Rana J.-Senior Advisor & Coach Talent, Leadership & Organizational Transformation
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Experience
Senior Advisor Talent, Leadership & Organizational Transformation
DIGITAL IMPACTS GmbH
Focus on supporting talent and leadership teams in transformation and reorganization situations to strengthen decision-making, accountability, and effective collaboration
Combines many years of HR experience, management consulting, business coaching, and psychological expertise
Supports leaders, talent, and organizations in dealing with uncertainty, aligning structures, and sustainably implementing strategic change
Head of Learning, Development & Organizational Development
Steigenberger Hotels GmbH (H World International)
Developed a holistic Learning Strategy & Architecture (HWI Campus), including change communications, stakeholder management, and risk analysis
Redesigned Talent Management (early-career programs, mentoring, talent reviews, succession planning); identified, developed, and connected over 500 talents
Introduced Leadership Development programs on topics such as resilience, psychological safety, diversity, coaching, and New Leadership, with over 1000 participants and +15 % leadership satisfaction
Further developed the Competency Framework, linking it to talent, performance, and succession processes; employee reviews > 90 %
Introduced a modern Learning Management System (LMS), with +50 % more participants
Developed hybrid and blended learning journeys based on training needs analyses to improve learning transfer
Built an internal trainer pool and on-demand video training (+80 per year)
Modernized the company-wide apprenticeship program, with an ~75 % retention rate
Implemented the Employee Engagement Survey and developed culture transformation initiatives, resulting in a +10 eNPS increase
Helped shape the HR regionalization program, including digitizing core HR processes and managing the enablement and training concept
Designed and facilitated strategic team and development workshops to promote collaboration, reflection, and organizational agility
Managed the Steigenberger Academy: cost and revenue strategies, optimization of education and training programs (+30 % participants), employer branding marketing strategy (+30 % registrations), academic advising, national and international partnerships, closure of the Bad Reichenhall site (business case, separation management for 29 employees, change communications)
Led 34 employees with a focus on performance and learning culture
Member of the HR/Employee Experience leadership group, helping shape the EX and People Strategy
Strategic stakeholder management and positioning of L&D initiatives
Budget responsibility > 800 000 € including KPI tracking and reporting to senior management
Established governance structures, risk assessment, and impact measurement (People & Learning Analytics)
Combined strategic leadership with a coaching-focused approach to sustainably develop people and the organization
Manager People & Organisational Development
Steigenberger Hotels GmbH (H World International)
Managed the acquisition of Steigenberger Akademie GmbH end to end, including the business and cost plan, contracts, and supervisory board documents, as well as integration into company processes and change communications
Helped shape the HR and People Strategy to strengthen the Employee Experience Journey and organizational effectiveness
Led change and culture transformation initiatives to promote engagement, values, and organizational performance
Led the change aspects of the organizational transformation toward a service-oriented platform, including realigning partner models and service-based fee structures, and developing the Change Story, Communication Roadmap, and stakeholder and ambassador management
Supported Strategy and Leadership forums to promote alignment, decision-making, and prioritization during change
Led and further developed company-wide Leadership programs to improve leadership skills
Implemented structured talent management processes (early-career professionals, Talent Review Conference) to increase the visibility of high potentials
Led and implemented the annual Performance Management process, including communications and implementation
Senior Expert Organisational Development
Steigenberger Hotels GmbH (H World International)
Developed, implemented, and monitored strategic programs for Talent Management, Succession Planning, Performance Management, and feedback culture to increase the visibility of talent and leadership skills
Advised leaders on change and transformation processes
Rolled out and embedded the company mission to strengthen cultural awareness and employee retention
Expert HR Operations
Steigenberger Hotels GmbH (H World International)
Supported employees and leaders with all employment law matters throughout the Employee Lifecycle while improving process efficiency
Worked constructively with the works council
Re-evaluated and graded roles in Compensation & Benefits
Led and introduced the Young Potential Award early-career leadership program (national and international)
Designed and introduced a new onboarding process, including developing all relevant documents (DE/EN) in coordination with stakeholders
Internship and Master's thesis in Talent Management
Fraport AG
Conducted potential analysis procedures and assessment centers for executives
Participated in and evaluated BIP interviews (personality inventory), interpreted profiles, and identified training and development measures
Optimized the talent management system
Internship in Leadership Development and Support
Deutsche Bahn AG
Assisted with application processes and potential analyses for executives
Evaluated the talent management process and prepared an evaluation report
Internship in HR Support & Business Development
SThree GmbH
Managed and analyzed the Business Development Project in the public sector
Held candidate meetings and phone coaching sessions, and qualified candidates
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Tourism, Professional Services, and Transportation.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Human Resources and Strategy.
Summary
For more than 10 years, Rana Jradi has supported organizations, talent, leaders, and teams in complex transformation and reorganization contexts. With a strong background in organizational psychology, she combines psychological insight with management and transformation expertise. Her focus is on shaping effective leadership, change, collaboration, and the targeted development of potential.
In national and international projects, she helps companies clarify responsibilities and translate strategic change into sustainable implementation in day-to-day organizational life. Rana Jradi has extensive experience in large-scale change initiatives, including organizational and cultural transformations, reorganizations, and the development of change, communication, and governance structures in international settings.
A particular focus of her work is operationalizing transformation—translating strategy into clear decision-making processes, effective collaboration, and sustainable performance. This also includes designing and implementing integrated talent and leadership structures to strengthen organizational effectiveness over the long term.
Skills
- Talent Management & Leadership Development
- Leadership & Executive Effectiveness In Transformation
- Change & Organizational Transformation
- Transformation Communication & Stakeholder Alignment
- Team Effectiveness, Roles & Collaboration
- People & Culture As A Driver Of Responsibility And Performance
Languages
Education
Radboud University
Master of Science · Work, Organizational, and Health Psychology · Nijmegen, Netherlands
University of Twente
Bachelor of Science · Psychology · Enschede, Netherlands
Windthorstgymnasium
Abitur · Meppen, Germany
Certifications & licenses
Senior Business Coach
InKonstellation GmbH
Certified Systemic Coach
InKonstellation GmbH
Middle Leaders Program
HWI Campus Inhouse
Certified Agile HR Manager
HR Pioneers Academy
Leadership Skills for Your First Leadership Role
Haufe Academy
In-house Trainer Intensive Course
HWI Campus Inhouse
HR Business Partner
DGFP e.V.
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Rana is based in Friedberg (Hessen), Germany.
Rana speaks the following languages: Arabic (Native), German (Native), English (Advanced), Dutch (Intermediate).
Rana has at least 11 years of experience. During this time, Rana has worked in at least 8 different roles and for 5 different companies. The average length of individual experience is 1 year and 5 months. Note that Rana may not have shared all experience and actually has more experience.
Based on recent experience, Rana would be well-suited for roles such as: Senior Advisor Talent, Leadership & Organizational Transformation, Head of Learning, Development & Organizational Development, Manager People & Organisational Development.
Rana's most recent position is Senior Advisor Talent, Leadership & Organizational Transformation at DIGITAL IMPACTS GmbH.
In recent years, Rana has worked for DIGITAL IMPACTS GmbH and Steigenberger Hotels GmbH (H World International).
Rana is most experienced in industries like Tourism, Transportation, and Professional Services.
Rana is most experienced in business areas like Human Resources and Strategy.
Rana has recently worked in industries like Tourism and Professional Services.
Rana has recently worked in business areas like Human Resources and Strategy.
Rana holds a Master in Work, Organizational, and Health Psychology from Radboud University and a Bachelor in Psychology from University of Twente.
Rana has 8 certificates. Among them, these include: Senior Business Coach, Certified Systemic Coach, and Middle Leaders Program.
Rana is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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