Webtrekk Experts in Germany
matched in minutes with vetted, available freelancersHire experts who configure Webtrekk tracking, build Mapp Intelligence reports and turn digital journey data into clear actions. FRATCH matches you precisely with vetted, available freelancers for fast project support.
Meet FRATCH Experts in Germany, who have recently used Webtrekk
Michael A.
Last position:
Senior Project Management at Telefónica Germany GmbH & Co. OHG
- Project management for a simplification project to reduce effort for an IT transformation project
- Stakeholder management and preparation of decision documents for top management
- Scoping and PI planning across multiple delivery streams
- Planning requirements for the transformation project
- Creation of partner and customer journeys for the structured end-to-end capture of requirements
- Design of suitable tracking methods for project progress
- Coordination with IT service providers and transformation project committees
Wolfram K.
Last position:
AI / Machine Learning Engineer (Projects & Applied AI) at UNIVERSITÉ PARIS 1 PANTHEON-SORBONNE & LIORA
- Designed and implemented a hybrid recommendation system (content-based + collaborative filtering)
- Built end-to-end ML pipelines including data processing, feature engineering, model training, and evaluation
- Developed RAG-based LLM systems using LangChain and vector databases for semantic search and knowledge retrieval
- Established MLOps workflows with MLflow for experiment tracking, versioning, and deployment readiness
- Implemented deep learning models (computer vision & classification) using PyTorch and TensorFlow
Volker A.
Last position:
Senior Frontend Angular Developer at fintus GmbH
- Senior Frontend Angular and Frontend
- Integrating Camunda processes into the frontend
- Development supported by ChatGPT (Codex) and Claude (skills etc.)
Knowledge: Angular, Camunda
Products used: Claude, Codex, ChatGPT, Camunda
Sascha B.
Last position:
Interim Lead PM & Business Designer for Backoffice at Otto.de
- Setup: retail group in transition, agile environment, team with 10 developers
- Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
- Challenge: complex system-side dependencies, stakeholders for software development & digitalization
- Tasks: subject-matter responsibility for static content and operational processes
Shahram D.
Last position:
IT Project Manager & Consultant (Concept and implementation of EU regulations) at Witt Group / Otto Group
- Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
- Concept and implementation of the EUDR (EU Deforestation Regulation)
- Concept and implementation of the Eco-Design Regulation
- Continued support of projects within the Corporate Responsibility strategy
- Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
- Overall project management, marketing, communication, and quality assurance for the projects
- Creation of the project plan including timeline/roadmap, budget, and resources
- Ensuring compliance with budget and deadlines
- Defining guidelines for project control, methods, and priorities
- Planning and tracking resources and effort, also together with other IT teams
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
- Development of standards and process automation
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.
Anita G.
Last position:
E-Commerce Content Creative at Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets, and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Alexander H.
Last position:
Senior Digital Analytics Solution Manager at New Work SE / XING
- Support in migrating from Adobe Analytics to a custom tracking solution.
- Creating tracking concepts.
- Creating Adobe dashboards.
- Advising business units and product owners on digital analytics.
Markus M.
Last position:
Zoho One Low Code Software Architect at IFH Köln GmbH
- Low code development (Zoho One)
- RPA
- Software architecture
- Requirement management
- Process analysis and optimization
- APIs
Nicolás W.
Last position:
Interim consultant for communication and marketing services; freelance project leader and project manager at Freelance
- Agencies: Aimaq & Stolle, Aperto (IBM iX), Antoni, Axel Springer Corporate Solutions, BRANDS ON MARS, Deepblue Networks, Freunde des Hauses, GERLACHHARTOG, GGD Mullen Lowe, GTB Germany (VMLY&R), GUD.berlin, Hello White Parrot, Interone, Jung von Matt, Kulturprojekte Berlin, MACKAT, Neteye (Yours Truly), Ogilvy & Mather, rethink/C3, Ressourcenmangel, Scholz & Friends, Serviceplan One, Shanghai.Berlin, Wunderman, wirDesign, zweimaleins (Saatchi & Saatchi Pro)
- Companies: Bringmeister - partner of EDEKA, DIN MEDIA (Beuth Publishing), eprimo, GLOBUS Markthallen, Miles & More/Lufthansa, MOIA, VDA – German Association of the Automotive Industry, VIP Services Frankfurt
- Roles: Client Service Director, unit head, account director, account manager, project manager, product owner, brand manager, senior marketing manager, marketing officer
Nathanaël B.
Last position:
Development of Progressive Web Apps at Independent
- Glide certified expert and ambassador. Development of MVPs and prototypes.
- Client apps: simple CRM, real estate app, artist portfolio, calculators, portals.
Discover over 15,000 top freelancers
Statistics of experts using Webtrekk
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
2.2 years
Positions per freelancer
15
Top business areas
Information Technology, Product Development, Project Management
Top industries
Information Technology, Retail, Automotive
Certification focus areas
Information Technology, Business Intelligence, Marketing
Bachelor's degree or higher
89%
Master's degree or higher
44%
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Webtrekk
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Webtrekk experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (90%)
- Retail (90%)
- Automotive (70%)
- Media and Entertainment (70%)
- Advertising (50%)
- Banking and Finance (50%)
- Professional Services (50%)
- Telecommunication (40%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Webtrekk does
Webtrekk is a digital analytics platform for collecting, combining and interpreting customer journey data across websites, apps and other digital touchpoints. The technology is widely known through its current Mapp Intelligence ecosystem and supports analysis of acquisition, engagement, conversion and retention. Companies use it to replace disconnected reports with a consistent view of digital behavior.
Tracking foundations
Specialists configure Webtrekk data collection around a company’s measurement plan. They define events, attributes, campaigns, page views, product data and consent-aware tracking, then connect the implementation to websites or mobile applications. Strong work includes a clear data model, reliable naming conventions and checks that protect reporting quality as the product evolves.
Reports and activation
Webtrekk projects often combine analysis with practical reporting and activation work. Experts create dashboards, funnels, cohorts, segmentation models and customer journey views for marketing, product and commerce teams. They may also prepare data for audience activation, campaign evaluation or integrations with CRM, advertising and business intelligence systems.
Common project signals
- Existing tracking produces inconsistent or unexplained results
- Marketing teams need campaign and attribution reporting they can trust
- A website or app launch requires a new measurement setup
- Product, commerce and content data must be analyzed together
- Internal teams need dashboards, documentation or knowledge transfer
Companies in Germany often bring in freelance Webtrekk specialists during migrations, replatforming projects, analytics audits or periods of rapid digital growth. Remote collaboration works well when requirements, access permissions and validation routines are documented. On-site workshops can help when several teams must agree on tracking rules.
Ecosystem and adjacent skills
The work sits between analytics, marketing technology and data engineering. Useful adjacent knowledge includes JavaScript or mobile tracking, tag management, consent management, SQL, data warehousing, API integration and visualization. Familiarity with Mapp Intelligence, CRM systems, campaign tools and e-commerce platforms helps specialists connect Webtrekk data to decisions rather than treating reporting as an isolated task.
What strong specialists deliver
A capable professional can explain how each collected field supports a business question and can distinguish implementation errors from real customer behavior. They test tracking across devices and journeys, investigate discrepancies, document assumptions and make dashboards usable for non-technical teams. Quality also means respecting consent requirements, controlling data access and leaving behind maintainable configurations that internal teams can extend.
Frequently asked questions
Everything clients usually want to know about Webtrekk, in one place.
Webtrekk is used for digital analytics across websites, apps and customer journeys. It helps teams measure campaigns, understand user behavior, analyze conversion paths and create audiences or reports from connected data.
Webtrekk is the former product name associated with Mapp Intelligence. The current ecosystem builds on that analytics foundation, so a specialist may describe relevant skills as Webtrekk, Mapp Intelligence or both depending on the project and its existing setup.
A strong Webtrekk specialist usually combines tracking implementation with data analysis. JavaScript, tag management, consent management, SQL, dashboard design, API integration and experience with CRM or commerce data are valuable adjacent skills.
The right level depends on the scope, data quality and number of systems involved. An audit or dashboard adjustment may suit a focused specialist, while a migration or new measurement model calls for someone who can plan the architecture, validate data and coordinate stakeholders.
Webtrekk work is often suitable for remote collaboration when the specialist receives secure access, tracking documentation and clear validation criteria. German-language workshops may be useful when local marketing, legal or product teams need to agree on measurement rules, but distributed delivery can work well with structured communication.
Webtrekk is commonly weighed against Google Analytics and other digital analytics tools. The choice depends on data governance, reporting needs, implementation model, integrations and how much control the company wants over its customer journey analysis.
Ask the specialist to show how they define business questions, document the tracking plan and test collected data. High-quality Webtrekk work includes reproducible checks, explainable dashboards, clear handling of consent and documentation that another professional can maintain.
A Webtrekk engagement may involve analytics strategy, implementation, reporting or troubleshooting rather than a single task. Freelancers should clarify the Mapp Intelligence version and setup, data sources, access rights, consent approach, delivery expectations and whether the work is remote or includes on-site sessions in Germany.
The average hourly rate of freelancers in Germany who have used Webtrekk in their recent projects is 100 €, which corresponds to a daily rate of about 801 € based on an 8-hour working day.
Of the freelancers in Germany who have used Webtrekk in their recent projects, 89% hold at least a Bachelor's degree and 44% hold at least a Master's degree.
On average, freelancers in Germany who have used Webtrekk in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 2.2 years.
The most common languages among freelancers in Germany who have used Webtrekk in their recent projects are German (100%), English (100%), and Spanish (40%).
The most common industries among freelancers in Germany who have used Webtrekk in their recent projects are Information Technology (90%), Retail (90%), and Automotive (70%).
The most common business areas among freelancers in Germany who have used Webtrekk in their recent projects are Information Technology (80%), Product Development (80%), and Project Management (80%).
Main locations of FRATCH Experts, who have recently used Webtrekk
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
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Philipp Thomaschewski
FRATCH CEO
