Sascha Becker-Interim Lead PM & Business Designer for Backoffice
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Experience
Interim Lead PM & Business Designer for Backoffice
Otto.de
- Setup: retail group in transition, agile environment, team with 10 developers
- Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
- Challenge: complex system-side dependencies, stakeholders for software development & digitalization
- Tasks: subject-matter responsibility for static content and operational processes
Interim Lead PM & Business Designer for CMS
Otto.de
- Setup: retail group in transition, agile environment, team with 10 developers
- Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
- Challenge: complex system-side dependencies, stakeholders for software development & digitalization
- Tasks: subject-matter responsibility for static content and operational processes
Interim Product Owner
Recyfy.com WR Recycling
- Setup: startup, B2B marketplace for waste paper, team of 4 developers
- Goal: drive digital transformation through new tools in aftersales
Interim Project Lead New Platform
Hella Gutmann Solutions
- Setup: automotive industry, in transformation, acquired developer team
- Goal: launch of a digital customer platform
- Tasks: coordination of multiple project teams in the group, stakeholder management (change), leadership of POs and IT
Consulting E-Commerce
Schuback Parfümerien
- Increase short- and mid-term revenue potential in preparation for the 2021 Christmas business (analysis, best practices, and implementation)
Consulting & Execution Consulting Yield Management
Ticketing Fulfillment Anbieter
- Introduction of an alternative pricing model, expanded forecasting options, and capacity management across additional sales channels
Consulting Pricing Strategy
Goldenscent
- Implementation of user-oriented algorithms
Chief Product Officer (CPO)
Happycar GmbH
- Agile product development of a new booking flow
- Iterative redesign of results pages and product detail pages
- Integration of new providers and software solutions
- Introduction of the agile squad framework in product development
- Focus on digital differentiation and business metrics
- Successes: Built a scalable software product and achieved profitability
Director Product & Customer Experience
Flaconi GmbH
- Introduced automated replenishment (order tool)
- Established and automated customer elasticity-based pricing (price tool)
- Built and further developed reporting, business analytics, and BI
- Implemented a new shop system, checkout, and payment
- Created IT structures and organization for further scaling
- Successes: Increased conversion rate from 1.8% to 8.5%
Referent Business Analysis & Development
Fluege.de Unister GmbH
- Built KPI dashboard, reporting, and data warehouse as a power user
- Established iterative product development through A/B and MV testing
- Launched the first fluege.de app (v1.0) as PO in the App Store
- Initiated fraud prevention system and claims management
- Hypothesis-driven introduction of new revenue streams
- Redesign, further development, and optimization of the conversion funnel
- Successes: Increased profit per booking from EUR 35 to EUR 53
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Cosmetics, Tourism, Information Technology, Media and Entertainment, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Product Development, Information Technology, Project Management, Operations, and Customer Service.
Summary
For over 17 years, I have been responsible for products in different roles. My focus is on transactional business models. In projects, I work very analytically and in a pareto-efficient way, but I never lose sight of the big picture. I have proven success in managing large projects and executing ongoing roadmaps. I stand for a senior level. This includes realistic timings, clear communication, being stress-resistant, and a good balance between results and process orientation.
Skills
Expertise**
15 Years Of E-Commerce
13 Years Of Product Management For Software Development & Digitalization
5 Years Of Leadership
Personal Strengths**
Hands-On Mentality
Results-Oriented
Digital Strategist
Numbers- And Data-Driven
Organization & Structure
Leadership Skills**
Level: Upper Management Board At Flaconi, Executive Board At Happycar
Overall Responsibility For The Online Product Flaconi.De, Happycar.De
Scope: Leading Various Teams That Directly Or Indirectly Influence The Product, Including It, Pm, Cx, Ux, Bd, Bi, Cm
Team Size: Up To 70 Fte At Flaconi
Budget Responsibility And Shared P&L Responsibility (Db1)
Cross-Functional And Cross-Departmental Team Leadership For Lighthouse Projects In Interim And Freelancer Engagements (Including Hella Gutmann)
Lateral Leadership, Including At Otto.De For The Shopoffice Team
Industries**
B2c: E-Commerce, Retail, Travel & Tourism, Marketplace, Consumer Goods, Digital Business Models
B2b: Marketplace, Automotive, Paper And Packaging
Product Management Skills**
Operational It Product Management
Requirements Analysis, Specification, Benchmark
Agile Pm In User Stories, Epics, Backlog Management, Mvp
Stakeholder Management And Moderation Of Different Interests
Prototyping, Mockups, Wireframing
Roadmapping, Product Strategy And Vision
Kpis, Monitoring, Reporting
Growth, Business Plan
E-Commerce Focus Areas**
Product Management Along The User Flow – From The Landing Page Entry To Conversion
User Flow Includes Shop System, Search, Navigation, Search Refinement, Master Data, Pim, Erp, Cms, Pricing, Catalog, Oos Handling, Product Pages, Recommendation Engine, Cart, Checkout, Payment And Shipping Options, Transactional Emails, Customer Account, Tracking, Fraud Prevention And Reporting
Tools & Stack (Selection)**
Agile Methods: Scrum (Preferred), Kanban, Squad Framework By Spotify
Collaboration: Miro, Slack, Teams, G Suite, Zoom
Experimentation: Optimizely, Vwo, Bunchbox
User Feedback: Wootric, Delighted, Zenloop, Hotjar, User Testing
User Testing: Google Design Sprint, Poc
Analytics & Bi: Google Analytics, Webtrekk, Powerbi, Microstrategy, Excel
Roadmapping And Task Management: Jira, Confluence, Trello, Asana, Bpmn
Prototyping: Figma, Invision, Balsamiq, Axure
Languages
Education
Technical University of Berlin
Diplom-Kaufmann · Business Administration · Berlin, Germany · 1.8
Athens University of Economics and Business
Athens, Greece
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Sascha is based in Berlin, Germany.
Sascha speaks the following languages: German (Native), English (Advanced).
Sascha has at least 14 years of experience. During this time, Sascha has worked in at least 10 different roles and for 9 different companies. The average length of individual experience is 1 year and 4 months. Note that Sascha may not have shared all experience and actually has more experience.
Based on recent experience, Sascha would be well-suited for roles such as: Interim Lead PM & Business Designer for Backoffice, Interim Lead PM & Business Designer for CMS, Interim Product Owner.
Sascha's most recent position is Interim Lead PM & Business Designer for Backoffice at Otto.de.
In recent years, Sascha has worked for Otto.de and Recyfy.com WR Recycling.
Sascha is most experienced in industries like Retail, Cosmetics, and Tourism. Sascha also has some experience in Information Technology, Media and Entertainment, and Automotive.
Sascha is most experienced in business areas like Business Intelligence, Product Development, and Information Technology. Sascha also has some experience in Project Management, Operations, and Strategy.
Sascha has recently worked in industries like Retail, Information Technology, and Manufacturing.
Sascha has recently worked in business areas like Product Development, Project Management, and Information Technology.
Sascha holds a Master in Business Administration from Technical University of Berlin.
The availability of Sascha needs to be confirmed.
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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