etracker Expert in Germany
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Meet FRATCH Experts in Germany, who have recently used etracker
Michael H.
Last position:
Interim Head of IT / Transformation Manager at A German medium-sized industrial distributor, B2B e-commerce
Agile Transformation: introducing agile principles and transforming traditional IT departments into Scrum and Kanban teams
IT Operating Model: redesigning the IT organization and introducing modern delivery structures and roles
Flight Levels: building up Flight Levels practices within IT to align strategy, coordination and operational execution
Leadership & Coaching: recruiting Agile Coaches and coaching Scrum Masters and IT leaders
ERP Operations: acting as Interim Product Owner for the existing ERP landscape and ensuring business continuity
ERP Transformation: reorganizing and supporting the ERP migration as a Project Manager; Phase 1 (financial accounting) live since October 2025
Operational Core (ERP): establishing dedicated teams for ERP Support, Feature Development, and ERP Migration
Modern Workplace: initiating the transition towards a Microsoft 365-based cloud workplace environment
Integration: establishing a dedicated team to drive integration and connectivity initiatives
Warehouse Operations: building a cross-functional team to support logistics and warehouse-related capabilities
Maintenance & Operations (M&O): introducing a dedicated team for system engineering, security, stable operations and continuous improvement
AI Initiatives: identifying and promoting practical Artificial Intelligence use cases across the IT department
As Interim Head of IT for a German medium-sized industrial distributor, I am responsible for 31 IT employees and lead the digital and organizational transformation, reporting directly to executive leadership. I took over an IT department with almost no basic structures – no clear roles, processes, documentation or ticket system – and with significant technical debt that tied up most of its capacity. Introduced agile principles and ways of working in the IT organization and transformed the traditionally structured IT department into cross-functional Scrum and Kanban teams focused on transparency, collaboration, and customer value delivery.
Redesigned the entire IT organization by establishing a modern operating model, introducing new roles such as Product Owner, Scrum Master and Solution Architect and strengthening the organization through strategic hiring and targeted capability development. Recruited and onboarded Agile Coaches to accelerate the transformation and personally managed and coached Scrum Masters as well as IT department leaders to foster servant leadership, self-management and a culture of continuous improvement.
Aligned IT-internal planning across eight teams to three Flight Levels based on Klaus Leopold (strategy, coordination, team), laying the foundation for later company-wide portfolio management. Consolidated the backlog of more than 10 workstreams and prioritized it by business value and cost of delay. Introduced a ticketing system to increase transparency and enable data-driven decision-making, flow-based work management, and greater accountability at all levels.
Established and supported multiple cross-functional teams, including the Operational Core (ERP) domain with dedicated streams for Support, Feature Development and ERP Migration, as well as teams responsible for Warehouse Operations, Maintenance & Operations (M&O) including system engineering and security, Modern Workplace, Data Quality and integration initiatives. Worked closely with Agile Coaches to support team development, remove impediments, and continuously improve delivery effectiveness.
Acted as Interim Product Owner for the operation and enhancement of the existing ERP landscape while supporting the ERP migration as a Project Manager. Reorganized the project organization and had the already negotiated contract with the implementation partner realigned with a focus on approach and overall responsibility; Phase 1 (financial accounting) has been live since October 2025. Collaborated with the selected implementation partner to design and establish the project organization and target operating model for the ERP transformation, introducing agile delivery structures and ways of working. Facilitated the alignment between business, IT and the external vendor and played a key role in negotiating the contractual framework and delivery model to ensure a sustainable foundation for the transformation program.
Initiated the strategic modernization of the workplace environment through the adoption of Microsoft 365 cloud capabilities, establishing the foundation for enhanced collaboration, scalability and future digital services.
Launched AI initiatives to identify practical business use cases and promote the responsible adoption of Artificial Intelligence across the IT department. Encouraged self-management and empowered teams to take ownership of decisions, delivery and continuous improvement.
Peer W.
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Michele H.
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Torsten F.
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform, including processes and governance topics, with stakeholders from Sales and Marketing.
Detailed analysis and evaluation of customer-defined requirements for existing reporting and new dashboards to be established.
Support for stakeholders in managing sales processes and identifying KPI trends at an early stage.
Use of Microsoft Power BI as the central analysis and reporting platform.
Development of a proposal for the required further development of processes and the Power BI platform.
Documentation of AS-IS business processes and derivation of company-wide KPIs, including coordination with stakeholders.
Analysis and assessment of the customer's Power BI platform.
Analysis of processes and data governance.
Documentation of AS-IS business processes.
Development of recommendations for further developing processes and the reporting platform.
Design and implementation of dashboards in Power BI.
Development of company-wide KPIs and coordination with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Sara B.
Last position:
Marketing Manager at amber Tech GmbH
- Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
- Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
- Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
- Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
- Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
- Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.
Tim R.
Last position:
Marketing Measurement & Attribution Auditor at Redcare Pharmacy
Results:
- Identified weaknesses in the MMM setup and attribution as a whole
Responsibilities:
- Audits of Marketing Mix Modelling, Multi-Touch-Attribution, Incrementality Testing
Channels & Tools: SEA, Affiliate, TV, Adtriba MTA & MMM, Google Meridian MMM
Sabine P.
Last position:
AI Consultant at 2coach
- I am currently creating various AI agents for an end client of my client to support managers with employee management and leadership development (Copilot Studio)
Shahram D.
Last position:
IT Project Manager & Consultant (Design and Implementation of EU Regulations) at Witt Group / Otto Group
- Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
- Design and implementation of the EUDR (EU Deforestation Regulation)
- Design and implementation of the Eco-Design Regulation
- Continuation of projects as part of the Corporate Responsibility strategy
- Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
- Overall management, marketing, communication and quality assurance of the projects
- Creation of the project plan including timeline/roadmap, budget and resources
- Ensuring compliance with budget and deadlines
- Defining project management guidelines, methods and priorities
- Planning and tracking resources & efforts, also in cooperation with other IT departments
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
- Development of standards and automation of processes
- Technical design and documentation of the Digital Product Passport
- Selection and evaluation of potential software providers
- Training and workshops on Osapiens
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.
Benedikt B.
Last position:
CRM Project Management at REWE Group & PENNY GmbH
- Loyalty Program Penny App: Go-Live preparation
- Training
- Operational structuring
Tony S.
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: Advising various brand teams on digital marketing strategies
- Product Owner for several indication areas, further developing an HCP web portal and several patient websites
- Developing, managing, implementing and optimizing (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting on the respective activities
- Designing, moderating and facilitating workshops (brand planning, digital strategy, team workshops with brand, tech, medical, sales and legal, among others)
- Managing external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand and sales, including the field force
Anita G.
Last position:
E-Commerce Content Creative at Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets, and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Sonja G.
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
- Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
- Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
- Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
- Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
- Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
- Consulting REWE Digital GmbH in CRM campaign management
- Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
- Preparing a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Consulting on agency selection
Sascha J.
Last position:
Agile Coach & Partner at Agisolve GmbH – Pragmatic Agility® | Edler & Stiegler GmbH | CTN Consulting
- Create a product and service portfolio delivering a 360 degree approach to digital corporate sustainability covering KPI management, CSRD reporting and sustainable strategy
- Create vision and business case
- Onboard and align business partners, negotiate contracts
- Set up partner network as self-organized agile team
- Co-develop product and service portfolio
- Coordinate sales and marketing, go-to-market strategy and roadmap
Johann M.
Last position:
Project Manager at Staffing services provider with a focus on Finance & Controlling
- Building a central data model to consolidate data from CRM (ATS), online marketing, HR, and finance
- Integration of various data sources (including Sistrix, eTracker, HR Works, finance systems)
- Creation of a unified data basis for reporting and management
- Design and setup of the data structure
- Business analysis and definition of KPIs
- Coordination of data integration and alignment with business departments
- Consolidation and normalization of heterogeneous data sources
- Building an initial prototype in Excel
- Further development and implementation in Microsoft Power BI
- Central, consolidated data basis across multiple business areas
- Transparent management of CRM/ATS, marketing, HR, and finance KPIs
- Establishment of scalable BI reporting based on Power BI
Michael V.
Last position:
AI Project Management and Governance Setup at Geno Verband Neu-Isenburg
- Creating AI governance, especially including the works council
- Drafting the AI framework works agreement, MS Copilot works agreement, and AI testing schemes
Discover over 15,000 top freelancers
Statistics of experts using etracker
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
2.3 years
Positions per freelancer
12
Top business areas
Project Management, Marketing, Information Technology
Top industries
Retail, Information Technology, Banking and Finance
Certification focus areas
Project Management, Information Technology, Product Development
Bachelor's degree or higher
79%
Master's degree or higher
50%
Doctorate
7%
Certifications per freelancer
5
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using etracker
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
etracker experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Retail (78%)
- Information Technology (72%)
- Banking and Finance (56%)
- Media and Entertainment (56%)
- Advertising (50%)
- Professional Services (50%)
- Automotive (44%)
- Energy (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Compliant Web Analytics and Event Tracking
etracker Analytics provides privacy-compliant tracking without requiring cookie consent banners by default. Organizations deploy it to capture accurate visitor journeys, conversion funnels, and campaign performance across websites and web applications. It serves as a dependable alternative to non-European analytics tools.
Core Tooling and the etracker Ecosystem
Working with this platform involves specialized modules and surrounding marketing technology:
- etracker Analytics for session and campaign measurement
- etracker Campaign Control for automated bidding and attribution
- etracker Optimiser for on-site testing and personalization
- Signalize for web push notifications
- Tag Manager integrations and REST reporting APIs
Data Compliance and Cookie-Free Measurement
Enterprises in Germany rely heavily on the platform to meet strict TTDSG and GDPR standards out of the box. By operating with cookieless tracking mechanisms and hosting all data within sovereign European infrastructure, it safeguards privacy while avoiding the massive data loss typically caused by consent banner rejections.
Deliverables Handled by Analytics Specialists
Independent professionals implement customized event tracking architectures, e-commerce transaction funnels, and lead generation tracking. They resolve cross-domain tracking obstacles, integrate tracking scripts into single-page applications, and establish clean raw data feeds into internal data warehouses, BI tools, and Google Looker Studio.
When Organizations Need External Support
Companies bring in dedicated expertise during strategic analytics migrations, tracking audits, or legal compliance reviews:
- Migration from legacy tracking stacks to cookieless setups
- Auditing measurement gaps after website redesigns
- Setting up advanced e-commerce parameter tracking
- Connecting conversion data to ad platforms
- Training internal marketing teams on attribution models
Hallmarks of Experienced Analytics Specialists
Top specialists combine deep JavaScript knowledge with rigorous data governance understanding. They build resilient tag setups, understand server-side tracking nuances, and translate web events into reliable business intelligence without compromising page performance or user privacy regulations.
Frequently asked questions
Everything clients usually want to know about etracker, in one place.
Organizations use etracker Analytics to collect precise web analytics data without relying on user consent banners. Because it runs cookieless by standard, it captures full visitor traffic without the massive blind spots caused by cookie opt-outs under strict privacy laws.
While Google Analytics 4 relies on consent banners and transfers processing outside the European Union, etracker stores all analytics data within German data centers. It guarantees complete compliance with GDPR and TTDSG regulations without requiring complex legal disclaimers or cookie notices.
A qualified etracker professional needs proficient JavaScript knowledge, experience with tag management systems, and a solid understanding of data layer architecture. They must also grasp digital marketing attribution and European data protection frameworks.
Yes, etracker handles dynamic frontend frameworks like React, Vue, and Angular smoothly through virtual page views and custom event triggers. A specialist ensures wrapper functions dispatch clean data layer events on route changes and state updates.
Yes, etracker Campaign Control enables automated conversion sharing with major advertising networks. Specialists configure server-side postbacks or API connections to feed accurate offline conversion data back into ad platforms without client-side cookies.
German businesses face rigorous scrutiny regarding consent management and cookie tracking from regulators. Implementing etracker gives online merchants complete purchase and basket data across their entire customer base while remaining fully aligned with legal requirements in Germany.
Almost all etracker implementations, tracking audits, and reporting configurations run completely remotely. On-site sessions are occasionally preferred only for initial data strategy workshops or cross-departmental stakeholder alignments.
A clean etracker setup features zero data duplication, valid transaction parameter passing, and low script execution overhead. High-quality work is reflected in accurate funnel tracking, verified target goals, and seamless data export pipelines into business intelligence dashboards.
The average hourly rate of freelancers in Germany who have used etracker in their recent projects is 101 €, which corresponds to a daily rate of about 811 € based on an 8-hour working day.
Of the freelancers in Germany who have used etracker in their recent projects, 79% hold at least a Bachelor's degree, 50% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers in Germany who have used etracker in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers in Germany who have used etracker in their recent projects are German (100%), English (100%), and French (33%).
The most common industries among freelancers in Germany who have used etracker in their recent projects are Retail (78%), Information Technology (72%), and Banking and Finance (56%).
The most common business areas among freelancers in Germany who have used etracker in their recent projects are Project Management (94%), Marketing (89%), and Information Technology (78%).
Main locations of FRATCH Experts, who have recently used etracker
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
