etracker Experts in Germany

• Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.

• Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.

• Supporting stakeholders in managing sales processes and early detection of KPI trends.

• Use of Microsoft Power BI as central analysis and reporting platform.

• Developing a proposal for the necessary evolution of processes and the Power BI platform.

• Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.

• Analysis and inventory of the client's Power BI platform.

• Analysis of processes and data governance.

• Recording and documenting current business processes.

• Developing recommendations for process and reporting platform improvements.

• Designing and implementing dashboards in Power BI.

• Defining company-wide KPIs and aligning them with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

• Building a central data model to consolidate data from CRM (ATS), online marketing, HR, and finance
• Integration of various data sources (including Sistrix, eTracker, HR Works, finance systems)
• Creation of a unified data basis for reporting and management
• Design and setup of the data structure
• Business analysis and definition of KPIs
• Coordination of data integration and alignment with business departments
• Consolidation and normalization of heterogeneous data sources
• Building an initial prototype in Excel
• Further development and implementation in Microsoft Power BI
• Central, consolidated data basis across multiple business areas
• Transparent management of CRM/ATS, marketing, HR, and finance KPIs
• Establishment of scalable BI reporting based on Power BI

• Workshop preparation and facilitation for the BMW digital team to plan the Matko Cockpit product delivery for the second half of the year.

• Team building and preparation of the Matko Cockpit product delivery roadmap.

• Stakeholder alignment and workshop design.

• Managing the workshop agenda, identifying focus topics, and topic prioritization.

• Review of team sentiment and capturing impressions.

• Identification, summary, and documentation of action items.

• Methodologies used: Ice Breaker, Brain Storming, Story Points, Magic Estimation, Hypothesis Statement, Problem Statement, Dot Voting, and Parking Lot.

• Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
• Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
• Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
• Project management and leadership
• Monitoring & reporting of the respective measures
• Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
• Management of external service providers and agencies
• Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales

• Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
• Concept and implementation of the EUDR (EU Deforestation Regulation)
• Concept and implementation of the Eco-Design Regulation
• Continued support of projects within the Corporate Responsibility strategy
• Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
• Overall project management, marketing, communication, and quality assurance for the projects
• Creation of the project plan including timeline/roadmap, budget, and resources
• Ensuring compliance with budget and deadlines
• Defining guidelines for project control, methods, and priorities
• Planning and tracking resources and effort, also together with other IT teams
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
• Development of standards and process automation

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.

• Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
• Creative creation and editing of e-commerce content, digital assets, and ad banners
• Creation and implementation of A+ and B+ content and monitoring its execution by the client
• Creative execution of Amazon brand stores

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• Create a product and service portfolio delivering a 360 degree approach to digital corporate sustainability covering KPI management, CSRD reporting and sustainable strategy
• Create vision and business case
• Onboard and align business partners, negotiate contracts
• Set up partner network as self-organized agile team
• Co-develop product and service portfolio
• Coordinate sales and marketing, go-to-market strategy and roadmap

• Creating AI governance, especially including the works council
• Drafting the AI framework works agreement, MS Copilot works agreement, and AI testing schemes

• Definition of KPIs, creation of annual plans and monthly forecasts based on business requirements
• Process analyses along the customer journeys
• Derivation and prioritization of concrete measures for the further development of the online sales channel
• UX research & design along the new customer journeys

• Penny App loyalty program: go-live preparation
• Training
• Operations structuring

• Participated in the rollout of an auto-pricing setup; coordinated and executed tests for pricing microservices, SAP ERP, and STIBO; analyzed and resolved defects related to pricing and product data.

• Developed and implemented over 100 precise test cases to accurately assess software functionality, increasing test coverage by 40%.

• Created detailed test plans and conducted more than 50 system integration tests (SITs) to ensure smooth integration between SAP and STIBO systems, reducing integration issues by 25%.

• Continuously monitored test progress and reported using Jira and Confluence, ensuring transparency and early identification of potential issues, which led to a 20% reduction in critical defects.

• Identified, documented, and tracked over 200 software defects to support issue resolution and quality assurance, improving system stability by 30%.

• Freelance work as a CMS expert

• Open exchange with leadership on pain points and clear recommendations for the “Digitale Vermarktungsstrategie 2020”
• Directive approach at top-management level
• Sparring partner for management in decision making and Salesforce introduction
• Defined vision, strategy and roadmap for marketing & sales interface
• Drove data-driven marketing achieving over 80% digital-initiated revenue
• Coached executive board on digital mindset and New Work
• Aligned marketing and sales for close collaboration
• Introduced cross-functional Product-Marketing-Sales (PMV) processes
• Implemented new brand manual, agile ways of working (2 OKRs, 15 sprints), backlog management (303 items, 75% completed)
• Enabled team for growth marketing as product owner and Scrum enabler