Marketing Automation Experts in Germany

• Create a tracking concept for Google Tag Manager and Google Analytics, including the data layer, events, triggers, and reporting
• Manage the project team (developers, designers, performance)
• Communication interface between stakeholders and digital specialist departments

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• Project management in the area of “Campaign, Offer and Performance Management Classic” for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing “PAYBACK Punkteübersicht”
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK departments and agencies
• Documentation of tasks and processes as well as onboarding of future job holders

• Supporting the International Web Presence of the BA (IntWeb) project in the area of quality management, with the aim of taking responsibility for the quality of processes and project results while considering BA standards. The main objectives of the project are to give professionals abroad a quick overview of their opportunities for moving to Germany and to enable them to take the necessary steps consistently and with digital support by providing access to services.

• Defining the general guidelines in the QA handbook

• Summarising test results in QA reports for PLA

• Analysing project results for improvement opportunities

• Quality management of requirements analysis (particularly processes, methods, and tools)

• Ensuring compliance with SERA requirements

• Creating a cross-project test concept

• Agreeing on sprint completion reports

• Formal review of work results in accordance with requirements and/or the project plan

• Contact person for internal audit, external audits by auditors, or BRH (Federal Court of Audit)

• Technologies: JIRA, Confluence, MS Office, GitLab, Kubernetes

• Strategic consulting for the implementation of a CTV monetization concept in the livestreaming sector - sports
• Consulting and support in selecting monetization partners
• Strategic consulting and screening of ad technologies, their integration, and the implementation of an integrated business workflow
• Stakeholder management and management support
• Pricing, cost, and benefit analyses
• Sub-project leadership for external and internal stakeholders and teams

• Developing global ACM Copilot services and shaping their evolution on a global scale
• Evangelizing the benefits and capabilities of Copilot to internal and external audiences
• Onboarding, mentoring, and training new ACM colleagues in services and methodologies
• Acting as point of contact for internal Copilot proof of concept adoption and change management
• Leading Copilot adoption strategy, communicating benefits, usage and ethical considerations
• Organizing events and workshops and fostering an interactive community to share updates, findings and best practices

• Overall responsibility for platform transformation across ERP, CRM, PIM and AI-supported process automation
• ERP transformation: Introduction and migration to Microsoft Dynamics 365 Business Central
• CRM & Growth Stack: Implementation of HubSpot as the central CRM and platform for lead and marketing automation
• Product data & Commerce Enablement: Introduction of an ePIM to scale Category Management and digital Commerce processes
• AI-supported process automation: Design and introduction of agent-based AI workflows to automate processes in Business Services, Accounting, Tender Management and Marketing
• Building a scalable platform organization consisting of Product Development, DevOps, UX, Cloud Engineering and Corporate IT
• Introduction of modern product and portfolio governance (e.g. OKRs, portfolio boards, value-based roadmaps) to manage technology-driven initiatives
• Harmonization of heterogeneous system landscapes and transformation into a modular, scalable platform architecture (ERP, CRM, PIM, integrated customer journeys)
• Coaching and development of Product Owners, Tech Leads, Delivery Managers and UX teams in building a scalable product organization

• Advising executive teams on digitalization, AI and change management
• AI prototypes in around 14 days; business cases and rollout plans with measurable productivity gains

• Project manager for the analysis, implementation, and optimization of digital processes
• Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
• Concept and implementation of content production and marketing activities
• Project management in omnichannel marketing and process automation
• Implementation of digital tools to improve customer acquisition and support
• Internal stakeholder management and coordination of external service providers

• Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
• Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
• Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

Member of the Revenue Operations Leadership Team

• Lead a global 13-person marketing organization across brand, demand generation, digital, and partner marketing, with responsibility for a €5M budget and international growth programs.
• Define market positioning, value propositions, and messaging for complex cybersecurity and AI-enabled software, translating technical capabilities into clear customer, partner, and commercial value.
• Generated €45M in annual pipeline through integrated demand generation, ABM, and partner programs aligned with priority ICPs and revenue targets.
• Doubled marketing ROI within 12 months by reallocating investment, strengthening performance governance, and introducing AI-enabled workflows.
• Established RevOps-aligned planning and shared performance frameworks with Sales, improving funnel transparency, prioritization, and commercial accountability.
• Delivered double-digit revenue growth among strategic partners through MDF-supported and campaign-in-a-box growth initiatives in a newly launched partner relationship management tool.
• Introduced AI-supported content, lead-nurturing, and workflow automation using Claude, ChatGPT, and n8n, reducing marketing turnaround times by 30%.
• Represented WithSecure in European cybersecurity policy and industry forums, contributing to positioning papers and executive-level stakeholder engagement.

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives