Google Analytics Experts in Frankfurt
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Meet FRATCH Experts in Frankfurt, who have recently used Google Analytics
Sebastian Z.
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Joachim A.
Last position:
Project Manager HubSpot, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance specialists)
- Serve as communication interface between stakeholders and digital departments
Torsten F.
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.
Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.
Supporting stakeholders in managing sales processes and early detection of KPI trends.
Use of Microsoft Power BI as central analysis and reporting platform.
Developing a proposal for the necessary evolution of processes and the Power BI platform.
Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.
Analysis and inventory of the client's Power BI platform.
Analysis of processes and data governance.
Recording and documenting current business processes.
Developing recommendations for process and reporting platform improvements.
Designing and implementing dashboards in Power BI.
Defining company-wide KPIs and aligning them with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Markus K.
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Jan S.
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Yves S.
Last position:
Owner and AI Operator at Path to AI
- Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
- Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
- Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
- Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
- AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.
Patricia E.
Last position:
Freelance UX Researcher, Concepter & Information Architect at Self-employed
- UX research, conception and information architecture services on various projects
Beate M.
Last position:
Interim Senior Affiliate Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs at Publicis Media
- Interim responsibility for the affiliate marketing activities of MediaMarkt and Saturn
- Planning and execution of Q3 activities with a focus on Black Friday preparation
- Management and development of existing partner programs through EasyMarketing
- Expansion and activation of publisher and partner networks
- Project and account management, as well as campaign control and reporting
- Analysis and optimization of performance to increase revenue and efficiency
- Ensuring a smooth handover to internal teams
Leona L.
Last position:
Marketing & Communications Expert at Self-employed
- Development of positioning and brand strategies for market entries & relaunches
- Creation of messaging frameworks, content, and communication guidelines
- Advising marketing teams & agencies in growth and transformation phases
- Project-based takeovers of marketing lead roles (interim / sparring)
Projects: DATEV eG | Senior Technical Marketing & Content Lead | 02/2026 - 09/2026 Building and leading internal communications for the central technology team. Development and implementation of a cross-media communications strategy, building the communication platforms in Confluence and SharePoint, as well as designing technical content, new formats, and video concepts on DevOps, cloud, and software development.
- DEGUMA-Schütz GmbH | B2B Marketing & Communications Consultant | 07/2026 - present Strategic and operational B2B communication for mechanical engineering: campaigns, press work, website and landing page content, as well as texts in German and English; designing HubSpot mailings, LinkedIn campaigns, and sales materials in close collaboration with marketing and sales.
Melissa
Last position:
SEO Freelancer at SEOLINGUA
- current projects: praxis-breitenberger.de, schmerzfrei-viernheim.de, nutcracker.de
Anita G.
Last position:
E-Commerce Content Creative at Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets, and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Kevin G.
Last position:
AI Strategy & Governance / Freelancer at Al Gambit
- Architect AI strategies and smart business processes for companies implementing AI initiatives.
- Focus on pragmatic and trustworthy AI integration delivering tangible operational value.
Samet P.
Last position:
Technical Product Owner & Rollout Manager at EY
- Provided leadership as Product Owner for the DMS module in an agile multi-team setup
- Coordinated the nationwide rollout including requirements management and roadmap development
- Built and maintained the product backlog focusing on scalability, usability and data protection
- Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
- Developed a rollout and training concept for successful launch at over 200 government agencies
- Introduced a reporting and monitoring dashboard to measure usage success
- Worked closely with architects, QA and operations to ensure integration into the existing system landscape
Tim K.
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Judith B.
Last position:
BI & Analytics Consulting
- Analysis of web and campaign performance to derive actionable insights for marketing and growth optimization
- Implementation and maintenance of tag management solutions to ensure reliable and consistent data collection
- Continuous development and optimization of reporting structures with a focus on scalability and data quality
- Conducting regular deep-dive analyses and leading monthly stakeholder sessions to present findings and align on optimization measures
- Designing and managing end-to-end data flows from data collection to visualization
- Tools: GA4, Google Tag Manager, Looker Studio, Airbyte, BigQuery
Discover over 15,000 top freelancers
Statistics of experts using Google Analytics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years (Germany: 16 years)
Position duration
1.6 years (Germany: 2.4 years)
Positions per freelancer
12 (Germany: 10)
Top business areas
Marketing, Project Management, Product Development
Top industries
Information Technology, Retail, Advertising
Certification focus areas
Project Management, Business Intelligence, Information Technology
Bachelor's degree or higher
78% (Germany: 93%)
Master's degree or higher
44% (Germany: 55%)
Doctorate
11% (Germany: 4%)
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using Google Analytics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Google Analytics experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (65%)
- Retail (65%)
- Advertising (62%)
- Professional Services (62%)
- Manufacturing (38%)
- Automotive (35%)
- Media and Entertainment (35%)
- Banking and Finance (31%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Measurement foundations
Google Analytics is a web and app analytics service used to understand how people discover, navigate and convert across digital products. Its current platform, Google Analytics 4, uses event-based measurement rather than the session model associated with Universal Analytics. Strong implementations create a reliable measurement plan before tracking is configured.
Tracking and setup
Experts define events, parameters, conversions, audiences and custom dimensions around real business goals. They configure Google Tag Manager, consent settings, data streams and cross-domain measurement, then test the data path from browser or app to reporting. Clean naming and documentation make the setup usable for marketing, product and leadership teams.
Ecosystem and tooling
Google Analytics works alongside advertising, data and reporting tools. Relevant skills often include:
- Google Tag Manager for tags, triggers and variables
- BigQuery exports for deeper analysis and data modeling
- Looker Studio dashboards for recurring business reports
- Google Ads audiences, attribution and conversion imports
- JavaScript, app SDKs and consent management platforms
Where companies use it
Companies use Google Analytics to improve acquisition, ecommerce journeys, content performance and product adoption. It supports questions such as which channels create qualified demand, where checkout journeys fail and which features retain users. In Frankfurt, specialists may support local commerce, finance, logistics, media and software teams, either remotely or in person.
When freelance expertise helps
A specialist is useful when an existing setup contains duplicate events, broken attribution or unclear consent behavior. Companies also bring in freelance expertise during a migration from Universal Analytics, a redesign, a new app launch, a warehouse integration or a reporting overhaul. Typical deliverables include a tracking specification, container configuration, validation report, dashboard and handover documentation.
What quality looks like
Strong professionals connect measurement choices to decisions instead of producing dashboards without context. They can explain data limitations, separate implementation errors from genuine behavior and protect reporting against future site changes. Look for careful debugging, clear documentation, experience with privacy-aware measurement and the ability to work with analysts, marketers, product teams and stakeholders in English or German.
Frequently asked questions
Quick answers to the questions that come up most around Google Analytics.
Google Analytics is used to measure activity across websites and apps, including acquisition, engagement, conversions and retention. Companies use the data to evaluate campaigns, improve user journeys and understand which content or product areas support business goals.
Google Analytics 4 uses an event-based data model designed for web and app measurement, while Universal Analytics relied more heavily on sessions, pageviews and predefined hit types. A specialist should assess the existing measurement plan rather than simply copy older tags into the new property.
A strong Google Analytics specialist often works with Google Tag Manager, JavaScript, consent management, Google Ads and Looker Studio. BigQuery, SQL, app measurement and data-layer design are also valuable when reporting needs extend beyond standard interface analysis.
The right level depends on the scope, not on a fixed number of years. A straightforward audit may need focused implementation knowledge, while a multi-domain migration or BigQuery reporting project requires proven experience with architecture, testing, governance and stakeholder handover.
Yes. Google Analytics configuration, audits, tag testing and dashboard work can usually be completed remotely with access controls, shared documentation and regular review sessions. On-site workshops in Frankfurt can help when teams need to agree on business questions, ownership or a new measurement plan.
Ask for a clear measurement plan, event naming rules, test evidence and documentation that another specialist could maintain. Quality Google Analytics work explains exclusions and data gaps, validates consent behavior and ties every important conversion to a defined business question.
Check whether the professional has handled the relevant property type, domain structure, consent setup and reporting tools. For a Frankfurt team, clarify remote collaboration, on-site workshop needs and whether communication must support English, German or both.
Google Analytics 4 is built for product and marketing measurement, not as a complete company-wide data warehouse. Teams often export its data to BigQuery and combine it with CRM, sales or operational sources before building broader analysis in a business intelligence tool.
The average hourly rate of freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects is 98 €, which corresponds to a daily rate of about 782 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects, 78% hold at least a Bachelor's degree, 44% hold at least a Master's degree, and 11% hold a doctorate.
On average, freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 1.6 years.
The most common languages among freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects are German (100%), English (100%), and Spanish (38%).
The most common industries among freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects are Information Technology (65%), Retail (65%), and Advertising (62%).
The most common business areas among freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects are Marketing (96%), Project Management (73%), and Product Development (65%).
Main locations of FRATCH Experts, who have recently used Google Analytics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Stuttgart 
Dusseldorf 
Essen Countries:
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