Ievgenii K.-Performance Marketing & Web Analytics Specialist | Google Ads, GA4, GTM

Founder and independent specialist at AndEvgenix Digital, focused on performance marketing, web analytics, conversion tracking, SEO, web development and e-commerce.

Support companies with the setup, audit and optimization of their digital marketing infrastructure – from websites and e-commerce platforms to advertising, analytics and conversion tracking.

Set up, manage and optimize Google Ads campaigns, including Search and Performance Max campaigns.

Audit existing Google Ads accounts, campaign structures, conversion tracking and analytics setups to identify technical and performance issues.

Implement and audit Google Analytics 4 (GA4), including events, conversions, custom tracking requirements and data collection.

Set up and manage Google Tag Manager (GTM), including tags, triggers, variables and custom tracking implementations.

Implement conversion and event tracking for websites, landing pages and e-commerce platforms.

Implement Enhanced E-commerce tracking for online stores and verify correct transmission of product, cart, checkout and purchase data.

Configure and troubleshoot cross-domain tracking for websites and services operating across multiple domains.

Implement and audit Google Ads conversion tracking and resolve missing, duplicate or incorrectly recorded conversions.

Set up and work with Meta Ads, Meta Pixel and conversion tracking.

Implement and troubleshoot Meta Conversion API (CAPI) integrations.

Analyze tracking and attribution issues across websites, GA4, Google Ads, Meta Ads and other marketing systems.

Diagnose incorrect or inconsistent analytics data and troubleshoot technical tracking implementations.

Create analytics and performance reports using Google Analytics 4 and Looker Studio.

Perform SEO audits, technical SEO analysis and website optimization.

Work with WordPress and WooCommerce on website development, maintenance, technical improvements and e-commerce projects.

Work with Shopify and PrestaShop on e-commerce websites, tracking, integrations and technical improvements.

Develop and optimize websites and landing pages with a focus on performance, tracking, SEO and marketing requirements.

Work with Google Merchant Center, product feeds and e-commerce integrations.

Configure and troubleshoot product data feeds for advertising and e-commerce platforms.

Implement marketing, analytics and website integrations using APIs and existing platform integrations.

Use JavaScript for tracking implementations, custom website functionality and technical integrations.

Work with PHP and MySQL for website development, troubleshooting and custom technical tasks.

Implement automation for marketing and business processes where repetitive manual workflows can be simplified.

Work with both new implementations and existing setups, including audits, troubleshooting, migrations and optimization.

Handle individual technical tasks as well as long-term projects covering websites, analytics, tracking, SEO and paid advertising.

Work directly with clients to understand the existing setup, identify the actual technical or marketing problem and determine the required solution before implementation.

Focus on solving the actual problem without unnecessary rebuilding or adding work that does not contribute to the project goal.

Google certified in Google Ads, Google Ads Measurement and Google Analytics.