Sabine Haas - Interim Marketing and Sales Manager for FMCG

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Niddatal, Germany

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Experience

Oct 2024 - Jan 2025

4 months

Munich, Germany

Hybrid

Interim Key Account Manager

Haleon / Glaxo Smith Kline

Nov 2023 - Nov 2024

1 year 1 month

Bad Schwartau, Germany

Independent Marketing and Sales Associate

datalog Werbemittel GmbH

Independent full-service management of an existing FMCG customer base
Development and presentation of marketing activities (e.g., collaborations, couponing campaigns, sales promotion activities) for existing and potential new clients
Cold calling to expand the existing customer base

Sep 2023 - Present

3 years

Frankfurt, Germany

Interim Manager / Executive Assistant to the Managing Director

Family Office

Management of national and international investment portfolios and company holdings

Nov 2022 - May 2023

7 months

Interim Key Account Manager for Edeka regions, Budnikowski, RTG customers, and obsolete business

Full responsibility for managed accounts, including conducting annual, quarterly, and listing meetings
Independent revenue and sales planning for managed accounts
Price negotiations and collaboration with buyers
Preparation of proposals and development of customer-facing argumentation techniques
Preparation and analysis of assortment, distribution, sales, and promotion reports
Organization and support of B2B trade shows

Feb 2022 - Jul 2022

6 months

Düsseldorf, Germany

Senior Shopper Marketing Manager Plant-based (Interim Manager)

Alpro GmbH

Responsibility, coordination, and execution of all point-of-sale marketing activities and e-commerce sub-projects
Development of shopper marketing activities
Coordination and management of innovation launches
Preparation of all sell-in materials
Planning and development of B2B communications
Coordination of initiatives with key account and field force teams

Aug 2018 - Jun 2020

1 year 11 months

Neu-Isenburg, Germany

Senior Product Manager Private Label International

Alexander Nut Group Holding GmbH

Responsibility for the entire product range of all items sold in the private label sector
Independently initiating and presenting new product concepts through continuous market monitoring
Successfully developing and modifying high-profit-margin items to meet strategic goals
Optimal coordination of the bidding process from the marketing side

Jun 2017 - Jul 2018

1 year 2 months

Neu-Isenburg, Germany

Account Manager Private Label International

Alexander Nut Group Holding GmbH

Independently managing all national and international private label and B2B customers in the nuts & fruit sector
Continuously maximizing sales and profit potential in line with each customer’s strategy
Independently conducting listing and price negotiations with the buyers of respective key accounts and coordinating the entire bidding process
Continuously improving the value chain through close collaboration with production and logistics

Aug 2015 - May 2017

1 year 10 months

Neu-Isenburg, Germany

Group Brand Manager International

Alexander Nut Group Holding GmbH

Planning, implementation and control of the complete strategic and operational marketing mix for all Lorenz nut brands internationally with full sales and budget responsibility
Managing distributors in each country to optimally shape promotional planning, tailored to local market requirements, including developing point-of-sale campaigns
Successfully developing and launching a new brand and product concept in the nuts & fruit segment in the European market

Jan 2014 - Jul 2015

1 year 7 months

Marketing Manager

Krebaer Nusswerk GmbH & Co. KG

Temporarily taking over marketing management and responsibility for customer service
Conducting a thorough assessment of Krebaer Nusswerk as a start-up company and, based on that, coordinating and implementing action planning as well as managing sales
Successfully establishing a sustainable quality standard and ongoing quality control of the entire product range
Continuously optimizing and expanding the product portfolio
Developing and implementing all POS activities in the form of tastings, display designs and sampling campaigns

Feb 2013 - Dec 2013

11 months

Neu-Isenburg, Germany

Marketing Manager Marketing Business Development Egypt

Lorenz Snack-World Holding GmbH

Coordinating and managing marketing tasks to prepare for entering the Egyptian market
Conducting comprehensive market and competitor analysis of the Egyptian snack market

Jan 2011 - Jan 2013

2 years 1 month

Neu-Isenburg, Germany

Senior Brand Manager Saltletts, Cracker and Snack Mixes

The Lorenz Bahlsen Snack-World GmbH & Co. KG

Planning, implementing and controlling the complete strategic and operational marketing mix for the brands I managed nationwide, with full sales and budget responsibility
Successfully developing and introducing a new children's product, including POS activities and sampling measures to establish the Saltletts brand in a new competitive environment
Developing and establishing couponing activities at the POS
Managing an international project to develop a new product concept for new consumption occasions for the brand

Jan 2010 - Dec 2010

1 year

Parental leave

Sep 2007 - Dec 2009

2 years 4 months

Neu-Isenburg, Germany

Key Account Manager EDEKA

Lorenz Snack-World Holding GmbH

Full customer responsibility for three EDEKA regions as well as C+C customers to optimize sales and listing potentials
Coordinating all in-store activities and working closely with the sales team
Independently leading the annual meetings in the EDEKA regions and with regional independent customers
Creating and successfully implementing customer development plans for the Key Account team

Aug 2006 - Aug 2007

1 year 1 month

Neu-Isenburg, Germany

Senior Brand Manager Saltletts, Naturals, Snack Hits

Lorenz Snack-World Holding GmbH

Planning, implementing and controlling the complete strategic and operational marketing mix for the brands I managed nationwide, with full sales and budget responsibility
Launching the new chips brand Naturals, including developing the launch campaign for TV & print as well as POS in the grocery trade
Managing a brand budget in the double-digit million range
Strategically and value-oriented development of the Saltletts brand and coordinating the relaunch in an international project
Coordinating the logo switch for Lorenz Snack-World across the entire German company and representing it in the international project

Apr 2004 - Jul 2006

2 years 4 months

Neu-Isenburg, Germany

Brand Manager ErdnußLocken, Extruded Specialties, Naturals

Lorenz Snack-World Holding GmbH

Planning, implementing and controlling the complete strategic and operational marketing mix for the brands I managed nationwide, including developing trade marketing activities
Strategically developing the ErdnußLocken brand and successfully rolling out the relaunch at the POS
Developing and launching the product innovation ErdnußLocken leicht, including implementing the new product coding for reduced-fat snack products
Leading the project for the development of the new chips brand Naturals, including coordinating with the different companies

Jul 2001 - Mar 2004

2 years 9 months

Neu-Isenburg, Germany

Junior International Brand Manager for Crunchips, Chipsletten, Tacitos

Lorenz Bahlsen Snack-World Holding GmbH & Co. KG

Worked on international brand management and managed specific marketing activities within national brand teams
Participated in and led product development projects as part of the innovation strategy
Successfully established and monitored an international quality monitoring system for the Crunchips brand

Jan 2000 - Jun 2001

1 year 6 months

Neu-Isenburg, Germany

Trainee Marketing/Sales

Bahlsen Snacks GmbH & Co.

Assignments in national product management for Germany and Poland, category management, key account and field organization, and international brand management

Jul 1994 - Mar 1995

9 months

Frankfurt, Germany

Corporate Clients Officer, International Business Division

Commerzbank AG

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Food and Beverage, Banking and Finance, Advertising, Pharmaceutical, and Retail.

Food and Beverage

Banking and Finance

Advertising

Pharmaceutical

Retail

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Sales, Project Management, Finance, and Investments and M&A.

Marketing

Product Development

Sales

Project Management

Finance

Investments and M&A

Summary

Over 20 years of marketing expertise specializing in brand strategy and product development, 360-degree communication, new product launches, and trade marketing
Several years of key account experience in brand and private label management with national and international clients
More than 18 years of experience leading projects with up to 15 members (internal and external)
Broad multi-perspective view of the whole, paired with a strong focus on cross-functional coordination
Business economist passionate about digging deep into issues and engaging all stakeholders empathetically and purposefully
Result-oriented and structured work style based on commercial fundamentals, including resource-efficient practices
Proven expertise in the 'firefighter role,' able to quickly and flexibly adapt to new situations, take responsibility, and drive change within the organization

Languages

German

Native

English

Intermediate

Education

Sep 1995 - Jul 1999

University of Applied Science

Diploma in Business Administration · Business Administration, focus on Marketing · Wiesbaden, Germany · 1.6

Aug 1992 - Jun 1994

Commerzbank AG

Bank Clerk · Banking · Frankfurt, Germany · 1.3

Aug 1983 - May 1992

Gymnasium Augustinerschule Friedberg/Hessen

High school diploma · Friedberg, Germany · 2.3

Certifications & licenses

CSR Management

Verso Acamdey Munich

Consultant for Climate Adaptation Processes

BEW, Essen

Educational Consultant for Sustainable Development

Institute for Sustainability Education, Münster

sma, Mannheim

Statistics

Experience

Total positions 18

Experience in Food and Beverage 20 y

Avg length 1 y 5 m

Longest experience 2 y 11 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim Key Account Manager, Independent Marketing and Sales Associate, Interim Manager / Executive Assistant to the Managing Director

Main industries Food and Beverage, Banking and Finance, Advertising

Main business areas Marketing, Product Development, Sales

Qualifications

Highest degree Bachelor

Certifications earned 5

Profile

Member since

January 2026

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Frequently asked questions

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Sabine is based in Niddatal, Germany.

Sabine speaks the following languages: German (Native), English (Intermediate).

Sabine has at least 25 years of experience. During this time, Sabine has worked in at least 18 different roles and for 11 different companies. The average length of individual experience is 1 year and 5 months. Note that Sabine may not have shared all experience and actually has more experience.

Based on recent experience, Sabine would be well-suited for roles such as: Interim Key Account Manager, Independent Marketing and Sales Associate, Interim Manager / Executive Assistant to the Managing Director.

Sabine's most recent position is Interim Key Account Manager at Haleon / Glaxo Smith Kline.

In recent years, Sabine has worked for Haleon / Glaxo Smith Kline, datalog Werbemittel GmbH, Family Office, and Alpro GmbH.

Sabine is most experienced in industries like Food and Beverage, Banking and Finance, and Advertising. Sabine also has some experience in Retail and Pharmaceutical.

Sabine is most experienced in business areas like Marketing, Product Development, and Project Management. Sabine also has some experience in Sales, Finance, and Investments and M&A.

Sabine has recently worked in industries like Banking and Finance, Advertising, and Retail.

Sabine has recently worked in business areas like Finance, Investments and M&A, and Sales.

Sabine holds a Bachelor in Business Administration, focus on Marketing from University of Applied Science.

Sabine has 5 certificates. Among them, these include: AI Manager - Artificial Intelligence (AI) in Application, CSR Management, and Consultant for Climate Adaptation Processes.

Sabine is immediately available full-time for suitable projects.

Daily rate distribution

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<€800 €800-880 €880-960 €960-1040 €1120-1200 €1200+

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Daily rate avg. 933 €

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Median rate 912 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 23 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.