Stefan Fröhlich - Senior Consultant – Go-to-Market, Growth & Digital Transformation

Q: Where is Stefan based?

Stefan is based in Taufkirchen, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Stefan speak?

Stefan speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Stefan have?

Stefan has at least 13 years of experience. During this time, Stefan has worked in at least 13 different roles and for 11 different companies . The average length of individual experience is 1 year . Note that Stefan may not have shared all experience and actually has more experience.

Q: What is Stefan's latest experience?

Stefan's most recent position is Managing Partner & Co-Founder at IMPLENEX .

Q: What companies has Stefan worked for in recent years?

In recent years, Stefan has worked for IMPLENEX , SRH Holding (SdbR) , Telefónica Germany GmbH & Co. OHG , Freelance Consulting Firms , and 1&1 Telecommunication SE .

Q: Which industries is Stefan most experienced in?

Stefan is most experienced in industries like Healthcare , Cosmetics , and Construction . Stefan also has some experience in Insurance , Real Estate , and Telecommunication .

Q: Which business areas is Stefan most experienced in?

Stefan is most experienced in business areas like Marketing , Strategy , and Business Intelligence . Stefan also has some experience in Project Management , Sales , and Product Development .

Q: Which industries has Stefan worked in recently?

Stefan has recently worked in industries like Healthcare , Cosmetics , and Construction .

Q: Which business areas has Stefan worked in recently?

Stefan has recently worked in business areas like Marketing , Strategy , and Business Intelligence .

Recommended expert

Taufkirchen, Germany

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Experience

Aug 2025 - Present

1 year

Hybrid

Managing Partner & Co-Founder

IMPLENEX

Founded, built & scaled a management consulting firm for go-to-market, growth, and digital transformation
End-to-end brand building: CI/CD, website & social media presence as a consistent digital identity
Set up a B2B marketing & sales funnel including CRM for structured lead generation
Developed & built a service portfolio & verticals: e.g., AI board for strategic GenAI alignment and a go-to-market/growth vertical for the food industry
Established a partner network for co-delivery
Acquired, onboarded & delivered consulting mandates

Jun 2024 - May 2025

1 year

Heidelberg, Germany

Senior Consultant Digitalization & Innovation

SRH Holding (SdbR)

Strategy advisor at holding level (brand, digitalization, innovation management) for VP/Director level
Designed & piloted a data-driven reputation/social listening platform with real-time dashboard, KPI aggregation & alerting for early crisis detection; board reporting & derived recommendations
Developed a social media and paid media strategy to market healthcare services on social platforms: created a flagship presence for the health brand
Increased brand awareness & reach; defined content, channel, audience & targeting strategies; planned budget & resources
Strategy consulting for digital patient acquisition along the patient journey (from first contact to aftercare) including KPI-based campaign management
Prepared decision templates for the board & committees in coordination with relevant stakeholders

Sep 2022 - Sep 2023

1 year 1 month

Munich, Germany

Senior Marketing Consultant – Go2Market

Telefónica Germany GmbH & Co. OHG

Developed a comprehensive FTTH go-to-market strategy (B2C) including target audience, journey & channel strategy
Built a scalable sales & marketing structure from scratch
Designed & managed a 360° multichannel campaign (online/social, SEA, OOH, direct mailings, POS, telesales, door-to-door, PR)
Data-driven optimization: segmentation via DataCube, conversion & channel performance analyses

Impact: scaled from 0 to 1,500 contracts per month within 12 months.

Sep 2021 - Present

4 years 11 months

Management Consultant

Freelance Consulting Firms

Senior consulting mandates for large corporations & mid-sized companies through consulting firms (e.g., Blackmint, PRETTY GOOD IDEAS)
Focus areas: strategic consulting in go-to-market & growth, marketing & sales, CRM & product
Led & executed projects in digital transformation & GenAI (AI/ML)
Data-driven campaign management, KPI/BI reporting, and digital transformation

Sep 2021 - Jun 2022

10 months

Karlsruhe, Germany

Hybrid

Senior Consultant CRM & Product Management

1&1 Telecommunication SE

Designed, managed & evaluated retention campaigns for the DSL existing customer portfolio (multichannel: CRM, online, telesales)
Data-driven retention framework including AI/machine learning churn prediction; segmentation models, KPI & A/B testing structure, dynamic offer logic
DSL product strategy & propositions including differentiated retention mechanics (last-save logic, free speed upgrades, consumer electronics incentives)
Regulatory product adjustments due to the 2021 Telecommunications Act amendment: rapid launch of product-specific DSL & service offers, securing the ADSL existing customer base

Impact: +18% win-back rate, −12% churn rate (vs. previous year), scalable retention & campaign model, strong C-level buy-in.

Feb 2021 - Jul 2021

6 months

Remote

Project Manager Website Relaunch & E-Commerce Consultant

Klosterbrauerei Irsee GmbH

End-to-end PMO across all project phases: planning, concept, development, testing, launch, evaluation & handover
Strategic consulting on website concept, UX architecture and conversion optimization; translating business goals into buyer personas, customer journeys, KPI setup and technical requirements (CMS, payment systems, interface to hotel booking software)
Managing an interdisciplinary team of website designers, developers, brand and SEO specialists; regular stakeholder working sessions to clarify requirements
Designing & launching a standalone e-commerce shop for beer & merchandising including legal requirements (age rating, data protection) and multilingual support
Integrating social media channels into overall communication; interactive product module to showcase the beer range

Impact: Integrated brand website across three business lines (brewery, hotel, guesthouse); new direct sales channel reducing marketplace dependence; direct booking mechanism with interface to booking software.

Feb 2020 - Jun 2020

5 months

Munich, Germany

Remote

Project Manager & Marketing Consultant, Contemporary Art Gallery

Heldenreizer Contemporary GmBH

Developing an integrated marketing strategy across four areas: branding & communication, PR, social media and website
Branding & Communication: refining positioning, advising on copy & design for consistent brand perception
Social Media: updating Facebook & Instagram profiles, content planning & publishing, event promotion, and optimizing sponsored ad management
Website: advising on gallery website optimization and designing & implementing a dedicated exhibition landing page

Impact: increased awareness, reach and registrations for the exhibition; qualified leads & opt-ins as an asset base; reusable marketing assets (landing page, social setup, press distribution list).

Jan 2020 - Present

6 years 7 months

Strategic Advisor & Co-Delivery

PRETTY GOOD IDEAS GmbH

CEO sparring on positioning, service portfolio & consulting development
Co-delivery in client engagements across multiple industries (health insurance, healthcare, architecture, real estate, cosmetics)
Strategic support: brand, customer journey, website relaunch, social marketing & channel setup
Developing & running the premium format "AI Survival Camp" for strategic GenAI alignment

Nov 2019 - Feb 2021

1 year 4 months

Munich, Germany

Project Lead / Product Owner

AccorHotels Deutschland GmbH

Designing & setting up a central digital marketing platform (MarTech) for franchise hotels, with end-to-end responsibility for the go-to-market rollout (DACH) including roadmap, use cases, user stories & automation logic
Agile product ownership in collaboration with software development, marketing & IT
Driving digital transformation & change adoption across headquarters and local business units

Impact: significantly reduced internal effort, scalable campaign delivery, strong C-level buy-in.

Jun 2018 - Sep 2019

1 year 4 months

Munich, Germany

Team Lead Marketing & Sales

ADAC Finanzdienste GmbH

Developing & managing the go-to-market strategy for the credit card product relaunch including mobile pay feature (financial services / payment)
Designing & managing an integrated 360° campaign (ATL & BTL) across radio, SEA, online display & video, social media, affiliate, newsletter, as well as print and online ads, managing a seven-figure media budget and creative, media, and digital agencies
Owning the creative concept and production of all marketing materials
Online sales responsibility including website, application flow and landing pages with continuous UX, SEO & conversion optimization (A/B testing, personalization, programmatic)
Data-driven reporting on financial services KPIs (CPO, ROI, approval & legitimacy rates) including recommendations

Impact: seamless funnel management from awareness to online completion; building reusable best cases (content marketing, A/B testing, programmatic advertising) as standards.

Jul 2017 - Sep 2019

2 years 3 months

Munich, Germany

On-site

Manager Marketing & Digitization

ADAC Finanzdienste GmbH

Lead marketing & sales (financial services)
360° campaigns (ATL/BTL) along the customer journey
Full-funnel online marketing & sales of financial services products
Product ownership (websites/landing pages, agile)
KPI reporting & data-based optimization
Lead digitization projects in marketing & sales (KPI dashboards, content marketing, programmatic advertising, personalization, etc.)

Jan 2014 - Jun 2017

3 years 6 months

Germany

Social Media & Content Manager O2

Telefónica Germany GmbH & Co. OHG

End-to-end responsibility for paid social, influencer & content marketing campaigns (B2C)
Strategic development of o2's social media channels (Facebook, Instagram, Twitter, YouTube)
Campaign lead & agency management (creation, content, influencers, media)
KPI reporting via web analytics & Social Business Manager
Strategic responsibility for and development of the online presence of the o2 Gurus
Management decision papers

Highlights: Launch, storytelling & influencer campaigns with double-digit million reach and measurable lead generation, including an iPhone launch campaign (13M reach, 7.9% interaction rate, 24K leads), a storytelling campaign for the network merger (45M reach, 9.4% interaction rate).

Jan 2013 - Dec 2014

2 years

Project Manager Sports & Lifestyle

powerpress medien GmbH

PR, sponsorship & event marketing (e.g., South German premium brewery × record-holding football club)
Media & press relations, building & maintaining international press lists, media accreditation
Social media management for the club brand; PR clipping reports as a basis for decision-making

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Healthcare, Cosmetics, Construction, Insurance, Real Estate, and Professional Services.

Healthcare

Cosmetics

Construction

Insurance

Real Estate

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Business Intelligence, Project Management, Sales, and Product Development.

Marketing

Strategy

Business Intelligence

Project Management

Sales

Product Development

Summary

Senior Consultant with 13+ years of experience in go-to-market, growth, marketing & sales, and digital transformation – as a management consultant for leading brands in telecommunications, financial services, healthcare, hospitality, food & beverages, and media.
I lead cross-functional programs end-to-end: go-to-market and growth strategies, product launches and sales setup, multi-channel campaigns, customer journeys, retention, as well as digital and GenAI initiatives.
Strong in data-driven management – KPI frameworks, dashboards & reporting, performance and conversion analysis – and translating insights into management decisions.
Experienced in MarTech, web/marketing analytics & BI (Power BI, Tableau, Qlik Sense, Google Analytics, Google Data Studio), and in cross-functional leadership of marketing, media, brand, product, data, and IT teams as well as agencies.

Skills

Go-To-Market & Launch G2m Strategy & Management · Product Launch & Rollout · Launch Concepts · Sales Setup & Channels (Online, Pos, Telesales, Door-To-Door, Field) · Ftth/Telco G2m · New Customer Acquisition · Value Proposition & Pricing

Growth & Commercial Commercial Growth · Growth Strategy · Demand & Lead Generation · B2b Marketing & Sales Funnel · Pipeline/Funnel Management · Scaling Go-To-Market Structures · Conversion Optimization · Retention & Customer Lifecycle

Management Consulting & Strategy Strategy Consulting · C-Level Sparring & Decision Templates · Business Case & Roi Evaluation · Operating Model & Process Design · Transformation Program Leadership · Pmo · Market & Competitor Analysis · Stakeholder & Change Management · Workshop Facilitation

Marketing & Campaigns 360° Campaign Management (Atl/Btl, On- & Offline) · Multi-Channel (Sea, Display & Video, Social, Affiliate, Newsletter/Email, Ooh, Pr, Pos) · Brand & Brand Communication · Content & Influencer Marketing · Media Planning & Agency Management

Marketing Analytics & Bi Kpi Frameworks · Dashboards & Reporting · Web/Marketing Analytics (Google Analytics/Ga4) · Data Visualization (Power Bi, Tableau, Qlik Sense, Google Data Studio) · Funnel/Touchpoint/Conversion Analysis · A/B Testing · Segmentation & Attribution · Data Cubes

Product & Digital Product Management & Product Ownership · Roadmap & Backlog · Website/Landing Page Relaunch · Digital Commerce · Ux/Conversion Optimization · Crm (Hubspot, Pipedrive) & Marketing Automation

Genai & Automation Genai Strategy & Use Cases (Implenex Ai Board) · Ai Roadmap & Enablement · Workflow Automation (N8n, Make)

Project & Collaboration Agile (Scrum) & Classic Pm · It Project Management (Cross-Functional) · Cross-Functional Stakeholder Management · Budget & Controlling · Documentation & Visualization

Languages

German

Native

English

Advanced

Education

University of Applied Management

Diploma in Business Administration (FH) · Business Administration · Erding, Germany · 2.1

Areas of study:

Marketing & communication
Sports management
Event management

Thesis: “Social Media Marketing as a Communication Tool for Semi-Professional Football Clubs” (grade 1.3) – early, in-depth exploration of social media & content marketing, which laid the foundation for my later expertise in campaigns, digital marketing, and go-to-market strategies.

Certifications & licenses

AI BUSINESS STRATEGIES & APPLICATIONS

University of California, Berkeley

AI FOR BUSINESS

Wharton Business School, University of Philadelphia

DIGITAL MARKETING & LEADERSHIP PROGRAM

Squared by Google

LEAN SIX SIGMA YELLOW BELT

Telefónica Germany GmbH & Co. OHG

Statistics

Experience

Total positions 13

Experience in Healthcare 6.5 y

Avg length 2 y

Longest experience 6 y 6 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Managing Partner & Co-Founder, Senior Consultant Digitalization & Innovation, Senior Marketing Consultant – Go2Market

Main industries Healthcare, Cosmetics, Construction

Main business areas Marketing, Strategy, Business Intelligence

Qualifications

Certifications earned 4

Profile

Created

October 2021

Last Update

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Stefan based?

Stefan is based in Taufkirchen, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Stefan speak?

Stefan speaks the following languages: German (Native), English (Advanced).

How many years of experience does Stefan have?

Stefan has at least 13 years of experience. During this time, Stefan has worked in at least 13 different roles and for 11 different companies. The average length of individual experience is 1 year. Note that Stefan may not have shared all experience and actually has more experience.

What roles would Stefan be best suited for?

Based on recent experience, Stefan would be well-suited for roles such as: Managing Partner & Co-Founder, Senior Consultant Digitalization & Innovation, Senior Marketing Consultant – Go2Market.

What is Stefan's latest experience?

Stefan's most recent position is Managing Partner & Co-Founder at IMPLENEX.

What companies has Stefan worked for in recent years?

In recent years, Stefan has worked for IMPLENEX, SRH Holding (SdbR), Telefónica Germany GmbH & Co. OHG, Freelance Consulting Firms, and 1&1 Telecommunication SE.

Which industries is Stefan most experienced in?

Stefan is most experienced in industries like Healthcare, Cosmetics, and Construction. Stefan also has some experience in Insurance, Real Estate, and Telecommunication.

Which business areas is Stefan most experienced in?

Stefan is most experienced in business areas like Marketing, Strategy, and Business Intelligence. Stefan also has some experience in Project Management, Sales, and Product Development.

Which industries has Stefan worked in recently?

Stefan has recently worked in industries like Healthcare, Cosmetics, and Construction.

Which business areas has Stefan worked in recently?

Stefan has recently worked in business areas like Marketing, Strategy, and Business Intelligence.

What is Stefan's education?

Stefan attended University of Applied Management for Business Administration.

Does Stefan have any certificates?

Stefan has 4 certificates. Among them, these include: AI BUSINESS STRATEGIES & APPLICATIONS, AI FOR BUSINESS, and DIGITAL MARKETING & LEADERSHIP PROGRAM.

What is the availability of Stefan?

Stefan is immediately available part-time for suitable projects.

What is the rate of Stefan?

Stefan's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.