Andreas Balzer-Partner / Co-Founder
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Experience
Partner / Co-Founder
Nexarro
- Launched and leading a new venture in consulting & digital transformation.
- Supporting clients in transforming their organisations, scaling growth strategies, building digital operating models, and creating future proof organisations.
Family Break - Full-Time Parenting
Commercial Director - OEM & Media Business
Carwow Group
- Spearheaded global strategy development, media & revenue operations, business analytics, and product innovation, achieving >60% YoY revenue growth.
- Cultivated strategic global partnerships with major car brands (OEMs), e.g., Mercedes & Volvo, and lead international teams (>35 FTEs) across diverse markets.
- Pioneered new global product introductions (e.g. sponsored listings), enhancing retail media advertising revenue streams.
- Streamlined global processes and developed analytics automation, driving sales efficiency and decision-making agility.
Head of OEM Partnerships - Germany
Carwow Germany
- Established a new business unit targeting the market with car brands (OEMs), driving >60% YoY revenue growth (seven digits abs. revenue) through marketplace lead generation, retail media advertising, and data monetization.
- Designed and executed go-to-market strategies, continuously refining product-market fit for tech-driven automotive solutions.
- Built and led a cross-functional team spanning sales, account management, and operations.
Chief of Staff to President "Sales China/Hongkong" & "Audi China"
AUDI AG
- Oversaw a €20M budget and HR operations for 150+ employees across Germany and China.
- Key coordination person to align sales steering between AUDI AG HQ and the China market (>600.000 sales per year).
- Represented the President in top management committees and crafted board-level reportings & strategies.
- Led strategic projects, including a Joint-Venture restructuring strategy, sales excellence programs and the relocation of a national sales company in China.
Senior Project Manager “Sales Strategy Europe - Future Retail”
AUDI AG
- Directed the redesign of Audi’s European sales system, integrating online/offline retail frameworks and enhancing customer experiences.
- Managed cross-functional project, including mobility services and digital business development.
Project Manager “Global retail development”
AUDI AG
- Launched an international leadership development program for Audi dealership managers.
- Developed and piloted new dealership personnel frameworks addressing increased product complexity and evolving digital sales trends.
Internships
- Robert Bosch GmbH, Stuttgart, Germany
- AUDI AG, Ingolstadt, Germany
- 1&1 Internet AG, Karlsruhe, Germany
- Audi Mumbai, India
Industry Experience
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Experienced in Automotive, Information Technology, Telecommunication, Media and Entertainment, and Professional Services.
Business Area Experience
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Experienced in Sales, Project Management, Marketing, Strategy, Operations, and Business Intelligence.
Summary
Senior international business leader with 15+ years of experience in automotive, e-commerce, digital marketing and marketplaces. Proven record of driving revenue growth (>60% YoY), launching innovative business models, and leading international cross-functional teams. Experience in managing large budgets and international teams. Combines strategic vision with hands-on delivery, scaling new products, building global partnerships and leading digital transformation initiatives.
Skills
Commercial Strategy & Go-to-market Execution
Scaling Businesses & Organisations
Marketplace Business Models
Retail Media & Digital Marketing
Enterprise Sales
Global Leadership & Change Management
Revenue Operations & Media Operations
Data Monetization
Data Analytics: Tableau, Amplitude
Productivity Tools: Ms Office, Google Workspace, Salesforce, Miro, Notion
Advertising & Marketing: Cdp/cmp Tools, Google Ad Manager
Languages
Education
Hagen University (Part-time)
Master of Science, Business Administration and Economics · Business Administration and Economics · Hagen, Germany
Pforzheim University
Bachelor of Science, Business Administration and Engineering · Business Administration and Engineering · Pforzheim, Germany
Lise-Meitner Gymnasium
Abitur (university entrance diploma) · Königsbach-Stein, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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