Roger K.-Interim Head of Marketing
Check rate
Experience
Sales & Marketing Lead (Project)
nititec vauum gripper GmbH
Responsible for building operational sales and a scalable sales structure in the early stages of a technology-driven company.
- Developed positioning, messaging and value proposition
- Introduced CRM-based lead, funnel and reporting processes
- Independently secured pilot projects and customers in robotics and automation
- Actively developed the market through direct sales of vacuum gripper solutions.
- Launched initial demand generation activities (content, SEO, landing pages, outreach)
- Established a structured connection between marketing and sales
- Hands-on delivery across strategy, content, web, analytics and go-to-market
Interim Head of Marketing
Anonymous Company
- Strategically and operationally restructured global marketing in a complex matrix organization
- Introduced business-unit-based product marketing with clear ownership and accountability for results
- Developed and implemented global marketing strategies for each business unit
- Built new structures for field marketing and wholesale marketing
- Radically simplified processes and established clear decision-making paths
- Led and stabilized a 27-person team, with a focus on empowerment and trust
- Established a market-oriented mandate for marketing and cross-functional impact for the first time
- Achieved a clear improvement in team performance and motivation within just a few weeks
Director Marketing & Communication Pulp & Paper
ANDRITZ AG
- Successfully implemented and rolled out digital, customer-focused sales strategies globally
- Built performance marketing with clear KPIs and embedded it sustainably in the team
- Established an effective lead generation funnel with marketing automation, including qualified handover to sales
- Further developed the CRM system, including applications, apps and customized processes
- Innovation project: delivered AI-based identification of business opportunities using SAP, CRM and external data sources
- Introduced the Marketing-Sales-Triangle (Sales – Regional Marketing – Performance Marketing). Positioned marketing as an active part of the EMEA Sales Team
- Systematically built the lead generation process through to measurable opportunity conversion (Won/Lost)
Head of Corporate Marketing
Weiss GmbH
- Developed an international marketing strategy
- Built lead generation
- Managed communications
- Organized trade fairs
Self-employed Marketing Consultant and Interim Manager B2B
- Assignments in mechanical engineering, electrical engineering, the timber industry and consulting firms
- Focused on CRM, marketing strategy, employer branding and go-to-market
Head of Marketing
b.i.g. Gruppe
- Implemented a brand relaunch
Head of Marketing
Dieffenbacher GmbH
- Developed marketing strategy
- Managed PR and corporate publishing
- Organized trade fairs
- Supported change management
Head of Marketing
INP Deutschland
- Developed corporate design and brand
- Planned and implemented campaigns
- Organized trade fairs
Senior Consultant New Media
trio group
- Managed the BASF New Media key account
Founder & Managing Director
Nullsiebeneld Mediengesellschaft mbH
- Founded and managed an online advertising agency
- Clients: DaimlerChrysler, Hugo Boss, Weight Watchers, State Chamber of Pharmacists
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Professional Services, Advertising, Media and Entertainment, Chemical, and Real Estate.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, and Business Intelligence.
Summary
I make sure technical products get sold – through clear go-to-market structures, effective sales processes, and hands-on selling in the market.
EXECUTIVE SUMMARY Senior Marketing Leader with over 25 years of experience in industrial B2B. Focused on building, leading and developing high-performing marketing organizations at the intersection of marketing, sales and product management.
Proven success in structuring go-to-market models, introducing clear funnel and CRM processes, and transforming marketing into a measurable function that drives revenue. Experienced in international organizations, matrix structures and periods of change.
Combines strategic work with hands-on sales, especially in technology-driven fields such as robotics and automation – from securing pilot projects to directly selling technical solutions.
Combines strategic clarity with strong execution – from positioning and demand generation to CRM, KPIs and marketing automation, as well as data- and AI-driven approaches in marketing and sales.
CORE COMPETENCIES
- Marketing Leadership & Organization: Building and leading marketing teams, international collaboration, matrix organizations, change and transformation management
- Go-to-Market & Demand Generation: Segmentation, value proposition, positioning, campaigns, account-based marketing, lead scoring, funnel design
- Marketing & Sales Alignment: Connecting marketing and sales, sales enablement, pipeline visibility, shared targets and forecasting models
- CRM & Marketing Operations: Salesforce, HubSpot, lead-to-win processes, marketing automation, KPI frameworks, dashboards, ROI-focused management
- Data & AI in Marketing: Data-driven decision models, AI-supported content and analytics approaches, opportunity identification, governance and data privacy
Skills
- Ai Expertise: Ai-First Strategy Development, Identifying Ai-Related Use Cases In Marketing And Sales, Using Generative Ai For Content, Campaign And Crm Processes, Prompt Engineering, Ai Adoption And Change Management, Data Privacy And Ai Governance
- Marketing & Sales: Digital Go-To-Market Strategies, Crm Process Design (Salesforce, Hubspot), B2b Lead Generation, Funnel Management, Marketing Automation, Performance Marketing, Kpi Management, Lead Scoring, Conversion Tracking, Sap Integration, Data-Driven Opportunity Identification, Customer Insights, Content And Campaign Management, App Development In A Crm Context, Integration Of External Data Sources
- Leadership & Organization: Marketing-Sales Alignment, Change Communications, Reorganization And Scaling, Leadership Excellence, Personal Leadership Model Fire Control Tm
Languages
Education
Fern-Universität Hagen
Betriebswirt (IWW) · Business Administration · Hagen, Germany
HS Pforzheim
Diplom Industrial Designer · Industrial Design · Pforzheim, Germany
Hohenzollern-Gymnasium Sigmaringen
Abitur · Abitur · Sigmaringen, Germany
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Roger is based in Kraichtal, Germany and can operate in on-site, hybrid, and remote work models.
Roger speaks the following languages: German (Native), English (Advanced).
Roger has at least 28 years of experience. During this time, Roger has worked in at least 7 different roles and for 10 different companies. The average length of individual experience is 3 years and 9 months. Note that Roger may not have shared all experience and actually has more experience.
Based on recent experience, Roger would be well-suited for roles such as: Sales & Marketing Lead (Project), Interim Head of Marketing, Director Marketing & Communication Pulp & Paper.
Roger's most recent position is Sales & Marketing Lead (Project) at nititec vauum gripper GmbH.
In recent years, Roger has worked for nititec vauum gripper GmbH, Anonymous Company, ANDRITZ AG, and Self-employed Marketing Consultant and Interim Manager B2B.
Roger is most experienced in industries like Manufacturing, Professional Services, and Advertising. Roger also has some experience in Media and Entertainment, Chemical, and Real Estate.
Roger is most experienced in business areas like Marketing, Sales, and Business Intelligence.
Roger has recently worked in industries like Manufacturing and Professional Services.
Roger has recently worked in business areas like Marketing, Sales, and Business Intelligence.
Roger attended Fern-Universität Hagen for Business Administration.
Roger has 1 certificate: KI-Manager und KI-Berater.
Roger is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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