Andreas Flegel - CRM Consultant, BI Expert, Project Manager, Coach

Q: Where is Andreas based?

Andreas is based in Wehrheim, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Andreas have?

Andreas has at least 36 years of experience. During this time, Andreas has worked in at least 20 different roles and for 9 different companies . The average length of individual experience is 2 years and 9 months . Note that Andreas may not have shared all experience and actually has more experience.

Q: What is Andreas's latest experience?

Andreas's most recent position is CRM Consultant, BI Expert, Project Manager, Coach at start-up / dermatology and wellness products .

Q: What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for start-up / dermatology and wellness products , Astra Zeneca / IBEX business excellence unit , Zalando SE , and Biogen .

Q: Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Pharmaceutical , Information Technology , and Professional Services . Andreas also has some experience in Cosmetics , Biotechnology , and Energy .

Q: Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Information Technology , Project Management , and Customer Service . Andreas also has some experience in Business Intelligence , Legal , and Marketing .

Q: Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Pharmaceutical , Cosmetics , and Fashion .

Q: Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Project Management , Business Intelligence , and Information Technology .

Recommended expert

Wehrheim, Germany

Experience

Nov 2023 - May 2025

1 year 7 months

CRM Consultant, BI Expert, Project Manager, Coach

start-up / dermatology and wellness products

Analyze business situation: stagnation of sales, small recurring customer rate, huge number of visitors but little conversion rate, average order value does not increase, no customer segmentation or targeting, performance marketing approach fails to acquire the right customer
Advise on sales and marketing strategies and improve operations; agile coach advice with key business strategy using Scrum and Kanban
Acquire key requirements and derive user stories for e-shop product owner development and customer data analysis
Develop comprehensive 360 degree customer data model using Shopify and Amazon; implement data feeds from more than 10 systems (Klaviyo, Typeform)
Develop meaningful ad-hoc data analysis detailing aspects of Triple Whale customer behavior using standard e-commerce KPIs such as AOV, Google Analytics, churn, conversion and abandoned checkout rates, ROAS, CPA, CPC; tools: SQL, Power Query
Derive clear and data-driven customer segmentation and targeting; ETL processes and Power BI
Introduce and feed new content agency with customer insights using GraphQL and Postman; improve messages, frequency, and targeted audience; Microsoft Planner
Provide crystal clear data proof to steer new performance marketing approach
Develop standard business operations reporting

Jul 2021 - Dec 2023

2 years 6 months

CRM Senior Consultant, Product Owner Event Management

Astra Zeneca / IBEX business excellence unit

Transform legacy process to a new global way of working as CRM consultant; manage stakeholders; understand omni-channel approach and ecosystem; identify external data interfaces and gaps
Acquire requirements, user stories, and customer journeys from Jira, Confluence, workshops, and interviews; tools: Salesforce/Veeva, Tealium, Adobe, SnapLogic, MuleSoft
Improve and optimize all aspects of the German event administration and registration process
Develop data connection to external registration websites; Power Query, Power BI, Excel
Collaborate with external event delivery agencies; consult with other product owners internationally; BPMN 2.0, UML
Translate complex technical requirements and limitations into business language; define process KPIs and provide analytics and intelligence to monitor continuous improvement
Build and run a data mart to support business intelligence and user self-service
Resolve all project management duties in an agile/SAFe framework for international solution delivery
Document key process aspects and provide training to power users

Jun 2021 - Aug 2021

3 months

CRM Consultant, User Story Developer

Zalando SE

Acquire user requirements from more than 20 interviewees (team leads and management) across eight business units
Precisely analyze requirements regarding Zalando’s standard CRM sales process solution
Transform requirement statements and document over 150 user stories; shape and describe the epic
Prioritize requirements with key Salesforce stakeholders and specify initial technical solutions
Advise business unit project members and harmonize solution design for a common process
Maintain all project aspects in an agile environment

Oct 2020 - May 2021

8 months

Country Deployment Lead, Veeva CRM-EM Senior Consultant

Biogen

Develop a multi-country rapid approach to introduce, evaluate, and deploy the existing Veeva Event Management solution (global template)
Lead the execution of deployment and advise country implementation for Brazil, China, Austria/Switzerland, France, Italy, Portugal, and Nordics/Baltics to gain business value with the global solution

May 2020 - Sep 2020

5 months

Process Consultant, Interim Manager

Biogen

Support affiliate teams to define local event management processes based on the global core template and solution
Guide multiple work teams to optimize and decide on business changes

Oct 2019 - Jul 2020

10 months

Project and Affiliate Deployment Consultant

Biogen

Implement multi-country Veeva Event Management for a biotechnology corporation
Optimize local business processes, develop requirements, harmonize with the global template, and conduct formal testing and deployment
Technologies: Salesforce/Veeva

Nov 2018 - Jul 2019

9 months

Project Consultant

Statkraft

Analyze existing and specify a global core solution using Salesforce Sales and Service Cloud
Develop technical master data model including permission and approval processes
Perform data migration and interface specification; act as data architect
Successfully roll out the solution for the German market
Coach a global team on agile project management and Salesforce deployment strategy

Feb 2018 - May 2018

4 months

Senior Process Manager MDM

Boehringer Ingelheim GmbH

Re-establish global MDM program for consumer customers
Lead a program team of over 25 internal and external members; run PMO

Apr 2015 - Dec 2017

2 years 9 months

Leader CRM Service & Release Management Europe

Lilly Deutschland GmbH / Eli Lilly & Company

Ensure service availability, utilization, and process optimization
Develop BI/analytics and digital capabilities
Member of the European Customer Operations lead team

Mar 2012 - Mar 2015

3 years 1 month

Service & Release Manager (Salesforce.com)

Lilly Deutschland GmbH / Eli Lilly & Company

Manage all technical, organizational, and business process aspects with global teams
Consult European operations teams
Establish service and release management in Europe using ITIL practices

Mar 2011 - Feb 2012

1 year

IT Lead CRM Implementation (Salesforce.com)

Lilly Deutschland GmbH / Eli Lilly & Company

Lead project to shape and deploy a global Salesforce.com (Veeva) CRM solution and data architecture for the German affiliate

Jan 2008 - Feb 2011

3 years 2 months

CRM Process Consultant

Lilly Deutschland GmbH / Eli Lilly & Company

Lead business optimization and transformation projects
Oversee data privacy and compliance
Act as customer satisfaction process owner

Feb 2007 - Dec 2007

11 months

CRM IT Lead

Lilly Deutschland GmbH / Eli Lilly & Company

Responsible for IT implementation of global CRM in the German affiliate

Jun 2006 - Jan 2007

8 months

IT Account Manager Lilly Deutschland

Lilly Deutschland GmbH / Eli Lilly & Company

Interim management of the IT department at the German affiliate

Jan 2004 - Jun 2006

2 years 6 months

CRM Business Process Architect & Process Lead (Regional/Global)

Lilly Deutschland GmbH / Eli Lilly & Company

Lead a customer process consultant team; manage PMO governance
Cover markets in Europe, Japan, the US, and global medical

Jan 2003 - Dec 2003

1 year

IT Consultant Demand IT / CRM Project European Midsize Affiliates

Lilly Deutschland GmbH / Eli Lilly & Company

May 1999 - Dec 2002

3 years 8 months

IT Consultant Demand IT & Technical Team Leader Demand IT

Lilly Deutschland GmbH / Eli Lilly & Company

Jul 1997 - Apr 1999

1 year 10 months

Senior Systems Analyst & Enterprise Data Architect

Lilly Deutschland GmbH / Eli Lilly & Company

Sep 1994 - Jun 1997

2 years 10 months

Karlsruhe, Germany

Project Leader, Consultant

EDV-Beratung Dr.-Ing. Westernacher GmbH

Worked in the Public Services unit for the Department of Justice

Oct 1988 - May 1995

6 years 8 months

Software Developer & Consultant

Self employed

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Pharmaceutical, Information Technology, Professional Services, Cosmetics, Biotechnology, and Energy.

Pharmaceutical

Information Technology

Professional Services

Cosmetics

Biotechnology

Energy

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Customer Service, Business Intelligence, Legal, and Marketing.

Information Technology

Project Management

Customer Service

Business Intelligence

Legal

Marketing

Summary

Provide experience and advice, capitalizing on acquired technology, architecture and business process/operations expertise over past 25+ years, preferably in a sales, CRM, customer engagement, service, e-commerce, and/or marketing project environment.

25+ years expertise in IT & business transformation/operations management in business support function, translate and convey between business and technology worlds
Sound CRM, business strategy and process design know-how for sales, marketing, and service processes
Maintained broad, well-selected network of key contacts within technology/sourcing, project management (agile), business process management and consulting
Advanced knowledge in Salesforce (sales, marketing, service cloud), Microsoft (M365, Power BI), and e-commerce (Shopify) & omni-channel eco-systems
Actively participates and networks in German CRM, agile project and BP management circles/workshops
15+ years data and business process architecture experience including MDM & governance
Successfully leads and motivates others to continuously follow change
Empathy driven respect for people, enthusiastic team player
Enjoys cross-functional work and lives inter-cultural environments
Ability to maintain mental stability in challenging environments
Customer & result oriented
Excellent communication skills from user up to decision maker level
Analytical, structured, able to abstract
Dedicated to precision, quality, compliance, and integrity
Flexible and mobile

Languages

German

Native

English

Advanced

French

Elementary

Education

TH Karlsruhe (university)

Diploma in Computer Science · Computer Science · Karlsruhe, Germany

Certifications & licenses

Lean Six Sigma Green Belt Education & Qualification Project

New Operations Manager Orientation

Proforma - BP Modeling Tool ProVision (today: OpenText)

New Supervisor/Manager Seminar I-III

Power Coaching

Statistics

Experience

Total positions 20

Experience in Pharmaceutical 24 y

Avg length 1 y 9 m

Longest experience 6 y 7 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles CRM Consultant, BI Expert, Project Manager, Coach, CRM Senior Consultant, Product Owner Event Management, CRM Consultant, User Story Developer

Main industries Pharmaceutical, Information Technology, Professional Services

Main business areas Information Technology, Project Management, Customer Service

Qualifications

Certifications earned 5

Profile

Created

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Andreas based?

Andreas is based in Wehrheim, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Andreas have?

Andreas has at least 36 years of experience. During this time, Andreas has worked in at least 20 different roles and for 9 different companies. The average length of individual experience is 2 years and 9 months. Note that Andreas may not have shared all experience and actually has more experience.

What roles would Andreas be best suited for?

Based on recent experience, Andreas would be well-suited for roles such as: CRM Consultant, BI Expert, Project Manager, Coach, CRM Senior Consultant, Product Owner Event Management, CRM Consultant, User Story Developer.

What is Andreas's latest experience?

Andreas's most recent position is CRM Consultant, BI Expert, Project Manager, Coach at start-up / dermatology and wellness products.

What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for start-up / dermatology and wellness products, Astra Zeneca / IBEX business excellence unit, Zalando SE, and Biogen.

Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Pharmaceutical, Information Technology, and Professional Services. Andreas also has some experience in Cosmetics, Biotechnology, and Energy.

Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Information Technology, Project Management, and Customer Service. Andreas also has some experience in Business Intelligence, Legal, and Marketing.

Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Pharmaceutical, Cosmetics, and Fashion.

Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Project Management, Business Intelligence, and Information Technology.

What is Andreas's education?

Andreas attended TH Karlsruhe (university) for Computer Science.

Does Andreas have any certificates?

Andreas has 5 certificates. Among them, these include: Lean Six Sigma Green Belt Education & Qualification Project, New Operations Manager Orientation, and Proforma - BP Modeling Tool ProVision (today: OpenText).

What is the availability of Andreas?

Andreas is immediately available part-time for suitable projects.

What is the rate of Andreas?

Andreas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.