Marketing Automation Experts in Cologne

• Overall responsibility for platform transformation across ERP, CRM, PIM and AI-supported process automation
• ERP transformation: Introduction and migration to Microsoft Dynamics 365 Business Central
• CRM & Growth Stack: Implementation of HubSpot as the central CRM and platform for lead and marketing automation
• Product data & Commerce Enablement: Introduction of an ePIM to scale Category Management and digital Commerce processes
• AI-supported process automation: Design and introduction of agent-based AI workflows to automate processes in Business Services, Accounting, Tender Management and Marketing
• Building a scalable platform organization consisting of Product Development, DevOps, UX, Cloud Engineering and Corporate IT
• Introduction of modern product and portfolio governance (e.g. OKRs, portfolio boards, value-based roadmaps) to manage technology-driven initiatives
• Harmonization of heterogeneous system landscapes and transformation into a modular, scalable platform architecture (ERP, CRM, PIM, integrated customer journeys)
• Coaching and development of Product Owners, Tech Leads, Delivery Managers and UX teams in building a scalable product organization

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

• Developed data-driven performance strategies and managed cross-functional agency teams.
• Led KPI forecasting, budgeting, and implemented scalable creative solutions.
• Linked creative insights with analytics to increase marketing efficiency.
• Developed inspiring campaigns based on brand strategy and data-driven insights.
• Performed budget planning, forecasting, and full KPI accountability.
• Led and executed an agency pitch for performance marketing.

Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.

• Client: STROTH Telecom GmbH (formerly Tele2 Comm. Services GmbH), Business Development B2B / B2C

• Development of Growth & GoToMarket strategy for new products

• Content strategy for brand relaunch

• Selection and set-up of Marketing Automation Solution

• Conceptualization and marketing of whitelabel mobile communications solution

• Project management for partnerships with WEtell and ENTEGA Mobilfunk

• Client: S-Communication Services GmbH (Sparkassen Finanzgruppe), Project Management IAM (Integrated Communication Management)

• Analysis of current product portfolio

• Market analysis Banking & Finance

• Identification of adjustment needs for medium-term planning

• Formulation of IAM vision

• Client: ERGO Group AG, Sales Promotion

• Activation of sponsorship partnership with Deutscher Fußball Bund (DFB)

• Media partnerships

• Social media communication

• Support for sales partner network

• Client: E.ON SE, Innovation Domains / Strategy & Innovation

• Coaching on business case development (individual / teams)

• Training in Key Financials (NPV Calculation) / Scenario Planning

• Development of sales strategies for innovations

• Teaching storytelling skills

• Development of templates

• Target KPI Alignment / Metrics (Portfolio Performance)

• End-to-end implementations of Marketing Cloud Next (Growth/Advanced), from discovery workshop to go-live — Data 360 (Data Cloud) setup, data streams and mapping, identity resolution rules (match & reconciliation), consent management, Sales Cloud integration.
• Campaign orchestration across the MCN flow types — segment-, event-(forms & engagement), schedule- and record-triggered flows (Salesforce & Data Cloud) plus API-based on-demand sends; segmentation and activation with Data Graphs, Calculated Insights, and Einstein personalization.
• Multilingual email template systems with dynamic, personalized content; deliverability (SPF/DKIM/DMARC) and GDPR-compliant double opt-in journeys.
• Operational support for Marketing Cloud Next orgs in ongoing consulting projects — campaign operations, data quality, performance analysis, and release readiness: campaigns deliver on schedule, credit costs stay predictable.
• At the same time, Account Engagement (Pardot) client projects — audits, implementations, lead scoring & grading; AE-MCN migration assessments; Agentforce grounding and guardrails.

Email marketing meets technology.

Customer-centric email marketing for D2C and Personal Brands that focus on long-term, high-revenue customer relationships.

Email marketing meets technology.

• Customer-centric email marketing for D2C and Personal Brands that focus on long-term, high-revenue customer relationships.

#emailmarketing #contentmarketing #marketingautomation #crm #ecommerce #d2cbrands #retail

• Preparation, execution and follow-up of productions in Germany and abroad

• Contracts and travel management for participants and team

• Briefings for participants

• Settling accounts (cash float up to 80k), invoice checking and organization of the production office

• Examples: "Kampf der Reality Stars" (Thailand), "Der Mallorca-Makler" (Mallorca)