Webtrekk Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Webtrekk
Michael Appel
Last position:
Senior Project Management at Telefónica Germany GmbH & Co. OHG
- Project management of a simplification project to reduce effort for an IT transformation project
- Stakeholder management and preparation of decision papers for top management
- Scoping and PI planning across multiple delivery streams
- Planning requirements for the transformation project
- Creating partner and customer journeys for structured end-to-end capture of requirements
- Designing suitable tracking methods for project progress
- Coordination with IT service providers and transformation project committees
Wolfram Knan
Last position:
AI / Machine Learning Engineer (Projects & Applied AI) at UNIVERSITÉ PARIS 1 PANTHEON-SORBONNE & LIORA
- Designed and implemented a hybrid recommendation system (content-based + collaborative filtering)
- Built end-to-end ML pipelines including data processing, feature engineering, model training, and evaluation
- Developed RAG-based LLM systems using LangChain and vector databases for semantic search and knowledge retrieval
- Established MLOps workflows with MLflow for experiment tracking, versioning, and deployment readiness
- Implemented deep learning models (computer vision & classification) using PyTorch and TensorFlow
Sascha Becker
Last position:
Interim Lead PM & Business Designer for Backoffice at Otto.de
- Setup: retail group in transition, agile environment, team with 10 developers
- Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
- Challenge: complex system-side dependencies, stakeholders for software development & digitalization
- Tasks: subject-matter responsibility for static content and operational processes
Shahram Djafari
Last position:
IT Project Manager & Consultant (Concept and implementation of EU regulations) at Witt Group / Otto Group
- Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
- Concept and implementation of the EUDR (EU Deforestation Regulation)
- Concept and implementation of the Eco-Design Regulation
- Continued support of projects within the Corporate Responsibility strategy
- Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
- Overall project management, marketing, communication, and quality assurance for the projects
- Creation of the project plan including timeline/roadmap, budget, and resources
- Ensuring compliance with budget and deadlines
- Defining guidelines for project control, methods, and priorities
- Planning and tracking resources and effort, also together with other IT teams
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
- Development of standards and process automation
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.
Anita Gläßner
Last position:
E-Commerce Content Creative at Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets, and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Alexander Hammel
Last position:
Senior Digital Analytics Solution Manager at New Work SE / XING
- Support in migrating from Adobe Analytics to a custom tracking solution.
- Creating tracking concepts.
- Creating Adobe dashboards.
- Advising business units and product owners on digital analytics.
Markus Michnik
Last position:
Zoho One Low Code Software Architect at IFH Köln GmbH
- Low code development (Zoho One)
- RPA
- Software architecture
- Requirement management
- Process analysis and optimization
- APIs
Nicolás Widera
Last position:
Interim consultant for communication and marketing services; freelance project leader and project manager at Freelance
- Agencies: Aimaq & Stolle, Aperto (IBM iX), Antoni, Axel Springer Corporate Solutions, BRANDS ON MARS, Deepblue Networks, Freunde des Hauses, GERLACHHARTOG, GGD Mullen Lowe, GTB Germany (VMLY&R), GUD.berlin, Hello White Parrot, Interone, Jung von Matt, Kulturprojekte Berlin, MACKAT, Neteye (Yours Truly), Ogilvy & Mather, rethink/C3, Ressourcenmangel, Scholz & Friends, Serviceplan One, Shanghai.Berlin, Wunderman, wirDesign, zweimaleins (Saatchi & Saatchi Pro)
- Companies: Bringmeister - partner of EDEKA, DIN MEDIA (Beuth Publishing), eprimo, GLOBUS Markthallen, Miles & More/Lufthansa, MOIA, VDA – German Association of the Automotive Industry, VIP Services Frankfurt
- Roles: Client Service Director, unit head, account director, account manager, project manager, product owner, brand manager, senior marketing manager, marketing officer
Nathanaël Boy
Last position:
Development of Progressive Web Apps at Independent
- Glide certified expert and ambassador. Development of MVPs and prototypes.
- Client apps: simple CRM, real estate app, artist portfolio, calculators, portals.
Discover over 15,000 top freelancers
Statistics of experts using Webtrekk
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
2.4 years
Positions per freelancer
13
Top business areas
Business Intelligence, Information Technology, Marketing
Top industries
Information Technology, Retail, Automotive
Certification focus areas
Information Technology, Business Intelligence, Marketing
Bachelor's degree or higher
88%
Master's degree or higher
50%
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Webtrekk
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Webtrekk basics
Webtrekk is a web analytics and customer intelligence tool for measuring digital journeys across websites, apps, and campaigns. It is used to understand traffic, behavior, conversions, and product performance. Many teams still refer to it by the old Webtrekk name even after the move to Mapp Intelligence.
What it is used for
- Tag and event tracking for websites and digital products
- Funnel, path, and conversion analysis
- Campaign measurement and channel reporting
- Audience segments for remarketing or reporting
- Data exports for BI and internal dashboards
Ecosystem and skills
Strong specialists know tracking plans, consent handling, data quality checks, and reporting logic. They work with tag management, JavaScript instrumentation, APIs, and downstream tools such as CRM or BI systems. They also understand how Webtrekk fits into the broader Mapp setup and how legacy Webtrekk implementations behave.
When companies bring help in
Companies usually look for freelance expertise when tracking is incomplete, reports do not match other sources, or a migration needs careful handling. This is common in Germany, where teams often want support that can work with marketing, product, and analytics stakeholders in English or German. Freelancers are also brought in for audits, fixes, and new dashboard requirements.
What good specialists deliver
A strong Webtrekk professional does more than place tags. They define clean events, verify captured data, document naming rules, and make sure reports stay usable after site changes or consent updates. They also spot gaps in legacy setups and know how to keep measurement stable during releases.
Common project shapes
Typical work includes setup reviews, tracking corrections, migration support from Webtrekk to Mapp Intelligence, and custom reporting help. Some projects focus on a single product area, while others cover a full analytics rebuild across several domains or business units. Good specialists keep the scope practical and the output easy to maintain.
Frequently asked questions
Everything clients usually want to know about Webtrekk, in one place.
Webtrekk is used to measure how people move through a website or app, which campaigns bring them in, and where conversions happen or fail. Companies use it for dashboards, funnel analysis, segment reporting, and campaign evaluation. It is especially useful when marketing and product teams need consistent digital measurement.
Webtrekk is the former product name, and many people still use it when they mean Mapp Intelligence. In practice, the work often overlaps: setup, tracking logic, reporting, and migration planning. A good specialist should understand both names and be able to work across old and new implementations.
Webtrekk help is worth bringing in when tracking is messy, reports do not line up, or a redesign changes event behavior. It also helps when a team needs a clean migration, an audit, or a faster fix than internal staff can provide. Freelancers are often useful for short, focused tasks that need deep platform knowledge.
A strong Webtrekk specialist usually knows JavaScript, tag management, consent management, and analytics QA. API work and BI tooling also help when data needs to move into other systems. If a project touches marketing or product reporting, clear documentation is just as important as technical setup.
Most Webtrekk projects need someone who has already handled real implementations, not just read the documentation. Simple reporting tasks may need less depth, while migrations, custom events, or consent-sensitive setups need stronger hands-on experience. The more business-critical the reports are, the more important proven delivery becomes.
Yes, Webtrekk work is often done remotely, especially for audits, documentation, and reporting support. For Germany-based teams, remote collaboration usually works well if stakeholders can share access, requirements, and test cases clearly. On-site sessions can still help at the start of a migration or tracking redesign.
Look for proof of end-to-end Webtrekk work, not only tool familiarity. Ask how they handle tracking plans, consent, validation, and broken data after site changes. Strong specialists can explain trade-offs clearly and show how they keep measurement stable over time.
A Webtrekk project should leave behind clear tracking specs, implemented events, tested reports, and documentation that your team can maintain. Depending on scope, you may also get migration notes, QA findings, and a list of unresolved gaps. Good deliverables make future changes easier instead of creating more dependency.
The average hourly rate of freelancers in Germany who have used Webtrekk in their recent projects is 103 €, which corresponds to a daily rate of about 827 € based on an 8-hour working day.
Of the freelancers in Germany who have used Webtrekk in their recent projects, 88% hold at least a Bachelor's degree and 50% hold at least a Master's degree.
On average, freelancers in Germany who have used Webtrekk in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 2.4 years.
The most common languages among freelancers in Germany who have used Webtrekk in their recent projects are German (100%), English (100%), and Spanish (33%).
The most common industries among freelancers in Germany who have used Webtrekk in their recent projects are Information Technology (89%), Retail (89%), and Automotive (67%).
The most common business areas among freelancers in Germany who have used Webtrekk in their recent projects are Business Intelligence (78%), Information Technology (78%), and Marketing (78%).
Main locations of FRATCH Experts, who have recently used Webtrekk
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
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Philipp Thomaschewski
FRATCH CEO
