Manfred S.-Interim Marketing and Business Development Manager
Check rate
Experience
Managing Partner
Business development, marketing, and sales consultancy
- IT solution (Interim Marketing and Product Portfolio Manager DACH): Established the brand as the market leader for automated proctoring solutions; built key influencers in higher education and corporate learning; built a sales pipeline and a targeted lead generation process; delivered all online and offline media; developed a PR strategy for regular and crisis communications
- IT solution (e-ID platform provider): Market and potential analysis and business plan assessment for the DACH region; target group segmentation; translated requirements for product management; generated initial pilot projects; developed targeted messaging; PR strategy for special-interest media
- IT solution (mid-sized partner for a leading CRM solution): Analyzed market potential in DACH; developed the business plan and repositioned the company; built lead generation; doubled revenue within two years by integrating marketing and sales
- Energy (Marketing and Product Portfolio Consultant for an investment company with more than 200 investments): Developed a concept to market different service companies under one umbrella brand; delivered an event concept for the annual group meeting; advised on the selection of an advertising agency
- Furniture (Product and Marketing Manager for a mid-sized Italian furniture manufacturer): Market potential analysis and risk assessment for DACH; defined the revenue plan for Germany and Austria; developed the Go2Market strategy; positioned the brand in the upper mid-price segment; won the first specialist retailers and end-customer projects; developed the brand story, corporate design, and communication materials
- IT solution (Interim Marketing and Product Manager DACH for an electronic signature portal): Launched the solution; formulated key messages for lead generation; defined value propositions by industry and target group; delivered online activities and a trade fair concept; won the first pilot customers and built the sales pipeline
- IT solution (Interim Marketing Director and Product Management for a mid-sized ITSM consultancy): Repositioned the company; established it as a relevant partner for large corporations; built lead generation and aligned sales and marketing; built the sales pipeline; connected licensing and professional services; developed a PR strategy; increased revenue from 2.5 million to approx. 18 million after 4 years
Management Consultant
Interim Management, Freelance
- Mid-sized municipal utility: Developed a communications strategy to position the executive team internally and externally; developed a strategic realignment and defined the strategic and tactical agenda; brand and communication strategy; change management following a change in executive leadership
- Mid-sized software company specializing in custom development and proprietary products (Interim Marketing Director): Developed an integrated marketing and business development strategy; reorganized the marketing department and led it on an interim basis; initiated product development to reduce customer dependency and make services more scalable
- Danish BI provider: Provided strategic and operational marketing and business development advice to strengthen the company’s position in the German market; sharpened brand communications and realigned the acquisition strategy
- Automotive (Change Communications Manager for an automotive manufacturer): Supported the change and transformation process; digitized development; delivered communications activities to support acceptance and implementation of the transformation
- Energy (Project Manager, Marketing and Portfolio for an online platform): Strategically and conceptually consolidated the concept for a digital marketing platform for distribution network operators; developed or reviewed the brand strategy, communication strategy, marketing opportunities, partner model, product portfolio strategy, and pricing model; defined the potential
- Automotive (Marketing and Business Development Manager for an automotive dealership group): Developed the brand strategy for 20 dealerships; expanded service and product offerings; developed cross-brand communication concepts and sales strategies for new, nearly new, and used cars
- Energy (Marketing, Business Development, and Product Management Consultant for a service company serving regional energy companies): Launched a broadband offering as a white label and own brand; repositioned the brand and services; developed initiatives to acquire end customers and retain existing customers
- IT solution (Interim Marketing Manager for an exclusive SAP sales partner): Delivered lead generation activities for an SAP cloud solution; developed and implemented a network strategy to reach new target groups; won the first reference projects
- Automotive (Marketing and Product Portfolio Consultant): Developed a marketing and business development strategy for a premium manufacturer’s accessories portfolio; analyzed the portfolio for target group fit; developed targeted positioning and retail marketing
Managing Partner
Agency group
- IT/Tourism (Online travel portal): Developed and delivered online user acquisition activities; steadily increased user numbers; established the brand as a neutral platform in the online travel sector
- Fashion (Premium outdoor clothing manufacturer): Developed event concepts and marketing activities for flagship stores in major cities; increased foot traffic; generated media attention for store openings
- Finance (Market-leading direct bank): Developed an image campaign featuring a prominent testimonial; delivered all online and offline activities; established the brand as the market leader in online banking
Marketing and Product Management Director
Telecommunications company in Düsseldorf and Munich
- Responsible for marketing strategy, media planning and buying, and PR
- Led the B2C brand strategically and conceptually
- Analyzed the market and target groups to guide product innovation
- Launched the brand in the brick-and-mortar stores of Europe’s largest drugstore chain (11 000 stores)
- Positioned and established the corporate brand in the B2B segment
- Developed and delivered cross-media and cross-selling partnerships
- Delivered CRM activities to retain customers, increase usage, acquire new customers, prevent churn, and drive cross-selling and upselling
- Built an online customer care center, including an online shop
- Developed outbound customer retention activities and an inbound service hotline; ensured service quality
- Launched the brand as a prepaid product; acquired up to 2500 new customers per week; rapidly expanded the customer base; launched additional services
Managing Director, Client Services
Advertising agency
- Publishing (women’s magazine): Strategically and creatively repositioned the brand for new, younger target groups; delivered all activities for readers and media decision-makers
- Fashion (women’s apparel manufacturer): Repositioned the brand to attract younger female shoppers; strategically and conceptually realigned communications; attracted new customers while maintaining the existing business
- Fashion (men’s fashion manufacturer): Launched and established a new brand; introduced the product range to specialist retailers; acquired licensees; increased visibility in the media and at the point of sale
Member of the Executive Management Team
Advertising Agency
- Energy (regional energy provider): Supported the merger process of two regional companies; developed and introduced a new brand, including its name; set the group’s brand strategy; implemented internal and external communications
- Energy (energy trading company): Strategically positioned the brand and launched it to the B2B target audience; generated awareness through an unconventional approach; generated leads among B2B customers
- IT solutions (international hardware manufacturer): Led the brand strategy internationally; implemented the brand strategy for the merger of a German manufacturer with a Japanese one; established the brand in the B2C and B2B markets; won new customers in Germany
- Automotive (premium car manufacturer – lifestyle brand): Repositioned the brand; moved it into the lifestyle sector; opened flagship stores in partnership with dealers; established it as a lifestyle brand
- Automotive (premium car manufacturer): Introduced new models at dealer level; developed communications at the point of sale and communications for dealers; addressed barriers to acceptance of revolutionary models
Account Manager
Advertising Agency
- Managed all communications for a car line
- Strategically positioned and launched a new model, including ATL and BTL activities
- Built a CRM database for the entire company (across brands and business units)
- Developed CRM activities for three passenger car brands and one van brand
- Set up an inbound and outbound call center for customers and prospects; managed service providers
- Dealer communications (inbound and outbound), campaign and sales support, lead tracking and documentation
- Repositioned and relaunched the service business (financial services, mobility guarantee)
- Launched a company-owned used car brand with certification; developed activities for dealers and end customers
Consultant
Management Consultancy
- Public transport (regional transport company): Developed a sales and marketing plan, including a new pricing structure; positioned the company and defined activities to retain and acquire customers
Account Manager
International Advertising Agency
- Automotive/tourism (car manufacturer and international airline): Managed the customer database; developed activities to engage prospects and retain customers
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Energy, Information Technology, Manufacturing, Professional Services, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Strategy, Product Development, and Customer Service.
Summary
I have built a strong career in business development, marketing, and product management with a focus on creating and repositioning brands in IT, energy, automotive, and other industries. I have developed market strategies, defined communication concepts, and generated customer leads by aligning marketing and sales.
My experience includes market and potential analyses, launching digital solutions, and managing change during transition phases. I bring deep knowledge of lead generation and all aspects of communication from online to offline channels, always striving for measurable results and lasting impact.
Skills
Marketing
Business Development
Brand Strategy
Communication Strategy
Marketing Concepts
Brand Workshops
Target Group Analyses
Potential Analyses
Market Analyses
Brand Launch
Brand Relaunch
Sales Support
Aligning Sales And Marketing Strategy
Integrated Communications
Industry- And Target Group-Specific Marketing Concepts
B2b
B2c
Internal (Change) Communication
B2e
Building And Managing Network And Partner Structures
Sales And Marketing Processes
Press Relations
Pr Strategy
Automotive
Energy
It
Hardware
Digital Solutions
Saas Solutions
Telecommunications
Public Transport
Publishing
Banking And Financial Services
Furniture
Fashion Manufacturers
Fashion Retail
Pharmaceuticals
Cosmetics
Tourism
Fmcg
Languages
Education
Johann-Wolfgang-Goethe University
Diplom-Kaufmann · Business Administration studies · Frankfurt, Germany · 2.0
Certifications & licenses
Manager as a Coach based on the N.E.W.S method
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Manfred is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Manfred speaks the following languages: German (Native), English (Advanced).
Manfred has at least 38 years of experience. During this time, Manfred has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 4 years and 3 months. Note that Manfred may not have shared all experience and actually has more experience.
Based on recent experience, Manfred would be well-suited for roles such as: Managing Partner, Management Consultant, Marketing and Product Management Director.
Manfred's most recent position is Managing Partner at Business development, marketing, and sales consultancy.
In recent years, Manfred has worked for Business development, marketing, and sales consultancy, Interim Management and Freelance.
Manfred is most experienced in industries like Automotive, Energy, and Information Technology. Manfred also has some experience in Manufacturing, Professional Services, and Advertising.
Manfred is most experienced in business areas like Marketing, Strategy, and Sales. Manfred also has some experience in Product Development and Customer Service.
Manfred has recently worked in industries like Energy, Information Technology, and Automotive.
Manfred has recently worked in business areas like Marketing, Product Development, and Sales.
Manfred holds a Master in Business Administration studies from Johann-Wolfgang-Goethe University.
Manfred has 1 certificate: Manager as a Coach based on the N.E.W.S method.
Manfred is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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