Google Analytics Expert in Berlin
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Meet FRATCH Experts in Berlin, who have recently used Google Analytics
William N.
Last position:
Power BI Solutions Architect/Engineer & AI Consultant at AVERDUNG GmbH
- Redesign of the company’s BI infrastructure: replacement of a fragmented landscape of manually maintained Excel solutions and CSV imports with a centralized Power BI environment using a unified data model as the company-wide single source of truth
- Consolidation of previously isolated reporting logic in a central semantic model – elimination of redundant files, manual data transfers and inconsistent metrics across departments
- Forecasting & Planning: Design and implementation of company-wide liquidity planning in Power BI – from business logic to a fully automated, data-source-driven planning model replacing the previous manual Excel process; enabling rolling forecasts and continuously up-to-date cash flow transparency for management
- Optimization of existing Power BI dashboards in terms of performance, structure and analytical value using an AI-native approach
- Analysis and improvement of the data model, including data quality analyses, data cleansing and consistent modeling using Star Schema, DAX and Power Query
- Incident & Anomaly Analysis: Identification, investigation and explanation of data anomalies, including root-cause analysis and specific recommendations for action
- AI Solution Architecture: Connecting Business Central and Power BI to LangDock via MCP (Model Context Protocol) for AI-supported data usage
- Development of a historical data layer as a basis for trend and time-series analyses
- AI-supported automation: Design and development of AI skills, agents, loops and processes for the automated analysis and interpretation of reports
- Automated reporting workflow: Setup of scheduled, automated email delivery of AI-generated analyses and recommendations to stakeholders
- Gathering and documentation of business requirements and coordination with business departments and IT as part of requirements engineering / product owner activities
- Breaking down overall requirements into clearly defined work packages and tasks
- Definition, prioritization and management of milestones throughout the entire project lifecycle
Tools: POWER BI, M365, Copilot Studio, MIRO, Microsoft Business Central, Microsoft Fabric, Claude AI, ChatGPT, LangDock, MS VS Code
Chris W.
Last position:
Senior Strategy Advisor, Transformation Lead – program realignment with target picture, governance, and priority steering at Sparkassen-Finanzgruppe | S-Communication Services
In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.
Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.
Designed program realignment and project portfolio management
Developed strategy model and target picture for IT projects
Structured portfolio, roadmap, and priorities
Established governance and regular meetings
Worked out operating model for flagship projects
Assessed AI and automation ideas
Clarified roles and responsibilities
Implemented change measures
Developed, moderated, and evaluated workshops
Transformed 17 initiatives into a steering model
Increased transparency and decision-making ability
Strengthened commitment in steering
Sharpened the operating model structurally
Integrated three top-5 institutes
Involved over 80% of stakeholders
Governance
Portfolio steering (PPM)
Change management
Artificial intelligence
Workflow automation
AI use case assessment
Confluence
Jira
Stakeholder management
Dmitry P.
Last position:
Freelance Digital Marketing Analyst at Freelance
- Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
- Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
- Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
- Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.
Markus M.
Last position:
Business Analyst and Project Manager at Sachsenlotto GmbH
- Business analysis of the Instant Win Games segment (financial, IT landscape, organization, customers)
- Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
- Successful establishment of sales activities and sales processes for Instant Win-Games
Tatjana M.
Last position:
Recruiting & Sales Team Lead at SalesPotentials
- Professional and disciplinary leadership, coaching and performance tracking of the Active Sourcing and Recruiting team
- Recruiting and Active Sourcing of specialists and managers in the tech sales sector, from Account Executive to CSO level
- Interim recruiter for various companies
- New customer acquisition by phone, email and LinkedIn Sales Navigator
- Process optimization through AI
- Optimization of the careers website and job profiles
Abdulla A.
Last position:
Principal AI Product Consultant at Recare
- Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
- Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
- Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).
David P.
Last position:
AI Generalist / Social Media Content Creator at Mercor
- Training LLMs with annotation to write and design content in various areas: business, financial, novel, humor, theater.
- Built + 150 campaigns on a TikTok account, reaching +50K followers and 1,2 M likes to promote the book 'Silence, Manants' through audience building and positioning.
Yvonne S.
Last position:
AI Trainer & Consultant at Public Administration
- AI adoption project in the field of public administration
- Development of a multi-stage format for introducing AI: keynote, workshops for employees and managers, deep dives on IT and legal topics
- Coordination and content alignment with external subject-matter experts (IT + legal)
- Focus on sustainable use in everyday work instead of a one-time training session
Christoph P.
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Emmanuel B.
Last position:
General Manager DE at Arlequin AI
Advanced AI company building comprehension and decision-making models for defense, security, and strategic intelligence environments.
- Designing GTM narrative and positioning for a technically complex product with no direct comparables
- Building institutional partnerships with defense, security, and policy stakeholders
- Validating commercial assumptions and sequencing go-to-market in a high-trust, regulated buyer environment
- Mapping the DACH enterprise and public-sector landscape for AI adoption
Anish G.
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Jens S.
Last position:
Marketing Consultant – [New Customer Acquisition (B2B), Social Media, SEO] at Manufacturer of precision metal parts [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
- Designed a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
- Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
- Visualized the process logic of the contact sequences (flowchart)
- Described the distinction from “Account-Based Marketing”
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Goal categorization, definition and recommendations for action
- Review and selection of channels
- Design of channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Developed, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competitor analyses
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Alicja R.
Last position:
Senior Product Owner BFSG & UX – Web and App Booking Journey at AIDA Cruises
- Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
- Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
- Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
- Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
- Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
- Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
- Defined KPIs to measure accessibility, conversion, and user guidance
- BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
- Established sustainable process integration through close collaboration with consulting partners and internal teams
André J.
Last position:
Founder | Head of Marketing, Brand & Concept at ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Deniz R.
Last position:
Fractional CMO at Xanevo GmbH
AI implementation for retail, DACH
- Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
- Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
- Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.
Discover over 15,000 top freelancers
Statistics of experts using Google Analytics
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
2.3 years (Germany: 2.4 years)
Positions per freelancer
9 (Germany: 10)
Top business areas
Marketing, Product Development, Information Technology
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Product Development, Information Technology, Marketing
Bachelor's degree or higher
97% (Germany: 93%)
Master's degree or higher
60% (Germany: 55%)
Doctorate
1% (Germany: 3%)
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
98%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Berlin using Google Analytics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Google Analytics experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (83%)
- Professional Services (55%)
- Retail (53%)
- Media and Entertainment (48%)
- Banking and Finance (42%)
- Advertising (40%)
- Education (37%)
- Automotive (31%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Google Analytics does
Google Analytics is a web and app analytics service for collecting, organising and interpreting user interaction data. Its current product, Google Analytics 4 or GA4, uses event-based measurement to show how people discover content, move through journeys and complete valuable actions. Companies use it to improve acquisition, conversion and retention decisions.
Measurement foundations
Strong implementations begin with a measurement plan, not a list of reports. Specialists define business questions, events, parameters, conversions and audiences, then map them to a clean data model. They also align consent settings, data governance and reporting needs with the company’s operating context.
- Audit an existing GA4 property and tracking setup
- Define events, conversions and custom dimensions
- Create reporting views for marketing and product teams
- Document ownership, naming and quality checks
Tools and ecosystem
Google Analytics often works alongside Google Tag Manager, Google Ads, Search Console and Looker Studio. More advanced setups connect BigQuery for analysis, server-side tagging for control, and a customer data or commerce system for broader context. Useful expertise includes JavaScript, data layers, consent management, SQL and dashboard design.
When companies need support
Freelance expertise helps when a new site, app or campaign needs reliable measurement, or when existing data is inconsistent. It is also valuable during a migration from Universal Analytics to GA4, a redesign, a consent-management change or a move toward first-party data. Berlin companies may need professionals who can work remotely or on site and communicate clearly with local teams.
- Investigate missing, duplicated or inflated events
- Connect advertising channels with meaningful conversions
- Build executive, marketing or product dashboards
- Prepare teams for a new tracking workflow
What strong specialists deliver
Good professionals separate implementation from interpretation. They test tags across browsers and devices, validate data in DebugView and compare it with source systems before presenting conclusions. Their deliverables include a documented setup, transparent assumptions, useful dashboards and guidance that non-specialists can act on.
Choosing the right expertise
The right specialist depends on the problem: a configuration project needs deep GA4 and Tag Manager knowledge, while a growth question may require attribution, experimentation or funnel analysis. Ask how the professional handles consent, data quality, custom integrations and stakeholder training. A clear audit method and evidence of comparable work matter more than a polished dashboard alone.
Frequently asked questions
Curious about Google Analytics? Here are the answers that come up again and again.
Google Analytics is used to understand how users arrive at a website or app, what they do there and which actions support business goals. GA4 records events such as page views, searches, purchases and sign-ups, then turns them into reports, audiences and analysis.
GA4 uses an event-based data model designed for web and app measurement, while Universal Analytics relied more heavily on sessions, page views and hit types. The change affects tracking plans, reports, historical comparisons and the way conversions are configured.
A company should hire a Google Analytics specialist when tracking is unreliable, a new digital property is launching or marketing decisions depend on incomplete data. Professionals can also support migrations, consent changes, advertising integrations and the investigation of conflicting reports.
A strong Google Analytics professional often works with Google Tag Manager, Google Ads, Search Console, Looker Studio and BigQuery. JavaScript, SQL, data-layer design, consent management and conversion-rate analysis are useful when the implementation extends beyond standard reports.
A focused Google Analytics configuration may need a specialist who can audit the property, define events and test the setup carefully. Complex work involving multiple domains, apps, server-side tagging or offline data calls for broader implementation and data-governance experience.
Yes, Google Analytics work is often suitable for remote collaboration because access, workshops and validation can take place online. On-site sessions in Berlin may still help with stakeholder interviews, consent decisions, training or coordination during a major launch.
A quality Google Analytics setup has a documented measurement plan, consistent naming, tested events and conversions that match real business actions. Ask the specialist to explain data limitations, compare reports with source systems and show how teams will maintain the implementation.
Google Analytics provides strong behavioural and acquisition data, but it may not cover every customer, revenue or operational question on its own. Companies often combine it with CRM, commerce, advertising and warehouse data while applying consent and access controls consistently.
The average hourly rate of freelancers in Berlin, Germany who have used Google Analytics in their recent projects is 95 €, which corresponds to a daily rate of about 758 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Google Analytics in their recent projects, 97% hold at least a Bachelor's degree, 60% hold at least a Master's degree, and 1% hold a doctorate.
On average, freelancers in Berlin, Germany who have used Google Analytics in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers in Berlin, Germany who have used Google Analytics in their recent projects are English (100%), German (96%), and French (23%).
The most common industries among freelancers in Berlin, Germany who have used Google Analytics in their recent projects are Information Technology (83%), Professional Services (55%), and Retail (53%).
The most common business areas among freelancers in Berlin, Germany who have used Google Analytics in their recent projects are Marketing (80%), Product Development (73%), and Information Technology (68%).
Main locations of FRATCH Experts, who have recently used Google Analytics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Hamburg 
Munich 
Cologne 
Frankfurt 
Stuttgart 
Dusseldorf 
Essen Countries:
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