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Rana Jradi-Senior Advisor & Coach Talent, Leadership & Organizational Transformation

Rana Jradi - Senior Advisor & Coach Talent, Leadership & Organizational Transformation - profile avatar
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Friedberg (Hessen), Germany

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Experience

Jan 2026 - Present

Senior Advisor Talent, Leadership & Organizational Transformation

DIGITAL IMPACTS GmbH

Expertise details
Position Summary
Senior Advisor Talent, Leadership & Organizational Transformation at DIGITAL IMPACTS GmbH
Industries
Professional Services
Business Areas
Human Resources
  • Focus on supporting talents and leadership teams in transformation and reorganization situations to strengthen decision-making, accountability and effective collaboration

  • Combination of long-standing HR experience, management consulting, business coaching and psychological expertise

  • Support of leadership, talents and organizations in dealing with uncertainty, aligning structures and sustainably implementing strategic changes

Jan 2022 - Apr 2025
Frankfurt, Germany

Head of Learning, Development & Organizational Development

Steigenberger Hotels GmbH (H World International)

Expertise details
Position Summary
Head of Learning, Development & Organizational Development at Steigenberger Hotels GmbH (H World International)
Industries
Tourism
Business Areas
Human Resources
  • Designed a holistic learning strategy & architecture (HWI Campus) including change communication, stakeholder management and risk analysis

  • Re-designed talent management (junior programs, mentoring, talent reviews, succession planning); identified, developed and networked over 500 talents

  • Introduced leadership development programs on topics such as resilience, psychological safety, diversity, coaching and new leadership with over 1,000 participants and +15% in leadership satisfaction

  • Advanced the competency framework linked to talent, performance and succession processes; employee review rate > 90%

  • Implemented a modern learning management system (LMS) with +50% increase in participants

  • Developed hybrid and blended learning journeys based on training needs analyses to boost learning transfer

  • Built an internal trainer pool and on-demand video trainings (+80 per year)

  • Modernized the group-wide apprentice program with ~75% retention rate

  • Rolled out the employee engagement survey and derived culture transformation actions resulting in +10 eNPS improvement

  • Conceptual co-development of the HR regionalization program, including digitalization of core HR processes and management of the enablement and training concept

  • Designed and facilitated strategic team and development workshops to foster collaboration, reflection and organizational agility

  • Managed the Steigenberger Academy: cost and revenue strategies, optimization of training and development programs (+30% participants), marketing strategy for employer branding (+30% enrollments), study counseling, national and international partnerships, site closure at Bad Reichenhall (business case, separation management of 29 employees, change communication)

  • Led 34 employees with a focus on performance and learning culture

  • Member of the HR/Employee Experience leadership circle to co-create the EX and people strategy

  • Strategic stakeholder management and positioning of L&D initiatives

  • Budget responsibility > €800,000 including KPI tracking & reporting to executive management

  • Established governance structures, risk assessment and impact measurement (people & learning analytics)

  • Combined strategic steering and coaching-oriented leadership for the sustainable development of people and organizations

Jan 2020 - Dec 2021
Frankfurt, Germany

Manager People & Organisational Development

Steigenberger Hotels GmbH (H World International)

Expertise details
Position Summary
Manager People & Organisational Development at Steigenberger Hotels GmbH (H World International)
Industries
Tourism
Business Areas
Human Resources
Strategy
  • Managed the end-to-end acquisition of Steigenberger Akademie GmbH, including business and cost planning, contracts and supervisory board proposals, as well as integration into company processes and change communication

  • Shaped the HR and people strategy to strengthen the employee experience journey and organizational effectiveness

  • Directed change and culture transformation initiatives to boost engagement, value alignment and organizational performance

  • Responsible for the change-side management of the organizational transformation into a service-oriented platform, including realignment of partner models and service-based fee structures, development of the change story, communication roadmap, stakeholder and ambassador management

  • Supported strategy and leadership forums to foster alignment, decision-making and prioritization in the change context

  • Managed and evolved group-wide leadership programs to improve leadership skills

  • Implemented structured talent management processes (junior talent, talent review conference) to increase visibility of high potentials

  • Managed and executed the annual performance management process, including communication and implementation

Jan 2017 - Dec 2019
Frankfurt, Germany

Senior Expert Organisational Development

Steigenberger Hotels GmbH (H World International)

Expertise details
Position Summary
Senior Expert Organisational Development at Steigenberger Hotels GmbH (H World International)
Industries
Tourism
Business Areas
Human Resources
  • Developed, implemented and monitored strategic programs for talent management, succession planning, performance management and feedback culture to increase visibility of talents and leadership skills

  • Advised leaders on change and transformation processes

  • Rolled out and embedded the company mission statement to strengthen cultural awareness and employee engagement

Dec 2015 - Dec 2016
Frankfurt, Germany

Expert HR Operations

Steigenberger Hotels GmbH (H World International)

Expertise details
Position Summary
Expert HR Operations at Steigenberger Hotels GmbH (H World International)
Industries
Tourism
Business Areas
Human Resources
  • Supported employees and leaders on all labor law issues across the employee lifecycle, improving process efficiency

  • Collaborated constructively with the works council

  • Re-evaluated and reclassified roles in compensation & benefits

  • Managed and implemented the Young Potential Award leadership development program (national and international)

  • Designed and launched a new onboarding process, including development of all relevant materials (DE/EN) in coordination with stakeholders

Sep 2014 - Jun 2015
Frankfurt, Germany

Internship and Master's Thesis in Talent Management

Fraport AG

Expertise details
Position Summary
Internship and Master's Thesis in Talent Management at Fraport AG
Industries
Transportation
Business Areas
Human Resources
  • Conducting potential analysis procedures and assessment centers for leaders

  • Participating in and evaluating BIP sessions (personality inventory), interpreting profiles, and deriving training measures

  • Optimizing the talent management system

May 2014 - Aug 2014
Frankfurt, Germany

Internship in Leadership Development and Support

Deutsche Bahn AG

Expertise details
Position Summary
Internship in Leadership Development and Support at Deutsche Bahn AG
Industries
Transportation
Business Areas
Human Resources
  • Assisting with application processes and potential analyses for leaders

  • Evaluating the talent management process and creating an evaluation report

Mar 2014 - Apr 2014
Frankfurt, Germany

Internship in HR Support & Business Development

SThree GmbH

Expertise details
Position Summary
Internship in HR Support & Business Development at SThree GmbH
Industries
Professional Services
Business Areas
Human Resources
Strategy
  • Managing and analyzing the business development project in the public sector

  • Conducting candidate meetings, phone coaching sessions, and qualifying candidates

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Tourism, Transportation, and Professional Services.

Tourism
Transportation
Professional Services
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Human Resources and Strategy.

Human Resources
Strategy
Profile match chart

Summary

Rana Jradi has been partnering with organizations, talents, leaders and teams in complex transformation and reorganization contexts for over 10 years. With a solid background in organizational psychology, she combines psychological depth with management and transformation expertise. Her focus is on effectively shaping leadership, change, collaboration and the targeted development of potentials.

In national and international projects, she helps companies clarify accountability and translate strategic changes into viable implementation in everyday organizational life. Rana Jradi has extensive experience in large-scale change initiatives, including organizational and culture transformations, reorganizations, and the development of change, communication and governance architectures within international structures.

A special focus of her work is the operationalization of transformation – translating strategy into clear decision-making logic, effective collaboration and sustainable performance. This also includes the design and implementation of integrated talent and leadership architectures to strengthen organizational effectiveness in the long term.

Skills

  • Talent Management & Leadership Development
  • Leadership & Executive Effectiveness In Transformation
  • Change & Organizational Transformation
  • Transformation Communication & Stakeholder Alignment
  • Team Effectiveness, Roles & Collaboration
  • People & Culture As A Driver Of Responsibility And Performance

Languages

Arabic
Native
German
Native
English
Advanced
Dutch
Intermediate

Education

Sep 2013 - Aug 2015

Radboud University

Master of Science · Work, Organizational and Health Psychology · Nijmegen, Netherlands

Sep 2010 - Aug 2013

University of Twente

Bachelor of Science · Psychology · Enschede, Netherlands

Sep 2007 - Jun 2009

Windthorstgymnasium

German Abitur (high school diploma) · Meppen, Germany

Certifications & licenses

Senior Business Coach

InKonstellation GmbH

Certified Systemic Coach

InKonstellation GmbH

Middle Leaders Program

HWI Campus Inhouse

Certified Agile HR Manager

HR Pioneers Academy

Leadership Skills for the First Leadership Role

Haufe Academy

In-house Trainer Intensive Course

HWI Campus Inhouse

Professional Scrum Master

Online

HR Business Partner

DGFP e.V.

Statistics

Experience

Total positions 8
Experience in Tourism 9.5 y
Avg length 1 y 4 m
Longest experience 3 y 3 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Senior Advisor Talent, Leadership & Organizational Transformation, Head of Learning, Development & Organizational Development, Manager People & Organisational Development
Main industries Tourism, Transportation, Professional Services
Main business areas Human Resources, Strategy

Qualifications

Highest degree Master
Certifications earned 8

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Rana based?

Rana is based in Friedberg (Hessen), Germany.

What languages does Rana speak?

Rana speaks the following languages: Arabic (Native), German (Native), English (Advanced), Dutch (Intermediate).

How many years of experience does Rana have?

Rana has at least 11 years of experience. During this time, Rana has worked in at least 8 different roles and for 5 different companies. The average length of individual experience is 1 year and 4 months. Note that Rana may not have shared all experience and actually has more experience.

What roles would Rana be best suited for?

Based on recent experience, Rana would be well-suited for roles such as: Senior Advisor Talent, Leadership & Organizational Transformation, Head of Learning, Development & Organizational Development, Manager People & Organisational Development.

What is Rana's latest experience?

Rana's most recent position is Senior Advisor Talent, Leadership & Organizational Transformation at DIGITAL IMPACTS GmbH.

What companies has Rana worked for in recent years?

In recent years, Rana has worked for DIGITAL IMPACTS GmbH and Steigenberger Hotels GmbH (H World International).

Which industries is Rana most experienced in?

Rana is most experienced in industries like Tourism, Transportation, and Professional Services.

Which business areas is Rana most experienced in?

Rana is most experienced in business areas like Human Resources and Strategy.

Which industries has Rana worked in recently?

Rana has recently worked in industries like Tourism and Professional Services.

Which business areas has Rana worked in recently?

Rana has recently worked in business areas like Human Resources and Strategy.

What is Rana's education?

Rana holds a Master in Work, Organizational and Health Psychology from Radboud University and a Bachelor in Psychology from University of Twente.

Does Rana have any certificates?

Rana has 8 certificates. Among them, these include: Senior Business Coach, Certified Systemic Coach, and Middle Leaders Program.

What is the availability of Rana?

Rana will be available full-time from May 2026.

What is the rate of Rana?

Rana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Rana?

To hire Rana, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Market avg: 952-1112 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.