Astrid Friedrich-Owner

In An Increasingly Digital Economy, A Holistic, Data-Driven Strategy Is The Foundation For Sustainable Growth And Standing Out In Competition. My Portfolio Combines Strategic Thinking, Technological Know-How And Operational Excellence To Successfully Support Companies Throughout The Entire Customer Journey.

Through A 360° Approach That Links Data-Based Insights With Innovative Technologies And Modern Marketing Solutions, Measurable Results Arise: More Efficient Processes, Stronger Brand Presence And Higher Conversion Rates.

• Communication Skills

• Empathy

• Commitment

• Resilience

• Problem-Solving Skills

• Structured Working Style

• Hands-On Mentality

• Teamwork

• Initiative

• Microsoft Office: Ms Word, Ms Excel, Ms Powerpoint, Ms Access, Ms Frontpage, Ms Outlook

• Content Management / Eshop Systems: Nps5, Typo3, Magento, Joomla, Prestashop, Xt:Commerce, Shopware, Wix, Wordpress, Sitefinity & Various Others

• Seo Tools: Seobility, Seitenreport, Searchmetrics, Systrix, Metrics, Onpage.Org, Seo Powersuite, Google Search Console & Various Others

• E-Mail Tools: Various, Including Brevo

• Web Analytics Tools: Google Analytics, Piwik, Various Others

• Crm & Erp Systems: Salesforce, Microsoft Dynamics Crm, Emarsys, Internal Customer Systems

• Development And Validation Of Future-Proof Digital Business Models – From Market Analysis Through Strategy Development To Operational Implementation And Scaling

• Conception Of Holistic Strategies Covering Every Touchpoint Of The Customer Journey – To Increase Customer Satisfaction, Improve User Experience And Achieve Long-Term Customer Loyalty

• Building And Integrating Automated Marketing Processes (E.G., Email Workflows, Lead Scoring, Lifecycle Campaigns) To Increase Efficiency And Target Audiences More Precisely

• Planning And Execution Of Data-Driven Digital Marketing Strategies (Seo, Sea, Social Media, Content Marketing) Proven To Boost Reach, Engagement And Conversion Rates

• Development Of Integrated Marketing Initiatives Across All Relevant Channels – For Consistent Brand Communication And Optimal Audience Coverage

• Analysis Of User Behavior, Performance Data And Touchpoints To Continuously Optimize Marketing Activities And Derive Strategic Recommendations

• Structuring Efficient Workflows, Implementing Scalable Systems And Managing Interdisciplinary Projects, Along With Reporting, Monitoring And Stakeholder Communication

• Holistic Development And Implementation Of Strategic Marketing Concepts Aligned With Corporate Goals

• Leading And Developing Cross-Functional Teams And Managing Large Marketing Budgets

• Close Collaboration With Internal Departments And External Partners For Sustainable Brand Positioning

• Focus On Digital Marketing, Marketing Automation And Cross-Channel Performance Optimization

• Execution Of Data-Driven Campaigns And Introduction Of Automated Customer Journeys

• Planning, Conceptualization And Realization Of Cross-Media Campaigns

• Ongoing Strategy Adjustment Based On Current Market And Audience Analyses

• Definition Of Kpis And Monitoring Compliance

• Outcome: Increased Efficiency, Clear Brand Profiling And Measurable Growth

• Stakeholder Management

• Strategic And Operational Consulting In Online Marketing

• Cross-Channel Coordination Between Headquarters, Subsidiaries And External Service Providers

• Design And Setup Of A Structured Email Marketing Channel

• Creation Of Editorial Calendars And Planning, Execution And Sending Of Email Campaigns In Coordination With Departments

• Development And Implementation Of Topic-Specific Landing Pages To Enhance Campaign Impact

• Project Management Including Planning, Control And Reporting Of Ongoing Initiatives

• Temporary Support For The Marketing Team – From Strategic Consulting To Operational Execution

• Analysis Of The Customer Journey Across All Product Areas To Identify Communication And Conversion Potentials

• Evaluation Of The Campaign Creation Process Focusing On Efficiency Improvements And Trigger-Based Targeting

• Consulting To Derive Concrete Optimization Potentials And Recommendations For Action

• Development Of Simplified Workflows And Targeted Communication Approaches Along Relevant Touchpoints

• Close Coordination With It And Marketing For Successful Implementation Of Initiatives

• Presentation Of Results And Recommendations To Key Stakeholders

• Continuous Analysis And Optimization Of The Website With A Focus On Usability And Seo

• Implementation Of On- And Off-Page Seo Measures To Improve Organic Visibility

• Management Of The Online Marketing Strategy For The Dach Region

• Derivation And Prioritization Of Strategic Recommendations For Performance Improvement

• Integration Of Offline And Online Marketing Measures To Develop A Consistent Cross-Channel Communication

• Creation And Implementation Of An Email Marketing Editorial Plan In Coordination With Departments

• Maintenance And Strategic Development Of Social Media Channels

• Comprehensive Online Marketing Consulting To Strengthen Brand Presence And Increase Marketing Efficiency

• Presentation Of Analysis Results And Recommended Measures To Relevant Stakeholders

• Strategic Consulting In Online Marketing With A Focus On User Guidance And Conversion Optimization

• Conducting A Detailed Website Analysis To Identify Weaknesses In Customer Communication

• Derivation Of Concrete Recommendations To Optimize The Sales Process

• Fit-Gap Analysis In Competitive Benchmarking To Identify Seo Potentials

• Development Of Measures To Improve Organic Visibility

• Analysis And Optimization Of The Booking Process Along The Customer Journey

• Targeted Improvement Of The Conversion Funnel And User Experience