Leona Lammel-Marketing & Communications Expert
Check rate
Experience
Marketing & Communications Expert
Self-employed
- Developing positioning and brand strategies for market entries & relaunches
- Creating messaging frameworks, content and communication guidelines
- Advising marketing teams & agencies during growth and transformation phases
- Taking on project-based marketing lead roles (interim / sparring)
Marketing Lead Germany (formerly Senior Marketing Manager)
Wüest Partner AG
- Setting up and leading marketing for the German market (B2B, real estate, data & consulting)
- Developing brand strategy and positioning
- Planning and managing PR, event and communication activities
- Responsible for budget, KPIs and performance reporting
- Close collaboration with international teams and external agencies
Head of Marketing
Maxpert GmbH
- Overall strategic and operational responsibility for marketing & PR
- Leading a team of three, managing budget and campaigns
- Implementing data-driven marketing analyses and performance monitoring
Expert Internal Communications Central Europe
Dematic GmbH
- Implementing internal communication strategies for over 10 locations in Central Europe
- Topic planning, employee communication, change communication
Online Editor
Hessische/Niedersächsische Allgemeine (HNA)
- Managing a news platform with 11M visits/month
- Leading and training 15 freelance contributors
- Building social media, push and newsletter communication
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Real Estate, Media and Entertainment, Transportation, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Human Resources, and Strategy.
Summary
Marketing and communications expert with over ten years of experience in brand strategy, digital communication and leadership. Supporting companies as an interim marketing lead or consultant in developing and executing impactful marketing and communications strategies.
Brand Strategy | Marketing Communications | Storytelling | Digital Marketing | Corporate Communications | Employer Branding | Team Leadership | Project Management | Content & Campaign Development
Skills
- Strategic Marketing & Branding | Kpi-Driven Performance Measurement
- Content Marketing & Storytelling | Pr & Event Management
- Team Leadership & Project Coordination | Seo / Social Media / Web Analytics
- Tools: Google Analytics, Wordpress, Ms Office 365, Chatgpt, Prompt Engineering
Languages
Education
Justus Liebig University Giessen
First State Examination · English & History · Giessen, Germany
Hessische/Niedersächsische Allgemeine (HNA) Kassel
Journalistic Traineeship · Kassel, Germany
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Leona is based in Frankfurt, Germany and can operate in on-site, hybrid, and remote work models.
Leona speaks the following languages: German (Native), English (Advanced).
Leona has at least 11 years of experience. During this time, Leona has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 2 months. Note that Leona may not have shared all experience and actually has more experience.
Based on recent experience, Leona would be well-suited for roles such as: Marketing & Communications Expert, Marketing Lead Germany (formerly Senior Marketing Manager), Head of Marketing.
Leona's most recent position is Marketing & Communications Expert at Self-employed.
In recent years, Leona has worked for Self-employed and Wüest Partner AG.
Leona is most experienced in industries like Real Estate, Media and Entertainment, and Transportation. Leona also has some experience in Advertising.
Leona is most experienced in business areas like Marketing, Business Intelligence, and Human Resources. Leona also has some experience in Strategy.
Leona has recently worked in industries like Real Estate and Advertising.
Leona has recently worked in business areas like Marketing and Strategy.
Leona attended Justus Liebig University Giessen for English & History.
Leona is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Suparni Neuwirth
Artur Schmalz
Oliver Hickfang
Jens Sander
Katharina Neumann
Ralph Strobel
Gudrun Aydt
Jasmin Göbel
Stefanie Deepe
Stefan Fröhlich
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Marketing & Communications Expert
Florian Dieterle
Gregor Schibblock
Corinna Schmidt
Oliver Gerrits
Hubert Kogel
Verena Kunz-Gehrmann
Carsten Fillinger
Kristoffer Lange
Sebastian Klein
Alexandra Korolija
Nearby freelancers
Professionals working in or nearby Frankfurt, Germany
Ornel Franck Wora Yeno
Vadim Romanenko
Sebastian Zwiesler
Florian Ripper
Beate Peters
Vincent Rothländer
Carolyn Shwash
Umut Gülac
Ali Aminian
Mustafa Kederoglu
