Stefan Fröhlich - Senior Consultant – Go-to-Market, Growth & Digital Transformation

Q: Where is Stefan based?

Stefan is based in Taufkirchen, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Stefan speak?

Stefan speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Stefan have?

Stefan has at least 13 years of experience. During this time, Stefan has worked in at least 13 different roles and for 11 different companies . The average length of individual experience is 1 year . Note that Stefan may not have shared all experience and actually has more experience.

Q: What is Stefan's latest experience?

Stefan's most recent position is Managing Partner & Co-Founder at IMPLENEX .

Q: What companies has Stefan worked for in recent years?

In recent years, Stefan has worked for IMPLENEX , SRH Holding (SdbR) , Telefónica Germany GmbH & Co. OHG , Freelance Management Consultancies , and 1&1 Telecommunication SE .

Q: Which industries is Stefan most experienced in?

Stefan is most experienced in industries like Healthcare , Cosmetics , and Construction . Stefan also has some experience in Insurance , Real Estate , and Professional Services .

Q: Which business areas is Stefan most experienced in?

Stefan is most experienced in business areas like Marketing , Strategy , and Business Intelligence . Stefan also has some experience in Project Management , Sales , and Product Development .

Q: Which industries has Stefan worked in recently?

Stefan has recently worked in industries like Healthcare , Cosmetics , and Construction .

Q: Which business areas has Stefan worked in recently?

Stefan has recently worked in business areas like Marketing , Strategy , and Business Intelligence .

Recommended expert

Taufkirchen, Germany

Check rate

Experience

Aug 2025 - Present

1 year

Hybrid

Managing Partner & Co-Founder

IMPLENEX

Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
Built a B2B marketing & sales funnel incl. CRM for structured lead generation
Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
Built a partner network for co-delivery
Acquired, onboarded, and delivered consulting engagements

Jun 2024 - May 2025

1 year

Heidelberg, Germany

Senior Consultant Digitalization & Innovation

SRH Holding (SdbR)

Strategy advisor at holding level (brand, digitalization, innovation management) at VP/director level
Designed and piloted a data-driven reputation/social listening platform with real-time dashboard, KPI aggregation & alerting as early crisis detection; board reporting & derived recommendations
Developed a social media/paid media strategy to market healthcare services on the social web: flagship presence for the healthcare brand,
Increased brand awareness & reach, content, channel, audience & targeting strategy as well as budget & resource planning
Strategic consulting on digital patient acquisition along the patient journey (from first contact to follow-up care) incl. KPI-based campaign steering
Prepared decision papers for the board & committees in coordination with relevant interfaces

Sep 2022 - Sep 2023

1 year 1 month

Munich, Germany

Senior Marketing Consultant – Go2Market

Telefónica Germany GmbH & Co. OHG

Developed a holistic FTTH go-to-market strategy (B2C) incl. target group, journey & channel strategy
Built a scalable sales & marketing structure from scratch Conceptualized & managed a 360° multi-channel campaign (online/social, SEA, OOH, direct mailings, POS, tele sales, door-to-door, PR)
Data-driven optimization: segmentation via DataCube, conversion & channel performance analysis

Impact: scaled from 0 to 1,500 contracts per month within 12 months.

Sep 2021 - Present

4 years 11 months

Management Consultant

Freelance Management Consultancies

Senior consulting engagements for large corporations & mid-sized companies through consulting firms (including Blackmint, PRETTY GOOD IDEAS)
Focus areas: strategic consulting in go-to-market & growth, marketing & sales, CRM & product
Led and delivered projects in digital transformation & GenAI (AI/ML)
Data-driven campaign steering, KPI/BI reporting, and digital transformation

Sep 2021 - Jun 2022

10 months

Karlsruhe, Germany

Hybrid

Senior Consultant CRM & Product Management

1&1 Telecommunication SE

Designed, managed, and evaluated existing-customer campaigns for the DSL existing-customer portfolio (multichannel: CRM, online, tele sales)
Data-driven retention framework incl. AI/machine-learning churn prediction; segmentation models, KPI & A/B testing structure, dynamic offer logic
DSL product strategy & propositions incl. differentiating retention mechanics (last-save logic, free speed upgrades, consumer electronics incentives)
Regulatory product adaptation as part of the 2021 TKG amendment: short-term launch of product-specific DSL & service offers, securing the ADSL existing-customer base

Impact: +18% win-back rate, −12% churn rate (vs. previous year), scalable retention & campaign model, strong C-level buy-in.

Feb 2021 - Jul 2021

6 months

Remote

Project Lead Website Relaunch & E-Commerce Consultant

Klosterbrauerei Irsee GmbH

End-to-end PMO across all project phases: planning, concept, development, testing, launch, evaluation & handover
Strategic consulting on website concept, UX architecture and conversion optimization; translating business goals into buyer personas, customer journeys, KPI setup and technical requirements (CMS, payment systems, interface to hotel booking software)
Steering an interdisciplinary team of website designers, developers, brand and SEO specialists; regular stakeholder working sessions to clarify requirements
Concepting & launching a stand-alone e-commerce shop for beer & merchandising incl. legal requirements (FSK, data privacy) and multilingual setup
Integrating social media channels into the overall communication; interactive product module to showcase the beer assortment

Impact: Integrated brand website across three business areas (brewery, hotel, inn); new direct sales channel with reduced dependence on marketplaces; direct booking mechanism with an interface to the booking software.

Feb 2020 - Jun 2020

5 months

Munich, Germany

Remote

Project Manager & Marketing Consultant Contemporary Art Gallery

Heldenreizer Contemporary GmBH

Development of an integrated marketing strategy across four focus areas: brand & communication, PR, social media and website
Brand & communication: sharpening the positioning, consulting on text & design for a consistent brand perception
Social media: updating the Facebook & Instagram profiles, content planning & publishing, event promotion and optimizing sponsored ad delivery
Website: consulting on optimizing the gallery website as well as concepting & implementing a dedicated exhibition landing page

Impact: Increased attention, reach and registrations for the exhibition; qualified leads & opt-ins as an asset base; reusable marketing assets (landing page, social setup, press list).

Jan 2020 - Present

6 years 7 months

Strategic Advisor & Co-Delivery

PRETTY GOOD IDEAS GmbH

CEO sparring on positioning, service portfolio & further development of the consulting business
Co-delivery in client projects across multiple industries (health insurance, healthcare, architecture, real estate, cosmetics)
Strategic support: brand, customer journey, website relaunch, social promotion & channel setup
Development & delivery of the premium format “AI Survival Camp" for strategic GenAI classification

Nov 2019 - Feb 2021

1 year 4 months

Munich, Germany

Project Lead / Product Owner

AccorHotels Deutschland GmbH

Concepting & setup of a central digital marketing platform (MarTech) for franchise hotels End-to-end responsibility for the go-to-market rollout (DACH) incl. roadmap, use cases, user stories & automation logic
Agile product ownership in collaboration with software development, marketing & IT
Driver of digital transformation & change adoption across headquarters and local business units

Impact: significantly reduced internal effort, scalable campaign delivery, strong C-level buy-in.

Jun 2018 - Sep 2019

1 year 4 months

Munich, Germany

Team Lead Marketing & Sales

ADAC Finanzdienste GmbH

Development & steering of the go-to-market strategy for the relaunch of the credit card product incl. Mobile Pay feature (financial services / payment)
Concepting & management of an integrated 360° campaign (ATL & BTL) across radio, SEA, online display & video, social media, affiliate, newsletter as well as print and online advertising materials Steering of a seven-figure media budget and the creative, media and digital agencies
Responsibility for the creative concept and production of all advertising materials
Online sales responsibility incl. website, application flow and landing pages with continuous UX, SEO & conversion optimization (A/B testing, personalization, programmatic)
Data-based reporting on financial services KPIs (CPO, ROI, approval & verification rate) incl. recommendations for action

Impact: Consistent funnel management from awareness to online completion; building reusable best cases (content marketing, A/B testing, programmatic advertising) as a standard.

Jul 2017 - Sep 2019

2 years 3 months

Munich, Germany

On-site

Manager Marketing & Digitalization

ADAC Finanzdienste GmbH

Functional lead for Marketing & Sales (Financial Services)
360° campaigns (ATL/BTL) across the customer journey
Full-funnel online marketing & sales for financial services products
Product ownership (websites/landing pages, agile)
KPI reporting & data-driven optimization
Lead of digitalization projects in Marketing & Sales (KPI dashboards, content marketing, programmatic advertising, personalization, etc.)

Aug 2014 - Jun 2017

2 years 11 months

Germany

Social Media & Content Manager O2

Telefónica Germany GmbH & Co. OHG

End-to-end responsibility for paid social, influencer & content marketing campaigns (B2C)
Strategic development of o2's social media channels (Facebook, Instagram, Twitter, YouTube)
Campaign lead & agency management (creative, content, influencer, media)
KPI reporting via web analytics & Social Business Manager
Strategic responsibility and development of the online presence of the o2 Gurus
Management decision papers

Highlights: Launch, storytelling & influencer campaigns with reach in the double-digit million range and measurable lead generation, including the iPhone launch campaign (13 million reach, 7.9% interaction rate, 24k leads), storytelling campaign for the network merger (45 million reach, 9.4% interaction rate).

Jun 2013 - Mar 2014

10 months

Project Manager Sports & Lifestyle

powerpress medien GmbH

PR, sponsorship & event marketing (including a premium brewery from southern Germany × football record champion)
Media & press work, building & maintaining international press lists, media accreditation
Social media management for the club brand; PR clipping reporting as the basis for steering

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Healthcare, Cosmetics, Construction, Insurance, Real Estate, and Professional Services.

Healthcare

Cosmetics

Construction

Insurance

Real Estate

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Business Intelligence, Project Management, Sales, and Product Development.

Marketing

Strategy

Business Intelligence

Project Management

Sales

Product Development

Summary

Senior Consultant with 13+ years of experience in go-to-market, growth, marketing & sales, and digital transformation – as a management consultant for leading brands in telecommunications, financial services, healthcare, hospitality, food & beverages, and media.
I manage cross-functional programs end to end: go-to-market and growth strategies, product launches and sales setup, multi-channel campaigns, customer journeys, retention, and digitalization and GenAI initiatives.
Strong in data-driven steering – KPI frameworks, dashboards & reporting, performance and conversion analysis – and in translating that into management decisions.
Hands-on experience in MarTech, web/marketing analytics & BI (Power BI, Tableau, Qlik Sense, Google Analytics, Google Data Studio) as well as in cross-functional coordination of marketing, media, brand, product, data, and IT teams and agencies.

Skills

Go-To-Market & Launch G2m Strategy & Steering · Product Launch & Rollout · Market Launch Concepts · Sales Setup & Sales Channels (Online, Pos, Tele Sales, Door-To-Door, Field) · Ftth/Telco G2m · New Customer Acquisition · Value Proposition & Pricing

Growth & Commercial Commercial Growth · Growth Strategy · Demand & Lead Generation · B2b Marketing & Sales Funnel · Pipeline/Funnel Management · Scaling Go-To-Market Structures · Conversion Optimization · Retention & Customer Lifecycle

Management Consulting & Strategy Strategic Consulting · C-Level Sparring & Decision Decks · Business Case & Roi Evaluation · Operating Model & Process Design · Transformation Program Leadership · Pmo · Market & Competitive Analysis · Stakeholder & Change Management · Workshop Facilitation

Marketing & Campaigns 360° Campaign Management (Atl/Btl, On- & Offline) · Multi-Channel (Sea, Display & Video, Social, Affiliate, Newsletter/Email, Ooh, Pr, Pos) · Brand & Brand Communication · Content & Influencer Marketing · Media Planning & Agency Management

Marketing Analytics & Bi Kpi Frameworks · Dashboards & Reporting · Web/Marketing Analytics (Google Analytics/Ga4) · Data Visualization (Power Bi, Tableau, Qlik Sense, Google Data Studio) · Funnel/Touchpoint/Conversion Analysis · A/B Testing · Segmentation & Attribution · Data Cubes

Product & Digital Product Management & Product Ownership · Roadmap & Backlog · Website/Landing Page Relaunch · Digital Commerce · Ux/Conversion Optimization · Crm (Hubspot, Pipedrive) & Marketing Automation

Genai & Automation Genai Strategy & Use Cases (Implenex Ki-Board) · Ai Roadmap & Enablement · Workflow Automation (N8n, Make)

Project & Collaboration Agile (Scrum) & Classic Pm · It Project Management (Cross-Functional) · Cross-Functional Stakeholder Management · Budget & Controlling · Documentation & Visualization

Languages

German

Native

English

Advanced

Education

University of Applied Management

Diplom-Betriebswirt (FH) · Business Administration · Erding, Germany · 2.1

Focus areas:

Marketing & Communication
Sports Management
Event Management

Thesis: “Social Media Marketing as a Communication Tool for Semi-Professional Football Clubs” (grade 1.3) - Early, in-depth focus on social media & content marketing, which forms the common thread of my later campaign, digital marketing, and go-to-market expertise.

Certifications & licenses

AI BUSINESS STRATEGIES & APPLICATIONS

University of California, Berkeley

AI FOR BUSINESS

Wharton Business School, University of Philadelphia

DIGITAL MARKETING & LEADERSHIP PROGRAM

Squared by Google

LEAN SIX SIGMA YELLOW BELT

Telefónica Germany GmbH & Co. OHG

Statistics

Experience

Total positions 13

Experience in Healthcare 6.5 y

Avg length 1 y 10 m

Longest experience 6 y 6 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Managing Partner & Co-Founder, Senior Consultant Digitalization & Innovation, Senior Marketing Consultant – Go2Market

Main industries Healthcare, Cosmetics, Construction

Main business areas Marketing, Strategy, Business Intelligence

Qualifications

Certifications earned 4

Profile

Created

October 2021

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Stefan is based in Taufkirchen, Germany and can operate in on-site, hybrid, and remote work models.

Stefan speaks the following languages: German (Native), English (Advanced).

Stefan has at least 13 years of experience. During this time, Stefan has worked in at least 13 different roles and for 11 different companies. The average length of individual experience is 1 year. Note that Stefan may not have shared all experience and actually has more experience.

Based on recent experience, Stefan would be well-suited for roles such as: Managing Partner & Co-Founder, Senior Consultant Digitalization & Innovation, Senior Marketing Consultant – Go2Market.

Stefan's most recent position is Managing Partner & Co-Founder at IMPLENEX.

In recent years, Stefan has worked for IMPLENEX, SRH Holding (SdbR), Telefónica Germany GmbH & Co. OHG, Freelance Management Consultancies, and 1&1 Telecommunication SE.

Stefan is most experienced in industries like Healthcare, Cosmetics, and Construction. Stefan also has some experience in Insurance, Real Estate, and Professional Services.

Stefan is most experienced in business areas like Marketing, Strategy, and Business Intelligence. Stefan also has some experience in Project Management, Sales, and Product Development.

Stefan has recently worked in industries like Healthcare, Cosmetics, and Construction.

Stefan has recently worked in business areas like Marketing, Strategy, and Business Intelligence.

Stefan attended University of Applied Management for Business Administration.

Stefan has 4 certificates. Among them, these include: AI BUSINESS STRATEGIES & APPLICATIONS, AI FOR BUSINESS, and DIGITAL MARKETING & LEADERSHIP PROGRAM.

Stefan is immediately available part-time for suitable projects.

Stefan's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Stefan, click the Meet button on the profile to request a meeting and discuss your project needs.