Armen Markarian - Interim CTO | Transformation Leader
Experience
CTO/CPO Platform & Technology
Green Mobility Holding
- Overall responsibility for platform transformation across ERP, CRM, PIM, and AI-driven process automation
- ERP transformation: Implementing and migrating to Microsoft Dynamics 365 Business Central
- CRM & growth stack: Implementing HubSpot as the central CRM and a platform for lead and marketing automation
- Product data & commerce enablement: Introducing an ePIM to scale category management and digital commerce processes
- AI-driven process automation: Designing and implementing agent-based AI workflows to automate processes in business services, accounting, tender management, and marketing
- Building a scalable platform organization including product development, DevOps, UX, cloud engineering, and corporate IT
- Implementing modern product and portfolio governance (e.g., OKRs, portfolio boards, value-based roadmaps) to manage technology-driven initiatives
- Harmonizing heterogeneous system landscapes and transforming them into a modular, scalable platform architecture (ERP, CRM, PIM, integrated customer journeys)
- Coaching and developing product owners, tech leads, delivery managers, and UX teams to build a scalable product organization
Program Manager – Workday HR Transformation & International Rollout
Redcare Pharmacy
- Overall responsibility for the program to develop and internationally scale the Workday HR platform
- Auditing and realigning the project organization, including building a structured change management and governance framework
- Implementing and extending the Workday platform in five countries with modules for HCM, recruiting, time & absence, payroll, talent & performance management, learning, and travel expense
- Integrating key third-party systems and connecting to Microsoft Dynamics 365 AX
- Conducting an HR process assessment and deriving and implementing organizational and process improvements
- Managing Workday release management, incident management, and user support (1st–3rd level)
- Leading and coordinating external development and implementation partners
- Managing the international stakeholder landscape across HR, IT, finance, and management
- Regular program communication and reporting to senior management and the board
Program Manager – Marketplace Platform Implementation & Rollout
Redcare Pharmacy / Shop Apotheke Europe
- Full responsibility for designing, developing, and rolling out the marketplace platform in Germany and Austria
- Realigning the delivery organization by introducing a scalable scaled-Scrum model with end-to-end delivery accountability
- Integrating the Mirakl marketplace platform and Adyen payment service provider into the existing Shop Apotheke platform and system landscape
- Supporting business teams in onboarding marketplace sellers and building scalable onsite and offsite marketing campaigns
- Managing the interdisciplinary development organization (~100 developers) and external technology partners
- Coordinating a complex stakeholder landscape across business, IT, marketing, operations, and external partners
- Responsible for program communication, decision documents, and reporting to senior management and the board
IT Manager / Interim CIO
Solina Group / HAGESÜD INTERSPICE Gewürzwerke GmbH
- Analyzing and auditing existing business processes and the IT system landscape
- Developing an IT strategy and target architecture to support the business transformation
- Designing an IT transformation roadmap for core enterprise systems (ERP, CRM, PLM, and integration architecture)
- Managing the IT transformation program, including planning, prioritization, and execution of key initiatives
- Supporting the organization in change management and cultural transformation during post-merger integration
Senior Product Owner – eMobility Platform
DKV EURO SERVICE GmbH & Co. KG
- End-to-end responsibility for designing and implementing the eMobility platform as part of a cloud-based, event-driven IoT and API platform
- Defining the platform domain architecture, including system domains, EPIC structures, and functional responsibilities
- Analyzing and structuring requirements and deriving a prioritized product and delivery roadmap
- Managing cross-functional development and integration teams in an agile delivery organization
- Collaborating closely with product management and business stakeholders to evolve the platform strategy
- Coordinating project communication and managing stakeholders from business, IT, and external technology partners
Senior Product Owner – Fulfillment Platform
REWE Digital GmbH
- Establishing and further developing core fulfillment microservices (order management, inventory management, equivalent items) within the platform architecture
- Structuring and prioritizing business requirements and deriving a consistent product and delivery roadmap
- Managing cross-functional development teams within an agile delivery organization
- Coordinating stakeholders from business, logistics, and IT to advance fulfillment processes
- Preparing and implementing the migration of existing services into new team structures as the platform organization scales
Product Owner – LL24 Digital Platform
Lekkerland AG & Co. KG
- Advising senior management and the executive board on digital initiatives and strategic platform developments
- Building and establishing the Corporate Digital & Innovation Unit to consolidate digital initiatives
- Introducing and embedding agile working methods to accelerate strategy and innovation projects
- Analyzing and improving the customer journey and the digital customer experience
- Managing digital strategy and platform projects to evolve the e-commerce landscape
- Aligning with P&L leaders of the international country subsidiaries
Senior Project & Delivery Manager – Marketplace Platform
DHL / allyouneed.com
- Responsible for the development and operation of the marketplace platform based on SAP Hybris
- Managing development and quality assurance activities as well as application management
- Leading the development and QA team (about 25 people)
- Structuring and prioritizing business requirements and overseeing requirement and stakeholder management
- Coordinating central change, test, and release processes to ensure stable platform operations
- Advising on optimizing IT and delivery processes in the platform development environment
IT Project Manager / Head of Portal Development Unit
ERGO Versicherungen AG
- Leading international portal implementations in multiple countries (including Austria, Greece, Turkey) based on a central portal framework
- Responsible for delivery, release, and quality management of platform components in local country projects
- Building and leading a development unit for the core platform (application and contract processes, claims handling, reporting, SAP integration)
- Providing technical leadership and guidance to development and project teams
- Analyzing and optimizing business processes in insurance sales and documenting the system and process architecture
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Transportation, Healthcare, Insurance, Automotive, and Energy.
Business Area Experience
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Experienced in Information Technology, Project Management, Quality Assurance, Product Development, Strategy, and Human Resources.
Summary
"I structure complex transformations and lead organizations to scalable digital platforms."
Interim Transformation Leader with over 25 years of experience in managing complex platform, digital, and organizational programs. Focused on transforming technology organizations, introducing scalable platform architectures, and implementing digital business models.
Experience in international programs in commerce, mobility, insurance, and enterprise SaaS (ERP, CRM, HR platforms). Focus on platform transformation, organizational building, and sustainable scaling of digital business processes.
Skills
Transformation Expertise & Platform Competence
- Over 25 Years Of Experience In Managing Complex Transformation Programs At The Intersection Of Business, Technology, And Organization – Including Introducing Digital Platforms, Cloud Architectures, And Data-driven Business Models
- Program And Platform Transformation: Designing, Building, And Scaling Modern Platform Architectures And Harmonizing Heterogeneous System Landscapes (Erp, Crm, Commerce, Pim, Payment, Ai)
- Digital Business Models & Commerce: Extensive Hands-on Experience In B2b And B2c Commerce Platforms, Marketplace Models, And Payment Infrastructures (E.g., Mirakl, Adyen)
- Product Organization & Agile Delivery: Building And Leading Cross-functional Product Organizations And Implementing Scalable Delivery Models (Scrum, Kanban, Product Operating Models)
- Transformation & Change: Designing And Implementing Organizational, Process, And Technology Transformations To Improve Delivery Performance, Scalability, And Time-to-market
- Program Governance & Management: Establishing Modern Governance Mechanisms For Technology Initiatives (Portfolio Boards, Okrs, Value-based Roadmaps, Data-driven Decision Structures)
- Leadership & Team Development: Building, Coaching, And Growing Interdisciplinary Teams In Product, Engineering, Ux, Cloud, And Business
- C-level Stakeholder Management: Managing Complex Transformation Initiatives In International Organizations With Over 10 Years Of Experience In Global Environments
Strengths And Relevant Experience
- Program And Transformation Management: Leading Complex Digital And Platform Programs In International Organizations, Focusing On Scaling Digital Business Models; From Strategic Goal Setting Through Organizational And Platform Design To Successful Implementation
- Stakeholder Management & Leadership In Complex Organizations: Many Years Of Experience Steering Complex Transformation Programs With Numerous Stakeholders Across Business, It, And Management; Confident In Working With C-level Executives And International Teams; Over 10 Years Of Experience Collaborating With Globally Distributed Organizations And Leading Cross-functional Teams In Hybrid And Remote Setups
- Digital Product Development & Platform Solutions: Extensive Experience Developing Digital Products And Platforms In B2b And B2c Environments; Building And Expanding Digital Product Landscapes Along The Customer Journey, Including Commerce, Payment, And Service Domains; Focusing On Customer-centric Product Development, Scalable Platform Architectures, And Close Alignment Of Business, Product, And Technology
- Technology And Architectural Understanding: Strong Technical Knowledge Of Modern Cloud And Platform Architectures, Especially Microservices, Api-based Integrations, And Integrating Central Enterprise Systems (Erp, Crm, Commerce, Payment); Ability To Structure Complex Technical Issues And Work With Architecture And Development Teams To Create Sustainable Platform Solutions
- Ai-driven Process Automation & Agent-based Systems: Designing Ai-driven Automation Solutions To Optimize Business Processes; Integrating Generative Ai And Intelligent Automation Into Existing System Landscapes And Platform Architectures (Erp, Crm, Commerce, Data Platforms)
- Quality Assurance & Delivery Excellence: Establishing Efficient Delivery And Quality Assurance Processes In Agile Development Organizations; Creating End-to-end Testing Strategies And Continuous Improvement Practices To Ensure High Product Quality And Stability
Technology & Platform Competencies
- Enterprise Platform & System Landscapes: Experience Integrating And Transforming Complex Enterprise System Landscapes, Especially Erp, Crm, Hr, And Commerce Platforms (E.g., Sap, Microsoft Dynamics 365, Pim, Hubspot Crm, Workday, Mirakl Marketplace)
- Cloud & Platform Architectures: Solid Understanding Of Modern Cloud And Platform Architectures Based On Microservices, Containerized Applications, And Event-driven Systems (E.g., Aws, Google Cloud, Kubernetes, Docker, Confluent Kafka)
- Api & Integration Architectures: Designing And Implementing Scalable Integration Architectures For Digital Platforms And Enterprise Systems Using Modern Api Standards And Integration Patterns (Rest, Json, Soap, Event Streaming)
- Observability & Platform Operations: Knowledge Of Modern Observability And Monitoring Stacks For Cloud Platforms And Distributed Systems (E.g., Prometheus, Grafana) To Ensure Stable And Scalable Platform Operations
- Service-oriented & Microservice Architectures: Experience Transforming Monolithic System Landscapes Into Service-oriented And Microservice-based Architectures As A Foundation For Scalable Digital Platforms
Industry Knowledge
- Commerce, Retail & Platforms: Over 15 Years Of Digital Business Models In B2b And B2c, E-commerce Platforms, Marketplace Models, Payment Integrations, And Omnichannel And Logistics Processes
- Insurance & Financial Services: Around 5 Years Of Digital Product Development, Platform Integration, And Process Digitization In The Insurance Sector
- Mobility & Leasing Services: Around 4 Years Of Digital Platforms And Process Landscapes In The Mobility And Leasing Ecosystem, Including Dealer, Partner, And Service Platforms
- Hr Technology & Organizational Systems: Around 2 Years Of Implementing And Integrating Digital Hr Platforms And Transforming Hr Processes And Organizational Structures
Tools & Delivery Platforms
- Collaboration & Delivery Management: Atlassian Jira & Confluence (Including Administration, Workflow Design, And Governance), Jira Advanced Roadmaps, Miro, Microsoft Teams, Slack
- Architecture & Visualization Tools: Draw.io / Diagrams.net, Plantuml, Miro (System, Integration, And Platform Architectures)
- Delivery & Devops Environments (Governance Level): Experience Working With Ci/cd And Build Systems Like Jenkins And Modern Devops Environments In Agile Development Setups
- Product & Ux Collaboration: Working With Design And Product Teams Using Tools Like Figma
- Data & Analytics Platforms: Collaborating With Data And Bi Teams Using Analytics Platforms Like Qlik
- Office & Documentation: Microsoft 365 (Powerpoint, Excel, Sharepoint)
Methods & Leadership Competencies
- Strategic Structuring & Analytical Skills: Ability To Quickly Understand, Structure, And Translate Complex Challenges, Organizations, And System Landscapes Into Actionable Transformation Programs
- Result & Implementation Orientation: Strong Focus On Sustainable Outcomes, Clear Prioritization, And Reliable Delivery Of Initiatives In Complex Project And Transformation Contexts
- Communication & Facilitation Skills: Confident Communication With Stakeholders At All Levels – From Business Units And Development Teams To Management And C-level Committees
- Consulting & Decision-making Expertise: Experience Analyzing Strategic Questions And Deriving Solid Decision-making Bases For Management And Leadership Bodies
- Managing And Steering Complex Programs: Coordinating Interdisciplinary Teams, Managing Complex Stakeholder Landscapes, And Ensuring Efficient Collaboration In International Organizations
- Assertiveness & Accountability: Making Clear Decisions And Consistently Executing Strategic Objectives Even In Dynamic And Demanding Transformation Situations
- Self-organization & Reliability: Structured, Responsible Work Style With High Reliability And Strong Quality Standards
- Disciplinary Leadership & Team Development: Experience In Disciplinary Leadership Of Staff, Conducting Performance And Development Reviews, And Creating Roles And Career Paths Within Technology And Product Organizations.
Languages
Education
Mannheim University of Applied Sciences, Cologne University of Applied Sciences
Dipl.-Ing. · Computer Engineering · 1.0
Statistics
Experience
Expertise
Profile
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