Marc T.-External Project Lead and Business Model Moderator

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Experience
External Project Lead and Business Model Moderator
Mitsubishi Electric Germany
- Advised on the strategic, organizational, and operational development of the new European R&D and innovation center
- Facilitated workshops
- Set up a process to promote an innovation culture
Co-Founder
Kinder der Berge
- Founded a social start-up using Lean Start-Up approaches
- Took part in the Social Innovation Lab run by SOS-Kinderdorf and Impact Hub Tirol
- Received support from foundations and companies
- Built partnerships with leading university hospitals in Germany and Switzerland
Kinder der Berge offers families and children with cancer, especially from CH and D, unique mountain holidays
External Project Lead and Business Model Implementer LIDIAG
Liebherr Group
- Defined and implemented the rollout process for the new LIDIAG diagnostic tool at Liebherr earthmoving equipment and cranes
- Business models, pricing and licensing management, communications
- Overall responsibility for integration and coordination across 3 divisions, 10 plants, and a cross-functional project team of 20 people
- Developed innovation elements and improved cross-functional processes
- Introduced Lean Innovation, Design Thinking, and Customer Journeys as a basis for innovative solutions
Coach New Innovation Labs and Units
Company in the finance and insurance industry and Company in the energy sector
- Coached new innovation units and supported the introduction of new products for the core business and new business models beyond the core business
- Applied Design Thinking, Lean Start-Up, and BMI methods
- Designed digital ecosystems and platforms
Senior Inhouse Consultant “New Business Models” and Transfer Strategies
Fraunhofer Gesellschaft
- Responsible for developing new business models at the company level and for individual institutes
- Led business model and strategy workshops with institutes and companies (+ 30 per year)
- Promoted collaboration with SMEs
- Designed regional innovation ecosystems
- Provided strategic support for new transfer structures
- Developed and rolled out the “Fraunhofer Transfernavigator” – a business model and transfer strategy design thinking process and playbook
- Worked closely with the internal start-up/spin-off program “AHEAD”
Senior Expert Sustainable Business Models and Policy Development
Econcept – Agency for Sustainable Design
- Developed new business models and innovative incentive tools for sustainable biomass heating solutions in the Alpine region, with a focus on SMEs (in-person and virtual)
- Used open innovation approaches to raise public awareness
- Developed innovative policy approaches
C-Level Project Lead – Strategy 2025
Liebherr Aerospace France
- Led and facilitated the entire business model development process, from analysis and ideation through to implementation
- Designed and facilitated workshops with up to 20 participants, including the CEO
- Sprint project: Led two new business models from the initial phase through to company-wide rollout in one year
Innovation Process Designer
Münchener Verkehrsbetriebe
- Designed an open innovation process with the innovation team
- Planned the rollout
- Supported the implementation phase in initial “lighthouse projects”
Business Model Developer and Service Innovation Specialist
G.I.Z., Sri Lanka
- Developed strategies and new business models for GIZ in Sri Lanka
- Led projects and workshops
Business Model Innovation Consultant
Chamber of Crafts and various craft SMEs
- Delivered a roadshow with several workshops across Germany to promote business model innovation in the craft sector
- Advised various craft businesses on developing new business models
Project Manager and Business Model Expert
Econcept – EU funded “Life+” Project
- Supporting SMEs, start-ups and NGOs in using crowd-based innovation methods
- Open Innovation internet-based crowdsourcing platform for sustainability challenges
- Project management activities and expert in developing business models for innovative solutions on the platform
- Developing concepts for intellectual property rights
Senior Consultant Innovation Management
BGW AG Consulting – spin off of the Institute of Technology and Innovation Management at the University of St. Gallen
- Acquisition and management of bilateral and network consulting projects
- Focus areas: Open Innovation, innovation strategy, business model innovation, innovation culture, Lean Innovation
- Delivering innovation projects in publicly funded projects (EU, Swiss and Austrian ministries)
- Working at all hierarchy levels and across industries, from SMEs to corporations
Head of Unit “Enterprises and International Markets”
Fraunhofer Association – Institute for International Markets and Innovation Systems (IMW)
- Acquisition and project management of national and international projects (including World Bank, BMBF, BMU, WIPO, EC) – project budgets up to 500.000 €
- Applied research on innovation management and the international competitiveness of companies
- Budget and personnel responsibility (15 team members)
Consultant/Project Manager
Consulting and Project Management
- Developed a project in Nepal in collaboration with UNDP and MEDEP (Micro-Enterprise-Development)
Doctoral Studies, Chair of Marketing
University of Jena
- Developed and implemented a marketing strategy for an innovative product (including target group analyses, market tests, cross-media communication)
- Commercialization and branding strategies for an innovative high-tech product (Brazil)
- Strategy development and CRM in Asia
- Project lead for a nationally funded project
- Doctoral thesis: Marketing strategies of innovative SMEs in Emerging Markets, quantitative study and survey of 250 German SMEs
Diplom-Kaufmann
University of Aachen / University of Toulouse
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Education, Professional Services, Manufacturing, Healthcare, Tourism, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Project Management, Product Development, Research and Development, Accounting, and Finance.
Summary
Open-minded and focused Senior Inhouse Consultant “New Business Models,” business model developer, and innovation consultant with extensive workshop facilitation experience (online and offline) and a large industry network; fascinated by sustainable innovation, digital and data-driven business models, and (social) start-ups.
Skills
- St.Gallen Business Model Navigator
- St.Gallen Management Model
- Design Thinking
- Lean Start-Up
- Crowd-Based Innovation
- Value Proposition Canvas
- Business Model Canvas
- Customer Journeys / Innovation Journeys
- Digital Transformation Canvas
- Ecosystem And Platform Design
- Extensive Experience In Workshop Facilitation, Including C-Level Projects
- Mediation Skills
- Change Process Management
- Project Management Skills
- Extensive Coaching Experience (In Person And Virtual)
- Strong Analytical Skills In Innovation Management, With A Focus On Open Innovation Ecosystems, Smart Technologies, Services, And Business Model Innovation
- Ms-Office Suite – Experienced User
- Miro / Conceptboard – Experienced User
Languages
Education
University of Jena, Chair of Marketing
Doctoral studies · Marketing · Jena, Germany
Aachen; University of Toulouse
Diplom-Kaufmann · Aachen, Germany
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Marc is based in Bad Feilnbach, Germany.
Marc speaks the following languages: German (Native), English (Advanced), French (Advanced).
Marc has at least 29 years of experience. During this time, Marc has worked in at least 16 different roles and for 16 different companies. The average length of individual experience is 2 years and 10 months. Note that Marc may not have shared all experience and actually has more experience.
Based on recent experience, Marc would be well-suited for roles such as: External Project Lead and Business Model Moderator, Co-Founder, External Project Lead and Business Model Implementer LIDIAG.
Marc's most recent position is External Project Lead and Business Model Moderator at Mitsubishi Electric Germany.
In recent years, Marc has worked for Mitsubishi Electric Germany, Kinder der Berge, Liebherr Group, Fraunhofer Gesellschaft, and Econcept – Agency for Sustainable Design.
Marc is most experienced in industries like Education, Professional Services, and Manufacturing. Marc also has some experience in Healthcare, Tourism, and Energy.
Marc is most experienced in business areas like Strategy, Project Management, and Product Development. Marc also has some experience in Research and Development, Accounting, and Finance.
Marc has recently worked in industries like Education, Professional Services, and Healthcare.
Marc has recently worked in business areas like Strategy, Project Management, and Sustainability Management.
Marc holds a Doctorate in Marketing from University of Jena, Chair of Marketing.
Marc is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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