Consent Management Platform Experts in Germany

Project: Introduction of statutory-compliant electronic invoicing (outbound, Germany) in SAP for an international technology group.

• Project management: Planning, steering and reporting of the E-Invoicing outbound rollout across all affected business areas, including budget and resource coordination.
• UAT: Structured user acceptance test with key users per business area, test cases per invoice scenario, and consolidated test results for decision making.
• Defect management: Handover and tracking of defects in Jira, including validation of the generated invoices against the statutory schemas.
• Cutover, go-live and hypercare: Readiness checks and cutover planning aligned with the statutory deadlines, coordination of go-live and stabilization during hypercare.
• Stakeholder management and reporting: Alignment with Finance, Tax, business departments and IT, preparation of status reports and decision papers, and consistent follow-up of open items.
• Change management and documentation: Communicated process changes to the business departments, enabled key users, and created process and compliance documentation to ensure traceability and audit readiness.

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Analysis of the existing reporting platform, including processes and governance topics, with stakeholders from Sales and Marketing.

• Detailed analysis and evaluation of customer-defined requirements for existing reporting and new dashboards to be established.

• Support for stakeholders in managing sales processes and identifying KPI trends at an early stage.

• Use of Microsoft Power BI as the central analysis and reporting platform.

• Development of a proposal for the required further development of processes and the Power BI platform.

• Documentation of AS-IS business processes and derivation of company-wide KPIs, including coordination with stakeholders.

• Analysis and assessment of the customer's Power BI platform.

• Analysis of processes and data governance.

• Documentation of AS-IS business processes.

• Development of recommendations for further developing processes and the reporting platform.

• Design and implementation of dashboards in Power BI.

• Development of company-wide KPIs and coordination with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

• Development and optimization of the RTL+ frontend application for SmartTV and set-top box platforms with React and Next.js.
• Key role in the technical coordination of developers within the team and in coordinating implementation.
• Central interface to adjacent teams to simplify development processes and improve cross-team alignment.
• Improved frontend performance, stability, and rendering behavior on low-powered devices in a restricted runtime environment.
• Implemented a frontend testing strategy with Jest, React Testing Library, and Playwright.
• Implemented accessibility improvements according to WCAG 2.2 and WAI-ARIA.
• Integrated Didomi Consent Management as a contribution to increasing ad monetization on streaming platforms.
• Used AI-supported engineering workflows with Cursor for structured implementation, refactoring, and faster problem solving.

Technologies used: React, Next.js, TypeScript, JavaScript, GraphQL, Apollo Gateway, Zustand, Tailwind CSS, Styled Components, React Testing Library, Playwright, Jest, HTML5, CSS3, AWS Lambda, EC2, CloudFront, S3, GitLab CI/CD, NX, Cursor

Focus areas:

• Strategy & Business Development
• CRM & Retention
• Customer Experience & Journey Management
• Customer Value/CLV
• Growth & Go-to-Market, as well as Business/IT Transformation
• Strategic analysis, target operating models, assessments, business cases, and concept development and implementation management

• Developed a new iOS access-control scanning app for security/gate staff to validate RFID wristbands/badges in real time
• Implemented an online/offline hybrid architecture: scans are first checked against the API, with a fallback to local SQLite data in case of network issues, including complete access policy evaluation (zone, direction, scan limits)
• Developed a native iOS RFID bridge: connected the proprietary RFID SDK (QuantumSDK) via a custom Expo Config Plugin + Native Module; integrated LineaPro Bluetooth scanner hardware
• Implemented real-time updates via WebSocket (Pusher protocol), including private-channel authentication and reconnect with exponential backoff for device-/gate-/event-based configuration changes
• Designed a 3-level persistence setup (Keychain/MMKV/SQLite) for secure credentials, high-performance state and offline-capable scan/credential data
• Implemented incremental credential sync (Cursor + updated_after) as well as batch upload of scan logs after reconnect to ensure consistent data in field operations

• Conducting and evaluating web analyses
• Creating and editing tags and scripts in the area of tag management as well as banners and other client-side web elements in the area of consent management
• Technologies used in development: Tealium, JavaScript, IntelliJ, Git, Android Studio, Selenium, Appium, Adobe Analytics, Power Automate, Power App

• Founder and independent specialist at AndEvgenix Digital, focused on performance marketing, web analytics, conversion tracking, SEO, web development and e-commerce.

• Support companies with the setup, audit and optimization of their digital marketing infrastructure – from websites and e-commerce platforms to advertising, analytics and conversion tracking.

• Set up, manage and optimize Google Ads campaigns, including Search and Performance Max campaigns.

• Audit existing Google Ads accounts, campaign structures, conversion tracking and analytics setups to identify technical and performance issues.

• Implement and audit Google Analytics 4 (GA4), including events, conversions, custom tracking requirements and data collection.

• Set up and manage Google Tag Manager (GTM), including tags, triggers, variables and custom tracking implementations.

• Implement conversion and event tracking for websites, landing pages and e-commerce platforms.

• Implement Enhanced E-commerce tracking for online stores and verify correct transmission of product, cart, checkout and purchase data.

• Configure and troubleshoot cross-domain tracking for websites and services operating across multiple domains.

• Implement and audit Google Ads conversion tracking and resolve missing, duplicate or incorrectly recorded conversions.

• Set up and work with Meta Ads, Meta Pixel and conversion tracking.

• Implement and troubleshoot Meta Conversion API (CAPI) integrations.

• Analyze tracking and attribution issues across websites, GA4, Google Ads, Meta Ads and other marketing systems.

• Diagnose incorrect or inconsistent analytics data and troubleshoot technical tracking implementations.

• Create analytics and performance reports using Google Analytics 4 and Looker Studio.

• Perform SEO audits, technical SEO analysis and website optimization.

• Work with WordPress and WooCommerce on website development, maintenance, technical improvements and e-commerce projects.

• Work with Shopify and PrestaShop on e-commerce websites, tracking, integrations and technical improvements.

• Develop and optimize websites and landing pages with a focus on performance, tracking, SEO and marketing requirements.

• Work with Google Merchant Center, product feeds and e-commerce integrations.

• Configure and troubleshoot product data feeds for advertising and e-commerce platforms.

• Implement marketing, analytics and website integrations using APIs and existing platform integrations.

• Use JavaScript for tracking implementations, custom website functionality and technical integrations.

• Work with PHP and MySQL for website development, troubleshooting and custom technical tasks.

• Implement automation for marketing and business processes where repetitive manual workflows can be simplified.

• Work with both new implementations and existing setups, including audits, troubleshooting, migrations and optimization.

• Handle individual technical tasks as well as long-term projects covering websites, analytics, tracking, SEO and paid advertising.

• Work directly with clients to understand the existing setup, identify the actual technical or marketing problem and determine the required solution before implementation.

• Focus on solving the actual problem without unnecessary rebuilding or adding work that does not contribute to the project goal.

• Google certified in Google Ads, Google Ads Measurement and Google Analytics.

• Launched and leading a new venture in consulting & digital transformation.
• Supporting clients in transforming their organisations, scaling growth strategies, building digital operating models, and creating future proof organisations.

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

Vetain.de

Building and expanding the existing affiliate network

• Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
• Commissioned / agency contract for building a new affiliate network
• Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
• Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network

• Establishment of as-is baseline performance and KPI framework
• Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
• Development of measure-based improvements forecast
• Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
• Stack: Microsoft Excel

• Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
• Design and implementation of the EUDR (EU Deforestation Regulation)
• Design and implementation of the Eco-Design Regulation
• Continuation of projects as part of the Corporate Responsibility strategy
• Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
• Overall management, marketing, communication and quality assurance of the projects
• Creation of the project plan including timeline/roadmap, budget and resources
• Ensuring compliance with budget and deadlines
• Defining project management guidelines, methods and priorities
• Planning and tracking resources & efforts, also in cooperation with other IT departments
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
• Development of standards and automation of processes
• Technical design and documentation of the Digital Product Passport
• Selection and evaluation of potential software providers
• Training and workshops on Osapiens

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.

I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.

• Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
• Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
• Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
• Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy