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Webtrekk Experts in Berlin

in minutes from over 15,000 CVs with the power of AI.

Hire experts who configure Webtrekk tracking, clean up tag setups, and turn analytics data into usable reports. They also work with Mapp Intelligence migrations, consent-aware measurement, and dashboard fixes. Get fast, precise matching with vetted, available freelancers.

Meet FRATCH Experts in Berlin, who have recently used Webtrekk

Verified expert

Sascha Becker

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Interim Lead PM & Business Designer for Backoffice

Berlin
Sascha Becker

Last position:

Interim Lead PM & Business Designer for Backoffice at Otto.de

  • Setup: retail group in transition, agile environment, team with 10 developers
  • Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
  • Challenge: complex system-side dependencies, stakeholders for software development & digitalization
  • Tasks: subject-matter responsibility for static content and operational processes
Verified expert

Alexander Hammel

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Business Administration Graduate (FH)

Berlin
Alexander Hammel

Last position:

Senior Digital Analytics Solution Manager at New Work SE / XING

  • Support in migrating from Adobe Analytics to a custom tracking solution.
  • Creating tracking concepts.
  • Creating Adobe dashboards.
  • Advising business units and product owners on digital analytics.
Verified expert

Markus Michnik

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Zoho One Low Code Software Architect

Berlin
Markus Michnik

Last position:

Zoho One Low Code Software Architect at IFH Köln GmbH

  • Low code development (Zoho One)
  • RPA
  • Software architecture
  • Requirement management
  • Process analysis and optimization
  • APIs
Verified expert

Nicolás Widera

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Interim consultant for communication and marketing services; freelance project leader and project manager

Berlin
Nicolás Widera

Last position:

Interim consultant for communication and marketing services; freelance project leader and project manager at Freelance

  • Agencies: Aimaq & Stolle, Aperto (IBM iX), Antoni, Axel Springer Corporate Solutions, BRANDS ON MARS, Deepblue Networks, Freunde des Hauses, GERLACHHARTOG, GGD Mullen Lowe, GTB Germany (VMLY&R), GUD.berlin, Hello White Parrot, Interone, Jung von Matt, Kulturprojekte Berlin, MACKAT, Neteye (Yours Truly), Ogilvy & Mather, rethink/C3, Ressourcenmangel, Scholz & Friends, Serviceplan One, Shanghai.Berlin, Wunderman, wirDesign, zweimaleins (Saatchi & Saatchi Pro)
  • Companies: Bringmeister - partner of EDEKA, DIN MEDIA (Beuth Publishing), eprimo, GLOBUS Markthallen, Miles & More/Lufthansa, MOIA, VDA – German Association of the Automotive Industry, VIP Services Frankfurt
  • Roles: Client Service Director, unit head, account director, account manager, project manager, product owner, brand manager, senior marketing manager, marketing officer

Discover over 15,000 top freelancers

Statistics of experts using Webtrekk

Aggregated from the professional profiles of matched freelancers.

Experience

19 years

Position duration

2.5 years

Positions per freelancer

12

Top business areas

Business Intelligence, Information Technology, Product Development

Top industries

Information Technology, Media and Entertainment, Retail

Bachelor's degree or higher

83%

Master's degree or higher

50%

Certifications per freelancer

1

Most common languages

German, English, Spanish

Speak two or more languages

100%

Based on our profile pool as of 30 Aug 2026.

Daily rate distribution

0 1 2 3 4
<€800 €800-​840 €880-​920 €960+

The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.

Average rates of experts in Berlin using Webtrekk

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Daily rate avg. 853 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 880 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

About the technology

Webtrekk in practice

Webtrekk is a digital analytics tool for tracking user behavior, campaign performance, and conversion paths. Teams use it to understand how visitors move through sites and apps, where they drop off, and which channels drive results. It is often part of broader marketing and analytics stacks.

Typical delivery

  • Tracking plan setup for pages, events, and goals
  • Tag and pixel implementation checks
  • Funnel and path analysis
  • Campaign and landing page reporting
  • Consent-aware measurement support

Where specialists help

Companies bring in freelance Webtrekk experts when measurement is inconsistent or reporting is hard to trust. Common work includes audit work, tag cleanup, data layer alignment, and fixing gaps after site changes. In Berlin, this often matters for product teams, media businesses, and fast-moving online brands.

Ecosystem and names

Webtrekk is still searched under its original name, but many teams now connect it with Mapp Intelligence after the product and vendor evolution. Strong specialists know both the reporting interface and the implementation details behind it. They can work with tag managers, consent tools, and analytics export needs.

What good experts do

Good professionals think in data quality first. They check whether events are fired at the right time, whether naming is consistent, and whether reports match business questions. They can explain limitations clearly and avoid adding tracking that will never be used.

When to hire

  • You are moving from Webtrekk to Mapp Intelligence
  • Reports no longer match site changes
  • Consent rules affect tracking coverage
  • Marketing needs clearer campaign attribution
  • Your team needs remote help with a Berlin rollout

Freelance support works well for short audits, implementation sprints, and cleanup after releases. It also helps when your internal team knows the business but lacks deep analytics setup experience.

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Frequently asked questions

What clients ask us most about Webtrekk — answered in short.

Webtrekk is used to measure how people use websites and apps, which campaigns lead to visits, and where users complete or abandon key steps. Teams rely on it for funnel analysis, page performance checks, and conversion reporting. It is especially useful when business decisions depend on clean digital analytics.

Webtrekk is the original name many people still use, while the product is now closely associated with Mapp Intelligence. In practice, companies may ask for either name when they want the same analytics environment or a related migration. A good specialist should understand both the older setup and the current product naming.

Webtrekk projects often involve tracking audits, tag fixes, consent adjustments, and report cleanup. Freelancers are also useful during website relaunches, analytics migrations, or when teams need clearer campaign measurement. If your numbers no longer look reliable, outside help is usually the fastest route.

A strong Webtrekk specialist usually also knows tag managers, consent management, data layers, and basic analytics governance. They should understand event design, campaign tagging, and how reporting depends on clean implementation. Clear communication matters too, because business teams need practical answers, not only technical notes.

A good Webtrekk expert asks about your goals before touching the setup. They should be able to explain what each event does, how they would validate data, and how they handle gaps caused by consent or release changes. Look for someone who can connect implementation details to business reporting.

Not always. Many Webtrekk tasks can be handled remotely if the expert can review tracking rules, test changes, and discuss requirements with your team. On-site work in Berlin can help when several stakeholders need to align quickly on analytics scope or reporting needs.

Webtrekk is often chosen when teams want a more controlled analytics setup and detailed campaign or conversion analysis within a specific enterprise environment. Google Analytics is more common as a broad default, but it is not always the best fit for complex consent or reporting needs. The right choice depends on your stack, reporting model, and governance requirements.

A Webtrekk project can be small if you only need a focused audit or a few tracking fixes, but complex setups need someone who has handled implementation and reporting together. The more consent rules, sites, or data sources you have, the more important it is to choose a specialist with deep practical experience. For migrations, that experience is critical.

The average hourly rate of freelancers in Berlin, Germany who have used Webtrekk in their recent projects is 107 €, which corresponds to a daily rate of about 853 € based on an 8-hour working day.

Of the freelancers in Berlin, Germany who have used Webtrekk in their recent projects, 83% hold at least a Bachelor's degree and 50% hold at least a Master's degree.

On average, freelancers in Berlin, Germany who have used Webtrekk in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 2.5 years.

The most common languages among freelancers in Berlin, Germany who have used Webtrekk in their recent projects are German (100%), English (100%), and Spanish (50%).

The most common industries among freelancers in Berlin, Germany who have used Webtrekk in their recent projects are Information Technology (83%), Media and Entertainment (83%), and Retail (83%).

The most common business areas among freelancers in Berlin, Germany who have used Webtrekk in their recent projects are Business Intelligence (83%), Information Technology (83%), and Product Development (83%).

Main locations of FRATCH Experts, who have recently used Webtrekk

Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.

Countries:

Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg

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Philipp Thomaschewski

FRATCH CEO

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