Volker Sträßer-Head of Business Development
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Experience
Head of Business Development
Moulins de Kleinbettingen
- Project lead from the idea stage through to the construction of the 20-million-euro plant for textured proteins
- Coordination and interface between management, internal staff, and external companies
- Main knowledge bridge from the customer’s point of view for the product category within the company
- Development of the required setup (including machine installation) together with the production manager to make the final veggie products all the way to the tray
- Development of a sales network, main contact for customer requests worldwide
- Research and global sourcing of raw materials (mainly plant proteins)
- Visiting trade fairs and partners across Europe
Freelance Consultant and Freelancer
Volker Sträßer
- Project management, business development, marketing, sales
- Customers: from small craft businesses to corporations such as Villeroy & Boch
Founder and Owner
Muckebox
- Event company with exclusive rental of a unique DJ tool for everyone
- Customers: football Bundesliga clubs, Nestlé, Mercedes, Nespresso, IQOS, Audible, Synlab, etc.
Digital Business Developer / Business Unit Manager
CosmosDirekt
- Overall management of the car and health insurance business units from a customer journey point of view, from access through conversion to digital customer services (end-to-end)
- Development of innovative digital marketing strategies, new customer journeys, test fields, and new communication
- Digital interface to offline marketing and other departments, including coaching in digital, design thinking, and customer focus
- Marketing and further development of the smart insurance approach Telematics
- Campaign management and new product development for smart insurance products
Management Trainee Multichannel
Globus SB-Warenhaus Holding
- Setup of the e-business department in the Multichannel business unit
- Point of contact for digital and future topics in the company
- Development of a platform concept in close cooperation with the marketing department
- Coordination of different company departments as part of the project team
Founder and Owner
Pinche | Food Truck & Catering
- Entrepreneurial year: founded, ran, and sold a vegan food truck and catering business
Founder and Owner
BRO515
- Design and production of promotional or unique regional gift accessories
B2B Sales / Marketing
Locca
- Attended trade fairs and startup events across Europe (focus on B2B)
- Negotiated with investors in several countries
- Developed app and website concepts
- Coordinated with strategic partner Deutsche Telekom
- Developed market entry strategies
- Created expansion strategies through new use cases for the product
Product Marketing Intern
Nestlé Deutschland AG
- Created briefs for POS materials, packaging design, and online graphics
- Coordinated projects with external creative agencies and repro houses
- Supported market and brand analysis using Nielsen and consumer panels
- Planned a nationwide sampling campaign
- Developed sales materials such as sales folders and presentations for sales
B2B Sales
Lecturio
- Responsible for B2B sales from acquisition to closing
- Acquired and supported key accounts (e.g. ZEIT, Daimler, Deutsche Börse)
- Coordinated B2B orders between sales, controlling, IT, and production
- Increased B2B sales by 120% in one core area (universities)
B2B Sales Intern
Lecturio
- Development and redesign of the sales system / sales funnels
- Conducting market and competitor analyses
- Cold calling identified target groups
Founder and Project Manager
Campuss
Creation and implementation of a marketing campaign for the university
3,000 euros in profit were donated to a good cause (SR/SWR Herzenssache)
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Professional Services, Food and Beverage, Retail, Manufacturing, and Education.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Operations, Product Development, Project Management, and Production.
Summary
Internationally trained candidate with a renowned Master in Management and a hands-on mindset | have professional experience in startups, SMEs, and large corporations in several countries, with a focus on sales, marketing, and project management
Languages
Education
Grenoble Ecole de Management
Master in International Business · International Business · Grenoble, France
University of Missouri-Columbia
Columbia, United States
Universität des Saarlandes
Bachelor in English and Spanish · English and Spanish · Saarbrücken, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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