Manfred Simon - Interim Manager Marketing and...

Q: Where is Manfred based?

Manfred is based in Munich, Germany .

Q: What languages does Manfred speak?

Manfred speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Manfred have?

Manfred has at least 37 years of experience. During this time, Manfred has worked in at least 7 different roles and for 8 different companies . The average length of individual experience is 4 years and 2 months . Note that Manfred may not have shared all experience and actually has more experience.

Q: What is Manfred's latest experience?

Manfred's most recent position is Managing Partner at Consulting firm for business development, marketing and sales .

Q: What companies has Manfred worked for in recent years?

In recent years, Manfred has worked for Consulting firm for business development, marketing and sales , Interim Management and Freelance .

Q: Which industries is Manfred most experienced in?

Manfred is most experienced in industries like Automotive , Energy , and Information Technology . Manfred also has some experience in Manufacturing , Professional Services , and Advertising .

Q: Which business areas is Manfred most experienced in?

Manfred is most experienced in business areas like Marketing , Strategy , and Sales . Manfred also has some experience in Product Development and Customer Service .

Q: Which industries has Manfred worked in recently?

Manfred has recently worked in industries like Energy , Information Technology , and Automotive .

Q: Which business areas has Manfred worked in recently?

Manfred has recently worked in business areas like Marketing , Product Development , and Sales .

Recommended expert

Munich, Germany

Experience

Mar 2013 - Dec 2023

10 years 10 months

Germany

Managing Partner

Consulting firm for business development, marketing and sales

IT solution (interim marketing and product portfolio manager DACH): establishment of the brand as a market leader for automated proctoring solutions; building key multipliers in the higher education and corporate learning environment; building a sales pipeline and a targeted lead generation process; execution of all online and offline media; development of a PR strategy for regular and crisis communication
IT solution (provider of e-ID solution platform): market and potential analysis and business plan evaluation for the DACH region; target group segmentation; derivation of requirements for product management; generation of initial pilot projects; development of target group-specific messaging; PR strategy for special interest media
IT solution (mid-sized partner of a market-leading CRM solution): analysis of DACH market potential; development of the business plan and repositioning; building lead generation; doubling revenues within two years by integrating marketing and sales
Energy (marketing and product portfolio consultant for an investment company with over 200 holdings): concept to market various service companies under an umbrella brand; implementation of an event concept for the annual group meeting; consulting on the selection of an advertising agency
Furniture (product and marketing manager for a mid-sized Italian furniture manufacturer): market potential analysis and risk assessment for the DACH region; definition of the sales plan for Germany and Austria; development of the go-to-market strategy; positioning in the upper mid-price segment; acquisition of initial specialist dealers and end-customer projects; development of the brand story, corporate design, and communication materials
IT solution (interim marketing and product manager DACH for an electronic signatures portal): market launch of the solution; formulation of key messages for lead generation; definition of industry and target group value propositions; execution of online measures and trade show concept; acquisition of initial pilot customers and building the sales pipeline
IT solution (interim marketing director and product management for a mid-sized ITSM consulting company): repositioning the company; establishing it as a relevant partner for corporations; building lead generation and harmonizing sales and marketing; building the sales pipeline; integrating license and professional services; PR strategy; increased results from 2.5 million to approx. 18 million in revenue after 4 years

Feb 2010 - Present

16 years 2 months

Munich, Germany

Management Consultant

Interim Management, Freelance

Municipal utility of a mid-sized city (strategic advisor): development of a communication strategy to position the management internally and externally; development of a strategic realignment and definition of the strategic and tactical agenda; brand and communication strategy; change management after a change in management
Mid-sized software house for custom development and own products (interim marketing director): development of an overall marketing and business development strategy; realignment of the marketing department and interim leadership; initiation of product development to reduce customer dependency and increase scalability of services
BI provider from Denmark: strategic and operational marketing and business development consulting to strengthen the company's presence in the German market; sharpening brand communication and realigning the acquisition strategy
Automotive (change communication manager for a car manufacturer): support for the change and transformation process; digitalization of development; communication measures for acceptance and implementation of the transformation
Energy (project manager for marketing and portfolio online platform): strategic and conceptual consolidation of the concept for a digital marketing platform for distribution network operators; development or review of the brand strategy, communication strategy, marketing opportunities, partner model, product portfolio strategy, and pricing model; definition of potentials
Automotive (marketing and business development manager for a car dealership group): development of the brand strategy for 20 dealerships; expansion of service and product offerings; development of cross-brand communication concepts and sales strategies for new, annual, and used cars
Energy (marketing, business development, and product management consultant for a service company for regional energy providers): launch of a broadband offer as a white label and private label; repositioning of the brand and services; measures to acquire end customers and retain existing customers
IT solution (interim marketing manager for an exclusive SAP sales partner): implementation of lead generation measures for SAP cloud solution; development and implementation of a networking strategy to attract new target groups; acquisition of initial reference projects
Automotive (marketing and product portfolio consultant): marketing and business development strategy for an accessories portfolio of a premium manufacturer; analysis of the portfolio for target group alignment; development of target group-specific positioning and marketing in retail

Dec 2007 - Jan 2010

2 years 2 months

Managing Partner

Agency Group

IT/Tourism (online travel portal): development and implementation of online user generation measures; gradual increase of user numbers; establishing the brand in the online tourism environment as a neutral platform
Fashion (premium outdoor clothing manufacturer): event concepts and marketing measures for flagship stores in major cities; measures to increase visitor frequency; media attention for new openings
Finance (direct bank market leader): image campaign with a prominent testimonial; execution of all online and offline measures; establishing as a market leader in online banking

Jan 2005 - Dec 2007

3 years

Munich, Germany

Director of Marketing and Product Management

Telecommunications company in Düsseldorf and Munich

Responsible for marketing strategy, media planning and buying, and PR
Strategic and conceptual leadership of the B2C brand
Analysis of market and target groups to steer product innovations
Introduction of the brand into the brick-and-mortar retail of Europe's largest drugstore chain (11,000 stores)
Positioning and establishment of the corporate brand in the B2B segment
Development and realization of cross-media partnerships and cross-selling partnerships
CRM measures for customer retention, usage intensity increase, new customer generation, churn prevention, and cross-/up-selling
Establishment of an online customer care center including an online shop
Development of outbound measures for customer retention and an inbound service hotline; ensuring service quality
Introduction of the brand as a prepaid product; acquisition of up to 2,500 new customers per week; rapid expansion of the customer base; introduction of additional services

Apr 2002 - Dec 2004

2 years 9 months

Munich, Germany

Managing Director, Consulting

Advertising agency

Publishing house (women's magazine): strategic and communicative realignment of the brand for new, younger target groups; execution of all measures for readers and media decision-makers
Fashion (women's ready-to-wear manufacturer): realignment of the brand to attract younger female buyers; strategic and conceptual realignment of communication; reaching new buyers while maintaining the existing business
Fashion (manufacturer of men's fashion): introduction and establishment of a new brand; product launch in specialist retail; acquisition of licensees; increasing visibility in media and at the point of sale

Feb 1999 - Mar 2002

3 years 2 months

Munich, Germany

Member of the Management Board

Advertising Agency

Energy (regional energy provider): Supported the merger process of two regional companies; developed and launched a new brand including the brand name; set the group's brand strategy; implemented internal and external communication measures
Energy (energy trading company): Strategically positioned the brand and launched it in the B2B segment; generated awareness through an unconventional approach; drove B2B lead generation
IT Solution (international hardware manufacturer): Led the international brand strategy; managed the brand integration after the merger of a German and a Japanese manufacturer; established the brand in B2C and B2B; gained new customers in Germany
Automotive (premium car manufacturer – lifestyle brand): Repositioned the brand; moved it into the lifestyle sector; opened flagship stores in cooperation with dealers; established it as a lifestyle brand
Automotive (premium car manufacturer): Introduced new models at the dealer level; developed POS and dealer communication measures; overcame acceptance barriers for revolutionary models

Jan 1996 - Jan 1999

3 years 1 month

Frankfurt, Germany

Account Manager

Advertising Agency

Managed all communication activities for a car line
Strategically positioned and launched a new model including ATL and BTL measures
Built a CRM database for the entire corporation (across brands and divisions)
Designed CRM activities for three passenger car brands and one van brand
Set up an inbound and outbound call center for customers and prospects; managed service providers
Dealer communication (inbound and outbound), campaign and sales support, lead tracking and documentation
Repositioned and relaunched the service division (financial services, mobility guarantee)
Launched a certified used car brand for the corporate group; implemented measures for dealers and end customers

Apr 1993 - Nov 1995

2 years 8 months

Frankfurt, Germany

Consultant

Consulting Firm

Public transport (regional transport company): Developed a sales and marketing concept including a new pricing structure; positioned the company and defined customer retention and acquisition activities

Jul 1988 - Feb 1993

4 years 8 months

Frankfurt, Germany

Account Manager

International Advertising Agency

Automotive/tourism (car manufacturer and international airline): Managed the customer database; developed prospect and customer retention activities

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Energy, Information Technology, Manufacturing, Professional Services, and Advertising.

Automotive

Energy

Information Technology

Manufacturing

Professional Services

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Sales, Product Development, and Customer Service.

Marketing

Strategy

Sales

Product Development

Customer Service

Summary

I have built a strong career in business development, marketing, and product management with a focus on creating and repositioning brands in IT, energy, automotive, and other industries. I have developed market strategies, defined communication concepts, and generated customer leads by aligning marketing and sales.

My experience includes market and potential analyses, launching digital solutions, and managing change during transition phases. I bring deep knowledge of lead generation and all aspects of communication from online to offline channels, always striving for measurable results and lasting impact.

Skills

Marketing
Business Development
Brand Strategy
Communication Strategy
Marketing Concepts
Brand Workshops
Target Audience Analysis
Potential Analysis
Market Analysis
Brand Launch
Brand Relaunch
Sales Support
Alignment Of Sales And Marketing Strategy
Integration Of Communications
Industry And Target Group-specific Marketing Concepts
B2b
B2c
Internal (Change) Communication
B2e
Building And Managing Network And Partner Structures
Sales And Marketing Processes
Press Relations
Pr Strategy
Automotive
Energy
It
Hardware
Digital Solutions
Saas Solutions Business
Telecommunications
Public Transport
Publishers
Banks And Financial Services
Furniture
Fashion Manufacturers
Fashion Retail
Pharma
Cosmetics
Tourism
Fmcg

Languages

German

Native

English

Advanced

Education

Apr 1984 - Jun 1990

Johann Wolfgang Goethe University

Diploma in Business Administration · Study of business administration · Frankfurt, Germany

Certifications & licenses

Manager as a Coach based on the N.E.W.S method

Statistics

Experience

Total positions 9

Experience in Automotive 27 y

Avg length 5 y 4 m

Longest experience 16 y 1 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Managing Partner, Management Consultant, Director of Marketing and Product Management

Main industries Automotive, Energy, Information Technology

Main business areas Marketing, Strategy, Sales

Qualifications

Certifications earned 1

Profile

Created

January 2026

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Manfred based?

Manfred is based in Munich, Germany.

What languages does Manfred speak?

Manfred speaks the following languages: German (Native), English (Advanced).

How many years of experience does Manfred have?

Manfred has at least 37 years of experience. During this time, Manfred has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 4 years and 2 months. Note that Manfred may not have shared all experience and actually has more experience.

What roles would Manfred be best suited for?

Based on recent experience, Manfred would be well-suited for roles such as: Managing Partner, Management Consultant, Director of Marketing and Product Management.

What is Manfred's latest experience?

Manfred's most recent position is Managing Partner at Consulting firm for business development, marketing and sales.

What companies has Manfred worked for in recent years?

In recent years, Manfred has worked for Consulting firm for business development, marketing and sales, Interim Management and Freelance.

Which industries is Manfred most experienced in?

Manfred is most experienced in industries like Automotive, Energy, and Information Technology. Manfred also has some experience in Manufacturing, Professional Services, and Advertising.

Which business areas is Manfred most experienced in?

Manfred is most experienced in business areas like Marketing, Strategy, and Sales. Manfred also has some experience in Product Development and Customer Service.

Which industries has Manfred worked in recently?

Manfred has recently worked in industries like Energy, Information Technology, and Automotive.

Which business areas has Manfred worked in recently?

Manfred has recently worked in business areas like Marketing, Product Development, and Sales.

What is Manfred's education?

Manfred attended Johann Wolfgang Goethe University for Study of business administration.

Does Manfred have any certificates?

Manfred has 1 certificate: Manager as a Coach based on the N.E.W.S method.

What is the availability of Manfred?

Manfred is immediately available full-time for suitable projects.

What is the rate of Manfred?

Manfred's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.