Klaviyo Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Klaviyo
Ornel Franck Wora Yeno
Last position:
Purchasing Manager, Logistics & IT Manager at Onlinehandler
Proactive support of management in business field development & innovation management
New development of a suite of business applications for analyzing valuation, P&L, and market price risk data
Automation of all internal and external business and work processes
Development of AI-based and AI-supported ETL processes as well as data analysis
Business use-case development
Business and work process optimization
Enterprise architecture management
Sales data analysis and forecasting as well as capture
Inventory management & reordering
Supplier management and communication
Customs processing & clearance
Shipping handling & warehouse coordination
Interface management
Technologies used: Microsoft Office 365, Microsoft Teams, JTL-Wawi, JTL-WMS, OTTO Partner Connect (OPC), Amazon Seller Central, DHL Global Forwarding, Jira, Draw.IO, Java (8,17,21,25), Jenkins, SonarQube, Git, Gitea, Spring Boot, Spring Batch, Vaadin, H2, PostgreSQL, Docker, Local LLMs, Postman, JasperSoft Studio, JasperReports
Ralf Roßkopf
Last position:
Program and Campaign Management at PAYBACK GmbH
- Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
- Documentation of tasks and processes as well as onboarding of the future role holder
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Anna Spirit-Palacios
Last position:
Senior Marketing Project Lead at FOR LONG LIFE Inc.
project-based mandate
- Responsibility for marketing, growth, and market expansion strategies for several supplement brands
- Planning and execution of marketing, content, and promotional measures to increase visibility, reach, and revenue
- Building, scaling, and optimizing international sales channels via Shopify, Walmart, eBay, TikTok Shop, Kaufland, Rakuten, EMAG, etc.
- Coordination of product launches, rebranding initiatives, and optimization of brand positioning
- Creation and alignment of product, content, and campaign briefs for different target groups, markets, and platforms
- Managing collaboration with external partners, fulfillment, logistics, marketplace, and distribution partners
- Coordination of product information, claims, platform requirements, and approval processes for international markets
- Analysis of digital performance metrics to identify growth and optimization potential
Julia Weinmann
Last position:
External Campaign Manager CRM & Email Marketing Natüür at Natüür
- Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
- Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
- Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
- Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
- Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
- Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
- Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
- Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
- Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
- Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
- Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
- Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
- Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
- CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
- Technical setup and structuring of data instances as well as coordination and support of data migrations
- Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
- Internal and external stakeholder management as well as coordination of interfaces and external agencies
- Technical project management from strategic concept development through implementation to analysis and continuous optimization
Evelynn Matschassek
Last position:
Creative Strategy & Operations Manager at Vite LLC
- Identified and resolved a six-figure fulfillment deficit caused by legacy software misconfigurations and outdated SOPs
- Managed campaign product development and production, coordinating with multiple international stakeholders
- Revised/Created and implemented comprehensive and scalable fulfillment, inventory management, customer relations, and logistics SOPs
Andreas Flegel
Last position:
CRM Consultant, BI Expert, Project Manager, Coach at start-up / dermatology and wellness products
- Analyze business situation: stagnation of sales, small recurring customer rate, huge number of visitors but little conversion rate, average order value does not increase, no customer segmentation or targeting, performance marketing approach fails to acquire the right customer
- Advise on sales and marketing strategies and improve operations; agile coach advice with key business strategy using Scrum and Kanban
- Acquire key requirements and derive user stories for e-shop product owner development and customer data analysis
- Develop comprehensive 360 degree customer data model using Shopify and Amazon; implement data feeds from more than 10 systems (Klaviyo, Typeform)
- Develop meaningful ad-hoc data analysis detailing aspects of Triple Whale customer behavior using standard e-commerce KPIs such as AOV, Google Analytics, churn, conversion and abandoned checkout rates, ROAS, CPA, CPC; tools: SQL, Power Query
- Derive clear and data-driven customer segmentation and targeting; ETL processes and Power BI
- Introduce and feed new content agency with customer insights using GraphQL and Postman; improve messages, frequency, and targeted audience; Microsoft Planner
- Provide crystal clear data proof to steer new performance marketing approach
- Develop standard business operations reporting
Matthias Wähler
Last position:
Freelance Consultant Business Intelligence (Self-employed) at mw-consult.it
Data Engineering
Business Analyst
Consulting
2025 – present
Data Engineer & Architect
- Azure Data Factory
- Azure Databricks (PySpark)
- PowerBI Service
Lead developer for the further development of the Modern Data Warehouse, as well as Power BI reports and data models based on the ERP systems Amparex and EyeOffice. Focus on topics for the marketing department with data connection via API to Amplitude and Klaviyo with Python
- 2024 – present
Data Engineer & Architect
- SQL Server (T-SQL)
- SSIS (ETL)
- SSAS Tabular
- PowerBI Report Server
- Atlassian Jira & migration to Azure DevOps with GIT (KANBAN)
Development of Power BI reports and data models based on Infor LN ERP data after migration from Baan, including the underlying data structures with Microsoft SQL Server for further development of the Data Warehouse
Consulting for controlling on the specification of business requirements and development of reporting solutions
- 2025 – 06.2025
Data Engineer & Architect
- PowerBI Dataflows
- PowerBI Service
Cloud migration of the Data Warehouse, as well as Power BI reports and data models from Microsoft Dynamics BC 2021 to Microsoft Dynamics BC Cloud, including migration of the underlying data structures from Microsoft SQL Server to Power BI Dataflows
- 2022 – 06.2024 (ongoing support for data engineers)
Data Engineer & Architect
- SQL Server (T-SQL)
- SSIS (ETL) & BIML
- SSAS Tabular
- Azure DevOps with GIT (SCRUM)
Development of analytical models based on Microsoft Dynamics BC 2021 in combination with data from the company's own MariaDB database, including the setup of the underlying data structures with Microsoft SQL Server to build a Data Warehouse. Merging of the ERP systems BC 2021 and DATEV in the Data Warehouse
Consulting for business users on the specification of business requirements and coaching of developers for the development of reporting solutions
- 2022 – 08.2023
Business Analyst & Interim Manager
- PowerBI Service
- Azure Databricks (PySpark)
- Atlassian Jira (SCRUM)
Project management for reporting solution requirements, as well as development of Power BI reports and data models with data from Azure Databricks based on SAP R/3, Google Analytics, webshop and CRM with a business focus on customer, sales and marketing
- 2022 – 05.2022
Power BI Specialist
- PowerBI Service
- Azure DevOps with GIT (SCRUM)
Development of Power BI reports and data models based on data from Exasol with a business focus on assortment management in purchasing
- 2021 – present (ongoing support for existing customers)
Power BI Specialist & Data Engineer
- SQL Server (T-SQL)
- SSIS (ETL) & BIML
- PowerBI Service
- Azure DevOps with GIT (KANBAN)
- Azure Functions (Python)
Development of Power BI reports and data models based on abas ERP data, including the setup of the underlying data structures with Microsoft SQL Server to build a Data Warehouse.
Synchronization of customer data for Pipedrive CRM via Azure Functions with Python.
Consulting for controlling and management on agile project management, the specification of business requirements and development of reporting solutions
- 2021 – present (ongoing support for existing customers)
Data Engineer & Architect
- SQL Server (T-SQL)
- SSIS (ETL) & BIML
- SSAS Tabular
- Azure DevOps with GIT (SCRUM)
Development of analytical models based on Microsoft Dynamics 365 FO, CS & CRM in combination with Microsoft Dynamics AX 2012 R3, including the setup of the underlying data structures with Microsoft SQL Server to build a Data Warehouse
Concept for the migration of the SQL Server-based Data Warehouse to Microsoft Fabric with planned future implementation and temporary use of a hybrid data architecture for the introduction of Power BI Service during the migration phase
Consulting for business users on the specification of business requirements and development of reporting solutions
Eduard Kuferberg
Last position:
Performance Marketing Manager at Acceleratiq Agentur
- Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
- Developing and A/B testing ad creatives, offers, and landing pages
- Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)
Barbara Tobiesen
Last position:
Interim Head of E-Commerce & Marketing (Freelance) at Early-stage organic skincare startup
Led marketing and e-commerce for an early-stage start-up in organic skincare
E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process
Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)
Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting
Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling
Elisa Heidrich
Last position:
Senior Digital Analyst at Self-employed
- Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
- Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO
Suparni Neuwirth
Last position:
AI-based communication & marketing automation at Commtribe Ltd.
- Expansion of the competence portfolio to include AI-driven marketing & chatbot integration
- Design and development of several intelligent chatbots (Steno, UChat, ManyChat, GHL) for MeditationSoul.org and Physio Point for automated promotion of workshops, retreats, and online courses
- Experience with social media automation tools and AI content tools (e.g., ChatGPT, Gamma, HeyGen)
- Creation of automations with n8n for marketing and CRM processes (lead nurturing, event promotion, funnel flows)
- Combining creative brand communication and AI-supported automation to increase efficiency and personalization in digital marketing campaigns
Nazanin Hemmati
Last position:
E-Commerce & Marketing Consultant at Freelance
- Built and optimized Shopify storefronts end-to-end: setup, UX flow, analytics, and Go-To-Market Strategy (GTM) conversion tracking.
- Implemented Klaviyo for segmentation and lifecycle automations (welcome, abandoned-cart, post-purchase, win-back).
- Planned and executed full-funnel acquisition and retention programs across Meta, Google, TikTok, and email channels.
- optimized campaign performance and ROAS through A/B testing, refined audience targeting, and ongoing conversion-rate improvements.
- Supported brand-building efforts through content planning, campaign calendars, and on-site optimization.
- Key project: Lucky Bambino Studios, a creative streetwear concept where I led digital strategy, e-commerce setup, and performance marketing.
Silke Faust
Last position:
Email Marketing Manager at Stage Entertainment
- Planning and execution of the automated customer journey for newsletter mailings, including improving the conversion rate.
- Developing and implementing targeted and seasonal email campaigns.
- Analyzing campaign data to optimize customer outreach.
- Increasing open rates through targeted segmentation strategies.
- Coordinating the creative team to design engaging content.
- Creating monthly performance reports to measure success.
Faizan Attar
Last position:
Consultant (BIA) at Decision Foundry Pvt Ltd
Built automated data ingestion workflows using Python, Fivetran, and Funnel, integrating Git for version control and collaborative code reviews.
Developed monitoring solutions with SQL, reducing manual effort by 30%.
Developed AI agents to automate manual tasks, significantly reducing human error and time.
Performed data validation, troubleshooting, and root cause analysis using AWS Glue, S3, and Athena.
Designed Python-based crawlers and ingestion scripts to scale multi-source data collection.
Streamlined workflows by creating checklists and documenting processes using Jira and Confluence.
Managed client communications in a fast-paced, zero-error environment, ensuring clarity and efficiency.
Proficient in ETL and orchestration tools, including AWS (Glue, S3, Athena), with familiarity in DAG-based orchestration and structured data models.
Designed and implemented data models and ELT workflows using SQL and dbt to power dashboards.
Documented end-to-end processes and applied QA practices to ensure data accuracy and consistency.
Proposed new metrics and segmentation logic, enhancing client reporting capabilities.
Validated multi-platform data (Shopify, Google Ads, Meta, Microsoft Ads, Snapchat, Klaviyo) with 99% accuracy.
Optimized Tableau dashboards and data models, reducing load times by up to 40%.
Delivered data-driven KPI recommendations, driving a 10–15% improvement in client metrics.
Discover over 15,000 top freelancers
Statistics of experts using Klaviyo
Aggregated from the professional profiles of matched freelancers.
Experience
15 years
Position duration
2.2 years
Positions per freelancer
10
Top business areas
Marketing, Information Technology, Business Intelligence
Top industries
Retail, Information Technology, Professional Services
Certification focus areas
Marketing, Information Technology, Business Intelligence
Bachelor's degree or higher
81%
Master's degree or higher
33%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
96%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Klaviyo
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What Klaviyo does
Klaviyo is a customer marketing platform built for email and SMS automation. Teams use it to send triggered messages, manage audiences, and turn store behavior into campaigns that feel timely. It is common in ecommerce, subscription brands, and other businesses that need direct, measurable customer communication.
Common work
- Welcome, cart, browse, and post-purchase flows
- Segmenting customers by purchase and engagement behavior
- Campaign setup for email and SMS
- Template work, testing, and deliverability checks
- Reporting on audience and message performance
Tooling and stack
Klaviyo often sits beside Shopify, Magento, WooCommerce, and customer data tools. Strong specialists know how to map events, sync product and order data, and keep lists clean. They also understand consent, tagging, UTM structure, and how to avoid broken automations when the store or data layer changes.
When to bring in help
Companies bring in freelance expertise when a Klaviyo account needs a cleaner setup, better segmentation, or sharper automation logic. It also helps when teams in Germany need English and German message handling, local campaign timing, or support during a store migration. Freelancers are useful when in-house teams are busy but the lifecycle work cannot wait.
What strong experts do
A good Klaviyo professional thinks beyond templates. They can read customer journeys, spot weak handoffs between email and SMS, and improve flows without damaging deliverability. They work carefully with data, test before launch, and keep the account organized so future campaigns stay easy to manage.
Hiring checklist
- Can explain flows, segments, and events clearly
- Has experience with ecommerce and customer retention work
- Understands integrations and data quality
- Works well with marketing, commerce, and analytics teams
- Delivers clean handover and practical documentation
Frequently asked questions
The facts hiring teams ask for most often when it comes to Klaviyo.
Klaviyo is used for email and SMS campaigns that respond to customer behavior. Companies rely on it for welcome sequences, abandoned cart messages, browse reminders, and post-purchase follow-ups. It is especially useful when messages need to change based on what a customer viewed, bought, or ignored.
Klaviyo is strongest in ecommerce, where product, order, and customer data are easy to turn into automation. It can also work for subscription brands and other businesses that want segmented customer messaging. The key is having reliable event data and a clear customer journey.
Klaviyo is usually chosen when a business needs deeper behavior-based automation and tighter ecommerce data use. Mailchimp is often simpler for basic newsletters, but Klaviyo gives teams more control over flows, segmentation, and revenue-linked messaging. The better choice depends on how advanced the lifecycle setup needs to be.
A strong Klaviyo specialist usually understands ecommerce platforms, customer segmentation, deliverability, and message testing. Experience with Shopify, product feeds, analytics, and consent handling is very helpful. For larger accounts, basic data hygiene and API or webhook knowledge can also matter.
Klaviyo work ranges from simple campaign support to full automation rebuilds. A small project may only need someone who can clean up lists and set up standard flows, while a complex account needs a specialist who can review data structure, logic, and reporting. The more integrations and customer paths you have, the more important deeper expertise becomes.
Most Klaviyo work can be done remotely because setup, testing, and reporting all happen in the account and connected tools. On-site time can help when teams need workshops, fast alignment, or close collaboration with local marketing staff in Germany. Many companies use a hybrid setup and keep the execution remote.
Look for clear examples of how Klaviyo flows were structured, tested, and improved over time. Good specialists can explain why they chose certain segments, how they handled data sync issues, and how they protected deliverability. You should also expect clean documentation and a practical handover, not just a set of finished emails.
A Klaviyo project often includes ecommerce data, message templates, segmentation logic, and cross-channel planning. Freelancers should expect to work with marketing teams, product data, and sometimes CRM or analytics tools. Clear communication matters because small data or content mistakes can affect live customer journeys.
The average hourly rate of freelancers in Germany who have used Klaviyo in their recent projects is 91 €, which corresponds to a daily rate of about 726 € based on an 8-hour working day.
Of the freelancers in Germany who have used Klaviyo in their recent projects, 81% hold at least a Bachelor's degree and 33% hold at least a Master's degree.
On average, freelancers in Germany who have used Klaviyo in their recent projects have 15 years of professional experience, with a single engagement typically lasting around 2.2 years.
The most common languages among freelancers in Germany who have used Klaviyo in their recent projects are German (96%), English (96%), and French (36%).
The most common industries among freelancers in Germany who have used Klaviyo in their recent projects are Retail (76%), Information Technology (60%), and Professional Services (60%).
The most common business areas among freelancers in Germany who have used Klaviyo in their recent projects are Marketing (88%), Information Technology (68%), and Business Intelligence (60%).
Main locations of FRATCH Experts, who have recently used Klaviyo
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
