Leona Lammel-Marketing & Communications Expert
Check rate
Experience
Marketing & Communications Expert
Self-employed
- Developing positioning and brand strategies for market entries & relaunches
- Creating messaging frameworks, content and communication guidelines
- Advising marketing teams & agencies during growth and transformation phases
- Taking on project-based marketing lead roles (interim / sparring)
Marketing Lead Germany (formerly Senior Marketing Manager)
Wüest Partner AG
- Setting up and leading marketing for the German market (B2B, real estate, data & consulting)
- Developing brand strategy and positioning
- Planning and managing PR, event and communication activities
- Responsible for budget, KPIs and performance reporting
- Close collaboration with international teams and external agencies
Head of Marketing
Maxpert GmbH
- Overall strategic and operational responsibility for marketing & PR
- Leading a team of three, managing budget and campaigns
- Implementing data-driven marketing analyses and performance monitoring
Expert Internal Communications Central Europe
Dematic GmbH
- Implementing internal communication strategies for over 10 locations in Central Europe
- Topic planning, employee communication, change communication
Online Editor
Hessische/Niedersächsische Allgemeine (HNA)
- Managing a news platform with 11M visits/month
- Leading and training 15 freelance contributors
- Building social media, push and newsletter communication
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Real Estate, Media and Entertainment, Transportation, and Advertising.
Business Area Experience
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Experienced in Marketing, Business Intelligence, Human Resources, and Strategy.
Summary
Marketing and communications expert with over ten years of experience in brand strategy, digital communication and leadership. Supporting companies as an interim marketing lead or consultant in developing and executing impactful marketing and communications strategies.
Brand Strategy | Marketing Communications | Storytelling | Digital Marketing | Corporate Communications | Employer Branding | Team Leadership | Project Management | Content & Campaign Development
Skills
- Strategic Marketing & Branding | Kpi-Driven Performance Measurement
- Content Marketing & Storytelling | Pr & Event Management
- Team Leadership & Project Coordination | Seo / Social Media / Web Analytics
- Tools: Google Analytics, Wordpress, Ms Office 365, Chatgpt, Prompt Engineering
Languages
Education
Justus Liebig University Giessen
First State Examination · English & History · Giessen, Germany
Hessische/Niedersächsische Allgemeine (HNA) Kassel
Journalistic Traineeship · Kassel, Germany
Statistics
Experience
Global Experience
Expertise
Profile
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