Michael Schneider - Online Marketing

Q: Where is Michael based?

Michael is based in Düsseldorf, Germany .

Q: What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Michael have?

Michael has at least 15 years of experience. During this time, Michael has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 2 years and 2 months . Note that Michael may not have shared all experience and actually has more experience.

Q: What is Michael's latest experience?

Michael's most recent position is Online Marketing at Self-employed .

Q: What companies has Michael worked for in recent years?

In recent years, Michael has worked for Self-employed and Roboexpert GmbH & Co. KG .

Q: Which industries is Michael most experienced in?

Michael is most experienced in industries like Advertising and Retail .

Q: Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Marketing , Business Intelligence , and Project Management .

Q: Which industries has Michael worked in recently?

Michael has recently worked in industries like Advertising and Retail .

Q: Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Marketing .

Recommended expert

Düsseldorf, Germany

Experience

Jan 2022 - Present

4 years 3 months

Online Marketing

Self-employed

Development and implementation of cross-platform online marketing strategies.
Performance Marketing & Conversion Optimization for online shops, websites & marketplaces.
Specialties: Google Ads, Conversion Optimization, Meta Ads, LinkedIn Ads, Amazon Marketplace.

Jan 2019 - Dec 2022

4 years

Düsseldorf, Germany

Head of Marketing

Roboexpert GmbH & Co. KG

Strategic leadership and development of the marketing team of four employees.
Responsible for SEA, SEO, PSM and email marketing for the 13 online shops of the Roboexpert brand.
Budget planning and control across all marketing channels.
Strategic development of new work structures and processes within the team and cross-team with IT, purchasing and customer service.
Training employees in marketing, especially SEA.
Managing and briefing external service providers and agencies in SEA, SEO and content creation.

Jan 2017 - Dec 2019

3 years

Online Marketing Manager

Vieler GmbH & Co. KG

Strategic planning, design and implementation of international SEA campaigns and their optimization.
Conversion Optimization, taking into account ROAS and KUV targets.
Development of new online marketing strategies and exploration of new marketing channels for the companies within the group.
Specialties: Google Ads, Social Ads, Amazon Marketplace, Digital Marketing.

Jan 2016 - Dec 2017

2 years

Online Marketing Specialist

Zoro Tools Europe GmbH

Planning, managing & optimizing SEA campaigns to meet revenue targets and relevant KPIs.
Coordinating and aligning affiliate activities with external service providers.
Briefing, conducting pitches and negotiating contracts with external agencies.

Jan 2014 - Dec 2016

3 years

Account Manager SEA

metapeople GmbH

Planning and managing SEA campaigns.
Client management and consulting for international and national clients.
Developing new strategies for the successful expansion and optimization of online campaigns.
Campaign optimization and management to meet client goals like CPO and ROI.

Jan 2013 - Dec 2014

2 years

Online Marketing Trainee

TWT Online Marketing GmbH

Independent planning, organization and management of projects.
Creation of traffic and performance reports.
Continuous monitoring and optimization of SEA campaigns.
Analysis of existing websites and development of recommendations for search engine optimization (SEO).

Jan 2010 - Dec 2011

2 years

Working Student E-Commerce

Medion AG

Presentation of offers and products in the online shop.
Competitor and market analyses.
Independent creation of newsletters.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising and Retail.

Advertising

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, and Project Management.

Marketing

Business Intelligence

Project Management

Summary

As a performance marketing freelancer, I currently support clients and companies from a wide range of industries and have over 13 years of experience. I always stay up to date with the latest trends and tools in digital marketing and have experience leading teams and projects.

Skills

Google Ads
Conversion Optimization
Social Ads
Amazon Marketplace
Digital Marketing

Languages

German

Native

English

Advanced

Education

Oct 2011 - Jun 2013

Ruhr-Universität Bochum

Master of Sports Science, Sports Consulting · Sports Science · Bochum, Germany · 2,1

Oct 2009 - Jun 2010

San Diego State University

Bachelor of Sports Science, Sports Management · Sports Science · San Diego, United States · 2,1

Oct 2006 - Jun 2011

Ruhr-Universität Bochum

Bachelor of Sports Science, Sports Management · Sports Science · Bochum, Germany · 2,1

Statistics

Experience

Total positions 7

Experience in Advertising 11 y

Avg length 2 y 10 m

Longest experience 4 y 2 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Online Marketing, Head of Marketing, Online Marketing Manager

Main industries Advertising, Retail

Main business areas Marketing, Business Intelligence, Project Management

Qualifications

Highest degree Master

Profile

Created

March 2024

Last Update

April 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Michael based?

Michael is based in Düsseldorf, Germany.

What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Advanced).

How many years of experience does Michael have?

Michael has at least 15 years of experience. During this time, Michael has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 2 months. Note that Michael may not have shared all experience and actually has more experience.

What roles would Michael be best suited for?

Based on recent experience, Michael would be well-suited for roles such as: Online Marketing, Head of Marketing, Online Marketing Manager.

What is Michael's latest experience?

Michael's most recent position is Online Marketing at Self-employed.

What companies has Michael worked for in recent years?

In recent years, Michael has worked for Self-employed and Roboexpert GmbH & Co. KG.

Which industries is Michael most experienced in?

Michael is most experienced in industries like Advertising and Retail.

Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Marketing, Business Intelligence, and Project Management.

Which industries has Michael worked in recently?

Michael has recently worked in industries like Advertising and Retail.

Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Marketing.

What is Michael's education?

Michael holds a Master in Sports Science from Ruhr-Universität Bochum, a Bachelor in Sports Science from San Diego State University and a Bachelor in Sports Science from Ruhr-Universität Bochum.

What is the availability of Michael?

Michael is immediately available part-time for suitable projects.

What is the rate of Michael?

Michael's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.