Webtrekk Expert in Berlin
with precise AI matching and vetted, available freelancersHire experts who configure Webtrekk and Mapp Intelligence, build reliable tracking plans, and turn customer data into actionable analysis. Get fast, precise matches with vetted, available freelancers for analytics projects in Berlin and beyond.
Meet FRATCH Experts in Berlin, who have recently used Webtrekk
Wolfram K.
Last position:
AI / Machine Learning Engineer (Projects & Applied AI) at UNIVERSITÉ PARIS 1 PANTHEON-SORBONNE & LIORA
- Designed and implemented a hybrid recommendation system (content-based + collaborative filtering)
- Built end-to-end ML pipelines including data processing, feature engineering, model training, and evaluation
- Developed RAG-based LLM systems using LangChain and vector databases for semantic search and knowledge retrieval
- Established MLOps workflows with MLflow for experiment tracking, versioning, and deployment readiness
- Implemented deep learning models (computer vision & classification) using PyTorch and TensorFlow
Markus L.
Last position:
Affiliate Marketing Consultant at Vetain GmbH
Vetain.de
Building and expanding the existing affiliate network
- Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
- Commissioned / agency contract for building a new affiliate network
- Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
- Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network
Markus M.
Last position:
Zoho One Low Code Software Architect at IFH Köln GmbH
- Low code development (Zoho One)
- RPA
- Software architecture
- Requirement management
- Process analysis and optimization
- APIs
Sascha B.
Last position:
Interim Lead PM & Business Designer for Backoffice at Otto.de
- Setup: retail group in transition, agile environment, team with 10 developers
- Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
- Challenge: complex system-side dependencies, stakeholders for software development & digitalization
- Tasks: subject-matter responsibility for static content and operational processes
Alexander H.
Last position:
Senior Digital Analytics Solution Manager at New Work SE / XING
- Support in migrating from Adobe Analytics to a custom tracking solution.
- Creating tracking concepts.
- Creating Adobe dashboards.
- Advising business units and product owners on digital analytics.
Nathanaël B.
Last position:
Development of Progressive Web Apps at Independent
- Glide certified expert and ambassador. Development of MVPs and prototypes.
- Client apps: simple CRM, real estate app, artist portfolio, calculators, portals.
Nicolás W.
Last position:
Interim Consultant for Communication and Marketing Services; Freelance Project Lead and Project Manager at Freelance
- Agencies: Aimaq & Stolle, Aperto (IBM iX), Antoni, Axel Springer Corporate Solutions, BRANDS ON MARS, Deepblue Networks, Freunde des Hauses, GERLACHHARTOG, GGD Mullen Lowe, GTB Germany (VMLY&R), GUD.berlin, Hello White Parrot, Interone, Jung von Matt, Kulturprojekte Berlin, MACKAT, Neteye (Yours Truly), Ogilvy & Mather, rethink/C3, Ressourcenmangel, Scholz & Friends, Serviceplan One, Shanghai.Berlin, Wunderman, wirDesign, zweimaleins (Saatchi & Saatchi Pro)
- Companies: Bringmeister - Partner von EDEKA, DIN MEDIA (Beuth Verlag), eprimo, GLOBUS Markthallen, Miles & More/Lufthansa, MOIA, VDA – Verband der deutschen Automobilindustrie, VIP Services Frankfurt
- Roles: Client Service Director, Unit Lead, Account Director, Account Manager, Project Manager, Product Owner, Brand Manager, Senior Marketing Manager, Marketing Specialist
Discover over 15,000 top freelancers
Statistics of experts using Webtrekk
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
2.4 years
Positions per freelancer
15
Top business areas
Information Technology, Product Development, Business Intelligence
Top industries
Information Technology, Media and Entertainment, Retail
Bachelor's degree or higher
86%
Master's degree or higher
57%
Certifications per freelancer
1
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Berlin using Webtrekk
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Webtrekk experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (86%)
- Media and Entertainment (86%)
- Retail (86%)
- Advertising (57%)
- Automotive (57%)
- Professional Services (57%)
- Banking and Finance (43%)
- Cosmetics (29%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Webtrekk does
Webtrekk is a digital analytics and customer intelligence solution used to collect, analyse and activate data from websites, apps and other customer touchpoints. The product is now known as Mapp Intelligence, while Webtrekk remains a common name in existing implementations and search queries. It helps teams understand journeys, campaigns, conversions and audience behaviour.
Data collection
Strong implementations start with a clear tracking concept. Specialists define events, page attributes, campaign parameters, consent handling and identity rules before configuring data collection across digital properties. They also review data quality, naming conventions and integrations so reporting remains consistent as products and markets change.
- Design measurement plans for websites and mobile apps
- Configure event, content and campaign tracking
- Validate data flows and resolve tracking gaps
- Connect customer, advertising and product data
Analysis and activation
Webtrekk supports dashboards, segmentation, funnel analysis, attribution and customer journey reporting. Professionals work with custom dimensions, calculated metrics, cohorts and audience definitions to answer specific commercial questions. Depending on the setup, insights can feed marketing activation, personalisation, retention work or product decisions.
- Create dashboards for marketing, product and management teams
- Build segments for behavioural and campaign analysis
- Investigate conversion paths and drop-off points
- Prepare audiences for targeted activation
Ecosystem and skills
The work often connects Mapp Intelligence with tag management, consent management, customer data systems, advertising tools and business intelligence software. Useful adjacent skills include JavaScript-based tracking, mobile measurement, data modelling, SQL, APIs and visualisation. Experience with analytics governance is especially valuable when several teams share one implementation.
When to hire specialists
Companies bring in freelance Webtrekk expertise during a new implementation, migration, replatforming or major redesign. Support is also useful when reports disagree, tracking has become difficult to maintain, consent changes affect collection, or internal teams need a dependable measurement framework. In Berlin, specialists may collaborate with local product, media and ecommerce teams on-site, remotely or in a hybrid setup.
Quality signals
A strong professional explains how each metric is collected, tested and used instead of treating dashboards as the finished product. Look for clear documentation, practical debugging habits, careful handling of identity and consent, and experience translating business questions into measurable events. The best specialists can communicate with analysts, marketing teams, product owners and technical teams in a shared language.
Frequently asked questions
What clients ask us most about Webtrekk — answered in short.
Webtrekk is used for digital analytics across websites, apps and connected customer touchpoints. Companies use it to measure journeys, campaigns, conversions, audiences and customer behaviour, then apply those insights to marketing, product and retention decisions.
Webtrekk is the former and still widely used name for Mapp Intelligence. Existing teams, documentation and implementations may continue to use Webtrekk, while newer product references generally use Mapp Intelligence.
Webtrekk is often compared with Google Analytics and Adobe Analytics for digital measurement and audience analysis. The right choice depends on the company’s data model, governance needs, activation workflow, reporting preferences and existing technology landscape.
A capable Webtrekk specialist often brings skills in tag management, consent management, JavaScript tracking, APIs, SQL, data modelling and dashboard design. Knowledge of mobile analytics, campaign attribution and customer data integrations can also be important.
The required depth depends on the scope. A tracking audit may need focused implementation knowledge, while a migration, multi-brand setup or complex Mapp Intelligence integration calls for broader experience in analytics architecture, data quality and stakeholder alignment.
Webtrekk projects can usually be handled remotely when access, documentation and decision paths are organised. For Berlin teams, occasional on-site workshops may help with measurement planning, stakeholder interviews or training, while day-to-day configuration and testing can remain remote.
Ask the Webtrekk professional to explain a tracking plan, testing process and example of resolving inconsistent data. Strong answers connect technical configuration with business questions, document assumptions clearly and show how reports remain maintainable after handover.
Webtrekk work is commonly delivered within the Mapp Intelligence ecosystem, so freelancers should understand both the legacy terminology and the current product context. They should also be comfortable with implementation reviews, stakeholder communication, data governance and integrations beyond the analytics interface.
The average hourly rate of freelancers in Berlin, Germany who have used Webtrekk in their recent projects is 110 €, which corresponds to a daily rate of about 881 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Webtrekk in their recent projects, 86% hold at least a Bachelor's degree and 57% hold at least a Master's degree.
On average, freelancers in Berlin, Germany who have used Webtrekk in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 2.4 years.
The most common languages among freelancers in Berlin, Germany who have used Webtrekk in their recent projects are German (100%), English (100%), and Spanish (43%).
The most common industries among freelancers in Berlin, Germany who have used Webtrekk in their recent projects are Information Technology (86%), Media and Entertainment (86%), and Retail (86%).
The most common business areas among freelancers in Berlin, Germany who have used Webtrekk in their recent projects are Information Technology (86%), Product Development (86%), and Business Intelligence (71%).
Main locations of FRATCH Experts, who have recently used Webtrekk
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Countries:
Berlin 
Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
