Manfred Simon - Interim Manager Marketing and Business Development

Q: Where is Manfred based?

Manfred is based in Munich, Germany .

Q: What languages does Manfred speak?

Manfred speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Manfred have?

Manfred has at least 38 years of experience. During this time, Manfred has worked in at least 7 different roles and for 8 different companies . The average length of individual experience is 4 years and 2 months . Note that Manfred may not have shared all experience and actually has more experience.

Q: What is Manfred's latest experience?

Manfred's most recent position is Managing Partner at Consulting firm for business development, marketing and sales .

Q: What companies has Manfred worked for in recent years?

In recent years, Manfred has worked for Consulting firm for business development, marketing and sales , Interim Management and Freelance .

Q: Which industries is Manfred most experienced in?

Manfred is most experienced in industries like Automotive , Energy , and Information Technology . Manfred also has some experience in Manufacturing , Professional Services , and Advertising .

Q: Which business areas is Manfred most experienced in?

Manfred is most experienced in business areas like Marketing , Strategy , and Sales . Manfred also has some experience in Product Development and Customer Service .

Q: Which industries has Manfred worked in recently?

Manfred has recently worked in industries like Energy , Information Technology , and Automotive .

Q: Which business areas has Manfred worked in recently?

Manfred has recently worked in business areas like Marketing , Product Development , and Sales .

Recommended expert

Munich, Germany

Check rate

Experience

Mar 2013 - Dec 2023

10 years 10 months

Germany

Managing Partner

Consulting firm for business development, marketing and sales

IT solution (Interim Marketing and Product Portfolio Manager DACH): Establishing the brand as the market leader for automated proctoring solutions; building key multipliers in the higher education and corporate learning environments; creating a sales pipeline and targeted lead generation process; executing all online and offline media; developing a PR strategy for regular and crisis communications
IT solution (provider of an e-ID solution platform): Conducting market and potential analysis as well as business plan evaluation for the DACH region; segmenting target groups; deriving requirements for product management; generating initial pilot projects; developing a target-group-specific approach; creating a PR strategy for special-interest media
IT solution (SME partner of a market-leading CRM solution): Analyzing the DACH market potential; developing the business plan and repositioning; establishing lead generation; doubling revenues within two years by integrating marketing and sales
Energy (marketing and product portfolio consultant for a holding with over 200 subsidiaries): Developing a concept to market various service companies under one umbrella brand; executing an event concept for the annual group meeting; advising on the selection of an advertising agency
Furniture (product and marketing manager for a mid-sized Italian furniture manufacturer): Conducting market potential analysis and risk assessment for the DACH region; defining the sales plan for Germany and Austria; developing the go-to-market strategy; positioning in the upper mid-price segment; acquiring initial dealers and end-customer projects; creating the brand story, corporate design, and communication materials
IT solution (Interim Marketing and Product Manager DACH for an electronic signature portal): Launching the solution to market; formulating key messages for lead generation; defining industry and target-group benefits; implementing online measures and a trade show concept; acquiring initial pilot customers and building the sales pipeline
IT solution (Interim Marketing Director and Product Manager for a mid-sized ITSM consulting firm): Repositioning the company; establishing it as a relevant partner for large corporations; setting up lead generation and harmonizing sales and marketing; building the sales pipeline; connecting licensing and professional services; developing a PR strategy; increasing revenues from €2.5 million to approximately €18 million over four years

Feb 2010 - Present

16 years 4 months

Munich, Germany

Management Consultant

Interim Management, Freelance

Municipal utility in a mid-sized city (strategic consultant): Developing a communication strategy to position the management internally and externally; creating a strategic realignment and defining strategic and tactical agendas; brand and communication strategy; change management after leadership change
Mid-sized software company with custom development and own products (Interim Marketing Director): Developing an overarching marketing and business development strategy; realigning the marketing department and interim leadership; initiating product development to reduce dependency on individual customers and increase service scalability
BI provider from Denmark: Strategic and operational marketing and business development consulting to strengthen the company's position in the German market; sharpening brand communication and realigning acquisition strategy
Automotive (Change Communication Manager for a car manufacturer): Supporting change and transformation processes; digitizing development; creating communication measures to drive acceptance and implementation of the transformation
Energy (project manager marketing and portfolio for an online platform): Strategic and conceptual consolidation of the concept for a digital marketing platform for distribution grid operators; developing or reviewing brand strategy, communication strategy, marketing options, partner model, product portfolio strategy, and pricing model; defining potential opportunities
Automotive (Marketing and Business Development Manager for a car dealership group): Developing the brand strategy for 20 showrooms; expanding service and offering portfolios; creating cross-brand communication concepts and sales strategies for new, annual, and used vehicles
Energy (marketing, business development, and product management consultant for a service company of regional energy providers): Introducing a broadband offering as white label and own brand; repositioning the brand and services; measures to acquire new end customers and retain existing ones
IT solution (Interim Marketing Manager for an exclusive SAP sales partner): Implementing lead generation measures for SAP cloud solution; developing and executing a network strategy to attract new target groups; securing initial reference projects
Automotive (marketing and product portfolio consultant): Marketing and business development strategy for a premium manufacturer's accessories portfolio; analyzing the portfolio for target group alignment; developing target-group-specific positioning and marketing in retail

Dec 2007 - Jan 2010

2 years 2 months

Managing Partner

Agency Group

IT/Tourism (online travel portal): Developing and implementing online user generation measures; gradually increasing user numbers; establishing the brand as a neutral platform in the online tourism sector
Fashion (premium outdoor clothing manufacturer): Creating event concepts and marketing measures for flagship stores in major cities; actions to increase foot traffic; generating media attention for new openings
Finance (leading direct bank): Image campaign with a prominent testimonial; executing all online and offline measures; establishing the brand as the market leader in online banking

Jan 2005 - Dec 2007

3 years

Munich, Germany

Director Marketing and Product Management

Telecommunications company in Düsseldorf and Munich

Responsible for marketing strategy, media planning and buying, as well as PR
Strategic and conceptual leadership of the B2C brand
Analyzing markets and target groups to guide product innovations
Launching the brand in the brick-and-mortar stores of Europe’s largest drugstore chain (11,000 stores)
Positioning and establishing the corporate brand in the B2B segment
Developing and executing cross-media and cross-selling collaborations
CRM measures for customer retention, usage intensification, new customer acquisition, churn prevention, and cross-/up-selling
Setting up an online customer care center including an online shop
Developing outbound measures for customer retention and an inbound service hotline; ensuring service quality
Introducing the brand as a prepaid product; acquiring up to 2,500 new customers per week; rapidly expanding the customer base; launching additional services

Apr 2002 - Dec 2004

2 years 9 months

Munich, Germany

Managing Director, Consulting

Advertising agency

Publisher (women's magazine): Strategic and communicative realignment of the brand for new, younger target groups; implementing all measures for readers and media decision-makers
Fashion (manufacturer of women's apparel): Repositioning the brand to reach younger female buyers; strategic and conceptual realignment of communication; attracting new buyers while maintaining the existing business
Fashion (manufacturer of men's wear): Launching and establishing a new brand; introducing the product line in specialty retail; securing licensees; increasing visibility in media and at point of sale

Feb 1999 - Mar 2002

3 years 2 months

Munich, Germany

Member of the Management Board

Advertising Agency

Energy (regional energy supplier): Support of the merger process of two regional companies; Development and launch of a new brand including the brand name; Brand strategic alignment of the group; Implementation of internal and external communication measures
Energy (energy trading company): Strategic positioning of the brand and launch to the B2B target group; Generation of awareness through an unconventional approach; Lead generation for B2B customers
IT solution (international hardware manufacturer): Strategic management of the brand internationally; Brand strategic implementation of the merger between a German and a Japanese manufacturer; Establishment of the brand in B2C and B2B sectors; Acquisition of new customers in Germany
Automotive (premium car manufacturer – lifestyle brand): Repositioning of the brand; Transfer into a lifestyle environment; Opening of flagship stores in cooperation with dealers; Establishment as a lifestyle brand
Automotive (premium car manufacturer): Launch of new models at the trade level; Development of communication measures at the POS and dealer communications; Lowering acceptance barriers for revolutionary models

Jan 1996 - Jan 1999

3 years 1 month

Frankfurt, Germany

Account Manager

Advertising Agency

Management of all communication activities for a car line
Strategic positioning and launch of a new model including ATL and BTL measures
Setup of a CRM database for the entire company (across brands and divisions)
Design of CRM activities for three car brands and one van brand
Setup of an inbound and outbound call center for customers and prospects; Coordination of service providers
Dealer communication (inbound and outbound), campaign and sales support, lead tracking and documentation
Repositioning and relaunch of the service area (financial services, mobility guarantee)
Launch of a company-owned used car brand with certification; Initiatives for dealers and end customers

Apr 1993 - Nov 1995

2 years 8 months

Frankfurt, Germany

Consultant

Consulting Firm

Public transport (regional transport company): Development of a sales and marketing concept including a new pricing structure; Positioning of the company and definition of activities for customer retention and acquisition

Jul 1988 - Feb 1993

4 years 8 months

Frankfurt, Germany

Account Manager

International Advertising Agency

Automotive/Tourism (automobile manufacturer and international airline): Management of the customer database; Development of prospect and customer retention activities

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Energy, Information Technology, Manufacturing, Professional Services, and Advertising.

Automotive

Energy

Information Technology

Manufacturing

Professional Services

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Strategy, Product Development, and Customer Service.

Marketing

Sales

Strategy

Product Development

Customer Service

Summary

I have built a strong career in business development, marketing, and product management with a focus on creating and repositioning brands in IT, energy, automotive, and other industries. I have developed market strategies, defined communication concepts, and generated customer leads by aligning marketing and sales.

My experience includes market and potential analyses, launching digital solutions, and managing change during transition phases. I bring deep knowledge of lead generation and all aspects of communication from online to offline channels, always striving for measurable results and lasting impact.

Skills

Marketing
Business Development
Brand Strategy
Communication Strategy
Marketing Concepts
Brand Workshops
Target Group Analysis
Potential Analysis
Market Analysis
Brand Launch
Brand Relaunch
Sales Support
Aligning Sales And Marketing Strategy
Integrated Communication
Industry- And Target-group-specific Marketing Concepts
B2b
B2c
Internal (Change) Communications
B2e
Building And Managing Network And Partner Structures
Sales And Marketing Processes
Press Relations
Pr Strategy
Automotive
Energy
It
Hardware
Digitalization Solutions
Saas Business
Telecommunications
Public Transport
Publishing
Banking And Financial Services
Furniture
Fashion Manufacturers
Fashion Retail
Pharmaceuticals
Cosmetics
Tourism
Fmcg

Languages

German

Native

English

Advanced

Education

Apr 1984 - Jun 1990

Johann Wolfgang Goethe University

Diploma in Business Administration · Business Administration · Frankfurt, Germany

Certifications & licenses

Manager as a Coach based on the N.E.W.S. method

Statistics

Experience

Total positions 9

Experience in Automotive 27 y

Avg length 5 y 4 m

Longest experience 16 y 3 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Managing Partner, Management Consultant, Director Marketing and Product Management

Main industries Automotive, Energy, Information Technology

Main business areas Marketing, Sales, Strategy

Qualifications

Certifications earned 1

Profile

Created

January 2026

Last Update

April 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Manfred based?

Manfred is based in Munich, Germany.

What languages does Manfred speak?

Manfred speaks the following languages: German (Native), English (Advanced).

How many years of experience does Manfred have?

Manfred has at least 38 years of experience. During this time, Manfred has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 4 years and 2 months. Note that Manfred may not have shared all experience and actually has more experience.

What roles would Manfred be best suited for?

Based on recent experience, Manfred would be well-suited for roles such as: Managing Partner, Management Consultant, Director Marketing and Product Management.

What is Manfred's latest experience?

Manfred's most recent position is Managing Partner at Consulting firm for business development, marketing and sales.

What companies has Manfred worked for in recent years?

In recent years, Manfred has worked for Consulting firm for business development, marketing and sales, Interim Management and Freelance.

Which industries is Manfred most experienced in?

Manfred is most experienced in industries like Automotive, Energy, and Information Technology. Manfred also has some experience in Manufacturing, Professional Services, and Advertising.

Which business areas is Manfred most experienced in?

Manfred is most experienced in business areas like Marketing, Strategy, and Sales. Manfred also has some experience in Product Development and Customer Service.

Which industries has Manfred worked in recently?

Manfred has recently worked in industries like Energy, Information Technology, and Automotive.

Which business areas has Manfred worked in recently?

Manfred has recently worked in business areas like Marketing, Product Development, and Sales.

What is Manfred's education?

Manfred attended Johann Wolfgang Goethe University for Business Administration.

Does Manfred have any certificates?

Manfred has 1 certificate: Manager as a Coach based on the N.E.W.S. method.

What is the availability of Manfred?

Manfred is immediately available full-time for suitable projects.

What is the rate of Manfred?

Manfred's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.