Webtrekk Experts in Germany
matched in minutes with vetted, available freelance specialistsHire experts who connect Webtrekk data with consent management, customer journeys and activation workflows. Work with specialists who turn digital analytics into reliable insights and practical reporting, matched quickly with vetted and available freelancers.
Meet FRATCH Experts in Germany, who have recently used Webtrekk
Michael A.
Last position:
Senior Project Management at Telefónica Germany GmbH & Co. OHG
- Project management for a simplification project to reduce effort for an IT transformation project
- Stakeholder management and preparation of decision documents for top management
- Scoping and PI planning across multiple delivery streams
- Planning requirements for the transformation project
- Creation of partner and customer journeys for the structured end-to-end capture of requirements
- Design of suitable tracking methods for project progress
- Coordination with IT service providers and transformation project committees
Wolfram K.
Last position:
AI / Machine Learning Engineer (Projects & Applied AI) at UNIVERSITÉ PARIS 1 PANTHEON-SORBONNE & LIORA
- Designed and implemented a hybrid recommendation system (content-based + collaborative filtering)
- Built end-to-end ML pipelines including data processing, feature engineering, model training, and evaluation
- Developed RAG-based LLM systems using LangChain and vector databases for semantic search and knowledge retrieval
- Established MLOps workflows with MLflow for experiment tracking, versioning, and deployment readiness
- Implemented deep learning models (computer vision & classification) using PyTorch and TensorFlow
Markus L.
Last position:
Affiliate Marketing Consultant at Vetain GmbH
Vetain.de
Building and expanding the existing affiliate network
- Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
- Commissioned / agency contract for building a new affiliate network
- Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
- Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network
Markus M.
Last position:
Zoho One Low Code Software Architect at IFH Köln GmbH
- Low code development (Zoho One)
- RPA
- Software architecture
- Requirement management
- Process analysis and optimization
- APIs
Shahram D.
Last position:
IT Project Manager & Consultant (Design and Implementation of EU Regulations) at Witt Group / Otto Group
- Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
- Design and implementation of the EUDR (EU Deforestation Regulation)
- Design and implementation of the Eco-Design Regulation
- Continuation of projects as part of the Corporate Responsibility strategy
- Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
- Overall management, marketing, communication and quality assurance of the projects
- Creation of the project plan including timeline/roadmap, budget and resources
- Ensuring compliance with budget and deadlines
- Defining project management guidelines, methods and priorities
- Planning and tracking resources & efforts, also in cooperation with other IT departments
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
- Development of standards and automation of processes
- Technical design and documentation of the Digital Product Passport
- Selection and evaluation of potential software providers
- Training and workshops on Osapiens
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.
Sascha B.
Last position:
Interim Lead PM & Business Designer for Backoffice at Otto.de
- Setup: retail group in transition, agile environment, team with 10 developers
- Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
- Challenge: complex system-side dependencies, stakeholders for software development & digitalization
- Tasks: subject-matter responsibility for static content and operational processes
Anita G.
Last position:
E-Commerce Content Creative at Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets, and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Volker A.
Last position:
Senior Frontend Angular Developer at fintus GmbH
- Senior Frontend Angular and Frontend
- Integrating Camunda processes into the frontend
- Development supported by ChatGPT (Codex) and Claude (skills etc.)
Knowledge: Angular, Camunda
Products used: Claude, Codex, ChatGPT, Camunda
Alexander H.
Last position:
Senior Digital Analytics Solution Manager at New Work SE / XING
- Support in migrating from Adobe Analytics to a custom tracking solution.
- Creating tracking concepts.
- Creating Adobe dashboards.
- Advising business units and product owners on digital analytics.
Nathanaël B.
Last position:
Development of Progressive Web Apps at Independent
- Glide certified expert and ambassador. Development of MVPs and prototypes.
- Client apps: simple CRM, real estate app, artist portfolio, calculators, portals.
Nicolás W.
Last position:
Interim Consultant for Communication and Marketing Services; Freelance Project Lead and Project Manager at Freelance
- Agencies: Aimaq & Stolle, Aperto (IBM iX), Antoni, Axel Springer Corporate Solutions, BRANDS ON MARS, Deepblue Networks, Freunde des Hauses, GERLACHHARTOG, GGD Mullen Lowe, GTB Germany (VMLY&R), GUD.berlin, Hello White Parrot, Interone, Jung von Matt, Kulturprojekte Berlin, MACKAT, Neteye (Yours Truly), Ogilvy & Mather, rethink/C3, Ressourcenmangel, Scholz & Friends, Serviceplan One, Shanghai.Berlin, Wunderman, wirDesign, zweimaleins (Saatchi & Saatchi Pro)
- Companies: Bringmeister - Partner von EDEKA, DIN MEDIA (Beuth Verlag), eprimo, GLOBUS Markthallen, Miles & More/Lufthansa, MOIA, VDA – Verband der deutschen Automobilindustrie, VIP Services Frankfurt
- Roles: Client Service Director, Unit Lead, Account Director, Account Manager, Project Manager, Product Owner, Brand Manager, Senior Marketing Manager, Marketing Specialist
Discover over 15,000 top freelancers
Statistics of experts using Webtrekk
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
2.1 years
Positions per freelancer
15
Top business areas
Information Technology, Product Development, Marketing
Top industries
Information Technology, Retail, Media and Entertainment
Certification focus areas
Information Technology, Project Management, Business Intelligence
Bachelor's degree or higher
90%
Master's degree or higher
50%
Certifications per freelancer
3
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using Webtrekk
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Webtrekk experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (91%)
- Retail (91%)
- Media and Entertainment (73%)
- Advertising (55%)
- Automotive (55%)
- Professional Services (55%)
- Banking and Finance (45%)
- Telecommunication (36%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Webtrekk at a glance
Webtrekk is a digital analytics and customer data technology used to collect, structure and analyse behaviour across websites, apps and other digital touchpoints. It helps companies understand journeys, conversions, audiences and campaign performance in one measurement environment. The product is also known through its former brand name, Mapp Intelligence, following Webtrekk’s integration into Mapp’s analytics portfolio.
Data and measurement
Webtrekk specialists configure tracking plans, events, page views, campaigns, goals and custom dimensions around a company’s business model. They establish naming conventions, data quality checks and reporting structures so teams can trust the results. Work may include browser and app measurement, attribution logic, consent-aware collection and integrations with customer data or marketing systems.
Ecosystem and tooling
Projects often involve more than the analytics interface itself. Useful adjacent skills include tag management, JavaScript tracking, server-side data flows, APIs, SQL, dashboard design and consent management. Specialists may also work with:
- Web and mobile tracking implementations
- Campaign parameters and conversion analysis
- Audience definitions and segmentation
- API exports and data warehouse connections
- Reporting for product, marketing and management teams
Where companies use it
Webtrekk supports measurement for ecommerce, publishing, financial services, travel, media and other organisations with complex digital journeys. Companies use it to compare acquisition channels, identify friction in funnels, analyse returning users and evaluate content or product performance. In Germany, specialists may also need to align implementations with local privacy expectations and internal governance processes.
When freelance expertise helps
External professionals are useful during a new implementation, a migration from another analytics solution or a major redesign of a website or app. They can audit an existing setup, repair inconsistent tracking, create a measurement concept or prepare teams for a reporting change. Remote collaboration usually works well when access, documentation and decision owners are organised; on-site workshops can help with complex stakeholder alignment in Germany.
What strong specialists deliver
A strong Webtrekk professional combines analytical thinking with careful implementation work. They can explain how a metric is collected, where it is transformed and which decisions it can support. Look for clear documentation, tested tracking, sensible data models and reports that answer business questions rather than simply displaying available data. Experience with Mapp Intelligence and the wider Mapp ecosystem is valuable when a project involves legacy configurations or a broader customer data strategy.
Frequently asked questions
Everything clients usually want to know about Webtrekk, in one place.
Webtrekk is used for digital analytics across websites, apps and other customer touchpoints. Companies use it to measure journeys, conversions, campaigns, audiences and content performance, then turn that data into reporting and optimisation decisions.
Webtrekk is often considered when a company wants an alternative to Google Analytics or Adobe Analytics with a strong focus on configurable digital measurement and customer journey analysis. The right choice depends on the existing data stack, reporting needs, governance model and the level of implementation control required.
Webtrekk is the former product and company name associated with what is now known as Mapp Intelligence. A specialist should understand both names, especially when reviewing older tracking plans, documentation, integrations or account structures.
A strong Webtrekk specialist commonly works with tag management, JavaScript tracking, consent management, APIs, SQL and dashboard tools. Depending on the assignment, knowledge of mobile analytics, data warehouses, campaign systems and customer data platforms is also useful.
The required depth of Webtrekk experience depends on the scope. A tracking audit may need focused product knowledge, while a migration or multi-channel implementation requires experience with data models, stakeholder requirements, testing and long-term reporting governance.
Webtrekk projects can usually be handled remotely when the specialist receives access to the relevant environments, tracking documentation and business contacts. German-language workshops or on-site sessions may be useful when local teams need help defining requirements, consent processes or reporting responsibilities.
Ask a Webtrekk professional to explain the measurement concept, event definitions, data checks and expected reports in plain language. Review sample documentation and discuss how they test implementations, investigate discrepancies and distinguish reliable findings from gaps in the collected data.
A Webtrekk freelancer may deliver a tracking concept, implementation specification, configured tags, validated events, audience definitions, dashboards, API exports or a migration plan. The deliverables should include clear documentation so internal teams can maintain the setup after the engagement ends.
The average hourly rate of freelancers in Germany who have used Webtrekk in their recent projects is 103 €, which corresponds to a daily rate of about 822 € based on an 8-hour working day.
Of the freelancers in Germany who have used Webtrekk in their recent projects, 90% hold at least a Bachelor's degree and 50% hold at least a Master's degree.
On average, freelancers in Germany who have used Webtrekk in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 2.1 years.
The most common languages among freelancers in Germany who have used Webtrekk in their recent projects are German (100%), English (100%), and Spanish (36%).
The most common industries among freelancers in Germany who have used Webtrekk in their recent projects are Information Technology (91%), Retail (91%), and Media and Entertainment (73%).
The most common business areas among freelancers in Germany who have used Webtrekk in their recent projects are Information Technology (82%), Product Development (82%), and Marketing (73%).
Main locations of FRATCH Experts, who have recently used Webtrekk
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
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Philipp Thomaschewski
FRATCH CEO
