Daniel G.-Technical SEO & GEO | Google Ads | Shopify Optimization | Automations

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Experience
Online Marketing – Secondary Employment
- Management and optimization of a Shopify shop in the streetwear/fashion sector, including SEO, SEA, and content creation.
- Implementation of Google Ads, Meta Ads, keyword research, landing pages, and ongoing SEO optimization.
- Implementation of newsletter and affiliate marketing, as well as maintenance and optimization of product data.
Online Marketing Manager
- Management and optimization of performance marketing activities in e-commerce, with a focus on SEA, SEO, social media, and digital sales processes.
- Planning, maintenance, and evaluation of Google Ads campaigns, including analysis of traffic, conversion rate, ROAS, and other key figures.
- Optimization of landing pages, product information, tracking, and data quality using Google Analytics, Search Console, and Merchant Center.
- Conducting keyword, competitor, and search term analyses to improve campaign and shop performance.
- Coordination with agencies, service providers, and internal contacts to implement digital marketing activities.
Managing Director
- Overall strategic and operational responsibility, including commercial management, financial planning, and performance management.
- Development and market launch of the registered AFTERRACE brand.
- Development and management of digital sales and marketing channels
Sales
- Responsibility for online marketing, webshop, and digital sales activities in the international Germany/USA environment.
- Digital customer acquisition as well as management of customer, dealer, and partner relationships.
- Market analysis, social media communication
Founder & Sales
- Founding and development of the company
- Import and sales of wheels and motorsport accessories in the B2B and B2C sectors.
- Responsibility for purchasing, costing, and logistics
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Fashion, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Logistics, Procurement, Customer Service, and Finance.
Summary
I support companies with specific digital challenges – from visibility and performance to e-commerce, tracking, and automation.
SEO & Visibility: If a website is not being found enough on Google, organic traffic has stagnated or dropped, and it is unclear which measures should be prioritized, I analyze the causes and develop a clear, actionable SEO strategy.
Google Ads: If campaigns are too expensive, many clicks generate too little revenue or too few inquiries, or it is unclear which measures are actually profitable, I optimize structure, campaign management, tracking, and budget allocation.
E-Commerce & Shopify: If a shop has visitors but too few make a purchase, product pages or product data are not working well enough, or the shop has become too complicated technically, I optimize user guidance, content, data structures, and technical processes.
Tracking & Data: If it is unclear where sales or inquiries come from, figures from different systems do not match, or there is no reliable basis for decision-making, I ensure clean tracking, understandable analyses, and reliable data.
Automation & AI: If too many tasks are still being handled manually, systems do not work well together, or AI has not yet provided any concrete benefit in day-to-day work, I develop practical automations and useful AI workflows.
My approach: understand the problem, find the cause, develop the right solution, and implement it as directly as possible.
If you would like to handle certain tasks yourself in the future, I can also support you in building the necessary know-how and suitable processes internally. The goal is not to make you dependent in the long term, but to create solutions that your team understands and can continue to manage independently.
Skills
Sea & Seo
Shopify Landing Pages
Content Creation
Product Data Maintenance & Feed Creation
Conversion Rate Optimization
Ai Tools
E-Commerce: Shopify, Shopify App Implementation, Wordpress, Koongo
Sea/Seo: Ads, Merchant Center, Analytics, Search Console, Meta Werbeanzeigenmanager, Ubersuggest, Xovi
Content / Crm: Brevo, Messaging, Meta Business Suite, Salesforce
Ai / Automation: Chatgpt, Claude, Comfyui, Notebooklm, Flow, Ai-Assisted Text And Image Creation, Nbn (Grundlagen), Flows, Power Automate (Grundlagen)
Office: Ms Office Standard Applications, Copilot
Entrepreneurial Thinking
Personal Responsibility
Empathy
Strong Execution
Languages
Education
IHK Dortmund
Technischer Fachwirt · Industriemechanik · Dortmund, Germany
Certifications & licenses
ecomex Business Academy, Berlin
ecomex Business Academy, Berlin
Technical Aviation English
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Daniel is based in Adenau, Germany and can operate in on-site, hybrid, and remote work models.
Daniel speaks the following languages: German (Native), English (Advanced), French (Elementary).
Daniel has at least 13 years of experience. During this time, Daniel has worked in at least 5 different roles. The average length of individual experience is 3 years and 7 months. Note that Daniel may not have shared all experience and actually has more experience.
Based on recent experience, Daniel would be well-suited for roles such as: Online Marketing – Secondary Employment, Online Marketing Manager, Managing Director.
Daniel's most recent position is Online Marketing – Secondary Employment.
Daniel is most experienced in industries like Automotive, Fashion, and Retail.
Daniel is most experienced in business areas like Sales, Marketing, and Logistics. Daniel also has some experience in Procurement, Customer Service, and Finance.
Daniel has recently worked in industries like Fashion and Retail.
Daniel has recently worked in business areas like Marketing, Finance, and Sales.
Daniel attended IHK Dortmund for Industriemechanik.
Daniel has 5 certificates. Among them, these include: KI-MANAGER, ONLINE-MARKETING-MANAGER, Ausbildereignungsprüfung, and AEVO.
Daniel is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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