Tealium Experts in Germany
matched in minutes from over 15,000 CVs with the power of AIHire experts who set up Tealium iQ, EventStream, and AudienceStream, connect tags and data layers, and keep consent and tracking clean across sites and apps. FRATCH quickly matches you with vetted, available freelancers.
Meet FRATCH Experts in Germany, who have recently used Tealium
Philipp Grunert
Last position:
Data Scientist & ML Engineer at Data-Science Factory GmbH
- Building, implementing and selling automated Data Science solutions such as Scorecard Factory and Forecast Factory
- Implementation of automated end-to-end cloud processes
- Development of LLM and NLP models
- Creation of interactive reports
- Support for national and international large corporations as well as medium-sized companies in implementing ML projects
Torsten Feix
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.
Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.
Supporting stakeholders in managing sales processes and early detection of KPI trends.
Use of Microsoft Power BI as central analysis and reporting platform.
Developing a proposal for the necessary evolution of processes and the Power BI platform.
Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.
Analysis and inventory of the client's Power BI platform.
Analysis of processes and data governance.
Recording and documenting current business processes.
Developing recommendations for process and reporting platform improvements.
Designing and implementing dashboards in Power BI.
Defining company-wide KPIs and aligning them with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Andreas Flegel
Last position:
CRM Consultant, BI Expert, Project Manager, Coach at start-up / dermatology and wellness products
- Analyze business situation: stagnation of sales, small recurring customer rate, huge number of visitors but little conversion rate, average order value does not increase, no customer segmentation or targeting, performance marketing approach fails to acquire the right customer
- Advise on sales and marketing strategies and improve operations; agile coach advice with key business strategy using Scrum and Kanban
- Acquire key requirements and derive user stories for e-shop product owner development and customer data analysis
- Develop comprehensive 360 degree customer data model using Shopify and Amazon; implement data feeds from more than 10 systems (Klaviyo, Typeform)
- Develop meaningful ad-hoc data analysis detailing aspects of Triple Whale customer behavior using standard e-commerce KPIs such as AOV, Google Analytics, churn, conversion and abandoned checkout rates, ROAS, CPA, CPC; tools: SQL, Power Query
- Derive clear and data-driven customer segmentation and targeting; ETL processes and Power BI
- Introduce and feed new content agency with customer insights using GraphQL and Postman; improve messages, frequency, and targeted audience; Microsoft Planner
- Provide crystal clear data proof to steer new performance marketing approach
- Develop standard business operations reporting
Marcus Bonfigt
Last position:
Data Engineer at Deutsche Bahn AG via Scoore GmbH
- Development of ETL pipelines with Talend (7/ Enterprise)
- Development/adaptation of database schema/database functions (PostgreSQL)
- Development of GIT CI pipelines
Technologies: Talend Enterprise, Git, PostgreSQL, Dbeaver, SQL, PL-SQL, Liquibase
Elisa Heidrich
Last position:
Senior Digital Analyst at Self-employed
- Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
- Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO
Shahram Djafari
Last position:
IT Project Manager & Consultant (Concept and implementation of EU regulations) at Witt Group / Otto Group
- Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
- Concept and implementation of the EUDR (EU Deforestation Regulation)
- Concept and implementation of the Eco-Design Regulation
- Continued support of projects within the Corporate Responsibility strategy
- Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
- Overall project management, marketing, communication, and quality assurance for the projects
- Creation of the project plan including timeline/roadmap, budget, and resources
- Ensuring compliance with budget and deadlines
- Defining guidelines for project control, methods, and priorities
- Planning and tracking resources and effort, also together with other IT teams
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
- Development of standards and process automation
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.
Bhanu Prakash Avula
Last position:
CRM and MarTech Expert at Merkle DACH
- Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
- Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
- Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
- Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
- Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
- Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
- Provide development support for campaign setup, deployment, and monitoring
- Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
- Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
- Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
- Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
- Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
- Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
- Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
- Establish development standards, reusable templates, and best practices to ensure consistency and scalability
- Document technical designs, workflows, configurations, and troubleshooting guides
- Conduct training sessions and knowledge transfers to empower internal teams and clients
- Develop custom dashboards and performance reports to track campaign metrics and data trends
- Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
- Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization
Kristina Andrä
Last position:
Independent Consultant at Kristina Andrä Consulting
- Consulting on the implementation of analytics topics
- Definition of tracking standards
- Definition of data layer structure
- Definition of solution design / mapping of variables and events
- Definition of KPIs
- Creation of tracking specifications
- Testing of tracking implementations
- Data visualization, reporting
- Documentation
- Workshops on A/B testing
Mario Steiner
Last position:
Expert in Web Analytics, Tag and Consent Management at Deutsche Bahn AG
- Conducting and analyzing web analytics
- Creating and editing tags and scripts in tag management as well as banners and other client-side web elements in consent management
- Technologies used in development: Tealium, JavaScript, IntelliJ, Git, Android Studio, Selenium, Appium, Adobe Analytics, Power Automate, Power App
Alexander Hammel
Last position:
Senior Digital Analytics Solution Manager at New Work SE / XING
- Support in migrating from Adobe Analytics to a custom tracking solution.
- Creating tracking concepts.
- Creating Adobe dashboards.
- Advising business units and product owners on digital analytics.
Antonio Enea Marraffa
Last position:
Senior PO/PM/Agile Master for AI/NLP/ML Products at Freelancer
- PO/PM for digital products such as Search, Recommendations and AI (IR/ML) related projects, Knowledge and Document Management Systems, search with LLMs, RAG and Knowledge Graph
- Agile evangelist helping people, teams and organizations work in agile ways
Dominik Miklec
Last position:
Digital Analytics Consultant & Engineer at Freelance
- Working with clients in various industries like automotive, finance, insurance, and ecommerce
- Main responsibilities include specification, consultation, project management, technical implementation/engineering, and quality assurance of digital analytics setups in Adobe Analytics and Google Analytics with Adobe Launch and Google Tag Manager
- Creating and implementing A/B tests with Adobe Target
Michael Hulsman
Last position:
SEA/SEO Team Lead at marmato GmbH
- Managed clients of the web agency on search engine optimization and marketing as well as web analytics
- Technical lead for 5 team members
Discover over 15,000 top freelancers
Statistics of experts using Tealium
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
2.6 years
Positions per freelancer
13
Top business areas
Business Intelligence, Information Technology, Project Management
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Information Technology, Business Intelligence, Marketing
Bachelor's degree or higher
90%
Master's degree or higher
50%
Certifications per freelancer
5
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Tealium
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What Tealium does
Tealium is used to manage digital data collection and activation across websites, apps, and connected systems. It helps companies control tags, standardize events, and move customer data into analytics, advertising, and personalization tools. Common search terms include Tealium iQ, EventStream, and AudienceStream.
Core setup
A strong Tealium specialist works across the data layer, tag management, event design, and audience delivery.
- Tealium iQ tag setup and maintenance
- EventStream and server-side event routing
- AudienceStream profile and audience logic
- Consent-aware tracking and tag governance
When to bring in help
Companies bring in freelance Tealium professionals when tracking becomes messy, launches are blocked, or multiple teams touch the same customer data flows. The work often includes audits, migration from older tag setups, and alignment between marketing, analytics, and privacy teams. In Germany, this is common in retail, media, travel, and other data-heavy businesses.
What good experts deliver
Good professionals do more than place tags. They document event names, reduce duplicate firing, test data quality, and keep setups stable when pages, apps, or vendor tools change. They also understand how Tealium fits with analytics suites, CDPs, consent tools, and ad platforms.
Skills around Tealium
Tealium work usually needs nearby skills as well, especially JavaScript, data layer design, QA, and basic privacy knowledge. The best specialists can read implementation notes, work with technical and non-technical teams, and explain trade-offs clearly. They know when to use a simple client-side rule and when a server-side flow is cleaner.
Signs you need a specialist
You likely need outside help if tracking is inconsistent, audiences do not match business rules, or consent behavior is unclear.
- broken or duplicate tags
- unreliable event data
- slow launch support
- Tealium migration or cleanup
- cross-channel audience activation
Frequently asked questions
Quick answers to the questions that come up most around Tealium.
Tealium is used to control how customer data is collected, enriched, and sent to other tools. Companies rely on it for tag management, event tracking, audience activation, and cleaner handoffs between web, app, and server-side systems.
Tealium is often chosen when teams want stronger data governance and broader activation across systems, not just basic tagging. Compared with simpler tag managers, it usually matters more when event design, consent handling, and downstream audience use are central to the work.
A strong Tealium specialist usually knows Tealium iQ, EventStream, and AudienceStream. Depending on the project, they may also work with consent tools, analytics platforms, and server-side integrations that depend on those products.
Tealium projects often need JavaScript, data layer design, testing, and a good eye for tracking logic. It also helps if the specialist understands privacy requirements, event naming, and how marketing and analytics teams use the same data differently.
Tealium work can range from simple tag fixes to full tracking redesigns. A small cleanup may need only a focused specialist, while migrations, server-side routing, or complex audience rules call for someone who has handled similar setups before.
Yes, Tealium work is often done remotely for companies in Germany. Many tasks can be handled through shared documentation, screen reviews, and testing in staging environments, though some teams prefer local workshops at the start of a project.
Look for someone who can explain the data flow in plain words and point to the exact tags, rules, and events they changed. A good Tealium professional leaves clear documentation, tests thoroughly, and spots issues before they affect reporting or activation.
A Tealium assignment usually means working closely with marketing, analytics, and privacy stakeholders. Freelancers should expect changing requirements, careful testing, and the need to keep implementations stable as sites, apps, and vendor stacks evolve.
The average hourly rate of freelancers in Germany who have used Tealium in their recent projects is 93 €, which corresponds to a daily rate of about 744 € based on an 8-hour working day.
Of the freelancers in Germany who have used Tealium in their recent projects, 90% hold at least a Bachelor's degree and 50% hold at least a Master's degree.
On average, freelancers in Germany who have used Tealium in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Germany who have used Tealium in their recent projects are German (100%), English (100%), and Spanish (31%).
The most common industries among freelancers in Germany who have used Tealium in their recent projects are Information Technology (100%), Professional Services (92%), and Retail (62%).
The most common business areas among freelancers in Germany who have used Tealium in their recent projects are Business Intelligence (100%), Information Technology (92%), and Project Management (92%).
Main locations of FRATCH Experts, who have recently used Tealium
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
