Leona L.-Marketing & Communications Expert
Check rate
Experience
Marketing & Communications Expert
Self-employed
- Development of positioning and brand strategies for market entries & relaunches
- Creation of messaging frameworks, content, and communication guidelines
- Advising marketing teams & agencies in growth and transformation phases
- Project-based takeovers of marketing lead roles (interim / sparring)
Projects: DATEV eG | Senior Technical Marketing & Content Lead | 02/2026 - 09/2026 Building and leading internal communications for the central technology team. Development and implementation of a cross-media communications strategy, building the communication platforms in Confluence and SharePoint, as well as designing technical content, new formats, and video concepts on DevOps, cloud, and software development.
- DEGUMA-Schütz GmbH | B2B Marketing & Communications Consultant | 07/2026 - present Strategic and operational B2B communication for mechanical engineering: campaigns, press work, website and landing page content, as well as texts in German and English; designing HubSpot mailings, LinkedIn campaigns, and sales materials in close collaboration with marketing and sales.
Marketing Lead Germany (formerly Senior Marketing Manager)
Wüest Partner AG
- Building and leading marketing for the German market (B2B, real estate, data & consulting)
- Development of brand strategy and positioning
- Planning and managing PR, event, and communications measures
- Responsibility for budget, KPIs, and performance reporting
- Close collaboration with international teams and external agencies
Head of Marketing
Maxpert GmbH
- Strategic and operational overall responsibility for marketing & PR
- Leading a team of three, budget and campaign management
- Introduction of data-driven marketing analyses and performance monitoring
Expert Internal Communications Central Europe
Dematic GmbH
- Implementation of internal communications strategies for more than 10 locations in Central Europe
- Topic planning, employee communications, change communications
Online Editor
Hessische/Niedersächsische Allgemeine (HNA)
- Managing a news platform with 11 million visits per month
- Leading and training 15 freelance staff members
- Building social media, push, and newsletter communications
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Real Estate, Media and Entertainment, Transportation, Information Technology, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Human Resources, Information Technology, and Sales.
Summary
Marketing and communications expert with over ten years of experience in brand strategy, digital communication, and leadership. Supporting companies as an interim marketing lead or consultant in developing and implementing effective marketing and communications strategies.
Brand Strategy | Marketing Communications | Storytelling | Digital Marketing | Corporate Communications | Employer Branding | Team Leadership | Project Management | Content & Campaign Development
Skills
- Strategic Marketing & Branding | Kpi-Based Performance Measurement
- Content Marketing & Storytelling | Pr & Event Management
- Team Leadership & Project Coordination | Seo / Social Media / Web Analytics
- Tools: Google Analytics, Wordpress, Ms Office 365, Chatgpt, Prompt Engineering
Languages
Education
Hessische/Niedersächsische Allgemeine (HNA) Kassel
Journalistic traineeship · Kassel, Germany
Justus Liebig University Giessen
First State Examination · English & History · Giessen, Germany
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Leona is based in Frankfurt, Germany and can operate in on-site, hybrid, and remote work models.
Leona speaks the following languages: German (Native), English (Advanced).
Leona has at least 11 years of experience. During this time, Leona has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 2 months. Note that Leona may not have shared all experience and actually has more experience.
Based on recent experience, Leona would be well-suited for roles such as: Marketing & Communications Expert, Marketing Lead Germany (formerly Senior Marketing Manager), Head of Marketing.
Leona's most recent position is Marketing & Communications Expert at Self-employed.
In recent years, Leona has worked for Self-employed and Wüest Partner AG.
Leona is most experienced in industries like Real Estate, Media and Entertainment, and Transportation. Leona also has some experience in Information Technology and Manufacturing.
Leona is most experienced in business areas like Marketing, Business Intelligence, and Human Resources. Leona also has some experience in Information Technology and Sales.
Leona has recently worked in industries like Real Estate, Information Technology, and Manufacturing.
Leona has recently worked in business areas like Marketing, Information Technology, and Sales.
Leona attended Hessische/Niedersächsische Allgemeine (HNA) Kassel for Journalistic traineeship.
The availability of Leona needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 18 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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