Google Analytics Experts in Berlin

William N.

Senior/Lead Business Analyst & AI Workflow Consultant | Requirements Engineering | BI | Workflow Automation | Claude Code

Last position:

Power BI Solutions Architect/Engineer & AI Consultant at AVERDUNG GmbH

Redesign of the company's BI infrastructure: replacement of a fragmented landscape of manually maintained Excel solutions and CSV imports with a centralized Power BI environment featuring a unified data model as the company-wide single source of truth
Consolidation of previously isolated reporting logic into a central semantic model – eliminating redundant files, manual data transfers, and inconsistent metrics between departments
Forecasting & planning: Design and implementation of company-wide liquidity planning in Power BI – from business logic to a fully automated, data-source-driven planning model replacing the previous manual Excel process; enables rolling forecasts and continuously up-to-date cash flow transparency for management
Optimization of existing Power BI dashboards in terms of performance, structure, and analytical value using an AI-native approach
Analysis and improvement of the data model, including data quality analyses, data cleansing, and consistent modeling using star schema, DAX, and Power Query
Incident & anomaly analysis: Identification, investigation, and explanation of data anomalies, including root-cause analysis and concrete recommendations for action
AI solution architecture: Connecting Business Central and Power BI to LangDock via MCP (Model Context Protocol) for AI-supported data usage
Creation of a historical data layer as a basis for trend and time-series analyses
AI-supported automation: Design and development of AI skills, agents, loops, and processes for the automated analysis and interpretation of reports
Automated reporting workflow: Setup of scheduled, automated email distribution of AI-generated analyses and recommendations to stakeholders
Gathering and documentation of business requirements and coordination with business departments and IT as part of requirements engineering / product owner activities
Breaking down overall requirements into clearly defined work packages and tasks
Definition, prioritization, and management of milestones throughout the entire project lifecycle

Tools: POWER BI, M365, Copilot Studio, MIRO, Microsoft Business Central, Microsoft Fabric, Claude AI, ChatGPT, LangDock, MS VS Code

Chris W.

IT PROJECT MANAGEMENT | PROGRAM MANAGEMENT | STRATEGY CONSULTING

Last position:

Senior Strategy Advisor, Transformation Lead – program realignment with target picture, governance, and priority steering at Sparkassen-Finanzgruppe | S-Communication Services

In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.

Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.

Designed program realignment and project portfolio management
Developed strategy model and target picture for IT projects
Structured portfolio, roadmap, and priorities
Established governance and regular meetings
Worked out operating model for flagship projects
Assessed AI and automation ideas
Clarified roles and responsibilities
Implemented change measures
Developed, moderated, and evaluated workshops
Transformed 17 initiatives into a steering model
Increased transparency and decision-making ability
Strengthened commitment in steering
Sharpened the operating model structurally
Integrated three top-5 institutes
Involved over 80% of stakeholders
Governance
Portfolio steering (PPM)
Change management
Artificial intelligence
Workflow automation
AI use case assessment
Confluence
Jira
Stakeholder management

Dmitry P.

Freelance Digital Marketing Analyst

Last position:

Freelance Digital Marketing Analyst at Freelance

Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.

Tatjana M.

Recruiting & B2B Sales Team Lead

Last position:

Recruiting & Sales Team Lead at SalesPotentials

Professional and disciplinary leadership, coaching and performance tracking of the Active Sourcing and Recruiting team
Recruiting and Active Sourcing of specialists and managers in the tech sales sector, from Account Executive to CSO level
Interim recruiter for various companies
New customer acquisition by phone, email and LinkedIn Sales Navigator
Process optimization through AI
Optimization of the careers website and job profiles

Abdulla A.

Product & Tech Consultant

Last position:

Principal AI Product Consultant at Recare

Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).

Yvonne S.

AI Trainer and Consultant

Last position:

AI Trainer & Consultant at Public Administration

AI adoption project in the field of public administration
Development of a multi-stage format for introducing AI: keynote, workshops for employees and managers, deep dives on IT and legal topics
Coordination and content alignment with external subject-matter experts (IT + legal)
Focus on sustainable use in everyday work instead of a one-time training session

Jens S.

Marketing Strategist – SEA & SEO Expert

Last position:

Marketing Consultant – [New Customer Acquisition (B2B), Social Media, SEO] at Manufacturer of precision metal parts [confidential]

Strategic Marketing / New Customer Acquisition (B2B):

Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
Designed a cross-media, personalized multi-touch campaign
Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
Visualized the process logic of the contact sequences (flowchart)
Described the distinction from “Account-Based Marketing”
Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

Goal categorization, definition and recommendations for action
Review and selection of channels
Design of channel management
Developed an 11-week editorial plan (Instagram & LinkedIn)
Developed, implemented and published image and video posts
Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

Website audit with indexing check
Ranking, backlink, traffic and competitor analyses
Analyzed search and user behavior
Consulting on SEO risks during relaunches with domain changes
Keyword research and recommendations for action

Anish G.

Product Manager · B2B SaaS

Last position:

GTM Intelligence Engine · Open Source

PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

Alicja R.

Senior Product Owner Mobile + Payment

Last position:

Senior Product Owner BFSG & UX – Web and App Booking Journey at AIDA Cruises

Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
Defined KPIs to measure accessibility, conversion, and user guidance
BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
Established sustainable process integration through close collaboration with consulting partners and internal teams

Rüdiger S.

Full-Stack Software Engineer / Consultant for Digitalization

Last position:

Full-Stack Software Engineer / Consultant for Digitalization at ARTEVENT

Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.
Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.
Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.
Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.
Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.

Kristina H.

Audience Engagement & Marketing Manager

Last position:

Editor, Translator and AI Trainer at Freelance

Producing German website, email and social media copy
Localising technical website copy from English to German (IT, Tech, consumer products)
Evaluating AI-generated German texts for factual accuracy, tone, and cultural relevance
Auditing and correcting synthetic German datasets, reducing grammatical and stylistic errors

Anusha B.

Digital Marketing Expert with a Focus on Performance Marketing, Campaign Optimization, and Analytics

Last position:

Performance Marketing Analyst at Alavya Homes

eCommerce platform for home décor and furnishings, serving European customers.

Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

Fahad K.

Product / UI UX Designer

Last position:

Senior Designer / Founder at Fahaddeartist

I run my own freelance agency based in Berlin and help startups and teams.

I helped 100+ businesses achieve the digital products they wanted.
Took ownership of the design process, collaborating with other teams.
Conducted design thinking, user research, and competitive analysis.
Developed design concepts, wireframes, and high-fidelity prototypes.
Optimized websites and their conversion rates to reach more clients.
I help clients in tech, hospitality, luxury, real estate, and professional services.
I work with long-term products and clients like Accor, Corso Da Vinci, Webwavers, and ImmoTrust.

Marina K.

Software Developer | C# | AWS Cloud

Last position:

Independent Software Developer at LILARAUM

Independently designed, developed, published, and maintained mobile games for iOS and Android.
Implemented application architecture, gameplay systems, UI, monetization, analytics, and platform integrations.
Managed the complete release lifecycle, including testing, store publication, production monitoring, and iterative improvements based on analytics.

Muzamal A.

Data Scientist | AI Engineer