Armen M.-Interim CTO | Transformation Leader

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Experience
CTO/CPO Platform & Technology
Green Mobility Holding
- Overall responsibility for platform transformation across ERP, CRM, PIM and AI-supported process automation
- ERP transformation: Introduction and migration to Microsoft Dynamics 365 Business Central
- CRM & Growth Stack: Implementation of HubSpot as the central CRM and platform for lead and marketing automation
- Product data & Commerce Enablement: Introduction of an ePIM to scale Category Management and digital Commerce processes
- AI-supported process automation: Design and introduction of agent-based AI workflows to automate processes in Business Services, Accounting, Tender Management and Marketing
- Building a scalable platform organization consisting of Product Development, DevOps, UX, Cloud Engineering and Corporate IT
- Introduction of modern product and portfolio governance (e.g. OKRs, portfolio boards, value-based roadmaps) to manage technology-driven initiatives
- Harmonization of heterogeneous system landscapes and transformation into a modular, scalable platform architecture (ERP, CRM, PIM, integrated customer journeys)
- Coaching and development of Product Owners, Tech Leads, Delivery Managers and UX teams in building a scalable product organization
Program Manager – Workday HR Transformation & International Rollout
Redcare Pharmacy
- Overall responsibility for the program to further develop and scale the Workday HR platform internationally
- Audit and realignment of the project organization, including the development of a structured change management and governance structure
- Implementation and expansion of the Workday platform in five countries with the modules HCM, Recruiting, Time & Absence, Payroll, Talent & Performance Management, Learning and Travel Expense
- Integration of central 3rd-party systems and connection to Microsoft Dynamics 365 AX
- Conducting an HR process assessment and deriving and implementing organizational and process improvements
- Management of Workday Release Management, Incident Management and User Support (1st–3rd Level)
- Leadership and coordination of external development and implementation partners
- Management of the international stakeholder landscape across HR, IT, Finance and Management
- Regular program communication and reporting to Senior Management and the Executive Board
Program Manager – Marketplace Platform Implementation & Rollout
Redcare Pharmacy / Shop Apotheke Europe
- Overall responsibility for the design, development and rollout of the marketplace platform in Germany and Austria
- Realignment of the delivery organization through the introduction of a scalable Scaled-Scrum model with end-to-end delivery responsibility
- Integration of the Mirakl marketplace platform and the Adyen payment service provider into the existing Shop-Apotheke platform and system landscape
- Support for Business teams in onboarding marketplace merchants and building scalable onsite and offsite marketing initiatives
- Management of the interdisciplinary development organization (~100 developers) and external technology partners
- Coordination of a complex stakeholder landscape across Business, IT, Marketing, Operations and external partners
- Responsibility for program communication, decision documents and reporting to Senior Management and the Executive Board
IT Manager / Interim CIO
Solina Group / HAGESÜD INTERSPICE Gewürzwerke GmbH
- Analysis and audit of existing business processes and the IT system landscape
- Development of an IT strategy and target architecture to support the business transformation
- Design of an IT transformation roadmap for central enterprise systems (ERP, CRM, PLM and integration architecture)
- Management of the IT transformation program, including planning, prioritization and implementation of key initiatives
- Supporting the organization with change management and cultural transformation as part of the post-merger integration
Senior Product Owner – eMobility Platform
DKV EURO SERVICE GmbH & Co. KG
- End-to-end responsibility for the design and implementation of the eMobility platform as part of a cloud-based, event-driven IoT and API platform
- Design of the functional platform architecture, including the definition of system domains, EPIC structures and functional responsibilities
- Analysis and structuring of business requirements and derivation of a prioritized product and delivery roadmap
- Management of cross-functional development and integration teams in an agile delivery organization
- Close collaboration with Product Management and Business stakeholders to further develop the platform strategy
- Coordination of project communication and management of stakeholders from Business, IT and external technology partners
Senior Product Owner – Fulfillment Platform
REWE Digital GmbH
- Development and further enhancement of central fulfillment microservices (order management, inventory management, equivalent products) within the platform architecture
- Structuring and prioritization of business requirements and development of a consistent product and delivery roadmap
- Management of cross-functional development teams within an agile delivery organization
- Coordination of stakeholders from business, logistics, and IT to further develop fulfillment processes
- Preparation and implementation of the migration of existing services to new team structures as part of scaling the platform organization
Product Owner – LL24 Digital Platform
Lekkerland AG & Co. KG
- Advising senior management and the executive board on digital initiatives and strategic platform developments
- Building and establishing the Corporate Digital & Innovation Unit to bring together digital initiatives
- Introducing and establishing agile working methods to accelerate strategy and innovation projects
- Analyzing and further developing the customer journey and digital customer experience
- Managing digital strategy and platform projects to further develop the e-commerce landscape
- Coordination with the P&L managers of the international country organizations
Senior Project & Delivery Manager – Marketplace Platform
DHL / allyouneed.com
- Responsibility for the further development and operation of the marketplace platform based on SAP Hybris
- Management of development and quality assurance activities as well as application management
- Functional leadership of the development and QA team (approx. 25 employees)
- Structuring and prioritization of business requirements as well as management of requirements and stakeholder management
- Coordination of key change, testing, and release processes to ensure stable platform operations
- Advising on the optimization of IT and delivery processes in the platform development environment
IT Project Manager / Head of Portal Development Unit
ERGO Versicherungen AG
- Management of international portal implementations in several countries (including Austria, Greece, and Turkey) based on a central portal framework
- Responsibility for delivery, release, and quality management of platform components in local country projects
- Building and managing a development unit for the core platform (application and contract processes, claims processing, reporting, SAP integration)
- Functional leadership and management of development and project teams
- Analysis and optimization of business processes in insurance sales as well as documentation of the system and process architecture
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Transportation, Healthcare, Insurance, Automotive, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Quality Assurance, Product Development, Strategy, and Human Resources.
Summary
„I structure complex transformations and lead organizations toward scalable digital platforms.“
Interim Transformation Leader with over 25 years of experience managing complex platform, digital and organizational programs. Focus on transforming technology organizations, introducing scalable platform architectures and implementing digital business models.
Experience in international programs in Commerce, Mobility, Insurance and Enterprise SaaS (ERP, CRM, HR platforms). Focus on platform transformation, organizational development and sustainable scaling of digital business processes.
Skills
Transformation Expertise & Platform Competence
- 25+ Years Of Experience Managing Complex Transformation Programs At The Intersection Of Business, Technology And Organization – Including The Introduction Of Digital Platforms, Cloud Architectures And Data-Driven Business Models
- Program And Platform Transformation: Design, Development And Scaling Of Modern Platform Architectures As Well As Harmonization Of Heterogeneous System Landscapes (Erp, Crm, Commerce, Pim, Payment, Ai)
- Digital Business Models & Commerce: Extensive Practical Experience With B2b And B2c Commerce Platforms, Marketplace Models And Payment Infrastructures (Including Mirakl, Adyen)
- Product Organization & Agile Delivery: Building And Leading Cross-Functional Product Organizations And Implementing Scalable Delivery Models (Scrum, Kanban, Product Operating Models)
- Transformation & Change: Design And Implementation Of Organizational, Process And Technology Transformations To Improve Delivery Performance, Scalability And Time-To-Market
- Program Governance & Management: Establishment Of Modern Control Mechanisms For Technology Initiatives (Portfolio Boards, Okrs, Value-Based Roadmaps, Data-Driven Decision Structures)
- Leadership & Team Development: Building, Coaching And Developing Interdisciplinary Teams From Product, Engineering, Ux, Cloud And Business
- C-Level Stakeholder Management: Management Of Complex Transformation Initiatives In International Organizations With More Than 10 Years Of Experience In An International Environment
Strengths And Relevant Experience
- Program And Transformation Management: Leading Complex Digital And Platform Programs In International Organizations With A Focus On Scaling Digital Business Models; Focus On Managing Holistic Transformation Initiatives – From Strategic Goal Setting And Organizational And Platform Design Through To Successful Implementation
- Stakeholder Management & Leadership In Complex Organizations: Many Years Of Experience Managing Complex Transformation Programs With Numerous Stakeholders From Business, It And Management; Confident Working With C-Level Decision-Makers And International Teams; More Than 10 Years Of Experience Working With Globally Distributed Organizations And Leading Cross-Functional Teams In Hybrid And Remote Work Models
- Digital Product Development & Platform Solutions: Extensive Experience Developing Digital Products And Platforms In B2b And B2c Environments; Building And Developing Digital Product Landscapes Along The Customer Journey, Including In Commerce, Payment And Service Environments; Focus On Customer-Oriented Product Development, Scalable Platform Architectures And Close Alignment Between Business, Product And Technology
- Technology And Architecture Understanding: Strong Technical Understanding Of Modern Cloud And Platform Architectures, Particularly Microservices, Api-Based Integrations And Integration Of Central Enterprise Systems (Erp, Crm, Commerce, Payment); Ability To Structure Complex Technical Relationships And Turn Them Into Sustainable Platform Solutions Together With Architecture And Development Teams
- Ai-Supported Process Automation & Agent-Based Systems: Design Of Ai-Supported Automation Solutions To Optimize Business Processes; Integration Of Generative Ai And Intelligent Automation Into Existing System Landscapes And Platform Architectures (Erp, Crm, Commerce, Data Platforms)
- Quality Assurance & Delivery Excellence: Building Efficient Delivery And Quality Assurance Processes In Agile Development Organizations; Establishing End-To-End Test Strategies And Continuous Improvement Processes To Ensure High Product Quality And Stability
Technology & Platform Competencies
- Enterprise Platforms & System Landscapes: Experience Integrating And Transforming Complex Enterprise System Landscapes, Particularly Erp, Crm, Hr And Commerce Platforms (Including Sap, Microsoft Dynamics 365, Pim, Hubspot Crm, Workday, Mirakl Marketplace)
- Cloud And Platform Architectures: Strong Understanding Of Modern Cloud And Platform Architectures Based On Microservices, Containerized Applications And Event-Driven Systems (Including Aws, Google Cloud, Kubernetes, Docker, Confluent Kafka)
- Api And Integration Architectures: Design And Implementation Of Scalable Integration Architectures For Digital Platforms And Enterprise Systems Based On Modern Api Standards And Integration Patterns (Rest, Json, Soap, Event-Streaming)
- Observability & Platform Operations: Knowledge Of Modern Observability And Monitoring Stacks For Cloud Platforms And Distributed Systems (Including Prometheus, Grafana) To Ensure Stable And Scalable Platform Operations
- Service-Oriented & Microservice Architectures: Experience Transforming Monolithic System Landscapes Into Service-Oriented And Microservice-Based Architectures As The Foundation For Scalable Digital Platforms
Industry Knowledge
- Commerce, Retail & Platforms: More Than 15 Years Of Experience With Digital Business Models In B2b And B2c Environments, E-Commerce Platforms, Marketplace Models, Payment Integrations As Well As Omnichannel And Logistics Processes
- Insurance & Financial Services: Around 5 Years Of Experience In Digital Product Development, Platform Integration And Process Digitalization In The Insurance Sector
- Mobility & Leasing Services: Around 4 Years Of Experience With Digital Platforms And Process Landscapes In The Mobility And Leasing Ecosystem, Including Dealer, Partner And Service Platforms
- Hr Technology & Organizational Systems: Around 2 Years Of Experience Introducing And Integrating Digital Hr Platforms As Well As Transforming Hr Processes And Organizational Structures
Tools & Delivery Platforms
- Collaboration & Delivery Management: Atlassian Jira & Confluence (Including Administration, Workflow Design And Governance Structures), Jira Advanced Roadmaps, Miro, Microsoft Teams, Slack
- Architecture & Visualization Tools: Draw.Io / Diagrams.Net, Plantuml, Miro (System, Integration And Platform Architectures)
- Delivery & Devops Environments (Management And Governance Level): Experience Working With Ci/Cd And Build Systems Such As Jenkins As Well As Modern Devops Environments In Agile Development Organizations
- Product & Ux Collaboration: Collaboration With Design And Product Teams Using Tools Such As Figma
- Data & Analytics Platforms: Collaboration With Data And Bi Teams Using Analytics Platforms Such As Qlik
- Office & Documentation: Microsoft 365 (Powerpoint, Excel, Sharepoint)
Methods And Leadership Competencies
- Strategic Structuring And Analytical Skills: Ability To Quickly Understand And Structure Complex Issues, Organizations And System Landscapes And Turn Them Into Actionable Transformation Programs
- Results And Implementation Focus: Strong Focus On Sustainable Results, Clear Prioritization And Reliable Implementation Of Initiatives In Complex Project And Transformation Environments
- Communication And Facilitation Skills: Confident Communication With Stakeholders At Different Levels – From Business Departments And Development Teams To Management And C-Level Committees
- Consulting And Decision-Making Skills: Experience Analyzing Strategic Issues And Deriving Well-Founded Decision Bases For Management And Leadership Bodies
- Leadership And Management Of Complex Programs: Coordination Of Interdisciplinary Teams, Management Of Complex Stakeholder Landscapes And Ensuring Efficient Collaboration In International Organizations
- Assertiveness And Ownership: Clear Decision-Making Ability And Consistent Implementation Of Strategic Goals, Even In Dynamic And Challenging Transformation Situations
- Self-Organization And Reliability: Structured And Responsible Working Style With A High Level Of Commitment And Strong Quality Standards
- Disciplinary Leadership & Team Development: Experience In Disciplinary Management Of Employees, Conducting Performance And Development Reviews, And Developing Role Profiles And Career Paths Within Technology And Product Organizations.
Languages
Education
TH Köln
Diplom · Technical Computer Science · Cologne, Germany · 1,0
Diploma thesis
Technische Hochschule Mannheim
Technical Computer Science · Mannheim, Germany
Main studies
TU Darmstadt
Electrical Engineering · Darmstadt, Germany
Basic studies
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Armen is based in Odenthal, Germany and can operate in on-site, hybrid, and remote work models.
Armen speaks the following languages: Armenian (Native), German (Advanced), English (Advanced).
Armen has at least 19 years of experience. During this time, Armen has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 2 years and 1 month. Note that Armen may not have shared all experience and actually has more experience.
Based on recent experience, Armen would be well-suited for roles such as: CTO/CPO Platform & Technology, Program Manager – Workday HR Transformation & International Rollout, Program Manager – Marketplace Platform Implementation & Rollout.
Armen's most recent position is CTO/CPO Platform & Technology at Green Mobility Holding.
In recent years, Armen has worked for Green Mobility Holding, Redcare Pharmacy, and Redcare Pharmacy / Shop Apotheke Europe.
Armen is most experienced in industries like Retail, Transportation, and Healthcare. Armen also has some experience in Insurance, Automotive, and Energy.
Armen is most experienced in business areas like Information Technology, Project Management, and Quality Assurance. Armen also has some experience in Product Development, Strategy, and Marketing.
Armen has recently worked in industries like Healthcare, Retail, and Automotive.
Armen has recently worked in business areas like Information Technology, Project Management, and Marketing.
Armen holds a Master in Technical Computer Science from TH Köln.
Armen is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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