Usercentrics Expert in Germany

AI Sales Teammate

• Took Halvday from concept to live product in five months, securing three design partners and two paid engagements, including PlanRadar.
• Built and shipped the product end-to-end as a solo founder, spanning product strategy, frontend, backend, agent orchestration, infrastructure, design, compliance and go-to-market.

Vetain.de

Building and expanding the existing affiliate network

• Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
• Commissioned / agency contract for building a new affiliate network
• Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
• Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network

• Defined product vision, roadmap, and subscription-based monetization model.
• Architected multimodel AI orchestration (Gemini + GPT fallback) ensuring reliability and cost efficiency.
• Designed explainable insight engine with confidence scoring and agile antipattern detection.
• Built and deployed full-stack architecture (FastAPI, PostgreSQL, React) with secure authentication and quota governance.
• Tech: Python, FastAPI, PostgreSQL, React, TypeScript, Stripe, Gemini API, OpenAI API.

Re-platforming an e-commerce shop to a microservice architecture

• Goal: Replace an outdated Shopware system with a scalable, future-proof solution based on microservices and a headless architecture.
• Led a full architecture consulting process and defined the microservice boundaries based on a headless architecture with commercetools as PIM/OMS and Next.js as the frontend solution.
• Developed and integrated several decentralized services (e.g. internationalization, personalization).
• Took over the configuration of central third-party systems such as Contentstack and Algolia.
• Built a stable cloud infrastructure on Google Cloud with monitoring via Grafana.

Technologies: commercetools, Next.js, Contentstack, Algolia, Google Cloud, Grafana, TypeScript, Shopware

Development of an international e-commerce platform

• Goal: Build a high-performance, user-friendly and international e-commerce platform.
• Defined a scalable, high-performance and maintainable software architecture that served as the foundation for the platform's international expansion.
• Selected a best-of-breed technology stack that enabled the development of an industry-leading shop and reduced development effort for new features by 30%.
• Ensured seamless integration of critical third-party systems (PIM, CRM, ERP) to guarantee end-to-end business processes and a consistent data foundation.
• Implemented comprehensive tracking and analytics tools for continuous performance monitoring and optimization of the customer journey.

Technologies: React.js, Next.js, commerceTools, Algolia, Salesforce, Heroku, CI/CD, PHP, Google Analytics

AI-powered personalization and customer data platform in e-commerce

• Goal: Replace static content with a dynamic, AI-based personalization strategy to increase user relevance and automate marketing processes.
• Designed and built a customer data platform to aggregate and combine customer and analytics data from distributed sources.
• Implemented automated categorization of customer profiles as the basis for delivering personalized content and product recommendations in the Shopware frontend.
• Developed a semantic similarity algorithm based on Python and OpenAI to calculate product and content similarity from user profiles.
• Built the technical connection to retail media platforms to control external ad placements along the customer journey.

Technologies: Shopware 6, Python 3, OpenAI, Elasticsearch, PHP, Symfony, Twig

Shopware tracking & consent architecture (GDPR) for 4 online shops

• Goal: Build a unified, GDPR-compliant tracking infrastructure across multiple shops with central consent management across several Shopware instances.
• Defined a comprehensive tracking guide and developed a modular architecture compatible across multiple Shopware versions.
• GDPR-compliant integration of Usercentrics and Adobe Launch through a central tag manager.
• Full tracking setup (page, order, product, user) incl. partner-specific tracking (Emarsys, Channelpilot, etc.).
• Detailed event and error tracking to proactively identify technical drop-offs.

Technologies: Shopware, Adobe Analytics, Usercentrics, Tag Manager, PHP, MySQL, GDPR

AI/LLM search engine with RAG and hybrid search (Python, Elasticsearch)

• Goal: Build an AI-powered search engine with RAG architecture and hybrid search to accurately match service providers from over 500,000 company records.
• Developed an automated data pipeline (web scraping + LLM) that continuously crawls company data and converts it into structured formats using LLMs.
• Implemented a RAG workflow incl. vectorization for semantic search to increase search accuracy and relevance.
• Configured and fine-tuned Elasticsearch for hybrid search (vector + keyword search).
• End-to-end development of backend API, frontend and deployment on live servers.

Technologies: Python, FastAPI, Elasticsearch, LLM, RAG, React, Docker, Web Scraping

AI/computer vision system (Python, ML) – object detection under difficult conditions

• Goal: Develop an AI-powered recognition system with reliable performance even in rain, fog, snow and darkness.
• Built and annotated a large training dataset incl. difficult conditions.
• Trained a YOLO-based object detection model; carried out systematic error analysis and improved data quality and preprocessing.
• Coordinated with stakeholders through regular status updates.

Technologies: Python, Machine Learning, TensorFlow, PyTorch, YOLO, OpenCV

• As a freelancer, I help companies build and use online marketing and analytics strategically.

• Together, we develop a sustainable strategy to reach your target audience, use data sensibly and in compliance with data protection, and set up your website optimally.

• I rely on close, long-term collaboration – transparent, pragmatic, and without unnecessary jargon.

• My goal is to make your company strong digitally and give you the tools to make informed decisions.

• I work at a senior level in my role.

• Skills:

• Digital (Web) Analytics

• Marketing Technology

• Web Data Protection (GDPR & TDDDSG)

• Cookies & Cookie Banners

• Data Strategy

• Google Analytics

• Google Tag Manager

• Google Ads

• Digital Project Management

• Creating AI governance, especially including the works council
• Drafting the AI framework works agreement, MS Copilot works agreement, and AI testing schemes

• Built and scaled full-funnel growth and lead-gen campaigns managing €500K+ annual ad spend and improving lead-to-SQL efficiency by 30% for B2B and SaaS clients
• Developed HubSpot CRM automation including lifecycle stages, lead scoring, attribution reporting, and multi-step nurture workflows to increase pipeline velocity
• Managed conversion-focused website and landing page optimization
• Led cross-functional project teams streamlining marketing operations
• Selected clients: Usercentrics, Organon, KUKA Robotics, WeWash

• Migration of the CMP to TCF 2.0 and adjustments of consent signals in Google Tag Manager
• Audit and optimization of variables, triggers, and tags in Google Tag Manager

• Freelance work focusing on web analytics, SEO/SEA and online marketing

• Tracking
• Analytics
• Data Engineer
• Server-side Tracking
• Reporting
• Dashboarding
• A/B Testing