Marc Tobias-External Project Lead and Business Model Moderator
Check rate
Experience
External Project Lead and Business Model Moderator
Mitsubishi Electric Germany
- Advising on the strategic, organizational, and operational development of the new European R&D and Innovation Center
- Moderating workshops
- Establishing a process to foster an innovation culture
Co-Founder
Kinder der Berge
- Co-founded a social startup using lean startup approaches
- Participated in the Social Innovation Lab by SOS Children's Villages and Impact Hub Tyrol
- Secured support from foundations and companies
- Established partnerships with major university hospitals in Germany and Switzerland
Kinder der Berge offers families and children with cancer, especially from Switzerland and Germany, unique mountain vacations
External Project Lead and Business Model Implementer LIDIAG
Liebherr Group
- Defining and implementing the rollout process for the new LIDIAG diagnostic tool at Liebherr earthmoving technology and cranes
- Business models, pricing and license management, communication
- Overall responsibility for integration and coordination across 3 divisions, 10 plants, and a cross-functional project team of 20 people
- Developing innovation elements and improving cross-departmental processes
- Introducing lean innovation, design thinking, and customer journeys as a basis for innovative solutions
Coach New Innovation Labs and Units
Company in the finance and insurance industry and Company in the energy sector
- Coaching new innovation units and supporting the launch of new products for the core business and new business models at the fringe of the core business
- Applying design thinking, lean startup, and BMI methods
- Designing digital ecosystems and platforms
Senior In-house Consultant 'New Business Models' and Transfer Strategies
Fraunhofer Gesellschaft
- Responsible for developing new business models at the enterprise level and for individual institutes
- Conducting business model and strategy workshops with institutes and companies (over 30 per year)
- Promoting collaboration with SMEs
- Designing regional innovation ecosystems
- Providing strategic support for new transfer structures
- Developing and rolling out the 'Fraunhofer Transfer Navigator' – a business model and transfer strategy design thinking process and playbook
- Working closely with the internal startup/spin-off program 'AHEAD'
Senior Expert Sustainable Business Models and Policy Development
Econcept – Agency for Sustainable Design
- Developing new business models and innovative incentive tools for sustainable biomass heating solutions in the Alpine region with a focus on SMEs (real and virtual)
- Using open innovation approaches to raise public awareness
- Developing innovative policy approaches
C-Level Project Lead – Strategy 2025
Liebherr Aerospace France
- Leading and facilitating the entire business model development process from analysis and ideation to implementation
- Designing and moderating workshops with up to 20 participants including the CEO
- Sprint project: From the initial phase to the roll-out of two new enterprise-level business models within one year
Innovation Process Designer
Munich Transport Company
- Designing an open innovation process with the innovation team
- Planning the roll-out
- Supporting the implementation phase in the first “lighthouse projects”
Business Model Developer and Service Innovation Specialist
G.I.Z., Sri Lanka
- Developing strategy and new business models for GIZ in Sri Lanka
- Project management and workshops
Business Model Innovation Consultant
Chamber of Crafts and various craft SMEs
- Roadshow with multiple workshops across Germany to promote business model innovation in the craft sector
- Advising on developing new business models with various craft SMEs
Project Manager and Business Model Expert
Econcept – EU funded “Life+” Project
- Supporting SMEs, start-ups, and NGOs in using crowd-based innovation methods
- Open innovation internet-based crowdsourcing platform for sustainability challenges
- Project management activities and expertise in developing business models for innovative solutions on the platform
- Development of concepts for intellectual property rights
Senior Consultant Innovation Management
BGW AG Consulting – spin off of the Institute of Technology and Innovation Management at the University of St. Gallen
- Acquisition and management of bilateral and network consulting projects
- Focus areas: open innovation, innovation strategy, business model innovation, innovation culture, lean innovation
- Conducting innovation projects in publicly funded programs (EU, Swiss, and Austrian ministries)
- Worked across all hierarchy levels and industries from SMEs to large corporations
Head of Unit “Enterprises and International Markets”
Fraunhofer Association – Institute for International Markets and Innovation Systems (IMW)
- Acquisition and project management of national and international projects (e.g., World Bank, BMBF, BMU, WIPO, EC) with project volumes up to €500,000
- Applied research on innovation management and the international competitiveness of companies
- Budget and personnel responsibility (15 team members)
Consultant/Project Manager
Consulting and Project Management
- Development of a project in Nepal in cooperation with UNDP and MEDEP (Micro-Enterprise Development)
Doctoral Studies, Chair of Marketing
University of Jena
- Development and implementation of a marketing strategy for an innovative product (including target audience analyses, market tests, and cross-media communication)
- Commercialization and branding strategies for an innovative high-tech product (Brazil)
- Strategy development and CRM in Asia
- Project management of a nationally funded project
- Doctoral thesis: marketing strategies of innovative SMEs in emerging markets, quantitative study and survey of 250 German SMEs
Diploma in Business Administration
University of Aachen / University of Toulouse
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Education, Professional Services, Manufacturing, Healthcare, Tourism, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Project Management, Product Development, Research and Development, Accounting, and Finance.
Summary
Open-minded and focused senior in-house consultant for 'New Business Models', business model developer, and innovation advisor with extensive workshop moderation experience (online and offline) and a large industry network; fascinated by sustainable innovation, digital and data-driven business models, and (social) startups.
Skills
- St.Gallen Business Model Navigator
- St.Gallen Management Model
- Design Thinking
- Lean Start-Up
- Crowd-Based Innovation
- Value Proposition Canvas
- Business Model Canvas
- Customer Journeys / Innovation Journeys
- Digital Transformation Canvas
- Ecosystem And Platform Design
- Solid Experience In Workshop Moderation, Including C-Level Projects
- Mediation Skills
- Change Management
- Project Management Skills
- Extensive Coaching Experience (In-Person And Virtual)
- Strong Analytical Skills In Innovation Management Focusing On Open Innovation Ecosystems, Smart Technologies, Services, And Business Model Innovation
- Ms Office Suite – Advanced User
- Miro / Conceptboard – Advanced User
Languages
Education
University of Jena, Chair of Marketing
Doctoral studies · Marketing · Jena, Germany
Aachen; University of Toulouse
Diploma in Business Administration · Aachen, Germany
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Marc is based in Bad Feilnbach, Germany.
Marc speaks the following languages: German (Native), English (Advanced), French (Advanced).
Marc has at least 29 years of experience. During this time, Marc has worked in at least 16 different roles and for 16 different companies. The average length of individual experience is 2 years and 10 months. Note that Marc may not have shared all experience and actually has more experience.
Based on recent experience, Marc would be well-suited for roles such as: External Project Lead and Business Model Moderator, Co-Founder, External Project Lead and Business Model Implementer LIDIAG.
Marc's most recent position is External Project Lead and Business Model Moderator at Mitsubishi Electric Germany.
In recent years, Marc has worked for Mitsubishi Electric Germany, Kinder der Berge, Liebherr Group, Fraunhofer Gesellschaft, and Econcept – Agency for Sustainable Design.
Marc is most experienced in industries like Education, Professional Services, and Manufacturing. Marc also has some experience in Healthcare, Tourism, and Energy.
Marc is most experienced in business areas like Strategy, Project Management, and Product Development. Marc also has some experience in Research and Development, Accounting, and Finance.
Marc has recently worked in industries like Education, Professional Services, and Healthcare.
Marc has recently worked in business areas like Strategy, Project Management, and Sustainability Management.
Marc holds a Doctorate in Marketing from University of Jena, Chair of Marketing.
The availability of Marc needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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