Christine Tantschinez-Content Expert, Data Storytelling & Analytics for complex topics
Check rate
Experience
Communications Consulting
Storytrend
Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.
Analysis
- Evaluation of existing data with Python and SQL
- Checking data quality and methodology before making a statement
- The result is an analysis that leads toward a concrete decision
Preparation
- Reports in Power BI and Tableau
- Interactive calculators and visualizations on the web
- Presentations and specialist texts for customers, sales and the public
- Analysis and communication from one source — that
Chief Digital Officer Editorial
Schweizer Agrarmedien AG
- Responsible for digital strategy and the development of the offerings of a specialist publisher
- Defined editorial metrics that are actually meaningful for a specialist audience
- Turned usage, subscription and reach data into recurring reports
- Aligned topic planning with these reports instead of with gut feeling
- Trained the editorial team so it could ask its own questions of the data
- Benefit: Reporting that reaches the organization — including the change that comes with it
Technologies: web analytics, CMS, newsletter and paywall systems, Excel, SQL, data visualization, KPI definition
Head of Public Relations Erneuerbare BW
KEA Climate Protection and Energy Agency Baden-Württemberg GmbH (KEA-BW)
- Communication on energy and climate topics for local authorities, companies and the public
- Prepared consumption data, studies and funding logic for non-specialists
- Clearly documented methodology in a politically charged topic area
- Built a network in the energy and climate scene of Baden-Württemberg
- Benefit: I know the sector and know how to argue in a solid way there
Technologies: study and data preparation, audience communication, specialist texts, event formats
Head of Online Desk and Deputy Editor-in-Chief
Stimme Mediengruppe (Heilbronner Stimme)
- Page planning and topic steering in day-to-day business
- Editorial leadership under constant time pressure
- Daily prioritization: which of thirty stories belongs on the front page
- Checked audience knowledge against gut feeling
- Benefit: I can tell which statement from a data set really holds up, and leave out the rest
Technologies: editorial systems, web analytics, page planning, topic and resource management
Head of Online Editorial Team and Deputy Editor-in-Chief
Zeitungsverlag Waiblingen (ZVW)
- Editorial leadership of print and digital offerings
- Developed new formats and brought them into daily editorial work
- Quality assurance across all channels
- Planned resources so formats were still running in week twelve
- Benefit: I design data formats that keep running over time instead of only impressing once
Technologies: editorial systems, online publishing, web analytics, format development
Deputy Editor-in-Chief AUDIO
WEKA MEDIA PUBLISHING GmbH
- Managed the editorial team organizationally and planned issue content strategically - team-oriented leadership in an editorial environment.
- Designed and implemented the magazine's social media strategy.
Manager Corporate Publishing (Corporate Communications)
Voith GmbH
- Developed and implemented a modern, integrated media concept, with quality checks in editorial and production workflows - structured project work with internal and external stakeholders.
- Advised internal clients from specialist departments and prepared complex communication materials in an easy-to-understand way.
Editor AUDIO
Motorpresse Stuttgart, from 01.08.2008 WEKA MEDIA PUBLISHING GmbH (business transfer)
- Conceived the new website [link] and implemented it as project lead - analytical planning and structured execution in cooperation with various departments.
- Interface to production, advertising, sales, and digital publishing - cross-team coordination and communication of complex topics.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Agriculture, Energy, and Manufacturing.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Project Management, Strategy, Marketing, Quality Assurance, and Business Intelligence.
Summary
Former chief editor and CDO, now in data analysis
In most companies, the analysis is already there. It sits in a dashboard with forty tiles that nobody has opened for months, or in a slide deck that management has politely taken note of. The number was right. It just did not trigger a decision.
I make sure the right number turns into a decision. I bring twenty years of editorial and digital leadership experience, most recently as Chief Digital Officer at a specialist publisher, and later added data analysis — Python, SQL, Power BI, Tableau.
That means: I check the data base and the method myself before I make a statement, and from my editorial background I know how a statement has to be built so it reaches an overloaded reader and sticks. Having both from one source saves the handoff between analysis and communication, where projects like this usually get lost.
Typical assignments: a recurring report that people actually read, a data story for customers, trade press or sales, an interactive tool like a calculator or dashboard, or a workshop where we work out together which questions your data can even answer. Two work samples are live online: a cost calculator for electric vehicles and an analysis of the travel distances of all 48 World Cup teams, showing what is down to luck of the draw and what is down to tournament planning.
I feel most at home in industries with complex topics that need explanation — publishers and media houses, energy and climate protection, technical SMEs.
Skills
- Python: Pandas & Numpy
- Data Visualization: Power Bi, Tableau, Metabase, Looker Studio, Streamlit, D3.Js
- Databases: Postgresql, Sql
- Etl: Excel, Power Query
- Project Management: Scrum
- Web Analytics: Google Analytics, Upscore, Matomo, Google Tag Manager
- Cms: Wordpress, Typo3, Redfact, Interred, Strapi
- Automation: N8n, Make
- Ai: Claude, Claude Code, Ollama, Gemini, Kimi, Ai Agents (Hermes, Etc)
- Creative: Canva, Adobe Creative Suite, Miro, Figma
- Social Media: Instagram, Threads, Tiktok, Linkedin, Metricool
- Other Skills: Pr And Press Work, Seo, Image Campaigns, Budget Controlling
Languages
Education
Steinbeis School of Management and Innovation
Digital Media Management · Berlin, Germany
Hochschule Furtwangen
Diploma in Media Informatics (FH) · Media Informatics · Furtwangen im Schwarzwald, Germany
Salier-Gymnasium
General university entrance qualification · Gymnasium · Waiblingen, Germany
Certifications & licenses
Intensive Data Analyst Course
Digital Science Institut Berlin
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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