Klaviyo Experts in Germany
to turn customer data into relevant journeys, matched in minutes with vetted freelancersHire experts who build Klaviyo email and SMS programs, connect ecommerce data, and improve lifecycle automation. FRATCH matches you quickly and precisely with vetted, available freelancers who fit your project.
Meet FRATCH Experts in Germany, who have recently used Klaviyo
Ornel Franck W.
Last position:
Sales Partner at ERGO PRO
- Industry: Insurance, Trade, IT
- Customers & Projects: Consulting and selling insurance and similar services
- Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
- Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports
Luisa J.
Last position:
Product & AI Workflow Consultant at Freelance
- Development of AI-enabled workflow concepts for marketing and product teams
- Consulting on automation, AI tool integration & process optimization
- Project management for personalized digital products (audio/AI-powered MVP)
- Tool evaluations including rollout plans, requirements mapping, and training design.
- byBianca: Digital product for personalized audio coaching — orchestrated 10+ systems, from idea to go-live in 5 months.
Ralf R.
Last position:
Program and Campaign Management at PAYBACK GmbH
- Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
- Documentation of tasks and processes as well as onboarding of the future role holder
Janis A.
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Anna S.
Last position:
Senior Marketing Project Lead at FOR LONG LIFE Inc.
project-based mandate
- Responsibility for marketing, growth, and market expansion strategies for several supplement brands
- Planning and execution of marketing, content, and promotional measures to increase visibility, reach, and revenue
- Building, scaling, and optimizing international sales channels via Shopify, Walmart, eBay, TikTok Shop, Kaufland, Rakuten, EMAG, etc.
- Coordination of product launches, rebranding initiatives, and optimization of brand positioning
- Creation and alignment of product, content, and campaign briefs for different target groups, markets, and platforms
- Managing collaboration with external partners, fulfillment, logistics, marketplace, and distribution partners
- Coordination of product information, claims, platform requirements, and approval processes for international markets
- Analysis of digital performance metrics to identify growth and optimization potential
Evelynn M.
Last position:
Creative Strategy & Operations Manager at Vite LLC
- Identified and resolved a six-figure fulfillment deficit caused by legacy software misconfigurations and outdated SOPs
- Managed campaign product development and production, coordinating with multiple international stakeholders
- Revised/Created and implemented comprehensive and scalable fulfillment, inventory management, customer relations, and logistics SOPs
Julia W.
Last position:
External Campaign Manager CRM & Email Marketing Natüür at Natüür
- Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
- Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
- Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
- Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
- Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
- Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
- Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
- Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
- Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
- Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
- Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
- Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
- Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
- CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
- Technical setup and structuring of data instances as well as coordination and support of data migrations
- Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
- Internal and external stakeholder management as well as coordination of interfaces and external agencies
- Technical project management from strategic concept development through implementation to analysis and continuous optimization
Matthias W.
Last position:
Freelance Consultant Business Intelligence (Self-employed) at mw-consult.it
Data Engineering
Business Analyst
Consulting
2025 – present
Data Engineer & Architect
- Azure Data Factory
- Azure Databricks (PySpark)
- PowerBI Service
Lead developer for the further development of the Modern Data Warehouse, as well as Power BI reports and data models based on the ERP systems Amparex and EyeOffice. Focus on topics for the marketing department with data connection via API to Amplitude and Klaviyo with Python
- 2024 – present
Data Engineer & Architect
- SQL Server (T-SQL)
- SSIS (ETL)
- SSAS Tabular
- PowerBI Report Server
- Atlassian Jira & migration to Azure DevOps with GIT (KANBAN)
Development of Power BI reports and data models based on Infor LN ERP data after migration from Baan, including the underlying data structures with Microsoft SQL Server for further development of the Data Warehouse
Consulting for controlling on the specification of business requirements and development of reporting solutions
- 2025 – 06.2025
Data Engineer & Architect
- PowerBI Dataflows
- PowerBI Service
Cloud migration of the Data Warehouse, as well as Power BI reports and data models from Microsoft Dynamics BC 2021 to Microsoft Dynamics BC Cloud, including migration of the underlying data structures from Microsoft SQL Server to Power BI Dataflows
- 2022 – 06.2024 (ongoing support for data engineers)
Data Engineer & Architect
- SQL Server (T-SQL)
- SSIS (ETL) & BIML
- SSAS Tabular
- Azure DevOps with GIT (SCRUM)
Development of analytical models based on Microsoft Dynamics BC 2021 in combination with data from the company's own MariaDB database, including the setup of the underlying data structures with Microsoft SQL Server to build a Data Warehouse. Merging of the ERP systems BC 2021 and DATEV in the Data Warehouse
Consulting for business users on the specification of business requirements and coaching of developers for the development of reporting solutions
- 2022 – 08.2023
Business Analyst & Interim Manager
- PowerBI Service
- Azure Databricks (PySpark)
- Atlassian Jira (SCRUM)
Project management for reporting solution requirements, as well as development of Power BI reports and data models with data from Azure Databricks based on SAP R/3, Google Analytics, webshop and CRM with a business focus on customer, sales and marketing
- 2022 – 05.2022
Power BI Specialist
- PowerBI Service
- Azure DevOps with GIT (SCRUM)
Development of Power BI reports and data models based on data from Exasol with a business focus on assortment management in purchasing
- 2021 – present (ongoing support for existing customers)
Power BI Specialist & Data Engineer
- SQL Server (T-SQL)
- SSIS (ETL) & BIML
- PowerBI Service
- Azure DevOps with GIT (KANBAN)
- Azure Functions (Python)
Development of Power BI reports and data models based on abas ERP data, including the setup of the underlying data structures with Microsoft SQL Server to build a Data Warehouse.
Synchronization of customer data for Pipedrive CRM via Azure Functions with Python.
Consulting for controlling and management on agile project management, the specification of business requirements and development of reporting solutions
- 2021 – present (ongoing support for existing customers)
Data Engineer & Architect
- SQL Server (T-SQL)
- SSIS (ETL) & BIML
- SSAS Tabular
- Azure DevOps with GIT (SCRUM)
Development of analytical models based on Microsoft Dynamics 365 FO, CS & CRM in combination with Microsoft Dynamics AX 2012 R3, including the setup of the underlying data structures with Microsoft SQL Server to build a Data Warehouse
Concept for the migration of the SQL Server-based Data Warehouse to Microsoft Fabric with planned future implementation and temporary use of a hybrid data architecture for the introduction of Power BI Service during the migration phase
Consulting for business users on the specification of business requirements and development of reporting solutions
Eduard K.
Last position:
Performance Marketing Manager at Acceleratiq Agentur
- Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
- Developing and A/B testing ad creatives, offers, and landing pages
- Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)
Faizan A.
Last position:
Consultant (BIA) at Decision Foundry Pvt Ltd
Built automated data ingestion workflows using Python, Fivetran, and Funnel, integrating Git for version control and collaborative code reviews.
Developed monitoring solutions with SQL, reducing manual effort by 30%.
Developed AI agents to automate manual tasks, significantly reducing human error and time.
Performed data validation, troubleshooting, and root cause analysis using AWS Glue, S3, and Athena.
Designed Python-based crawlers and ingestion scripts to scale multi-source data collection.
Streamlined workflows by creating checklists and documenting processes using Jira and Confluence.
Managed client communications in a fast-paced, zero-error environment, ensuring clarity and efficiency.
Proficient in ETL and orchestration tools, including AWS (Glue, S3, Athena), with familiarity in DAG-based orchestration and structured data models.
Designed and implemented data models and ELT workflows using SQL and dbt to power dashboards.
Documented end-to-end processes and applied QA practices to ensure data accuracy and consistency.
Proposed new metrics and segmentation logic, enhancing client reporting capabilities.
Validated multi-platform data (Shopify, Google Ads, Meta, Microsoft Ads, Snapchat, Klaviyo) with 99% accuracy.
Optimized Tableau dashboards and data models, reducing load times by up to 40%.
Delivered data-driven KPI recommendations, driving a 10–15% improvement in client metrics.
Barbara T.
Last position:
Interim Head of E-Commerce & Marketing (Freelance) at Early-stage organic skincare startup
Led marketing and e-commerce for an early-stage start-up in organic skincare
E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process
Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)
Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting
Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling
Elisa H.
Last position:
Senior Digital Analyst at Self-employed
- Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
- Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO
Suparni N.
Last position:
AI-based communication & marketing automation at Commtribe Ltd.
- Expansion of the competence portfolio to include AI-driven marketing & chatbot integration
- Design and development of several intelligent chatbots (Steno, UChat, ManyChat, GHL) for MeditationSoul.org and Physio Point for automated promotion of workshops, retreats, and online courses
- Experience with social media automation tools and AI content tools (e.g., ChatGPT, Gamma, HeyGen)
- Creation of automations with n8n for marketing and CRM processes (lead nurturing, event promotion, funnel flows)
- Combining creative brand communication and AI-supported automation to increase efficiency and personalization in digital marketing campaigns
Nazanin H.
Last position:
E-Commerce & Marketing Consultant at Freelance
- Built and optimized Shopify storefronts end-to-end: setup, UX flow, analytics, and Go-To-Market Strategy (GTM) conversion tracking.
- Implemented Klaviyo for segmentation and lifecycle automations (welcome, abandoned-cart, post-purchase, win-back).
- Planned and executed full-funnel acquisition and retention programs across Meta, Google, TikTok, and email channels.
- optimized campaign performance and ROAS through A/B testing, refined audience targeting, and ongoing conversion-rate improvements.
- Supported brand-building efforts through content planning, campaign calendars, and on-site optimization.
- Key project: Lucky Bambino Studios, a creative streetwear concept where I led digital strategy, e-commerce setup, and performance marketing.
Silke F.
Last position:
Email Marketing Manager at Stage Entertainment
- Planning and execution of the automated customer journey for newsletter mailings, including improving the conversion rate.
- Developing and implementing targeted and seasonal email campaigns.
- Analyzing campaign data to optimize customer outreach.
- Increasing open rates through targeted segmentation strategies.
- Coordinating the creative team to design engaging content.
- Creating monthly performance reports to measure success.
Discover over 15,000 top freelancers
Statistics of experts using Klaviyo
Aggregated from the professional profiles of matched freelancers.
Experience
15 years
Position duration
2.2 years
Positions per freelancer
10
Top business areas
Marketing, Information Technology, Business Intelligence
Top industries
Retail, Information Technology, Professional Services
Certification focus areas
Marketing, Information Technology, Product Development
Bachelor's degree or higher
82%
Master's degree or higher
32%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
96%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Klaviyo
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Klaviyo experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Retail (77%)
- Information Technology (62%)
- Professional Services (58%)
- Advertising (46%)
- Manufacturing (42%)
- Media and Entertainment (42%)
- Education (35%)
- Fashion (35%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Klaviyo for customer marketing
Klaviyo is a customer data and marketing automation platform for ecommerce and digital brands. Companies use it to collect consented customer events, segment audiences, and send personalised email, SMS, and mobile messaging. Its profiles connect browsing, purchasing, engagement, and preference data so communications can follow customer behaviour.
Campaigns and flows
Klaviyo supports both scheduled campaigns and automated flows triggered by customer actions. Typical deliverables include:
- Welcome, onboarding, and lead-nurture sequences
- Abandoned-cart and browse-abandonment journeys
- Post-purchase, replenishment, and win-back flows
- Promotional email and SMS campaigns
- Segmentation, testing, and reporting frameworks
Ecosystem and integrations
Strong specialists work across Klaviyo’s data model, templates, forms, segments, flows, and analytics. They connect the platform with Shopify, WooCommerce, Magento, BigCommerce, custom storefronts, payment systems, customer data sources, and review tools. They may also use APIs, webhooks, catalog feeds, consent tools, and product data synchronisation to keep campaigns reliable.
When companies need experts
Companies often bring in freelance Klaviyo expertise during a store migration, a new ecommerce launch, or a lifecycle marketing redesign. Support is also valuable when data is fragmented, flows are underperforming, templates need a stronger system, or internal teams lack the time to manage ongoing optimisation. In Germany, specialists may also help coordinate remote work with local marketing, ecommerce, and CRM teams while aligning communication with German-language audiences.
What strong specialists deliver
A capable Klaviyo professional starts with the customer journey and commercial goal, not with a template. They define useful events and properties, build maintainable segments, establish naming conventions, and document the logic behind each flow. They understand deliverability, consent, suppression, data quality, dynamic content, and the difference between a meaningful test and a misleading result.
Choosing the right fit
Review examples that show complete journeys rather than isolated emails. Ask how the specialist handles tracking plans, integration failures, consent changes, localisation, and handover to an internal team. For Germany-based collaboration, clarify whether workshops should be on site or remote and whether German copy review is included. The best fit combines Klaviyo fluency with ecommerce understanding, clear documentation, careful QA, and practical communication.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Klaviyo.
Klaviyo is used to manage personalised email, SMS, and mobile marketing for ecommerce and digital businesses. Companies use it for audience segmentation, automated customer journeys, promotional campaigns, consent-aware messaging, and performance analysis.
Klaviyo is especially focused on ecommerce event data, product catalogues, behavioural segments, and revenue-oriented lifecycle flows. Mailchimp can suit simpler campaign needs, while HubSpot covers broader CRM and sales processes; the right choice depends on data complexity, channels, integrations, and team workflows.
Klaviyo work often requires knowledge of ecommerce platforms, customer data structures, email HTML and CSS, copy workflows, deliverability, consent management, analytics, and integration methods. Experience with Shopify or another commerce system is useful when product, order, and customer events must remain synchronised.
Klaviyo projects vary from a focused flow build to a full migration and lifecycle programme. Match the specialist to the risk and scope: a simple campaign setup may need practical platform fluency, while complex data models, custom integrations, and deliverability work call for deeper experience and strong documentation.
Klaviyo projects are often suitable for remote collaboration because planning, configuration, review, and reporting can happen online. German companies should agree on meeting routines, access controls, approval processes, and whether the specialist can work with German-language content or coordinate with a local copy and marketing team.
Before configuring Klaviyo, a specialist should review the tracking plan, consent sources, profile fields, event quality, product catalogue, integration behaviour, and existing suppression rules. They should also confirm the customer journeys, business goals, message ownership, and reporting requirements.
A strong Klaviyo implementation has clear flow logic, accurate triggers, useful segmentation, consistent naming, tested templates, reliable data, and documented handover materials. Ask for a walkthrough of edge cases, QA checks, consent handling, and how results will be evaluated without confusing deliverability issues with campaign performance.
A Klaviyo specialist typically needs access to the commerce and data environment, existing templates, brand guidance, consent documentation, product information, and a clear approval contact. Helpful clients also define the target audiences, priority journeys, success criteria, language requirements, and boundaries for testing in production.
The average hourly rate of freelancers in Germany who have used Klaviyo in their recent projects is 90 €, which corresponds to a daily rate of about 723 € based on an 8-hour working day.
Of the freelancers in Germany who have used Klaviyo in their recent projects, 82% hold at least a Bachelor's degree and 32% hold at least a Master's degree.
On average, freelancers in Germany who have used Klaviyo in their recent projects have 15 years of professional experience, with a single engagement typically lasting around 2.2 years.
The most common languages among freelancers in Germany who have used Klaviyo in their recent projects are German (96%), English (96%), and French (35%).
The most common industries among freelancers in Germany who have used Klaviyo in their recent projects are Retail (77%), Information Technology (62%), and Professional Services (58%).
The most common business areas among freelancers in Germany who have used Klaviyo in their recent projects are Marketing (88%), Information Technology (69%), and Business Intelligence (65%).
Main locations of FRATCH Experts, who have recently used Klaviyo
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
