Google Analytics Experts in Frankfurt
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Meet FRATCH Experts in Frankfurt, who have recently used Google Analytics
Sebastian Zwiesler
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Joachim Auster
Last position:
Project Manager HubSpot, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance specialists)
- Serve as communication interface between stakeholders and digital departments
Torsten Feix
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.
Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.
Supporting stakeholders in managing sales processes and early detection of KPI trends.
Use of Microsoft Power BI as central analysis and reporting platform.
Developing a proposal for the necessary evolution of processes and the Power BI platform.
Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.
Analysis and inventory of the client's Power BI platform.
Analysis of processes and data governance.
Recording and documenting current business processes.
Developing recommendations for process and reporting platform improvements.
Designing and implementing dashboards in Power BI.
Defining company-wide KPIs and aligning them with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Markus Kümpel
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Jan Sammeck
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Kevin Grundmann
Last position:
AI Strategy & Governance / Freelancer at Al Gambit
- Architect AI strategies and smart business processes for companies implementing AI initiatives.
- Focus on pragmatic and trustworthy AI integration delivering tangible operational value.
Andreas Flegel
Last position:
CRM Consultant, BI Expert, Project Manager, Coach at start-up / dermatology and wellness products
- Analyze business situation: stagnation of sales, small recurring customer rate, huge number of visitors but little conversion rate, average order value does not increase, no customer segmentation or targeting, performance marketing approach fails to acquire the right customer
- Advise on sales and marketing strategies and improve operations; agile coach advice with key business strategy using Scrum and Kanban
- Acquire key requirements and derive user stories for e-shop product owner development and customer data analysis
- Develop comprehensive 360 degree customer data model using Shopify and Amazon; implement data feeds from more than 10 systems (Klaviyo, Typeform)
- Develop meaningful ad-hoc data analysis detailing aspects of Triple Whale customer behavior using standard e-commerce KPIs such as AOV, Google Analytics, churn, conversion and abandoned checkout rates, ROAS, CPA, CPC; tools: SQL, Power Query
- Derive clear and data-driven customer segmentation and targeting; ETL processes and Power BI
- Introduce and feed new content agency with customer insights using GraphQL and Postman; improve messages, frequency, and targeted audience; Microsoft Planner
- Provide crystal clear data proof to steer new performance marketing approach
- Develop standard business operations reporting
Patricia Euler
Last position:
Freelance UX Researcher, Concepter & Information Architect at Self-employed
- UX research, conception and information architecture services on various projects
Beate Müller
Last position:
Interim Senior Affiliate Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs at Publicis Media
- Interim responsibility for the affiliate marketing activities of MediaMarkt and Saturn
- Planning and execution of Q3 activities with a focus on Black Friday preparation
- Management and development of existing partner programs through EasyMarketing
- Expansion and activation of publisher and partner networks
- Project and account management, as well as campaign control and reporting
- Analysis and optimization of performance to increase revenue and efficiency
- Ensuring a smooth handover to internal teams
Judith Beyrle
Last position:
BI & Analytics Consulting
- Analysis of web and campaign performance to derive actionable insights for marketing and growth optimization
- Implementation and maintenance of tag management solutions to ensure reliable and consistent data collection
- Continuous development and optimization of reporting structures with a focus on scalability and data quality
- Conducting regular deep-dive analyses and leading monthly stakeholder sessions to present findings and align on optimization measures
- Designing and managing end-to-end data flows from data collection to visualization
- Tools: GA4, Google Tag Manager, Looker Studio, Airbyte, BigQuery
Melissa
Last position:
SEO Freelancer at SEOLINGUA
- current projects: praxis-breitenberger.de, schmerzfrei-viernheim.de, nutcracker.de
Anita Gläßner
Last position:
E-Commerce Content Creative at Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets, and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Samet Polat
Last position:
Technical Product Owner & Rollout Manager at EY
- Provided leadership as Product Owner for the DMS module in an agile multi-team setup
- Coordinated the nationwide rollout including requirements management and roadmap development
- Built and maintained the product backlog focusing on scalability, usability and data protection
- Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
- Developed a rollout and training concept for successful launch at over 200 government agencies
- Introduced a reporting and monitoring dashboard to measure usage success
- Worked closely with architects, QA and operations to ensure integration into the existing system landscape
Tim Knebel
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Jennifer Becker
Last position:
Senior Campaign Manager at Cheil Germany GmbH
- Campaign management for the client Samsung
- Developing & implementing brand content and producing assets in close collaboration with the media agency
Discover over 15,000 top freelancers
Statistics of experts using Google Analytics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years (Germany: 16 years)
Position duration
1.6 years (Germany: 2.4 years)
Positions per freelancer
12 (Germany: 9)
Top business areas
Marketing, Project Management, Business Intelligence
Top industries
Advertising, Retail, Information Technology
Certification focus areas
Project Management, Business Intelligence, Information Technology
Bachelor's degree or higher
76% (Germany: 93%)
Master's degree or higher
47% (Germany: 55%)
Doctorate
12% (Germany: 5%)
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using Google Analytics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
GA4 setup
Google Analytics, usually called GA or Google Analytics 4, helps companies track how people find and use websites and apps. Strong specialists set up properties, streams, events, conversions and audiences so the data reflects real customer behavior.
Tracking work
- Event and conversion tracking
- Ecommerce and funnel measurement
- Cross-domain and UTM cleanup
- Consent-aware tagging support
Good work starts with clean measurement. Experts check tag firing, naming rules and data quality before reports are trusted by marketing, product or management teams.
Reporting and analysis
Companies bring in freelance help when dashboards are inconsistent, campaigns cannot be compared, or teams need better insight from GA4. A strong specialist turns raw numbers into useful reports, clear segments and simple views that support daily decisions.
Stack around it
- Google Tag Manager for tag control
- BigQuery for deeper analysis
- Looker Studio for reporting
- Google Ads and Search Console linking
The best professionals know how Google Analytics fits into the wider measurement stack. They work through data layer issues, channel attribution questions and report logic without creating more noise.
When to hire
Frankfurt companies often need this expertise when product launches, site migrations or campaign changes affect tracking. It is also useful when teams work across English and German, because naming, reporting and stakeholder alignment must stay consistent.
What strong experts do
Strong specialists document measurement plans, validate events against business goals and explain trade-offs in plain language. They can work remotely or with local teams in Frankfurt, and they know the difference between quick fixes and durable tracking.
Frequently asked questions
Quick answers to the questions that come up most around Google Analytics.
Google Analytics shows how visitors find, use and leave a website or app. It is used to measure traffic sources, content performance, events, conversions and audience behavior. For many teams, it is the main source for day-to-day digital reporting.
Google Analytics now means GA4 for most new work, while Universal Analytics is the older setup many teams still reference. GA4 is event-based and fits websites and apps better than the old session-focused model. A freelancer should be able to explain both, but new tracking should usually be built in GA4.
Google Analytics expertise is worth bringing in when tracking is broken, a website is being migrated, or reporting no longer matches business questions. It also helps when teams need help with ecommerce, consent settings or cleaner campaign attribution. A good specialist fixes the data first, then builds reports.
A strong Google Analytics specialist usually works well with Google Tag Manager, Looker Studio, Google Ads and often BigQuery. They should also understand event design, data layers, conversion logic and basic debugging. If ecommerce is involved, they need to read purchase and checkout flows carefully.
A Google Analytics project can be simple or complex depending on the site, app and reporting needs. Basic setups may only need clean event tracking and a few conversions, while migrations or multi-domain work need deeper expertise. The key is not seniority alone, but a clear record of similar work.
Google Analytics work can be done remotely, but local collaboration in Frankfurt helps when stakeholders want workshops, audits or training sessions. Many projects mix remote setup with short on-site meetings. English is often enough for technical work, though German can help with internal alignment.
A good Google Analytics expert asks about business goals before changing tags or dashboards. Look for clear documentation, a clean measurement plan, careful testing and the ability to explain findings without jargon. Poor work often shows up as duplicate events, missing conversions or reports nobody trusts.
Google Analytics stores and reports the measurement data, while Google Tag Manager helps send tags and events to it. They work together, but they solve different problems. A freelancer who understands both can set up cleaner tracking and debug issues faster.
The average hourly rate of freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects is 97 €, which corresponds to a daily rate of about 773 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects, 76% hold at least a Bachelor's degree, 47% hold at least a Master's degree, and 12% hold a doctorate.
On average, freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 1.6 years.
The most common languages among freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects are German (100%), English (100%), and Spanish (40%).
The most common industries among freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects are Advertising (64%), Retail (64%), and Information Technology (60%).
The most common business areas among freelancers in Frankfurt, Germany who have used Google Analytics in their recent projects are Marketing (96%), Project Management (72%), and Business Intelligence (64%).
Main locations of FRATCH Experts, who have recently used Google Analytics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Stuttgart 
Dusseldorf 
Essen Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
