Adobe Analytics Experts in Frankfurt
in minutes with vetted specialists and the power of AIHire experts who can set up Adobe Analytics tracking, clean event and eVar structures, and turn site and app data into clear reports. They also work with Adobe Experience Cloud integrations, dashboards, and analysis for marketing teams. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Frankfurt, who have recently used Adobe Analytics
Ebru Ataman
Last position:
Product Operations Manager, Media Operations & Growth, Global Marketing at Zalando SE
- End-to-end responsibility for the successful implementation and continuous optimization of Mediatool for strategic media planning (offline & online).
- Development and management of efficient onboarding, configuration, and support processes for international stakeholder teams.
- Leadership of API integrations to connect external systems (e.g., for result tracking and performance measurement).
- Advising departments on tool usage and development, including workshop design, training, and knowledge transfer.
- Establishment and maintenance of comprehensive PMO tracking for all tasks, milestones, and deliverables.
- Prioritization and documentation of requirements, change requests, and bugs in Jira, with transparent communication via Confluence.
- Systematic evaluation of user feedback to derive data-driven optimization measures.
- Responsibility for the monthly Mediatool communication newsletter, including content creation for users and leadership.
Torsten Feix
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.
Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.
Supporting stakeholders in managing sales processes and early detection of KPI trends.
Use of Microsoft Power BI as central analysis and reporting platform.
Developing a proposal for the necessary evolution of processes and the Power BI platform.
Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.
Analysis and inventory of the client's Power BI platform.
Analysis of processes and data governance.
Recording and documenting current business processes.
Developing recommendations for process and reporting platform improvements.
Designing and implementing dashboards in Power BI.
Defining company-wide KPIs and aligning them with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Beate Müller
Last position:
Interim Senior Affiliate Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs at Publicis Media
- Interim responsibility for the affiliate marketing activities of MediaMarkt and Saturn
- Planning and execution of Q3 activities with a focus on Black Friday preparation
- Management and development of existing partner programs through EasyMarketing
- Expansion and activation of publisher and partner networks
- Project and account management, as well as campaign control and reporting
- Analysis and optimization of performance to increase revenue and efficiency
- Ensuring a smooth handover to internal teams
Judith Beyrle
Last position:
BI & Analytics Consulting
- Analysis of web and campaign performance to derive actionable insights for marketing and growth optimization
- Implementation and maintenance of tag management solutions to ensure reliable and consistent data collection
- Continuous development and optimization of reporting structures with a focus on scalability and data quality
- Conducting regular deep-dive analyses and leading monthly stakeholder sessions to present findings and align on optimization measures
- Designing and managing end-to-end data flows from data collection to visualization
- Tools: GA4, Google Tag Manager, Looker Studio, Airbyte, BigQuery
Anita Gläßner
Last position:
E-Commerce Content Creative at Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets, and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Jennifer Becker
Last position:
Senior Campaign Manager at Cheil Germany GmbH
- Campaign management for the client Samsung
- Developing & implementing brand content and producing assets in close collaboration with the media agency
Mario Steiner
Last position:
Expert in Web Analytics, Tag and Consent Management at Deutsche Bahn AG
- Conducting and analyzing web analytics
- Creating and editing tags and scripts in tag management as well as banners and other client-side web elements in consent management
- Technologies used in development: Tealium, JavaScript, IntelliJ, Git, Android Studio, Selenium, Appium, Adobe Analytics, Power Automate, Power App
Benedikt Berghof
Last position:
CRM Project Lead at REWE Group & PENNY GmbH
- Penny App loyalty program: go-live preparation
- Training
- Operations structuring
Karsten Courtin
Last position:
Freelance Adobe Analytics Expert at David & Martin
Discover over 15,000 top freelancers
Statistics of experts using Adobe Analytics
Aggregated from the professional profiles of matched freelancers.
Experience
22 years (Germany: 18 years)
Position duration
1.6 years (Germany: 2.7 years)
Positions per freelancer
13 (Germany: 10)
Top business areas
Marketing, Information Technology, Product Development
Top industries
Advertising, Information Technology, Retail
Certification focus areas
Product Development, Project Management, Information Technology
Bachelor's degree or higher
83% (Germany: 89%)
Master's degree or higher
33% (Germany: 57%)
Doctorate
17% (Germany: 5%)
Certifications per freelancer
4 (Germany: 3)
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using Adobe Analytics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Analytics setup
Adobe Analytics helps companies measure how people use websites, apps, and digital campaigns. Strong specialists define tracking plans, set variables, and keep reporting consistent across teams. They make sure the data is useful for analysis, not just collected.
What they deliver
- Implementation of Adobe Analytics tags and data layers
- eVar, prop, event, and segment design
- Workspace dashboards and recurring reporting
- QA for broken tracking, duplicate events, and missing values
These tasks often sit inside Adobe Experience Cloud projects and need careful coordination with product, media, and data teams.
When to bring in freelance help
Companies usually look for freelance Adobe Analytics experts when a relaunch, app rollout, or campaign change affects measurement. They are also useful when internal teams need support with migration, cleanup, or a one-off reporting deep dive. In Frankfurt, this often matters for finance, travel, media, and enterprise brands with complex digital journeys.
Core skills
Good professionals know Adobe Experience Platform concepts, data layer design, JavaScript-based tag logic, and analysis in Analysis Workspace. They understand how to align business questions with tracking rules and how to explain gaps in the data. They also work well with marketers, product owners, and privacy teams.
Quality signals
Strong Adobe Analytics specialists ask about goals before they touch the implementation. They document variables clearly, test each path, and keep naming consistent across reports. They also know when to question bad source data instead of hiding it in a dashboard.
Common project shapes
A freelance specialist may support a short audit, a full implementation, a migration from legacy analytics, or ongoing reporting support. Some projects focus on campaign attribution and conversion paths, while others center on app events or ecommerce funnels. Remote work is common, but on-site sessions in Frankfurt can help when teams need workshops or stakeholder alignment.
Frequently asked questions
Before you brief your next project: the most common questions about Adobe Analytics.
Adobe Analytics is used to track how people interact with websites, apps, and campaigns. It helps teams understand traffic sources, user journeys, conversions, and content performance. Companies use it when they need more control over digital measurement than simple pageview reporting can offer.
Adobe Analytics is usually chosen for more complex enterprise reporting, deeper segmentation, and tighter control over custom metrics and variables. Google Analytics is often easier to start with, but Adobe Analytics can fit larger organizations with layered data needs. The right choice depends on how detailed the tracking model must be.
A strong Adobe Analytics specialist usually also knows JavaScript, tag management, data layers, and clear reporting design. Experience with Adobe Experience Cloud, Analysis Workspace, and campaign measurement is useful as well. Communication matters, because the work often depends on translating business goals into tracking rules.
A small cleanup or dashboard task may need only a focused specialist, while a full implementation or migration needs someone who has handled planning, QA, and stakeholder alignment. With Adobe Analytics, mistakes in structure can affect reporting for a long time, so depth matters more than surface familiarity. Ask for examples of similar tracking or reporting work.
Yes, Adobe Analytics work is often done remotely because most tasks are planning, configuration, testing, and reporting. On-site time can still help for workshops, stakeholder interviews, or complex launch planning. For teams in Frankfurt, a hybrid setup often works well when many people need to agree on tracking rules.
If reports disagree, conversions look wrong, or tracking breaks after a redesign, Adobe Analytics support is likely needed. Another sign is when teams cannot answer basic questions about campaign impact or customer journeys. A specialist can usually trace the issue back to structure, implementation, or QA.
Look for someone who asks about business goals before naming metrics. A strong Adobe Analytics professional explains variable choice, testing steps, and report logic in plain language. They should also be comfortable challenging poor tagging decisions and documenting the final setup clearly.
People often use those terms loosely, but Adobe Analytics is the product most searchers mean. It sits inside the Adobe Experience Cloud, so adjacent tools and services often appear in the same project. A good specialist knows where Analytics ends and the surrounding ecosystem begins.
The average hourly rate of freelancers in Frankfurt, Germany who have used Adobe Analytics in their recent projects is 92 €, which corresponds to a daily rate of about 732 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Adobe Analytics in their recent projects, 83% hold at least a Bachelor's degree, 33% hold at least a Master's degree, and 17% hold a doctorate.
On average, freelancers in Frankfurt, Germany who have used Adobe Analytics in their recent projects have 22 years of professional experience, with a single engagement typically lasting around 1.6 years.
The most common languages among freelancers in Frankfurt, Germany who have used Adobe Analytics in their recent projects are German (100%), English (100%), and French (56%).
The most common industries among freelancers in Frankfurt, Germany who have used Adobe Analytics in their recent projects are Advertising (78%), Information Technology (67%), and Retail (67%).
The most common business areas among freelancers in Frankfurt, Germany who have used Adobe Analytics in their recent projects are Marketing (100%), Information Technology (78%), and Product Development (78%).
Main locations of FRATCH Experts, who have recently used Adobe Analytics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne 
Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Munich Request a free demo
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Philipp Thomaschewski
FRATCH CEO
