Roger Kautz-Interim Head of Marketing
Check rate
Experience
Sales & Marketing Lead (Project)
nititec vauum gripper GmbH
Responsible for building operational sales and a scalable sales structure in the early stage of a technology-driven company.
- Developed positioning, messaging, and value proposition
- Introduced CRM-based lead, funnel, and reporting processes
- Independently acquired pilot projects and clients in the robotics and automation sector
- Actively worked the market with direct sales of vacuum gripper solutions
- Set up initial demand generation activities (content, SEO, landing pages, outreach)
- Structured alignment between marketing and sales
- Operational execution of strategy, content, web, analytics, and go-to-market
Interim Head of Marketing
Anonymous Company
- Strategically and operationally redefined global marketing in a complex matrix organization
- Introduced a business-unit-based product marketing with clear responsibilities and accountability for results
- Developed and implemented global marketing strategies for each business unit
- Built new structures for field marketing and wholesale marketing
- Established radical process simplification and clear decision-making paths
- Led and stabilized a team of 27 with a focus on empowerment and trust
- Established market-oriented mandate and cross-functional impact for marketing for the first time
- Achieved a noticeable performance and motivation boost in the team within a few weeks
Director Marketing & Communication Pulp & Paper
ANDRITZ AG
- Implemented and rolled out digital, customer-focused sales strategies globally
- Built performance marketing with clear KPIs and embedded it sustainably in the team
- Established an effective lead-gen funnel with marketing automation – including qualified handover to sales
- Enhanced the CRM system including applications, apps, and custom processes
- Innovation project: realized AI-based identification of business opportunities from SAP, CRM, and external data sources
- Introduced the marketing-sales triangle (sales – regional marketing – performance marketing), positioning marketing as an active part of the EMEA sales team
- Systematically built the lead generation process up to measurable opportunity conversion (won/lost)
Head of Corporate Marketing
Weiss GmbH
- Developed international marketing strategy
- Built lead generation
- Managed communications
- Organized trade shows
Independent Marketing Consultant and B2B Interim Manager
- Mandates in mechanical engineering, electrical engineering, wood industry, consulting firms
- Focus on CRM, marketing strategy, employer branding, and go-to-market
Head of Marketing
b.i.g. Gruppe
- Implemented brand relaunch
Head of Marketing
Dieffenbacher GmbH
- Developed marketing strategy
- Managed PR and corporate publishing
- Organized trade shows
- Guided change management
Head of Marketing
INP Deutschland
- Developed corporate design and branding
- Conceived and executed campaigns
- Organized trade shows
Senior Consultant New Media
trio group
- Managed the key new media account BASF
Founder & Managing Director
Nullsiebeneld Mediengesellschaft mbH
- Established and led an online advertising agency
- Clients: DaimlerChrysler, Hugo Boss, Weight Watchers, State Chamber of Pharmacists
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Professional Services, Advertising, Media and Entertainment, Chemical, and Real Estate.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, and Business Intelligence.
Summary
I make sure that technical products are sold – through clear go-to-market structures, working sales processes and by selling directly in the market.
EXECUTIVE SUMMARY Senior marketing leader with over 25 years of experience in industrial B2B. Focused on building, leading, and developing high-performing marketing organizations at the intersection of marketing, sales, and product management.
Proven track record in structuring go-to-market models, introducing clear funnel and CRM processes, and transforming marketing into a measurable, revenue-generating function. Experience in international organizations, matrix structures, and change scenarios.
Complements strategic work with operational sales, especially in technology-driven environments like robotics and automation – from pilot project acquisition to direct sales of technical solutions.
Combines strategic clarity with operational execution strength – from positioning and demand generation to CRM, KPIs, and marketing automation to data- and AI-driven approaches in marketing and sales.
CORE COMPETENCIES
- Marketing Leadership & Organization: building and leading marketing teams, international collaboration, matrix organizations, change and transformation management
- Go-to-Market & Demand Generation: segmentation, value proposition, positioning, campaigns, account-based marketing, lead scoring, funnel architecture
- Marketing & Sales Alignment: aligning marketing and sales, sales enablement, pipeline transparency, joint target and forecast models
- CRM & Marketing Operations: Salesforce, HubSpot, lead-to-win processes, marketing automation, KPI frameworks, dashboards, ROI-oriented management
- Data & AI in Marketing: data-driven decision models, AI-supported content and analytics approaches, opportunity identification, governance & data protection
Skills
- Ai Expertise: Developing Ai-First Strategies, Identifying Ai-Related Use Cases In Marketing & Sales, Using Generative Ai For Content, Campaigns, And Crm Processes, Prompt Engineering, Ai Implementation And Change Management, Data Privacy & Ai Governance
- Marketing & Sales: Digital Go-To-Market Strategies, Crm Process Design (Salesforce, Hubspot), B2b Lead Generation, Funnel Management, Marketing Automation, Performance Marketing, Kpi Management, Lead Scoring, Conversion Tracking, Sap Integration, Data-Driven Opportunity Identification, Customer Insights, Content And Campaign Management, App Development In Crm Context, Integration Of External Data Sources
- Leadership & Organization: Marketing-Sales Alignment, Change Communication, Reorganization & Scaling, Leadership Excellence, Own Leadership Model Fire Control Tm
Languages
Education
Fern-Universität Hagen
Business Economist (IWW) · Business Administration · Hagen, Germany
HS Pforzheim
Diploma in Industrial Design · Industrial Design · Pforzheim, Germany
Hohenzollern-Gymnasium Sigmaringen
Abitur · High School Diploma · Sigmaringen, Germany
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Roger is based in Kraichtal, Germany and can operate in on-site, hybrid, and remote work models.
Roger speaks the following languages: German (Native), English (Advanced).
Roger has at least 28 years of experience. During this time, Roger has worked in at least 7 different roles and for 10 different companies. The average length of individual experience is 3 years and 9 months. Note that Roger may not have shared all experience and actually has more experience.
Based on recent experience, Roger would be well-suited for roles such as: Sales & Marketing Lead (Project), Interim Head of Marketing, Director Marketing & Communication Pulp & Paper.
Roger's most recent position is Sales & Marketing Lead (Project) at nititec vauum gripper GmbH.
In recent years, Roger has worked for nititec vauum gripper GmbH, Anonymous Company, ANDRITZ AG, and Independent Marketing Consultant and B2B Interim Manager.
Roger is most experienced in industries like Manufacturing, Professional Services, and Advertising. Roger also has some experience in Media and Entertainment, Chemical, and Real Estate.
Roger is most experienced in business areas like Marketing, Sales, and Business Intelligence.
Roger has recently worked in industries like Manufacturing and Professional Services.
Roger has recently worked in business areas like Marketing, Sales, and Business Intelligence.
Roger attended Fern-Universität Hagen for Business Administration.
Roger has 1 certificate: AI Manager and AI Consultant.
The availability of Roger needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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