Brevo Experts in Germany

• Supporting two companies during a post-merger integration
• Harmonization & standardization of all HR processes & agreements
• Integration of two HR systems
• Change support including measures & workshops (eNPS changed from -29 to +12)
• Sparring with the CFO, introduction of an HR operating model including role clarification

• Project manager for the analysis, implementation, and optimization of digital processes
• Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
• Concept and implementation of content production and marketing activities
• Project management in omnichannel marketing and process automation
• Implementation of digital tools to improve customer acquisition and support
• Internal stakeholder management and coordination of external service providers

• Design, setup and operation of AI phone assistants (voicebots) as a managed service
• Requirements analysis and process mapping: reasons for calling, recurring requests, escalation and emergency rules
• Conversation design & prompt engineering: dialogue management, tone of voice, conversation logic, fallbacks and handovers
• Building and maintaining structured knowledge bases for recurring customer inquiries
• Integration into existing processes, including request recording, appointment coordination, SMS confirmations and call forwarding
• Testing, customer acceptance, ongoing optimization, and seasonal and content-related adjustments
• Evaluation of voice AI and conversational AI platforms based on functionality, data protection, hosting and data processing
• Design and implementation of website chatbots and WhatsApp Business solutions
• Taking data protection and compliance requirements into account when using AI systems

• Workflow automation
• Process management
• Scrum Master
• Introduction of new office processes at regional and global level
• Project assistance in ISO 9001, 13485 and 17025 projects

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

• Built and drove the European marketing function during the company's market expansion, establishing processes that improved campaign efficiency and cross-market alignment.
• Supported the go-to-market strategy for 14 crypto ETP/ETF products across multiple European markets, contributing to successful listings and early investor awareness
• Developed and executed marketing strategies across key European markets, including DACH, the UK, France, Italy, Spain and the Nordics, driving growth in brand visibility, investor engagement and investor acquisition.
• Led PR activities: coordinated with a European PR agency, managed press releases, and expanded media exposure, increasing share of voice and securing coverage in top tier outlets.
• Delivered integrated digital marketing campaigns that increased website traffic, boosted content engagement, and drove a consistent uplift in qualified inbound leads.
• Drove audience growth and user acquisition across LinkedIn and owned channels, significantly increasing newsletter subscriptions and strengthening recurring engagement with educational content.
• Managed the European marketing budget and identified cost-efficient advertising and influencer opportunities, improving overall campaign ROI.
• Organised and executed the company's participation at major European blockchain and finance events, enhancing visibility and strengthening institutional relationships.
• Created annual digital and content plans; coordinated research based educational materials that improved investor understanding and supported conversion.
• Strengthened brand presence and credibility in key markets through consistent messaging, education, and multi-channel execution.

• Social media and account management for 40 senior residences
• Cross-functional Leadership
• B2B2C content creation
• Editorial and campaign planning
• Employer marketing
• SEO optimization

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

As a freelance employee / independent consultant, I supported a wide range of development projects and advised clients on digital innovation initiatives. A common role was acting as project manager / product owner at the interface between the client and the development team.

• Product Consulting — (Fractional) Product Owner, Freelance Product Management
• AI Services — AI consulting, training, vibe coding / agentic engineering, AI agents
• Tech Services — full-stack web development, design/UX, MVP delivery.

• Analysis of ERP, shop and marketing data with SQL and GA4
• Setup of GA4/GTM tracking as well as management and optimization of Google Ads and Microsoft Advertising

Tools: SQL, Shopware, Magento, WooCommerce, GA4, GTM, Google Ads, Brevo

• Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported

• Setup and process design in CRM and customer journey

• Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses

• Stakeholder management with internal/external interfaces and agencies

• Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns

• Creation of the product value proposition as well as further development of the UX/UI of website and print materials

• Selection, leadership and development of teams (up to 17 staff)

• Participation in conferences and trade fairs as speaker and moderator

• Tripled lead numbers through digitization of marketing and sales processes

• Significant increase in profitability through optimization of the customer journey and marketing automation

• New customer acquisition and business development through product extension and funnel optimization

• Led marketing and e-commerce for an early-stage start-up in organic skincare

• E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process

• Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)

• Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting

• Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling

• Shop & ERP system, performance marketing
• Fulfilment: setup & operation of warehouse & shipping
• Finance: control & liquidity planning

• Inhousing and responsibility for financial accounting for 15 companies within the group (HGB)
• Selection of auditors
• Central point of contact for tax advisors, auditors and the tax office
• Execution of the first full consolidation in the group and support of auditors
• Execution and support of the planning process across all companies
• Strategic guidance and development of the group, direct CEO reporting and exchange
• Recruiting and building a completely new finance team & onboarding new employees
• Team leadership
• Design and delivery of staff workshops and training
• Establishment of controlling & reporting
• Finalization of the consolidated financial statements including drafting the management report
• Ensuring the preparation of complete & accurate monthly financial statements for all companies within the holding
• Reduction of the monthly closing process by 10 days
• Processing of payment transactions and cash management for the holding
• Preparation of intercompany billing as a service company within the group
• Revision of authorization concepts
• Implementation of DATEV Kanzlei Rechnungswesen
• Introduction of HR tool Personio
• Introduction of the Moss system as an expense tool, budget control and preliminary accounting across all entities
• Introduction of LucaNet for consolidation, reporting & planning
• Project initiation and execution of an automation solution for revenue postings (development of an in-house application)
• Ongoing review of existing contracts
• Contract negotiations
• Preparation and support of a full M&A process
• Selection of advisory firms for preparing FDD & CDD
• Co-supervision of the preparation of the Financial Factbook with external consultants
• Direct exchange with external consultants, investment banks, lawyers and house banks as part of due diligence
• Management of external service providers (data protection officers, consultants, lawyers)
• Complete review of the payroll and salary payment process
• Handling various HR topics
• Design and conduct of finance meetings within the holding with all managing directors
• Management of the group's rental properties
• Procurement
• Setup of IT functionalities and admin tasks, interface to external IT service providers