Google Analytics Experts in Hamburg

• Designed and moderated a NIS2 preparation workshop for RAS Reinhardt Maschinenbau GmbH and its IT service provider Catuno GmbH. Together with executive management and IT leadership, the current status was assessed, an initial GAP analysis was conducted and areas for action were prioritized based on ISO 27001.
• Developed an ISO-27001-based regulatory framework (ISMS) for NIS2 compliance, including a structured current/target GAP analysis, targeted improvement of the security maturity level and preparation of the organization for NIS2 audit readiness.

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• I am currently creating various AI agents for an end client of my client to support managers with employee management and leadership development (Copilot Studio)

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
• SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

• Sole UX designer on a full product redesign and the foundations of a design system for Widget Designer, a B2B professional desktop tool for real-time media control used in live events and installations, working with a product manager and two engineers.
• Grounded the redesign in user feedback, a product audit, and competitor analysis, which surfaced where the tool's depth had outgrown its usability, leaving expert operators to manage complexity in live moments where errors are immediate and irreversible.
• Restructured the workspace, navigation, and panels around the operator's real workflow, so they keep the full depth of control while gaining the clarity to act with confidence under live pressure.
• Extracted a design system from the redesign: semantic color roles, component states, spacing rules, and reusable dialog and form patterns, with foundational accessibility built into color contrast and state feedback, validated through prototypes against the legacy codebase and giving design and engineering a shared foundation to build from consistently and at speed.

• Project leadership for the relaunch of the B2B online shop based on SAP Commerce (previously Shopware 5)
• Coordination of internal and external resources
• Stakeholder management and requirements management
• Support with the functional design of features
• Preparation of project reports and execution of SteerCo meetings
• Leadership and moderation of regular meetings and coordination sessions
• Consulting on the company’s E-Commerce strategy
• Sparring partner for the Head of E-Commerce

• Lead Generation
• Affiliate Program Setup & Launch
• Interactive Lead Funnels & CRO
• Lead Quality
• Monitoring CRM Processes: Integration & Management of Incoming Leads in CRM Systems
• Publisher Management
• Strategy Development & Execution (Marketing Strategies)
• Publisher Acquisition
• Campaign Planning, Management & Optimization
• Evaluation via KPIs
• Tracking
• Marketing Campaigns (Online & Out-of-Home)
• Retargeting & Display Campaigns
• Data Analysis & Reporting
• Budget Planning & Management
• Data Feed Management
• Lead Quality Monitoring & Control
• Lead Landing Page Creation
• Transactions & Billing
• Networking & Industry Events
• Direct Partnerships Setup (incl. Health Insurance Providers)
• SEO Optimization: Content Creation, On-Page Optimization based on SEO Tools

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

• Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
• Design and implementation of the EUDR (EU Deforestation Regulation)
• Design and implementation of the Eco-Design Regulation
• Continuation of projects as part of the Corporate Responsibility strategy
• Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
• Overall management, marketing, communication and quality assurance of the projects
• Creation of the project plan including timeline/roadmap, budget and resources
• Ensuring compliance with budget and deadlines
• Defining project management guidelines, methods and priorities
• Planning and tracking resources & efforts, also in cooperation with other IT departments
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
• Development of standards and automation of processes
• Technical design and documentation of the Digital Product Passport
• Selection and evaluation of potential software providers
• Training and workshops on Osapiens

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.

• Translated technical style guides for corporate branding (Porsche, BMW, Health AG)
• Collaborated with copywriting teams on pitch development
• Recorded professional voice-overs for corporate branding videos

I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.

• Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
• Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
• Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
• Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy

• Strategic support for the CRM team in Kiel for Jaguar Land Rover.
• Development and implementation of industry-specific CRM strategies for marketing automation for Jim Beam.
• Development and implementation of target group-specific anti-churn and retention strategies for Landesbank Berlin.
• Selection and onboarding of service providers and agencies for Melitta.
• Consulting on the development of strategic processes and on the selection and implementation of a marketing automation software for Miles & More.
• Development and establishment of segmentation approaches based on use cases and customer value for NIVEA.

• Developing a product vision and strategy

• Creating a roadmap

• Improving stakeholder communication

• Introducing an outcome-oriented roadmap

• Aligning with stakeholders and creating transparency

• Defining relevant product metrics as a KPI tree

• Initiating measures to improve product quality and measurability

• Supporting the introduction and migration of the new Identity Provider (IDP)

• I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
• My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
• Strategic and operational marketing support, strategy development and implementation
• Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
• Generation of reports including interpretations and action recommendations for the media part