Braze Experts in Germany
for smarter customer engagement, matched in minutes with vetted freelance professionalsHire experts who design lifecycle campaigns, orchestrate cross-channel journeys and connect Braze with your data stack. FRATCH matches you quickly and precisely with vetted, available freelancers who fit your project.
Meet FRATCH Experts in Germany, who have recently used Braze
Sebastian Z.
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Janis A.
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Carolin K.
Last position:
Campaign Management CRM Loyalty at REWE Markt GmbH
Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.
Faizan A.
Last position:
Consultant (BIA) at Decision Foundry Pvt Ltd
Built automated data ingestion workflows using Python, Fivetran, and Funnel, integrating Git for version control and collaborative code reviews.
Developed monitoring solutions with SQL, reducing manual effort by 30%.
Developed AI agents to automate manual tasks, significantly reducing human error and time.
Performed data validation, troubleshooting, and root cause analysis using AWS Glue, S3, and Athena.
Designed Python-based crawlers and ingestion scripts to scale multi-source data collection.
Streamlined workflows by creating checklists and documenting processes using Jira and Confluence.
Managed client communications in a fast-paced, zero-error environment, ensuring clarity and efficiency.
Proficient in ETL and orchestration tools, including AWS (Glue, S3, Athena), with familiarity in DAG-based orchestration and structured data models.
Designed and implemented data models and ELT workflows using SQL and dbt to power dashboards.
Documented end-to-end processes and applied QA practices to ensure data accuracy and consistency.
Proposed new metrics and segmentation logic, enhancing client reporting capabilities.
Validated multi-platform data (Shopify, Google Ads, Meta, Microsoft Ads, Snapchat, Klaviyo) with 99% accuracy.
Optimized Tableau dashboards and data models, reducing load times by up to 40%.
Delivered data-driven KPI recommendations, driving a 10–15% improvement in client metrics.
Adam R.
Last position:
Senior Software Engineer at Tonies GmbH
- Complete platform upgrade from Expo 53 to Expo 54, considering project-critical breaking changes
- Version bump of react-native 0.79.5 to 0.81.5 including consolidation, updating, and reinstalling all project-related dependencies (JavaScript, native modules, build tools, TypeScript tooling)
- Identifying and fixing incompatible libraries as well as adjusting iOS and Android configurations (Gradle, Pods, build scripts)
- Enabling and integrating the React Native New Architecture (TurboModules & Fabric) including adjusting native interfaces, build configurations, and feature flags
- Cleaning up technical debt and harmonizing platform-specific implementations to ensure long-term maintainability
- Stabilizing the project through detailed debugging, regression analysis, and adjustments to the tooling chain (Metro, Babel, TypeScript)
- Conducting comprehensive test cycles (unit, E2E, device tests) and optimizing CI/CD pipelines for Bitrise and GitLab
- Ensuring stable releases for Android & iOS in conjunction with analytics, engagement, and monitoring systems
Ligia B.
Last position:
Mobile Interim Marketing Director at Von Racknitz Baer, Art Gallery
Responsible for the overall marketing strategy, SEO, e-mail marketing, content production, exhibitions and events production, and social media strategy.
Led work with a partner marketing agency for the gallery’s webpage SEO strategy targeting artist profile landing pages with a significant boost to search visibility and conversion.
Led work with a partner marketing agency for content production and social media strategy.
Led B2C & B2B marketing strategy for art sales in email platforms.
Madeleine W.
Last position:
Digital Account Manager at Emetriq GmbH (Deutsche Telekom Group)
- Account and project management of various digital projects (social, display & influencer) including budget allocation
- Creation of media recommendations and media plans (e.g. for Magenta YOUNG & MagentaTV)
- Internal and external coordination with e.g. marketer platforms such as Facebook, TikTok, Twitter, Snapchat and Co.
- Preparation of offers, project and budget monitoring
- Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
- Requirements management and quality assurance
Bhanu Prakash A.
Last position:
CRM and MarTech Expert at Merkle DACH
- Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
- Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
- Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
- Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
- Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
- Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
- Provide development support for campaign setup, deployment, and monitoring
- Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
- Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
- Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
- Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
- Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
- Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
- Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
- Establish development standards, reusable templates, and best practices to ensure consistency and scalability
- Document technical designs, workflows, configurations, and troubleshooting guides
- Conduct training sessions and knowledge transfers to empower internal teams and clients
- Develop custom dashboards and performance reports to track campaign metrics and data trends
- Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
- Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization
Peter P.
Last position:
CRM & Bid Management Project Consultant at Global mechanical engineering company
- CRM process and feature consulting
- AI infusion workshops to introduce AI apps for critical business processes
- Prototyping – Vibe coding with Lovable
- Development of several apps for global bid management in the CPQ, Salesforce, and SAP S/4HANA environment
- Requirements and process management
- Introduction of a new data governance model
- AI infusion – supporting apps and business processes with AI applications
- Portfolio management of AI ideas: identifying and selecting AI projects in bid management
- Prototyping AI projects with Lovable.dev
- Building an AI data foundation in Snowflake
- Blueprint for different business units and global rollout
- An agile prototype-first approach with design thinking and vibe coding to prototype all applications
- Presentation at a global conference on using AI in business and validating ideas with design thinking & vibe coding
- AI infusion workshops at global conferences for prototyping ideas with business stakeholders
Philip S.
Last position:
CEO & Owner at Scheibl GmbH
- Optimization of strategic and operational processes for improved best practice
- Digital transformation to Data Driven Marketing, cyber security, fraud protection
- Digital communication solutions in online marketing to visualise and increase competencies, performance components, brand presence and competitive differentiation
- BI, tracking and financial model optimisation
- Knowledge promotion and synergy networking in the business process and implementation
- Go-to-market strategy
- API and data automation development
- UTM parameters and performance KPIs
- Technologies: MS Power BI, Adobe Analytics, Datorama, Tableau, Qlik, Google Analytics, Salesforce, Braze, Adobe Experience Cloud, FSCM, SOC and SIEM analytics, API, DWH, CDH
Alain B.
Last position:
Interim Manager | Product Manager | AdTech & CDP Expert | Technical Transformations at Freelancer
- Hands-on product and portfolio analyses with actionable recommendations
- Skilled in consulting, concept development, and agile project management
- Technical leadership & team empowerment – for smooth agile delivery with foresight and guardrails
Gerrit S.
Last position:
Restructuring at Automotive Supplier
- Competency mapping and conversion into a standardized taxonomy for over 100,000 employees.
- Efficiency improvements by job function.
- Assignment of all white-collar employees to nine divisions worldwide within four months.
Calin C.
Last position:
Gorillas
- Successfully migrated 99.9% of the users to the new app by automatically logging them in using the token retrieved from the old app.
- Facilitated more than 400k signups in the first 3 months after releasing the redesigned app by supporting phone, Apple, Google, and Facebook authentication methods implemented using Firebase.
- Helped more than 250k users successfully add their address by supporting search using Google Places and by selecting the exact location using Google Maps based on the service delivery zones.
- Skills: Firebase Auth, Google Places, Google Maps, Segment, Adjust, Braze, Rich Push Notifications
Claudia G.
Last position:
Specialist in strategic email marketing and eCRM at Freelance
- Development and implementation of strategic email marketing and eCRM strategies
- ESP and tool consulting, migration, and setup
- Creation and expansion of email marketing automations
- Consulting and training in email marketing and eCRM
- Newsletter planning, concept development, and sending
- Design and creation of transactional emails
- Newsletter templates (design and build as drag & drop or HTML email template)
- Development and implementation of lead generation strategies (pop-ups, funnels, landing pages, banners, forms, etc.)
Discover over 15,000 top freelancers
Statistics of experts using Braze
Aggregated from the professional profiles of matched freelancers.
Experience
12 years
Position duration
2 years
Positions per freelancer
9
Top business areas
Marketing, Information Technology, Project Management
Top industries
Information Technology, Advertising, Manufacturing
Certification focus areas
Information Technology, Marketing, Business Intelligence
Bachelor's degree or higher
100%
Master's degree or higher
42%
Certifications per freelancer
4
Most common languages
German, English, Spanish
Speak two or more languages
93%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Braze
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Braze experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (79%)
- Advertising (57%)
- Manufacturing (57%)
- Retail (43%)
- Automotive (36%)
- Media and Entertainment (36%)
- Professional Services (36%)
- Education (29%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Customer engagement platform
Braze is a customer engagement platform for creating personalized interactions across mobile apps, websites, email and other messaging channels. Companies use it to manage lifecycle communication, from onboarding and activation to retention, re-engagement and transactional messaging. Its real-time data model helps teams respond to customer behavior and preferences.
Campaign orchestration
Braze supports campaign creation through Canvas, its visual journey orchestration environment. Specialists define audience rules, triggers, decision paths, delays and channel actions, then test and refine each customer path. Typical use cases include:
- App onboarding and feature adoption
- Product recommendations and abandoned actions
- Subscription renewal and churn prevention
- Loyalty, reactivation and event messaging
Data and integrations
Strong Braze work depends on reliable customer data. Professionals connect SDKs, REST APIs, webhooks and data feeds with platforms such as Segment, Snowflake, Salesforce and customer data warehouses. They also handle event schemas, user profiles, subscription groups, identity resolution and consent signals so campaigns remain accurate across channels.
When to bring in expertise
Companies often need freelance support during a Braze implementation, migration or major lifecycle redesign. External specialists can audit an existing setup, establish naming conventions, map data events, rebuild Canvas journeys or prepare a governance model. In Germany, they may also support distributed teams that need clear documentation and coordination between marketing, product, data and engineering functions.
Delivery and measurement
Braze professionals work across strategy and execution. They configure Liquid personalization, content cards, in-app messages, email templates, push notifications and connected content, while setting up experiments and reporting. They understand deliverability, frequency controls, control groups and conversion measurement rather than treating campaign launches as isolated tasks.
What strong specialists bring
The best fit combines Braze platform knowledge with customer lifecycle thinking and sound data practice. Look for experience with complex segmentation, multi-channel orchestration, API-based integrations and structured quality checks. Strong professionals explain trade-offs clearly, protect customer data, document reusable patterns and leave teams able to operate the workspace confidently.
Frequently asked questions
Need clarity? These are the questions we hear most often about Braze.
Braze is used to create personalized customer engagement across mobile apps, websites, email, push notifications, in-app messages and other channels. Companies use it for onboarding, retention, reactivation, promotions, transactional communication and lifecycle automation.
Braze is often selected for real-time, product-led engagement and flexible cross-channel journeys. Salesforce Marketing Cloud can be a strong choice for organizations deeply invested in the Salesforce ecosystem, while Iterable is commonly considered for email and lifecycle orchestration. The right option depends on data architecture, channels, team skills and operating model.
A strong Braze specialist usually understands customer data platforms, event tracking, SQL, REST APIs, webhooks and consent management. Helpful additional skills include Liquid templating, mobile SDK implementation, email deliverability, experimentation and lifecycle strategy.
The required depth depends on the assignment. A focused campaign build may need someone comfortable with segmentation, templates and Canvas, while a migration or data redesign calls for proven experience with integrations, identity models, governance and testing. Ask for examples that resemble your channels and customer journeys.
Braze projects are often suitable for remote collaboration because configuration, documentation and campaign reviews can be handled online. On-site work may help during workshops or a complex implementation, but clear ownership, access procedures, time-zone overlap and communication in the required language matter more than location alone.
Before starting with Braze, define business goals, priority audiences, active channels, data sources and the systems that must connect to the workspace. Access requirements, existing event documentation, brand guidelines and consent rules will help the specialist assess the setup and begin work efficiently.
Good Braze work has clear audience logic, consistent event naming, controlled frequency and documented campaign dependencies. Review how the specialist approaches testing, data validation, deliverability, experiment design and reporting. A quality handover should let your team understand, maintain and improve the setup.
Freelancers working with Braze may build Canvas journeys, Liquid content, email templates, in-app experiences and push campaigns. They may also configure SDK events, connect data platforms, improve segmentation, support migrations, establish governance or train internal teams.
The average hourly rate of freelancers in Germany who have used Braze in their recent projects is 93 €, which corresponds to a daily rate of about 745 € based on an 8-hour working day.
Of the freelancers in Germany who have used Braze in their recent projects, 100% hold at least a Bachelor's degree and 42% hold at least a Master's degree.
On average, freelancers in Germany who have used Braze in their recent projects have 12 years of professional experience, with a single engagement typically lasting around 2 years.
The most common languages among freelancers in Germany who have used Braze in their recent projects are German (100%), English (93%), and Spanish (36%).
The most common industries among freelancers in Germany who have used Braze in their recent projects are Information Technology (79%), Advertising (57%), and Manufacturing (57%).
The most common business areas among freelancers in Germany who have used Braze in their recent projects are Marketing (86%), Information Technology (71%), and Project Management (64%).
Main locations of FRATCH Experts, who have recently used Braze
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
