Roger Kautz-Interim Head of Marketing

I make sure that technical products are sold – through clear go-to-market structures, working sales processes and by selling directly in the market.

EXECUTIVE SUMMARY Senior marketing leader with over 25 years of experience in industrial B2B. Focused on building, leading, and developing high-performing marketing organizations at the intersection of marketing, sales, and product management.

Proven track record in structuring go-to-market models, introducing clear funnel and CRM processes, and transforming marketing into a measurable, revenue-generating function. Experience in international organizations, matrix structures, and change scenarios.

Complements strategic work with operational sales, especially in technology-driven environments like robotics and automation – from pilot project acquisition to direct sales of technical solutions.

Combines strategic clarity with operational execution strength – from positioning and demand generation to CRM, KPIs, and marketing automation to data- and AI-driven approaches in marketing and sales.

CORE COMPETENCIES

• Marketing Leadership & Organization: building and leading marketing teams, international collaboration, matrix organizations, change and transformation management
• Go-to-Market & Demand Generation: segmentation, value proposition, positioning, campaigns, account-based marketing, lead scoring, funnel architecture
• Marketing & Sales Alignment: aligning marketing and sales, sales enablement, pipeline transparency, joint target and forecast models
• CRM & Marketing Operations: Salesforce, HubSpot, lead-to-win processes, marketing automation, KPI frameworks, dashboards, ROI-oriented management
• Data & AI in Marketing: data-driven decision models, AI-supported content and analytics approaches, opportunity identification, governance & data protection