CleverReach Experts in Germany
to deliver effective email campaigns with fast, AI-powered matchingHire experts who plan automated email journeys, build responsive newsletters and connect CleverReach with CRM or shop systems. FRATCH matches you quickly with vetted, available freelancers whose skills fit your project.
Meet FRATCH Experts in Germany, who have recently used CleverReach
Michele H.
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Sara B.
Last position:
Marketing Manager at amber Tech GmbH
- Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
- Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
- Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
- Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
- Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
- Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.
Patricia R.
Last position:
Accessibility Expert at Volkswagen Financial Services
July 2024 - June 2025
- Accessibility expert in the field of UI/UX design, WCAG testing, and consulting for the Accessibility Strengthening Act
- Creation of an internal accessibility guide
Oskar Oldorf (project lead): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.
Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.
What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.
I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."
Kai W.
Last position:
Salesforce Account Engagement at Memodo GmbH
Consulting on and implementation of technical processes in CRM and email marketing, international project management
Oliver S.
Last position:
Senior consultant & copywriter (content marketing, PR editing, B2B communication) at Strategic communications consulting & freelance editor
Concept development, editing and independent delivery of texts for press, websites, social media and content marketing formats (print and digital). This also includes strategic consulting for managing directors and specialist departments.
Assignments & project successes (selection):
- Content marketing and sustainability communication for industrial brands: among other things, the first sustainability magazine of the roofing system manufacturer Bauder, from topic research to the finished issue, as well as contributions for the customer magazine "taking care" by Vaillant.
- Digital editorial work for WestLotto/Eurojackpot: print and digital customer magazine as well as its own weekly content marketing blog on Spiegel Online, designed in a clear, brand-appropriate tone.
- GEO- and SEO-optimized website texts: ongoing content optimization in projects for WestLotto, DHL, kununu and jameda, among others.
- B2B specialist texts for fire protection specialist Hekatron: technical articles, press releases and editorial contact with the trade press.
- Project-related communication responsibility for the first "smart AI Congress" of the VDI (November 2025).
- DVV Media Group: project-related support for complex, cross-media corporate publishing projects, including for KRONE. Concept development of media formats for various B2B clients to strengthen customer loyalty
Samet P.
Last position:
Technical Product Owner & Rollout Manager at EY
- Provided leadership as Product Owner for the DMS module in an agile multi-team setup
- Coordinated the nationwide rollout including requirements management and roadmap development
- Built and maintained the product backlog focusing on scalability, usability and data protection
- Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
- Developed a rollout and training concept for successful launch at over 200 government agencies
- Introduced a reporting and monitoring dashboard to measure usage success
- Worked closely with architects, QA and operations to ensure integration into the existing system landscape
Anita G.
Last position:
E-Commerce Content Creative at Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets, and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Jens M.
Last position:
Startup Coach & Innovation Expert at Strascheg Center for Entrepreneurship (SCE)
- Coaching and consulting for aspiring international founder teams
- Conducting workshops and events on entrepreneurship and innovation
- Organizing the “Strascheg Award” idea competition
Peter L.
Last position:
Zoho Consulting and Development at Zuperstars mit Z wie Zoho
- Consulting on functional topics and their feasibility with Zoho technologies
- Implementing solutions based on Zoho
- Integrating Zoho solutions with third-party systems
- Performing data migrations
- Training and support
Vincent R.
Last position:
Trainer/Instructor at ecomex GmbH & Co. KG
- Conducting e-commerce courses covering basics, digital business models & trends, competitor analysis, product casting, shop P&L, minimum viable product process, funnel & conversion rate optimization, shop platform evaluation, first steps with Shopify, shop structure setup, payment & shipping systems, ERP & interfaces, fulfillment, process optimization, customer centricity, affiliate marketing
Michael T.
Last position:
B2B Growth Consultant at Loy & Co. Corporate Finance GmbH
Optimization of inbound and outbound processes for lead generation for B2B sales with a focus on prospect data for the software and IT target group
Setting up a structured cold e-mail marketing program for B2B lead generation in the German mid-sized market
Derivation of various optimization measures for inbound growth processes (website, SEO)
Generation of a double-digit number of leads from mid-sized companies through cold e-mail campaigns
Optimization of the CRM system Pipedrive for structured growth campaigns
Wolfgang A.
Last position:
Technical Project Manager – Shopify at HAUBER Elektronik
- Project Goal: Relaunch of online shop (migration to Shopify & SAP integration)
- Managing developers & designers
- Involving relevant (customer) departments & stakeholders
- Gathering requirements for the online shop implementation
- Overseeing implementation and feature delivery
- Project controlling regarding timeline and budget
- Reviewing and tracking milestones and work packages
- Regular project reports and project progress meetings
Maike P.
Last position:
Interim Head of Marketing at SIGEL GmbH
- Open exchange with leadership on pain points and clear recommendations for the “Digitale Vermarktungsstrategie 2020”
- Directive approach at top-management level
- Sparring partner for management in decision making and Salesforce introduction
- Defined vision, strategy and roadmap for marketing & sales interface
- Drove data-driven marketing achieving over 80% digital-initiated revenue
- Coached executive board on digital mindset and New Work
- Aligned marketing and sales for close collaboration
- Introduced cross-functional Product-Marketing-Sales (PMV) processes
- Implemented new brand manual, agile ways of working (2 OKRs, 15 sprints), backlog management (303 items, 75% completed)
- Enabled team for growth marketing as product owner and Scrum enabler
Linh D.
Last position:
B2B Digital Marketing Specialist at Inception Strategy
- Independent work as a service provider and consultant for mid-sized companies with a B2B focus
Benjamin L.
Last position:
Project Manager Supporting Executive Management in M&A and OKR at DCSO Deutsche Cyber-Sicherheitsorganisation GmbH
- Coordination and execution of a mergers & acquisitions project
- Leading and communicating legal due diligence with relevant stakeholders
- Supporting the planning and execution of IT projects
- Contract negotiations and stakeholder management
- Setting up and implementing the Objectives and Key Results method to prioritize company goals
- Project controlling, including resource coordination
- Supporting resource management, such as coordinating tasks within the project team
- Analyzing project data and performance metrics to continuously improve project processes using a classic Gantt chart
- Organizing meetings according to project phases
- Creating project schedules with the related departments
- Writing project status reports
- Stakeholder management
- Managing and reviewing project documents, including project charters, project plans, and risk registers
- Documenting relevant project changes and decisions
- Monitoring project progress and milestones
- Ensuring the security and confidentiality of project information and data
- Complying with data protection and IT security policies
Discover over 15,000 top freelancers
Statistics of experts using CleverReach
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
3.5 years
Positions per freelancer
12
Top business areas
Marketing, Project Management, Information Technology
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Project Management, Human Resources, Information Technology
Bachelor's degree or higher
70%
Master's degree or higher
35%
Doctorate
5%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using CleverReach
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
CleverReach experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (86%)
- Professional Services (77%)
- Retail (59%)
- Automotive (55%)
- Media and Entertainment (55%)
- Advertising (50%)
- Banking and Finance (41%)
- Manufacturing (41%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Email marketing platform
CleverReach is a cloud-based email marketing platform for creating, sending and measuring newsletters, promotional emails and automated campaigns. Companies use it to manage subscriber data, segment audiences and build recurring communication without running their own mailing infrastructure. Its visual editors and campaign tools support both marketing teams and agencies.
Campaign work
CleverReach specialists turn campaign goals into structured email programs. They develop newsletter templates, configure signup forms, prepare audience segments and set up automated sequences for onboarding, retention or product communication. Strong work covers subject lines, content structure, responsive layouts, testing and reporting rather than sending emails alone.
Ecosystem and integrations
The platform commonly works alongside CRM, commerce and analytics systems. Relevant expertise can include REST API integrations, webhooks, consent-aware data flows, product feeds and connections to tools such as Shopify, Shopware, WordPress or Salesforce. A specialist should understand how subscriber fields, tags, events and campaign results move between systems.
- Configure imports, exports and synchronization rules
- Connect forms, shops and CRM workflows
- Build reusable email templates for desktop and mobile
- Set up automations, segments and performance tracking
When to bring in expertise
Companies often seek freelance CleverReach expertise when an internal team lacks time to rebuild templates, migrate campaigns or connect business systems. A specialist can also help when delivery quality drops, lists become difficult to manage or reporting does not answer commercial questions. In Germany, clear coordination around data handling, consent records and internal approval processes can be especially valuable.
Quality signals
Strong professionals combine campaign craft with technical accuracy. They ask how contacts enter the database, define the purpose of each automation and document permissions, fields and fallback behavior. They check rendering across email clients, use meaningful test groups and interpret results in the context of the customer journey. Clean naming conventions and maintainable templates matter after launch.
Collaboration and delivery
A CleverReach project may involve marketing, sales, ecommerce and IT stakeholders. Remote collaboration works well when access rights, source data, brand rules and review steps are agreed early; on-site work can help when many teams need workshops in Germany. Typical deliverables include a campaign structure, template library, integration documentation, automation logic and a handover that the internal team can operate.
Frequently asked questions
Key details about CleverReach, drawn from the questions we get asked most.
CleverReach is used to create, send and evaluate newsletters, promotional emails and automated customer journeys. Companies also use it for subscriber management, audience segmentation, signup forms and campaign reporting.
CleverReach is often considered by companies that want a European-focused email marketing solution with strong campaign automation and integration options. Mailchimp and Brevo may be preferred for different pricing models, interfaces or broader all-in-one features, so the right choice depends on data flows, team preferences and existing systems.
A strong CleverReach specialist often also understands email HTML and CSS, responsive design, CRM data, ecommerce processes and API integrations. Knowledge of consent management, deliverability, analytics and tools such as Shopware, Shopify or WordPress is useful for projects that extend beyond newsletter production.
The right level depends on the scope. A focused template or campaign task may need practical production experience, while a migration, complex automation or custom integration calls for someone who has designed data models, tested event flows and documented the setup end to end.
CleverReach projects are usually suitable for remote collaboration because campaigns, templates and workflows are managed online. On-site sessions in Germany can still help with stakeholder workshops, system access, brand reviews or alignment on consent and approval processes.
Ask for examples of comparable campaign structures, templates and integrations rather than judging only by visual design. A capable CleverReach professional explains segmentation, testing, data synchronization, deliverability checks and how results will be measured.
CleverReach can be connected with external systems through available integrations, APIs, imports or event-based workflows. The exact approach depends on the CRM or shop, the required subscriber fields, synchronization direction and how product or customer events should trigger communication.
Before working with CleverReach, freelancers should clarify the account structure, contact sources, permissions, brand guidelines, existing automations and success criteria. Access rights, test contacts, approval responsibilities and the planned handover should also be agreed before changes reach live audiences.
The average hourly rate of freelancers in Germany who have used CleverReach in their recent projects is 98 €, which corresponds to a daily rate of about 781 € based on an 8-hour working day.
Of the freelancers in Germany who have used CleverReach in their recent projects, 70% hold at least a Bachelor's degree, 35% hold at least a Master's degree, and 5% hold a doctorate.
On average, freelancers in Germany who have used CleverReach in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 3.5 years.
The most common languages among freelancers in Germany who have used CleverReach in their recent projects are German (100%), English (100%), and French (32%).
The most common industries among freelancers in Germany who have used CleverReach in their recent projects are Information Technology (86%), Professional Services (77%), and Retail (59%).
The most common business areas among freelancers in Germany who have used CleverReach in their recent projects are Marketing (95%), Project Management (77%), and Information Technology (73%).
Main locations of FRATCH Experts, who have recently used CleverReach
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
