etracker Expert in Germany
from over 15,000 CVs with precise AI matchingHire experts who configure etracker Analytics, implement privacy-focused tracking and connect ecommerce data with consent management and tag systems. FRATCH matches you quickly with vetted, available freelancers who fit your project.
Meet FRATCH Experts in Germany, who have recently used etracker
Michele H.
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Torsten F.
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.
Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.
Supporting stakeholders in managing sales processes and early detection of KPI trends.
Use of Microsoft Power BI as central analysis and reporting platform.
Developing a proposal for the necessary evolution of processes and the Power BI platform.
Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.
Analysis and inventory of the client's Power BI platform.
Analysis of processes and data governance.
Recording and documenting current business processes.
Developing recommendations for process and reporting platform improvements.
Designing and implementing dashboards in Power BI.
Defining company-wide KPIs and aligning them with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Johann M.
Last position:
Project Manager at Staffing services provider with a focus on Finance & Controlling
- Building a central data model to consolidate data from CRM (ATS), online marketing, HR, and finance
- Integration of various data sources (including Sistrix, eTracker, HR Works, finance systems)
- Creation of a unified data basis for reporting and management
- Design and setup of the data structure
- Business analysis and definition of KPIs
- Coordination of data integration and alignment with business departments
- Consolidation and normalization of heterogeneous data sources
- Building an initial prototype in Excel
- Further development and implementation in Microsoft Power BI
- Central, consolidated data basis across multiple business areas
- Transparent management of CRM/ATS, marketing, HR, and finance KPIs
- Establishment of scalable BI reporting based on Power BI
Tony S.
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
- Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
- Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting of the respective measures
- Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
- Management of external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales
Shahram D.
Last position:
IT Project Manager & Consultant (Concept and implementation of EU regulations) at Witt Group / Otto Group
- Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
- Concept and implementation of the EUDR (EU Deforestation Regulation)
- Concept and implementation of the Eco-Design Regulation
- Continued support of projects within the Corporate Responsibility strategy
- Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
- Overall project management, marketing, communication, and quality assurance for the projects
- Creation of the project plan including timeline/roadmap, budget, and resources
- Ensuring compliance with budget and deadlines
- Defining guidelines for project control, methods, and priorities
- Planning and tracking resources and effort, also together with other IT teams
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
- Development of standards and process automation
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.
Anita G.
Last position:
E-Commerce Content Creative at Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets, and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Peer W.
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Sonja G.
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
- Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
- Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
- Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
- Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
- Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
- Consulting REWE Digital GmbH in CRM campaign management
- Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
- Preparing a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Consulting on agency selection
Sascha J.
Last position:
Agile Coach & Partner at Agisolve GmbH – Pragmatic Agility® | Edler & Stiegler GmbH | CTN Consulting
- Create a product and service portfolio delivering a 360 degree approach to digital corporate sustainability covering KPI management, CSRD reporting and sustainable strategy
- Create vision and business case
- Onboard and align business partners, negotiate contracts
- Set up partner network as self-organized agile team
- Co-develop product and service portfolio
- Coordinate sales and marketing, go-to-market strategy and roadmap
Michael V.
Last position:
AI Project Management and Governance Setup at Geno Verband Neu-Isenburg
- Creating AI governance, especially including the works council
- Drafting the AI framework works agreement, MS Copilot works agreement, and AI testing schemes
Sabine P.
Last position:
Online Acquisition Manager & UX Designer at RheinEnergie AG
- Definition of KPIs, creation of annual plans and monthly forecasts based on business requirements
- Process analyses along the customer journeys
- Derivation and prioritization of concrete measures for the further development of the online sales channel
- UX research & design along the new customer journeys
Benedikt B.
Last position:
CRM Project Lead at REWE Group & PENNY GmbH
- Penny App loyalty program: go-live preparation
- Training
- Operations structuring
Thomas G.
Last position:
Functional Pricing Consultant at Douglas
Functional responsibility for the central pricing application Periscope by McKinsey in an international, cross-country retail environment. Gathering, analyzing, and prioritizing functional pricing requirements from local and global business units; translating existing calculation logic and new requirements into business concepts and acceptance criteria; managing change and run phases. Automated plausibility checks of price calculations, pricing rules, and master data across very large data volumes with custom Python scripts — identifying logic, mapping, and data errors before prices were set in production. Supporting rollouts across countries and sales channels, working with external service providers and the software vendor.
Ingo C.
Last position:
Founder, freelance CMS expert at CMS Consulting Cousin
- Freelance work as a CMS expert
Maike P.
Last position:
Interim Head of Marketing at SIGEL GmbH
- Open exchange with leadership on pain points and clear recommendations for the “Digitale Vermarktungsstrategie 2020”
- Directive approach at top-management level
- Sparring partner for management in decision making and Salesforce introduction
- Defined vision, strategy and roadmap for marketing & sales interface
- Drove data-driven marketing achieving over 80% digital-initiated revenue
- Coached executive board on digital mindset and New Work
- Aligned marketing and sales for close collaboration
- Introduced cross-functional Product-Marketing-Sales (PMV) processes
- Implemented new brand manual, agile ways of working (2 OKRs, 15 sprints), backlog management (303 items, 75% completed)
- Enabled team for growth marketing as product owner and Scrum enabler
Discover over 15,000 top freelancers
Statistics of experts using etracker
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
2.6 years
Positions per freelancer
12
Top business areas
Project Management, Information Technology, Marketing
Top industries
Retail, Information Technology, Professional Services
Certification focus areas
Project Management, Information Technology, Marketing
Bachelor's degree or higher
73%
Master's degree or higher
45%
Doctorate
9%
Certifications per freelancer
4
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using etracker
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
etracker experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Retail (81%)
- Information Technology (69%)
- Professional Services (56%)
- Advertising (50%)
- Banking and Finance (50%)
- Media and Entertainment (50%)
- Automotive (44%)
- Energy (38%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What etracker does
etracker is a web analytics and marketing analytics solution from etracker GmbH, widely used by organisations that need reliable measurement with a strong privacy focus. It helps teams understand visits, content engagement, campaigns, conversions and ecommerce journeys without depending on third-party advertising ecosystems. etracker Analytics is the product name most often used when discussing its reporting and tracking capabilities.
Tracking and privacy
The technology supports cookieless measurement, consent-aware data collection and configurable tracking approaches for websites and online shops. Specialists define events, goals, page views and campaign parameters so reports answer real business questions. They also review data minimisation, consent signals and the boundary between useful analysis and unnecessary collection.
Integrations and tooling
etracker projects commonly involve website tags, ecommerce platforms, consent management and data flows into reporting environments. Depending on the setup, professionals work with JavaScript tracking, tag management systems, campaign parameters, custom dimensions, APIs and server-side or proxy-based integrations. They may also connect etracker data with CRM, product or business intelligence workflows.
- Configure etracker Analytics properties, goals and reports
- Implement event and ecommerce tracking across customer journeys
- Connect consent management and tag deployment processes
- Validate data quality with browser and network diagnostics
When specialists help
Companies bring in freelance etracker expertise during a new website launch, analytics migration, consent redesign or ecommerce rollout. Support is also useful when reports do not match business systems, tracking is inconsistent across templates or internal teams need a documented measurement plan. In Germany, remote collaboration is common, while workshops and implementation reviews may benefit from on-site sessions and clear German-language communication.
Choosing the right approach
etracker is often considered alongside Google Analytics and Matomo. The choice depends on privacy requirements, existing integrations, reporting preferences, hosting expectations and the level of control required over data collection. A strong professional can compare these options without forcing a tool change and can explain the effects on consent, attribution and historical reporting.
What good work looks like
Strong etracker professionals start with measurement requirements rather than tags. They create a naming scheme, map the customer journey, document consent behaviour and test key events against source data. They can distinguish implementation errors from legitimate differences between analytics, advertising and order systems, then leave maintainable configurations and clear handover documentation.
Frequently asked questions
Everything clients usually want to know about etracker, in one place.
etracker is used to measure website and ecommerce activity, including visits, content interactions, campaigns, conversions and customer journeys. Companies use its reports to understand performance while keeping closer control over privacy and data collection than some advertising-led analytics setups.
etracker is commonly evaluated against Google Analytics when a company wants privacy-focused measurement, different consent handling or less dependence on a large advertising ecosystem. The better choice depends on reporting needs, integrations, existing data, governance requirements and the organisation’s preferred operating model.
Yes. etracker Analytics can support product views, cart actions, checkouts, purchases, revenue-related dimensions and campaign analysis when the implementation is planned carefully. A specialist should map the shop’s actual customer journey and reconcile analytics data with order and product systems.
A strong etracker professional usually understands JavaScript tracking, browser debugging, tag management, consent management and campaign parameters. Ecommerce data models, APIs, SQL or business intelligence tools can also be valuable when analytics results must flow into wider reporting processes.
The required depth depends on the scope. A focused configuration may need someone familiar with tracking plans and validation, while a migration or multi-site rollout calls for expertise in data architecture, consent logic, ecommerce events, documentation and stakeholder coordination.
Yes. etracker configuration, audits and report design are well suited to remote collaboration when access, documentation and test environments are organised. On-site workshops can still help with measurement planning, and German-language communication may matter when several local teams review consent or reporting decisions.
Ask for a clear measurement plan, event taxonomy, consent description and test evidence for important journeys. High-quality etracker work produces consistent reports, explains expected differences from other systems and includes documentation that internal teams can maintain.
Migration issues often come from different definitions for sessions, conversions, attribution, consent states or ecommerce events. An etracker specialist should compare the old and new measurement models, document unavoidable differences and validate the new implementation before stakeholders rely on trend comparisons.
The average hourly rate of freelancers in Germany who have used etracker in their recent projects is 103 €, which corresponds to a daily rate of about 821 € based on an 8-hour working day.
Of the freelancers in Germany who have used etracker in their recent projects, 73% hold at least a Bachelor's degree, 45% hold at least a Master's degree, and 9% hold a doctorate.
On average, freelancers in Germany who have used etracker in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Germany who have used etracker in their recent projects are German (100%), English (100%), and French (31%).
The most common industries among freelancers in Germany who have used etracker in their recent projects are Retail (81%), Information Technology (69%), and Professional Services (56%).
The most common business areas among freelancers in Germany who have used etracker in their recent projects are Project Management (94%), Information Technology (88%), and Marketing (81%).
Main locations of FRATCH Experts, who have recently used etracker
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
