Alain Blankenburg-Schröder-Interim Manager | Product Manager | AdTech & CDP Expert | Technical Transformations
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Experience
Interim Manager | Product Manager | AdTech & CDP Expert | Technical Transformations
Freelancer
- Hands-on product and portfolio analyses with actionable recommendations
- Skilled in consulting, concept development, and agile project management
- Technical leadership & team empowerment – for smooth agile delivery with foresight and guardrails
Director Engineering
New Work SE
- Disciplinary leadership of four product engineering teams in profiles, growth, onboarding, talent acquisition, advertising and upsell, with a total of 30–35 people in Hamburg, Porto and Barcelona, plus several freelancers; €3M budget for salaries and software licenses
- Balancing availability, stability and features of the core platform with 20 million active users
- Delivering, aligning and integrating features into the internal developer platform and providing templates and automations as golden paths in close collaboration with the DevOps team
- Integrating AI into the advertising platform
- Supporting the launch of a CDP to unify talent pools across multiple business units and plan the omnichannel customer journey with the Braze CRM
- Software portfolio management to handle complexity
- Designing and syncing prioritization, project planning and risk management with stakeholders and across the company, plus empowering the teams
- Measuring and improving team performance with DORA metrics and working with various departments through governance boards for delivery, including asset tracking and activation
VP Product Management Data
Smaato
- Led the data infrastructure, analytics & data science teams and the Smarter Platform, with four direct product managers and three development teams
- Developed the data and AI strategy for operational optimization, raising clients' price per sale and reducing costs
- Built an agile nearshoring team in Wroclaw, Poland and integrated it with internal teams
- Designed and migrated the exploratory analytics solution while expanding the data base and rolling out internationally; cut costs by €400,000 per year
- Phased in CI/CD for the entire platform in coordination with engineering and business
- Rebuilt and migrated the core platform to a cloud-first (IaaS) infrastructure following SRE principles to improve reliability, scalability and reduce operating costs by 65%
- Established a data science team and delivered three analytics projects to cut costs by more than 25%, increase revenue by 10% and boost data availability
- Co-designed a GDPR (TCF Mobile) and CCPA framework in the IAB to define adjustments and coordinate the overall product
Senior Product Owner
Bigpoint
- Used technologies: JIRA, MapR Hadoop, Cloudera Impala, Hive, Drill, Tableau
- Led the big data team with five developers
- Cut the time from new event launch to first analysis from weeks to hours by introducing a flexible ad-hoc analytics system for game analytics using open-source components (Impala, Hive, Drill)
- Developed technical concepts to redesign reporting and KPIs in business intelligence and CRM, including a 360° customer view to replace an outdated SAP BW/BO system
Senior Consultant BAO
IBM GBS Switzerland
- Expert in fraud detection software and advisor on business intelligence and data warehousing solutions
- Global tobacco company: gathered analysis requirements from country organizations for a new campaign management system and prepared a successful offshore implementation proposal
- Austrian federal agency: led the takeover of the BI and data warehouse solution as part of a large outsourcing deal with incomplete documentation and software; managed and coordinated nearshore teams in Vienna, Bratislava, Poland and Bucharest (8–12 developers)
- Austrian federal agency: negotiated and created a reporting cockpit based on the COBIT governance model as an exchange platform between client and service provider
- Health insurance company: performed fraud detection analyses and established new indicators in daily operations
- Bank: prepared data pseudonymization for offshoring to India
Consultant BAO
IBM GBS Germany
- Expert in fraud detection software and advisor for business intelligence and data warehousing solutions
- Federal agency: implemented BI governance and created and maintained the conceptual data model to simplify communication between business and development and support long-term planning
- Internal: technical lead of the team to build an MIS for portfolio management to ensure the sustainability of the consulting portfolio; supported the Europe-wide rollout and porting to the z10 mainframe
Industry Experience
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Experienced in Information Technology, Advertising, Government and Administration, and Banking and Finance.
Business Area Experience
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Experienced in Information Technology, Business Intelligence, Product Development, and Project Management.
Summary
- 17+ years of work experience. Hands-on experience in enterprise and startup environments, 6+ years of disciplinary leadership
- Over 6 years of experience in product management, platform migrations, and portfolio expansion
- Experience in designing and using AI in products.
- Project: Created a GDPR bot with RAG integration and tenant separation.
- Project: Set up a CI/CD pipeline with integrated AI agents
Languages
Education
University of Paderborn
Diploma in Business Informatics · Business Informatics · Paderborn, Germany
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Experience
Global Experience
Expertise
Profile
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