Braze Experts in Germany
for smarter customer engagement, matched in minutes with vetted professionalsHire experts who design Braze Canvas journeys, orchestrate cross-channel campaigns and connect customer data through Liquid, Currents and APIs. FRATCH matches you quickly and precisely with vetted, available freelancers for your Braze project.
Meet FRATCH Experts in Germany, who have recently used Braze
Michael B.
Last position:
Product Analytics Consultant - Trust & Safety at Kleinanzeigen
- Detecting fraud patterns and implementing effective anti-fraud rules while maintaining acceptable false positive rates to ensure a balance between safety and a frictionless user experience
- Supporting ideation and roll-out of new trust and safety features to the platform to block fraudulent activity and increase user awareness for fraud
- Supporting Product, Development and Customer Support with BI reports and further guidance to identify and fight fraud and policy violations
João Pedro J.
Last position:
Art Director at LUPE UG
- Design, animations, photo compositing, illustrations, UX design, UI design
- Development of a responsive website and an online shop with Wordpress, PHP, JavaScript, CSS, HTML
- Design and implementation of user interfaces, shopping functions and seal design
- Integration of a location finder with map entries and search
Carolin K.
Last position:
Campaign Management CRM Loyalty at REWE Markt GmbH
Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.
Peter P.
Last position:
CRM & Bid Management Project Consultant at Global engineering company
- Consulting on CRM processes and features
- AI infusion workshops to introduce AI apps for critical business processes
- Prototyping – vibe coding with Lovable
- Developing several apps for global bid management in a CPQ, Salesforce and SAP 4 Hana environment
- Requirements and process management
- Introducing a new data governance model
- AI infusion – supporting apps and business processes with AI applications
- Portfolio management of AI ideas: identifying and selecting AI projects in bid management
- Prototyping AI projects with Lovable.dev
- Building an AI data foundation in Snowflake
- Blueprint for various business units and global rollout
- An agile prototype-first approach using Design Thinking and vibe coding to prototype all applications
- Presentation at a global conference on the use of AI in business and validating ideas with Design Thinking & vibe coding
- AI infusion workshops at global conferences to prototype ideas with business stakeholders
Sebastian Z.
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Janis A.
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Faizan A.
Last position:
Consultant (BIA) at Decision Foundry Pvt Ltd
Built automated data ingestion workflows using Python, Fivetran, and Funnel, integrating Git for version control and collaborative code reviews.
Developed monitoring solutions with SQL, reducing manual effort by 30%.
Developed AI agents to automate manual tasks, significantly reducing human error and time.
Performed data validation, troubleshooting, and root cause analysis using AWS Glue, S3, and Athena.
Designed Python-based crawlers and ingestion scripts to scale multi-source data collection.
Streamlined workflows by creating checklists and documenting processes using Jira and Confluence.
Managed client communications in a fast-paced, zero-error environment, ensuring clarity and efficiency.
Proficient in ETL and orchestration tools, including AWS (Glue, S3, Athena), with familiarity in DAG-based orchestration and structured data models.
Designed and implemented data models and ELT workflows using SQL and dbt to power dashboards.
Documented end-to-end processes and applied QA practices to ensure data accuracy and consistency.
Proposed new metrics and segmentation logic, enhancing client reporting capabilities.
Validated multi-platform data (Shopify, Google Ads, Meta, Microsoft Ads, Snapchat, Klaviyo) with 99% accuracy.
Optimized Tableau dashboards and data models, reducing load times by up to 40%.
Delivered data-driven KPI recommendations, driving a 10–15% improvement in client metrics.
Adam R.
Last position:
Senior Software Engineer at Tonies GmbH
- Complete platform upgrade from Expo 53 to Expo 54, considering project-critical breaking changes
- Version bump of react-native 0.79.5 to 0.81.5 including consolidation, updating, and reinstalling all project-related dependencies (JavaScript, native modules, build tools, TypeScript tooling)
- Identifying and fixing incompatible libraries as well as adjusting iOS and Android configurations (Gradle, Pods, build scripts)
- Enabling and integrating the React Native New Architecture (TurboModules & Fabric) including adjusting native interfaces, build configurations, and feature flags
- Cleaning up technical debt and harmonizing platform-specific implementations to ensure long-term maintainability
- Stabilizing the project through detailed debugging, regression analysis, and adjustments to the tooling chain (Metro, Babel, TypeScript)
- Conducting comprehensive test cycles (unit, E2E, device tests) and optimizing CI/CD pipelines for Bitrise and GitLab
- Ensuring stable releases for Android & iOS in conjunction with analytics, engagement, and monitoring systems
Ligia B.
Last position:
Mobile Interim Marketing Director at Von Racknitz Baer, Art Gallery
Responsible for the overall marketing strategy, SEO, e-mail marketing, content production, exhibitions and events production, and social media strategy.
Led work with a partner marketing agency for the gallery’s webpage SEO strategy targeting artist profile landing pages with a significant boost to search visibility and conversion.
Led work with a partner marketing agency for content production and social media strategy.
Led B2C & B2B marketing strategy for art sales in email platforms.
Madeleine W.
Last position:
Digital Account Manager at Emetriq GmbH (Deutsche Telekom Group)
- Account and project management for various digital projects (social, display & influencer), including budget allocation
- Creation of media recommendations and media plans (e.g. for Magenta YOUNG & MagentaTV)
- Internal and external coordination with, for example, advertising platforms such as Facebook, TikTok, Twitter, Snapchat and others
- Preparation of offers, project and budget monitoring
- Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
- Requirements management and quality assurance
Bhanu Prakash A.
Last position:
CRM and MarTech Expert at Merkle DACH
- Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
- Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
- Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
- Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
- Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
- Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
- Provide development support for campaign setup, deployment, and monitoring
- Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
- Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
- Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
- Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
- Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
- Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
- Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
- Establish development standards, reusable templates, and best practices to ensure consistency and scalability
- Document technical designs, workflows, configurations, and troubleshooting guides
- Conduct training sessions and knowledge transfers to empower internal teams and clients
- Develop custom dashboards and performance reports to track campaign metrics and data trends
- Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
- Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization
Philip S.
Last position:
CEO & Owner at Scheibl GmbH
- Optimization of strategic and operational processes for improved best practice
- Digital transformation to Data Driven Marketing, cyber security, fraud protection
- Digital communication solutions in online marketing to visualise and increase competencies, performance components, brand presence and competitive differentiation
- BI, tracking and financial model optimisation
- Knowledge promotion and synergy networking in the business process and implementation
- Go-to-market strategy
- API and data automation development
- UTM parameters and performance KPIs
- Technologies: MS Power BI, Adobe Analytics, Datorama, Tableau, Qlik, Google Analytics, Salesforce, Braze, Adobe Experience Cloud, FSCM, SOC and SIEM analytics, API, DWH, CDH
Alain B.
Last position:
Interim Manager | Product Manager | AdTech & CDP Expert | Technical Transformations at Freelancer
- Hands-on product and portfolio analyses with actionable recommendations
- Skilled in consulting, concept development, and agile project management
- Technical leadership & team empowerment – for smooth agile delivery with foresight and guardrails
Gerrit S.
Last position:
Restructuring at Automotive Supplier
- Competency mapping and conversion into a standardized taxonomy for over 100,000 employees.
- Efficiency improvements by job function.
- Assignment of all white-collar employees to nine divisions worldwide within four months.
Calin C.
Last position:
Gorillas
- Successfully migrated 99.9% of the users to the new app by automatically logging them in using the token retrieved from the old app.
- Facilitated more than 400k signups in the first 3 months after releasing the redesigned app by supporting phone, Apple, Google, and Facebook authentication methods implemented using Firebase.
- Helped more than 250k users successfully add their address by supporting search using Google Places and by selecting the exact location using Google Maps based on the service delivery zones.
- Skills: Firebase Auth, Google Places, Google Maps, Segment, Adjust, Braze, Rich Push Notifications
Discover over 15,000 top freelancers
Statistics of experts using Braze
Aggregated from the professional profiles of matched freelancers.
Experience
13 years
Position duration
2.1 years
Positions per freelancer
10
Top business areas
Marketing, Information Technology, Business Intelligence
Top industries
Information Technology, Advertising, Manufacturing
Certification focus areas
Information Technology, Marketing, Business Intelligence
Bachelor's degree or higher
100%
Master's degree or higher
50%
Certifications per freelancer
4
Most common languages
German, English, Spanish
Speak two or more languages
94%
Based on our profile pool as of 30 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using Braze
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Braze experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (81%)
- Advertising (63%)
- Manufacturing (50%)
- Professional Services (44%)
- Retail (44%)
- Automotive (38%)
- Media and Entertainment (38%)
- Education (31%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Braze in practice
Braze is a customer engagement platform for delivering personalized messages across email, mobile and web channels. Companies use it to coordinate onboarding, activation, retention and re-engagement journeys from a shared customer profile. Its real value comes from turning behavioral data into timely, relevant interactions.
Campaign building blocks
Braze specialists configure campaigns and Canvas journeys that respond to events, attributes and audience membership. They work with in-app messages, push notifications, Content Cards, email, webhooks and SMS integrations. Liquid enables dynamic content, while segmentation and control groups support targeted communication.
- Map lifecycle journeys and customer events
- Create audience segments and message variants
- Configure triggers, delays, decision splits and conversions
- Personalize content with Liquid
Data and integrations
Reliable Braze work depends on clean identity management and useful event design. Professionals connect data through the SDKs, REST APIs, Currents and partner integrations, then align profiles across products and channels. They may also connect Braze with a CDP, data warehouse, commerce system or consent service.
When specialists help
Companies often bring in freelance Braze expertise during a new implementation, a migration from another engagement tool or a major lifecycle redesign. Specialists can audit an existing workspace, repair inconsistent data flows, establish campaign governance and prepare teams for an international rollout. Germany-based organisations may also value German-language collaboration alongside remote delivery.
- A launch needs a clear event and attribute model
- Existing campaigns are difficult to maintain or measure
- Teams need help with Liquid templates and Canvas logic
- Deliverability, consent or preference handling needs review
Tools and adjacent skills
Strong professionals understand more than the Braze interface. Useful adjacent skills include SQL, JSON, REST APIs, JavaScript, Liquid, mobile SDK implementation, email HTML and deliverability. They should be comfortable with analytics, experimentation, product events, consent concepts and the operational needs of marketing and product teams.
What good work looks like
Quality shows in a clear data model, predictable journey logic and messages that remain understandable after handover. A capable specialist documents events, naming conventions, segments, templates and dependencies, then tests edge cases across channels. They distinguish delivery problems from data problems and use reporting to improve a journey without sacrificing user control or message relevance.
Frequently asked questions
Need clarity? These are the questions we hear most often about Braze.
Braze is used to manage personalized customer engagement across mobile apps, websites and email channels. Companies use it for onboarding, lifecycle communication, product messaging, retention and triggered campaigns based on customer behavior.
Braze is often chosen for real-time, event-driven engagement and flexible cross-channel journey design. Salesforce Marketing Cloud may suit organisations deeply invested in the Salesforce ecosystem, while Iterable is commonly compared for email and lifecycle orchestration. The right choice depends on data architecture, channels, team workflows and integration needs.
A strong Braze freelancer may also work with SQL, REST APIs, JSON, JavaScript, Liquid, mobile SDKs and email HTML. Experience with identity resolution, analytics, deliverability, consent and customer data platforms is valuable for projects that extend beyond campaign setup.
The required depth depends on the scope. A focused campaign build may need someone comfortable with segmentation, Liquid and Canvas, while a migration or data architecture project calls for a specialist who has handled integrations, event schemas, testing and governance.
Braze projects are commonly delivered remotely because configuration, documentation and campaign reviews can happen online. On-site workshops may still help with data mapping and stakeholder alignment, while German or English communication should match the company’s working environment.
Define the business goals, channels, source systems and key customer events before the engagement starts. Access to a suitable workspace, existing documentation, consent requirements and examples of current campaigns helps the specialist assess the work and plan safe changes.
Look for clear event definitions, maintainable Canvas logic, tested Liquid content and documented dependencies. A quality specialist can explain how profiles are identified, how failures are monitored and how campaign results will be interpreted without relying on vague performance claims.
A Braze professional may deliver a workspace audit, event and attribute specification, audience segments, Canvas journeys, message templates, integration guidance and test plans. Depending on the brief, the engagement can also include team training, documentation, migration support and ongoing campaign operations.
The average hourly rate of freelancers in Germany who have used Braze in their recent projects is 94 €, which corresponds to a daily rate of about 750 € based on an 8-hour working day.
Of the freelancers in Germany who have used Braze in their recent projects, 100% hold at least a Bachelor's degree and 50% hold at least a Master's degree.
On average, freelancers in Germany who have used Braze in their recent projects have 13 years of professional experience, with a single engagement typically lasting around 2.1 years.
The most common languages among freelancers in Germany who have used Braze in their recent projects are German (100%), English (94%), and Spanish (38%).
The most common industries among freelancers in Germany who have used Braze in their recent projects are Information Technology (81%), Advertising (63%), and Manufacturing (50%).
The most common business areas among freelancers in Germany who have used Braze in their recent projects are Marketing (88%), Information Technology (75%), and Business Intelligence (56%).
Main locations of FRATCH Experts, who have recently used Braze
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
