Adobe Analytics Experts in Munich

Large Insurance Company – Consultant Wiesbaden: Consulting support for the introduction of an integrated planning and performance management framework (operational, financial, customer) to enhance customer-centric transparency, decision-making quality, and steering capabilities across all lines of business within an insurance organization:

• Analysis of existing processes, reports, KPIs, and KPI calculation methodologies
• Design and introduction of new, standardized customer KPIs (gross/net), as well as key steering metrics with consistent linkage across all lines of business
• Recalculation, validation, and plausibility checks of KPIs based on existing and newly integrated data sources
• Conceptual support for the development of an integrated reporting and performance management setup
• Execution of customer insights analyses to identify patterns and anomalies within customer data clusters

Large retail company – Consultant in Karlsruhe: Advisory services for the setup and step-by-step implementation of an internationally deployable RELEX solution in the supply chain management environment:

• Advising overall and sub-project management on methodology, project setup and steering (e.g. agile approach, Jira configuration, RELEX phases, Jira Structure PPM)
• Strategic-operational consulting for the introduction of RELEX including best practices
• Support in defining overarching goals and requirements (2-year target picture)
• Guidance in scoping a relevant supply chain network segment for the project
• Development of a roadmap for iterative, incremental RELEX setup and rollout
• Assessment of project dependencies (interfaces, configurations, etc.)
• Advice on prioritized implementation of business requirements and data interfaces
• Support in test planning (data validation, system testing, UAT)
• Consulting on internationalization, change management, training, and knowledge transfer
• Stakeholder advisory and alignment activities between the client, implementation partner, and RELEX

Insurance company – Management Consultant in Munich: Analysis, consulting and support for the optimization of a large-scale business and IT transformation. Focus on strategically important programs and modernization projects in the area of Managed Services Operations and processes:

• Review of project plans and deliverables; analysis of programs and projects (e.g. cloud approach, process standardization, system integration, roadmaps)
• Identification of technical, functional and personnel risks and challenges; development of content-related measures and alternative solutions
• Proposal of quality improvements for program and modernization efforts
• Sparring partner and professional, technical, structural and organizational consulting for project and program management

Large retail group – Management Consultant & Stream Lead in Cologne: Consulting, process, project and product management for the introduction and implementation of a large strategic program in the field of advanced analytics, assortment and space management:

• Setup, test and rollout of a new space planning, automation and optimization product based on the existing cluster-based merchandising approach
• Definition and setup of new processes and transformation and change management measures for the new store-specific merchandising approach
• Collaboration with Advanced Analytics and IT (internal and external) for software implementations, automations, extensions and interfaces
• MVP approach and piloting in phases with gradual rollout (pilot with 80 stores, region with 500 stores, national level with 4000 stores)

Large retail company – Agile Coach & Change Agent in Cologne: Agile coach, OKR master and facilitator for the introduction of the OKR approach in a large strategic digitization program for retail stores:

• Coaching of the core team with topic managers and team leads
• Introduction to the OKR topic and setup of the OKR cycle
• Establishment of the OKR approach in teams and on a cross-team level

Delivery and logistics company – Management Consultant in United Kingdom: Consulting and coaching in the restructuring of the Data Analytics department:

• Analysis of current challenges
• Definition of overarching goals
• Development of a proposal for a new team structure
• Identification of required competencies, skills and responsibilities
• Advisory and alignment on communication and change management strategy

• Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
• Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO

• AI-driven marketing to boost SME growth with smart automation
• Data-led strategy to maximize ROI through targeted campaigns

• Optimization of strategic and operational processes for improved best practice
• Digital transformation to Data Driven Marketing, cyber security, fraud protection
• Digital communication solutions in online marketing to visualise and increase competencies, performance components, brand presence and competitive differentiation
• BI, tracking and financial model optimisation
• Knowledge promotion and synergy networking in the business process and implementation
• Go-to-market strategy
• API and data automation development
• UTM parameters and performance KPIs
• Technologies: MS Power BI, Adobe Analytics, Datorama, Tableau, Qlik, Google Analytics, Salesforce, Braze, Adobe Experience Cloud, FSCM, SOC and SIEM analytics, API, DWH, CDH

• Developed communication strategy and messaging frameworks for digital transformation initiatives.

• Collaborated closely with executives and industry partners to position AI-based solutions.

• Led global rollout campaigns including KPI-based performance reports.

• Advised senior leadership on storytelling, content strategy and external engagement.

• Create epic and user stories for seamless integration of PAYBACK features in PAYBACK partner apps
• Discuss solution with partner dev teams to kickoff integration on partner side
• Create roadmap 2023 for Partner Integration Crew
• Mentor internal Product Owners

• Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
• Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
• Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
• Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
• Optimized the customer journey through conversion rate tests and audience segmentation
• Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS

• Analysis and optimization of the online shop to increase conversion rate
• Design and development of A/B tests (with Kameleoon SDK and Feature Flags)
• Implementation of UX/front-end adjustments with React
• Collaboration with Marketing and Product

• PO/PM for digital products such as Search, Recommendations and AI (IR/ML) related projects, Knowledge and Document Management Systems, search with LLMs, RAG and Knowledge Graph
• Agile evangelist helping people, teams and organizations work in agile ways

• Webinar moderation.
• Created quarterly KPI reports using Adobe Analytics, Sprinklr, and M4C.
• Researched and proposed AI tools for marketing process optimization; pitch decks, integration planning.
• Defined customer personas, analyzed competitor social media activity, and improved CRM data quality.
• Executed IDM tasks related to user provisioning, access reviews, and role management.
• Performed integration testing with MidPoint, Active Directory (AD), and SAP systems.
• Supported identity lifecycle management across onboarding, role changes, and deprovisioning.