals, sponsor strategy and communication approach
Organization, moderation and speaker acquisition for over 40 presentations, panels, workshops and festival formats
Management of digital communication, content production (Instagram, TikTok, podcast) and influencer campaigns
Building and maintaining a network of pharmacies, patient organizations, providers and medical experts
Analysis, monitoring and reporting to optimize the customer journey
Development and implementation of digital trade fair experiences in cooperation with app providers
Responsibility for budget and media partnerships as well as public representation
Team Lead Marketing & Design
anwalt.de Services AG
- Establishment and structuring of the marketing department and team building
- Professional and disciplinary leadership as well as recruiting
- Development and implementation of marketing strategies and campaigns for lead generation and customer retention in coordination with C-level
- Conception, planning and control of all B2C/B2B marketing activities
- Annual budget planning and responsibility
- Market and competitor analyses
- Expansion and optimization of social media channels including paid ads
- Development and implementation of A/B tests to optimize landing pages
- Building and managing email sales funnels along the customer journey
- Planning and conducting workshops and trade fairs
- Implementation and onboarding of HubSpot
- Monitoring and reporting of marketing activities
- Operational support in art direction
Senior Marketing Manager in charge
Bloomwell (formerly Algea Care GmbH)
- Establishment of the marketing department and team building
- Professional and disciplinary leadership
- Budget planning and controlling
- Internationalization in DACH and EU
- Planning and implementation of performance and online campaigns (SEA, display, affiliate, social media)
- Monitoring and reporting using web analytics tools
- Implementation and onboarding of HubSpot
- Building and managing email sales funnels
- Content planning and development (video production, storytelling)
- Project management for TV commercials, advertorials and media planning
- Influencer marketing and corporate design development
- Website relaunch and landing page optimization
- Market and competitor analyses
Head of Marketing (Interim)
medondo AG
- Establishment of the marketing department with professional and disciplinary leadership
- Strategic development, planning and implementation of marketing activities for the medondo Holding AG group
- Development and optimization of the customer journey
- Website relaunches including A/B tests
- Press relations and SEO blog articles
- Building and optimizing email sales funnels in HubSpot
- Budget planning and controlling
- Planning and implementation of trade fairs, events and congresses
- Development and implementation of customer presentations
Head of Marketing
Bolero Holding GmbH
- Management of marketing for eleven locations across Germany with annual budget responsibility
- Planning, conception and implementation of online and offline marketing strategies (SEA, SEO, social media)
- Management of all social media channels and newsletter campaigns
- KPI analysis and derivation of measures
- Press and public relations
- Briefing and coordination of external service providers
- Website relaunch and maintenance (WordPress CMS)
- Organization of events and project management
- Further development of the corporate design
Marketing Specialist
REDNUX GmbH eCommerce
- Optimizing the online presence through SEO/SEA campaigns
- Planning and implementing marketing strategies
- Market monitoring and reporting
- Managing social media channels and HR marketing
- Press and public relations
- Developing email marketing sales funnels and newsletter marketing
- UX design for app usability
- Briefing and coordinating external service providers
- Designing online shops, advertising campaigns and brochures
Freelance Marketing Consultant and Communication Designer
FORM reich Marketing & Grafikdesign
- Developing, planning and designing marketing strategies (online and offline)
- Managing marketing campaigns and product launches
- Company analysis and consulting for start-ups
- Social media marketing and project management
- Backend development in Typo3 and WordPress CMS
- Content management and quality control
- Creating presentations and training sessions
- Search engine marketing (SEO/SEA)
- Budget planning and accounting
- Developing corporate designs and style guides
- Planning and managing trade fairs and events
Head of Marketing
Smoking Bulle Commerce
- Developing, planning and designing marketing strategies
- Implementing and managing marketing activities and campaigns
- Product management and budget planning
- Managing the shop system and merchandise management system
- Social media and newsletter marketing
- Briefing production partners and printing companies
- Further developing the corporate design
Lecturer (part-time)
Norddeutsche Akademie für Marketing, Kommunikation + Medien gGmbH
- Conducting lessons in creative techniques and social media
- Developing educational content and interactive teaching formats
- Supervising an interdisciplinary final project for marketing and communication concepts
- Promoting creative thinking, presentation skills and teamwork
Media Designer for Digital & Print Media
steindesign – Agentur für kreative Business-Lösungen
- Graphic lead for the Berufsgenossenschaft Rohstoffe und chemische Industrie (BG RCI)
- Creating regular publications, magazines and newspapers
- Project management and quality control
- Client support, pitch support and campaign management
- Creating and maintaining websites (CMS)
- Planning and managing trade fairs and events
- Social media marketing
- Developing and implementing corporate designs and packaging design
- Digital image editing and product photography
Graphic Designer Web Design/Marketing
Rossmann Online GmbH
- Design and programming of the front end and back end of the online shop
- Managing the photo studio for product photography
- Digital image editing
- Creating digital newsletters and online marketing campaigns
- Developing affiliate marketing
Founder
Kleingewerbe
- Graphic design and photography
- Customer consulting and support
- Final artwork and prepress
Media Designer for Digital and Print Media
Neugebauer und Partner Werbeagentur GmbH
- Managing customer projects during and after IHK training
- Designing print and online media as well as packaging design
- Web design and website maintenance
- Creating PowerPoint presentations and illustrations
- Digital image editing and final artwork
- Hotline support
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Media and Entertainment, Professional Services, Education, Retail, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Customer Service, Quality Assurance, Accounting, and Production.
Summary
Strategic marketing expert with over 10 years of professional experience in leadership positions
Specialized in brand strategy, content and performance marketing as well as digital campaign management. Experienced in the conception and implementation of integrated communication measures across all channels (online, offline, paid social, SEO, CRM, influencer).
Building and managing marketing departments including team leadership, recruiting and budget responsibility
In-depth experience in brand strategy, performance marketing, content strategies and digital campaign management
Strong implementation skills in cross-channel measures (online/offline, paid social, SEO, email, influencer)
Experienced in B2C and B2B environments, event, trade fair and community marketing
Confident in managing external agencies, internal interfaces and complex stakeholder structures
Strong communicator, clear in leadership, creative in approach, analytical in execution
Strong in project management, reliable with deadlines, creative in thinking and pragmatic in execution
Skills
Advanced Knowledge
- Chatgpt 4.0
- Social Media
- Cms: Typo3 And Wordpress
- Crm Systems (Including Hubspot)
- Google Ads
- Google Analytics
- Facebook + Instagram Ads
- Linkedin Ads
- Seolyze
- Jira
- Miro Board
- Adobe Creative Cloud
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Microsoft Word
- Microsoft Powerpoint
- Operating Systems: Windows And Macos
- Apple Iwork
- Outlook
- Saas
Intermediate Knowledge
- Hubspot Crm
- Canva
- Notion
- Capcut
- Microsoft Excel
- Adobe Bridge
- Adobe Lightroom
- Adobe Premiere
- Dreamweaver
- Zoho
- Social Media Tools
Languages
Education
Multimedia Berufsbildende Schulen
Ausbildung Mediengestalterin Digital- und Printmedien · Digital and Print Media Designer · Hanover, Germany
Fachoberschule Gestaltung
Fachabitur · Design · Hanover, Germany · 2,0
Realschule Uetze
Erweiterter Sekundarabschluss I · Uetze, Germany · 2,4
Certifications & licenses
Certified Manager Of Communication And Marketing (SHB)
SHB
Certified Kommunikationswirtin (KdA)
KdA
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Jasmin is based in Leiferde, Germany.
Jasmin speaks the following languages: German (Native), English (Advanced).
Jasmin has at least 19 years of experience. During this time, Jasmin has worked in at least 12 different roles and for 13 different companies. The average length of individual experience is 2 years and 6 months. Note that Jasmin may not have shared all experience and actually has more experience.
Based on recent experience, Jasmin would be well-suited for roles such as: Head of Marketing / Project Manager CannaFriends Trade Fair, Team Lead Marketing & Design, Senior Marketing Manager in charge.
Jasmin's most recent position is Head of Marketing / Project Manager CannaFriends Trade Fair at Heiko Kleini Messen & Ausstellungen.
In recent years, Jasmin has worked for Heiko Kleini Messen & Ausstellungen, anwalt.de Services AG, Bloomwell (formerly Algea Care GmbH), and medondo AG.
Jasmin is most experienced in industries like Advertising, Media and Entertainment, and Professional Services. Jasmin also has some experience in Education, Retail, and Healthcare.
Jasmin is most experienced in business areas like Marketing, Project Management, and Customer Service. Jasmin also has some experience in Quality Assurance, Accounting, and Production.
Jasmin has recently worked in industries like Healthcare, Professional Services, and Cosmetics.
Jasmin has recently worked in business areas like Marketing, Project Management, and Strategy.
Jasmin attended Multimedia Berufsbildende Schulen for Digital and Print Media Designer.
Jasmin has 3 certificates. These include: Certified Manager Of Communication And Marketing (SHB), Certified Online-Marketing Manager, and Certified Kommunikationswirtin (KdA).
The availability of Jasmin needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Oliver H.
Roxana B.
Markus S.
Gunter H.
Barbara F.
Artur S.
Stefanie D.
Gregor S.
Suparni N.
Daniel M.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Head of Marketing / Project Manager CannaFriends Trade Fair
Florian D.
Sven S.
Bianca W.
Franz S.
Nicole S.
Corinna S.
Melanie H.
Susanne S.
Gudrun A.
Stefan J.
Nearby freelancers
Professionals working in or nearby Leiferde, Germany
Alexander N.
Shanna T.
Jens H.
Onur K.
Harold T.
Ajay C.
Gernot J.
Houssem B.
Manuel W.
Sandra K.
