Sabine H.-Interim Marketing / Sales Manager and Freelance Executive Assistant
Check rate
Experience
Interim Key Account Manager
Haleon / Glaxo Smith Kline
Self-employed Marketing and Sales Associate
datalog Werbemittel GmbH
- Independently managing a dedicated portfolio of clients in the FMCG sector from end to end
- Developing and presenting marketing activities (e.g. partnerships, coupon promotions, and sales promotions) for existing and potential new clients
- Cold-calling to grow the existing client base
Interim Manager / Assistant to the Managing Director
Family Office
- Managing national and international investments and company holdings
Interim Key Account Manager for Edeka regions, Budnikowksi, RTG clients, and Obsoletes Business
- Full responsibility for assigned clients, including leading annual, three-period, and listing meetings
- Independently planning sales revenue and volume for assigned clients
- Negotiating prices and working with buyers
- Preparing proposals and developing persuasive arguments for clients
- Preparing and analyzing assortment, distribution, sell-out, and promotion reports
- Organizing and attending B2B trade fairs
Senior Shopper Marketing Manager Plantbased (Interim Manager)
Alpro GmbH
- Responsible for coordinating and delivering all marketing activities at the point of sale, as well as sub-projects in e-commerce
- Developing shopper marketing activities
- Coordinating and managing product launches
- Preparing all sell-in materials
- Planning and developing B2B communications
- Coordinating activities with Key Account and Field Force
Senior Product Manager Private Label International
Alexander Nut Group Holding GmbH
- Responsible for the full product range of all items sold in the private label sector
- Independently initiated and presented new product concepts through ongoing market monitoring
- Successfully developed and modified products with high contribution margins to meet strategic objectives
- Optimally managed the tendering process from the marketing side
Account Manager Private Label International
Alexander Nut Group Holding GmbH
- Independently managed all national and international private label and B2B customers in the nuts and dried fruit sector
- Continuously tapped into sales and contribution margin potential as part of the specific customer strategy
- Independently conducted listing and pricing negotiations with buyers at the respective key accounts and coordinated the entire tendering process
- Continuously improved the value chain through close collaboration with production and logistics
Group Brand Manager International
Alexander Nut Group Holding GmbH
- Planned, implemented and monitored the complete strategic and operational marketing mix for all Lorenz nut brands internationally, with full responsibility for sales and budget
- Managed distributors in individual countries to optimally tailor activity planning to local market requirements, including the development of POS campaigns
- Successfully developed and launched a new brand and product concept in the nuts and dried fruit segment in the European market
Marketing Manager
Krebaer Nusswerk GmbH & Co. KG
- Acting head of marketing and responsible for customer service
- Assessed Krebaer Nusswerk’s position as a start-up in depth and, based on this, coordinated and implemented activity planning and managed sales
- Successfully established a sustainable quality standard and maintained quality control across the entire product range
- Continuously optimized and expanded the product portfolio
- Developed and implemented all POS activities, including tastings, display development and sampling campaigns
Marketing Manager Marketing Business Development Egypt
Lorenz Snack-World Holding GmbH
- Coordinated and managed marketing activities to enter the Egyptian market and prepare for market launch
- Conducted a comprehensive market and competitor analysis of the Egyptian snack market
Senior Brand Manager Saltletts, Cracker und Snack Mischungen
The Lorenz Bahlsen Snack-World GmbH & Co. KG
- Planned, implemented and monitored the full strategic and operational marketing mix for the brands under responsibility nationwide, with full revenue and budget responsibility
- Successfully developed and launched a new children’s product, including POS activities and sampling measures, to establish the Saltletts brand in a new competitive environment
- Developed and established couponing activities at POS
- Led an international project to develop a new product concept for new consumption occasions for the brand
Parental leave
Key Account Manager EDEKA
Lorenz Snack-World Holding GmbH
- Full customer responsibility for three EDEKA regions and C+C customers to make the most of sales and listing potential
- Coordinated all in-store activities and worked closely with the sales team
- Independently led annual negotiations in the EDEKA regions and with regional independent customers
- Created and successfully established customer development plans for the Key Account team
Senior Brand Manager Saltletts, Naturals, Snack Hits
Lorenz Snack-World Holding GmbH
- Planned, implemented and monitored the full strategic and operational marketing mix for the brands under responsibility nationwide, with full revenue and budget responsibility
- Launched the new Naturals chips brand, including developing the launch campaign for TV and print, as well as POS in the grocery retail sector
- Managed a brand budget in the double-digit millions
- Strategically developed the Saltletts brand with a focus on value and coordinated its relaunch as part of an international project
- Coordinated the Lorenz Snack-World logo switch across the entire German company and represented it in the international project
Brand Manager ErdnußLocken, Extruderspezialitäten, Naturals
Lorenz Snack-World Holding GmbH
- Planned, implemented and monitored the full strategic and operational marketing mix for the brands under responsibility nationwide, including developing trade marketing measures
- Strategically developed the ErdnußLocken brand and successfully implemented its relaunch at POS
- Developed and launched the ErdnußLocken leicht product innovation, including implementing the new product coding for reduced-fat snack products
- Led the project to develop the new Naturals chips brand, including coordination with the companies
Junior International Brand Manager Crunchips, Chipsletten, Tacitos
Lorenz Bahlsen Snack-World Holding GmbH & Co. KG
- Supported international brand management and managed individual marketing activities within national brand teams
- Contributed to and led product development projects as part of the innovation strategy
- Successfully established and monitored international quality monitoring for the Crunchips brand
Marketing/Sales Trainee
Bahlsen Snacks GmbH & Co.
- Rotations in National Product Management Germany and Poland, Category Management, Key Account and Field Organization, as well as International Brand Management
Clerk, Corporate Clients Department, International Business Division
Commerzbank AG
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Food and Beverage, Banking and Finance, Advertising, Pharmaceutical, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Sales, Project Management, Finance, and Investments and M&A.
Summary
Over 20 years of marketing expertise, specializing in brand strategy and product development, 360-degree communications, product launches, and trade marketing
Several years of key account experience managing national and international clients in the branded and private label sectors
More than 18 years of experience leading projects with up to 15 team members (internal and external)
Strong ability to see the bigger picture from multiple perspectives, combined with a strong focus on coordinating interfaces
Business graduate who enjoys getting to the bottom of things and involving everyone in an empathetic, goal-focused way
Results-driven and structured approach based on sound business principles, while making careful use of resources
Proven expertise in a “firefighter role”: quickly and flexibly adapting to new situations, taking responsibility, and embedding change in the organization as a change driver
Languages
Education
University of Applied Science
Diplom-Betriebswirtin · Business Administration, major in Marketing · Wiesbaden, Germany · 1,6
Commerzbank AG
Bankkauffrau · Bank Clerk · Frankfurt, Germany · 1,3
Gymnasium Augustinerschule Friedberg/Hessen
Allgemeine Hochschulreife · Friedberg, Germany · 2,3
Certifications & licenses
CSR Management
Verso Acamdey München
Advisor for Climate Adaptation Processes
BEW, Essen
Education Officer for Education for Sustainable Development
Institut für Nachhaltigkeitsbildung, Münster
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Sabine is based in Niddatal, Germany.
Sabine speaks the following languages: German (Native), English (Intermediate).
Sabine has at least 25 years of experience. During this time, Sabine has worked in at least 18 different roles and for 11 different companies. The average length of individual experience is 1 year and 5 months. Note that Sabine may not have shared all experience and actually has more experience.
Based on recent experience, Sabine would be well-suited for roles such as: Interim Key Account Manager, Self-employed Marketing and Sales Associate, Interim Manager / Assistant to the Managing Director.
Sabine's most recent position is Interim Key Account Manager at Haleon / Glaxo Smith Kline.
In recent years, Sabine has worked for Haleon / Glaxo Smith Kline, datalog Werbemittel GmbH, Family Office, and Alpro GmbH.
Sabine is most experienced in industries like Food and Beverage, Banking and Finance, and Advertising. Sabine also has some experience in Retail and Pharmaceutical.
Sabine is most experienced in business areas like Marketing, Product Development, and Project Management. Sabine also has some experience in Sales, Finance, and Investments and M&A.
Sabine has recently worked in industries like Banking and Finance, Advertising, and Retail.
Sabine has recently worked in business areas like Finance, Investments and M&A, and Sales.
Sabine holds a Bachelor in Business Administration, major in Marketing from University of Applied Science.
Sabine has 5 certificates. Among them, these include: KI Manager - Artificial Intelligence (AI) in Practice, CSR Management, and Advisor for Climate Adaptation Processes.
Sabine is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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