Braze Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Braze
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Carolin Kirchfeld
Last position:
Campaign Management CRM Loyalty at REWE Markt GmbH
Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.
Adam Richter
Last position:
Senior Software Engineer at Tonies GmbH
- Complete platform upgrade from Expo 53 to Expo 54, considering project-critical breaking changes
- Version bump of react-native 0.79.5 to 0.81.5 including consolidation, updating, and reinstalling all project-related dependencies (JavaScript, native modules, build tools, TypeScript tooling)
- Identifying and fixing incompatible libraries as well as adjusting iOS and Android configurations (Gradle, Pods, build scripts)
- Enabling and integrating the React Native New Architecture (TurboModules & Fabric) including adjusting native interfaces, build configurations, and feature flags
- Cleaning up technical debt and harmonizing platform-specific implementations to ensure long-term maintainability
- Stabilizing the project through detailed debugging, regression analysis, and adjustments to the tooling chain (Metro, Babel, TypeScript)
- Conducting comprehensive test cycles (unit, E2E, device tests) and optimizing CI/CD pipelines for Bitrise and GitLab
- Ensuring stable releases for Android & iOS in conjunction with analytics, engagement, and monitoring systems
Ligia Boueres
Last position:
Mobile Interim Marketing Director at Von Racknitz Baer, Art Gallery
Responsible for the overall marketing strategy, SEO, e-mail marketing, content production, exhibitions and events production, and social media strategy.
Led work with a partner marketing agency for the gallery’s webpage SEO strategy targeting artist profile landing pages with a significant boost to search visibility and conversion.
Led work with a partner marketing agency for content production and social media strategy.
Led B2C & B2B marketing strategy for art sales in email platforms.
Bhanu Prakash Avula
Last position:
CRM and MarTech Expert at Merkle DACH
- Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
- Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
- Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
- Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
- Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
- Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
- Provide development support for campaign setup, deployment, and monitoring
- Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
- Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
- Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
- Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
- Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
- Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
- Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
- Establish development standards, reusable templates, and best practices to ensure consistency and scalability
- Document technical designs, workflows, configurations, and troubleshooting guides
- Conduct training sessions and knowledge transfers to empower internal teams and clients
- Develop custom dashboards and performance reports to track campaign metrics and data trends
- Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
- Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization
Peter Pries
Last position:
CRM & Bid Management Project Consultant at Global mechanical engineering company
- CRM process and feature consulting
- AI infusion workshops to introduce AI apps for critical business processes
- Prototyping – Vibe coding with Lovable
- Development of several apps for global bid management in the CPQ, Salesforce, and SAP S/4HANA environment
- Requirements and process management
- Introduction of a new data governance model
- AI infusion – supporting apps and business processes with AI applications
- Portfolio management of AI ideas: identifying and selecting AI projects in bid management
- Prototyping AI projects with Lovable.dev
- Building an AI data foundation in Snowflake
- Blueprint for different business units and global rollout
- An agile prototype-first approach with design thinking and vibe coding to prototype all applications
- Presentation at a global conference on using AI in business and validating ideas with design thinking & vibe coding
- AI infusion workshops at global conferences for prototyping ideas with business stakeholders
Philip Scheibl
Last position:
CEO & Owner at Scheibl GmbH
- Optimization of strategic and operational processes for improved best practice
- Digital transformation to Data Driven Marketing, cyber security, fraud protection
- Digital communication solutions in online marketing to visualise and increase competencies, performance components, brand presence and competitive differentiation
- BI, tracking and financial model optimisation
- Knowledge promotion and synergy networking in the business process and implementation
- Go-to-market strategy
- API and data automation development
- UTM parameters and performance KPIs
- Technologies: MS Power BI, Adobe Analytics, Datorama, Tableau, Qlik, Google Analytics, Salesforce, Braze, Adobe Experience Cloud, FSCM, SOC and SIEM analytics, API, DWH, CDH
Alain Blankenburg-Schröder
Last position:
Interim Manager | Product Manager | AdTech & CDP Expert | Technical Transformations at Freelancer
- Hands-on product and portfolio analyses with actionable recommendations
- Skilled in consulting, concept development, and agile project management
- Technical leadership & team empowerment – for smooth agile delivery with foresight and guardrails
Gerrit Stroomann
Last position:
Restructuring at Automotive Supplier
- Competency mapping and conversion into a standardized taxonomy for over 100,000 employees.
- Efficiency improvements by job function.
- Assignment of all white-collar employees to nine divisions worldwide within four months.
Faizan Attar
Last position:
Consultant (BIA) at Decision Foundry Pvt Ltd
Built automated data ingestion workflows using Python, Fivetran, and Funnel, integrating Git for version control and collaborative code reviews.
Developed monitoring solutions with SQL, reducing manual effort by 30%.
Developed AI agents to automate manual tasks, significantly reducing human error and time.
Performed data validation, troubleshooting, and root cause analysis using AWS Glue, S3, and Athena.
Designed Python-based crawlers and ingestion scripts to scale multi-source data collection.
Streamlined workflows by creating checklists and documenting processes using Jira and Confluence.
Managed client communications in a fast-paced, zero-error environment, ensuring clarity and efficiency.
Proficient in ETL and orchestration tools, including AWS (Glue, S3, Athena), with familiarity in DAG-based orchestration and structured data models.
Designed and implemented data models and ELT workflows using SQL and dbt to power dashboards.
Documented end-to-end processes and applied QA practices to ensure data accuracy and consistency.
Proposed new metrics and segmentation logic, enhancing client reporting capabilities.
Validated multi-platform data (Shopify, Google Ads, Meta, Microsoft Ads, Snapchat, Klaviyo) with 99% accuracy.
Optimized Tableau dashboards and data models, reducing load times by up to 40%.
Delivered data-driven KPI recommendations, driving a 10–15% improvement in client metrics.
Calin Calin
Last position:
Gorillas
- Successfully migrated 99.9% of the users to the new app by automatically logging them in using the token retrieved from the old app.
- Facilitated more than 400k signups in the first 3 months after releasing the redesigned app by supporting phone, Apple, Google, and Facebook authentication methods implemented using Firebase.
- Helped more than 250k users successfully add their address by supporting search using Google Places and by selecting the exact location using Google Maps based on the service delivery zones.
- Skills: Firebase Auth, Google Places, Google Maps, Segment, Adjust, Braze, Rich Push Notifications
Discover over 15,000 top freelancers
Statistics of experts using Braze
Aggregated from the professional profiles of matched freelancers.
Experience
12 years
Position duration
2.1 years
Positions per freelancer
7
Top business areas
Information Technology, Marketing, Business Intelligence
Top industries
Information Technology, Advertising, Manufacturing
Certification focus areas
Information Technology, Marketing, Business Intelligence
Bachelor's degree or higher
100%
Master's degree or higher
44%
Certifications per freelancer
5
Most common languages
German, English, Spanish
Speak two or more languages
91%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Braze
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Customer messaging
Braze is a customer engagement platform for email, push, in-app, SMS, and cross-channel journeys. Companies use it to send timely messages, trigger lifecycle flows, and keep campaigns tied to live user behavior. Strong specialists make sure the setup supports clear rules, clean segments, and reliable delivery.
What specialists deliver
- Campaign setup and lifecycle automation
- Segmentation based on product and CRM data
- Canvas journey design and testing
- Content blocks, templates, and personalization
- Reporting support and event tracking checks
Ecosystem skills
Braze work often sits next to data pipelines, analytics tools, CDPs, and product event tracking. A good freelancer understands how Braze, the Braze SDKs, and related integrations move data between apps, warehouses, and message channels. Appboy knowledge still helps when teams inherit older accounts or older documentation.
When companies bring help
Teams usually look for freelance help when launches are blocked, journeys need a rebuild, or data inputs are messy. Germany-based companies also bring in remote specialists when local teams need extra Braze capacity for a campaign push or a platform migration. The best experts can work with marketing, product, and CRM stakeholders without slowing delivery.
What strong experts do
Strong Braze professionals think in events, segments, and user states, not just message copy. They spot weak tracking, duplicate logic, and broken handoffs early. They also document what they changed so internal teams can keep campaigns stable after the project ends.
Good fit signs
- Your current journeys are hard to edit or reuse
- Event data and profile fields do not line up
- You need better personalisation across channels
- Your team wants cleaner handover and testing
- You are moving from legacy Appboy setups to Braze
Frequently asked questions
Need clarity? These are the questions we hear most often about Braze.
Braze is used for customer messaging across email, push, in-app, SMS, and related lifecycle journeys. Companies bring in specialists to build segments, automate campaigns, and make sure the data behind each message is reliable. It is especially useful when messaging needs to react to user behavior, not just a fixed calendar.
Braze was formerly known as Appboy, so you may still see the old name in older accounts, docs, or searches. In most hiring cases, people now mean the current platform and its newer tooling. A good specialist can work with both the old setup and the current one.
Braze is usually chosen when teams want strong cross-channel lifecycle messaging with flexible event-based triggers. Compared with simpler email tools, it covers more channels and more complex journey logic. Compared with heavier enterprise suites, it is often easier to operate once the data model is set up well.
A strong Braze specialist usually understands segmentation, analytics, data mapping, and message testing. Knowledge of CRM systems, product events, CDPs, and common APIs helps a lot because Braze work depends on clean inputs. Copy logic and lifecycle thinking also matter, since the tool is only as good as the journeys built in it.
A simple Braze task, such as template updates or a basic campaign build, may only need a focused specialist. Journey redesigns, integration work, or migrations need someone who has handled edge cases and can spot data issues early. The right level depends on how much is already working and how much needs to be rebuilt.
Yes, Braze work is often done remotely, and that is common for companies in Germany. Many projects need close collaboration with marketing, CRM, and product teams, but not daily on-site work. If workshops or stakeholder alignment are important, a hybrid setup can help.
Look for a Braze specialist who can explain the data model, show how they test journeys, and describe how they prevent broken logic. Good signs include clear documentation, clean segmentation rules, and careful handling of triggers and exclusions. Ask for examples of campaigns or migrations that were delivered with minimal disruption.
Most teams want to know whether the Braze specialist can fix a specific issue, improve an existing setup, or run a full implementation. They also ask how the person works with internal teams, what integrations are needed, and whether the project can be handled remotely. Clear scope and access to data sources usually make the engagement faster.
The average hourly rate of freelancers in Germany who have used Braze in their recent projects is 93 €, which corresponds to a daily rate of about 743 € based on an 8-hour working day.
Of the freelancers in Germany who have used Braze in their recent projects, 100% hold at least a Bachelor's degree and 44% hold at least a Master's degree.
On average, freelancers in Germany who have used Braze in their recent projects have 12 years of professional experience, with a single engagement typically lasting around 2.1 years.
The most common languages among freelancers in Germany who have used Braze in their recent projects are German (100%), English (91%), and Spanish (27%).
The most common industries among freelancers in Germany who have used Braze in their recent projects are Information Technology (82%), Advertising (45%), and Manufacturing (45%).
The most common business areas among freelancers in Germany who have used Braze in their recent projects are Information Technology (82%), Marketing (82%), and Business Intelligence (64%).
Main locations of FRATCH Experts, who have recently used Braze
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
