Joachim Lange - Marketing Advisor for Corporate Clients

Q: Where is Joachim based?

Joachim is based in Cologne, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Joachim speak?

Joachim speaks the following languages: German (Native), English (Elementary) .

Q: How many years of experience does Joachim have?

Joachim has at least 40 years of experience. During this time, Joachim has worked in at least 16 different roles and for 12 different companies . The average length of individual experience is 2 years and 11 months . Note that Joachim may not have shared all experience and actually has more experience.

Q: What is Joachim's latest experience?

Joachim's most recent position is Marketing / Sales / Communication Consultant at Independent Management Consultant .

Q: What companies has Joachim worked for in recent years?

In recent years, Joachim has worked for Independent Management Consultant .

Q: Which industries is Joachim most experienced in?

Joachim is most experienced in industries like Automotive , Telecommunication , and Energy . Joachim also has some experience in Advertising , Banking and Finance , and Insurance .

Q: Which business areas is Joachim most experienced in?

Joachim is most experienced in business areas like Marketing , Sales , and Project Management . Joachim also has some experience in Strategy , Business Intelligence , and Finance .

Q: Which industries has Joachim worked in recently?

Joachim has recently worked in industries like Energy , Banking and Finance , and Insurance .

Q: Which business areas has Joachim worked in recently?

Joachim has recently worked in business areas like Business Intelligence , Finance , and Marketing .

Recommended expert

Cologne, Germany

Check rate

Experience

Jul 2019 - Present

7 years 1 month

Marketing / Sales / Communication Consultant

Independent Management Consultant

Client: STROTH Telecom GmbH (formerly Tele2 Comm. Services GmbH) Business Development B2B / B2C
Development of growth & go-to-market strategy for new products
Content strategy for brand relaunch
Selection and setup of a marketing automation solution
Concept and marketing of a white-label mobile solution
Project management of partnerships with WEtell and ENTEGA Mobile
Client: S-Communication Services GmbH (Sparkassen Financial Group) Project Management IAM (Integrated Address Management)
Analysis of current product portfolio
Market analysis of banking & finance
Identification of required adjustments for medium-term planning
Formulation of IAM vision
Client: ERGO Group AG Sales Promotion
Activation of sponsorship partnership with the German Football Association (DFB)
Media collaborations
Social media communication
Support for sales partner network
Client: E.ON SE Innovation Domains / Strategy & Innovation
Coaching on business case development (individual / teams)
Training on key financials (NPV calculation) / scenario planning
Development of sales strategies for innovations
Teaching storytelling skills
Creation of templates
Target KPI alignment / metrics (portfolio performance)

Nov 2018 - May 2019

7 months

Cologne, Germany

Marketing Advisor for Corporate Clients

RheinEnergie AG

Sales coaching 'From farmer to hunter'
Relaunch of online presence: focus on B2B website
Lead generation campaign 'Cooling systems for hotels'
Concept 'From customer satisfaction to referral marketing'
Realignment of strategic product portfolio (SWOT)
Development of a new campaign management framework
Development of cross-selling strategy for growth with existing customers
Implementation of digital B2B marketing and sales campaigns

Jun 2018 - Oct 2018

5 months

Cologne, Germany

Marketing / Sales / Communication Consultant

Independent Management Consultant

External project manager for B2B marketing, RheinEnergie AG
Analysis of the existing campaign process and improvement using cross-industry best practices
Development of content strategy for various sales segments
Project management of digital sales

Jul 2017 - Jun 2018

1 year

Cologne, Germany

Regional Marketing Manager

Unitymedia NRW GmbH

Design and implementation of content cooperation with a digital publisher
Planning and execution of cross-media campaigns (incl. media/budget)
Multi-channel marketing 'house connection'
Preparation, execution, and moderation of strategy workshop 'Time-To-Market'
Managing interfaces between marketing, sales, technology, and service
Development of stakeholder and multiplier concept in B2B marketing
Managing the interface with sales controlling/BI
Coordination of agencies and service providers

May 2016 - Jun 2017

1 year 2 months

Cologne, Germany

Independent Management Consultant

External project manager at Unitymedia NRW GmbH; project management of GIGAbit City Bochum, negotiation and stakeholder management / internal communication
Interim CMO at start-up Rate your Club GmbH
Development of business model (Business Model Canvas)
Product planning up to MVP

Oct 2014 - Apr 2016

1 year 7 months

Düsseldorf, Germany

Global Head of Sponsoring

Ogilvy & Mather Advertising

Strategic client consulting for Allianz SE with a focus on planning and executing digital campaigns and sales marketing
Activation of sponsorship assets from partnerships with FC Bayern Munich, Mercedes AMG Petronas, Formula 1
Member of the agency's leadership team
New Business Development

Mar 2013 - Sep 2014

1 year 7 months

Cologne, Germany

Self-employed Management Consultant

Strategy and process consulting (focus on medium-sized businesses)
Project management for sponsorship audit VfL Osnabrück, Kaffee Partner
Analysis of current and development of target processes in marketing & sales
Development of a recommendation for organizational structure and workflow
Strategy project "New Product Segments", Hassia Mineralquellen
Design, execution, and moderation of a marketing workshop for marketing communications, corporate marketing at Deutsche Bahn AG

Mar 2011 - Feb 2013

2 years

Cologne, Germany

Head of Marketing & Sales

1. FC Köln GmbH & Co. KGaA

Management of the marketing and sales department
Establishment of a new digital marketing and sales function
Project management for the 1. FC Köln foundation; stakeholder and committee management in politics, business, and culture

Dec 2006 - Feb 2011

4 years 3 months

Cologne, Germany

Self-employed Management Consultant

Communication consulting with a campaign focus on integrated communication
Strategic sponsorship and communication consulting for sports and culture, Deutsche Bahn
Project management for media cooperations, Deutsche Bahn
Consultant for Hassia Mineralquellen on the Michael Schumacher collaboration

Jul 2000 - Nov 2006

6 years 5 months

Cologne, Germany

Managing Director

PRISM International GmbH

Built an international agency network for below-the-line communication (WPP group plc.)
Core competencies: PR, events/roadshows, and sponsorship
Projects in PR, trade shows, events, and sponsorship (UEFA Champions League, FIFA World Cup 2006, F1)
Clients included Ford, Land Rover, Jaguar, Delphi, Shell, Yello Strom
Development of sales incentives UEFA Champions League Ford Insurance
Multimedia internal communication (online, business TV, town hall meetings)

Mar 2000 - Jun 2000

4 months

Cologne, Germany

Product Marketing Manager

Ford of Europe Inc.

Marketing responsibility in the Focus C-Max development team
Development of product positioning and communication strategy

Mar 1998 - Feb 2000

2 years

Dearborn, United States

Brand Development Manager

Ford Motor Company

Global responsibility for the business case and development of the sports coupe segment
Management of an interdisciplinary marketing and communications team with focus on below-the-line communication (media/marketing collaborations)

Oct 1995 - Feb 1998

2 years 5 months

Cologne, Germany

Head of Sales Promotion

Ford-Werke AG

Responsibility for all BTL communication including events, sales promotion, trade marketing, incentives, fairs, sponsorship
Personnel responsibility for six employees
Management of a pool of agencies
Responsibility for a budget of €15 million

Jun 1994 - Sep 1995

1 year 4 months

Cologne, Germany

Head of Sales Planning and Analysis

Ford-Werke AG

Planning of sales volumes by model level in close coordination with sales and marketing management
Management reporting
Personnel responsibility for four employees

Sep 1992 - May 1994

1 year 9 months

Leipzig, Germany

Regional Sales Manager

Ford-Werke AG

Support of 50 primary and contract partners in Saxony and Saxony-Anhalt
Development into the top-selling region in the new federal states
Advising owners and managing directors on all business management issues with focus on marketing and sales

Sep 1991 - Oct 1991

2 months

Düsseldorf, Germany

Summer Intern

A.T. Kearney Management Consultants

Worked as part of a consulting team for a furniture industry client
Conducted cross-project research and analyses

Jul 1991 - Aug 1991

2 months

New York, United States

Summer Intern

Young & Rubicam

Collaborated with the VP of Client Services for the Colgate-Palmolive account
Led the naming project for a new oral care product

Apr 1989 - Aug 1990

1 year 5 months

Warley, United Kingdom

Business Analyst, Marketing

Ford of Europe Inc.

Coordinated the European sales companies
Analyzed pan-European product and sales trends

Aug 1987 - Mar 1989

1 year 8 months

Cologne, Germany

System Analyst, Sales Systems

Ford-Werke AG

Developed and rolled out a management information system for the board of directors
Developed and rolled out sales support systems for field sales, including user training and support

Feb 1986 - Jul 1987

1 year 6 months

Cologne, Germany

System Analyst, Manufacturing Systems

Ford-Werke AG

Developed a system for electronic communication with suppliers
Managed a material flow system

Sep 1984 - Jan 1988

3 years 5 months

Cologne, Germany

Trainee Program for High School Graduates

Ford-Werke AG

Rotation through the company's core functions (marketing, sales, service, purchasing, finance)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Telecommunication, Energy, Advertising, Banking and Finance, and Insurance.

Automotive

Telecommunication

Energy

Advertising

Banking and Finance

Insurance

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Project Management, Strategy, Business Intelligence, and Finance.

Marketing

Sales

Project Management

Strategy

Business Intelligence

Finance

Languages

German

Native

English

Elementary

Education

Sep 1990 - Jul 1992

London Business School

MBA, exchange semester at the University of British Columbia, Vancouver, Canada · London, United Kingdom

Oct 1984 - Mar 1988

VWA Köln

Dual study program for business economist (VWA) · Cologne, Germany

Sep 1984 - Jan 1986

Ford-Werke AG

Apprenticeship as an industrial clerk (IHK) · Cologne, Germany

...and 1 more

Certifications & licenses

Certified Mind Factor Coach

Manchester

Mental Coach

Deutsche Trainer Akademie

Squared Online - Digital Marketing & Leadership

Google/Avado

Professional Diploma In Digital Marketing

Digital Marketing School

Statistics

Experience

Total positions 21

Experience in Automotive 13.5 y

Avg length 1 y 11 m

Longest experience 7 y

Global Experience

Countries worked in 3 (Germany, United States, United Kingdom)

Primary country Germany

Expertise

Recent roles Marketing / Sales / Communication Consultant, Marketing Advisor for Corporate Clients, Regional Marketing Manager

Main industries Automotive, Telecommunication, Energy

Main business areas Marketing, Sales, Project Management

Qualifications

Highest degree Master

Certifications earned 4

Profile

Created

November 2025

Last Update

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Joachim based?

Joachim is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Joachim speak?

Joachim speaks the following languages: German (Native), English (Elementary).

How many years of experience does Joachim have?

Joachim has at least 40 years of experience. During this time, Joachim has worked in at least 16 different roles and for 12 different companies. The average length of individual experience is 2 years and 11 months. Note that Joachim may not have shared all experience and actually has more experience.

What roles would Joachim be best suited for?

Based on recent experience, Joachim would be well-suited for roles such as: Marketing / Sales / Communication Consultant, Marketing Advisor for Corporate Clients, Regional Marketing Manager.

What is Joachim's latest experience?

Joachim's most recent position is Marketing / Sales / Communication Consultant at Independent Management Consultant.

What companies has Joachim worked for in recent years?

In recent years, Joachim has worked for Independent Management Consultant.

Which industries is Joachim most experienced in?

Joachim is most experienced in industries like Automotive, Telecommunication, and Energy. Joachim also has some experience in Advertising, Banking and Finance, and Insurance.

Which business areas is Joachim most experienced in?

Joachim is most experienced in business areas like Marketing, Sales, and Project Management. Joachim also has some experience in Strategy, Business Intelligence, and Finance.

Which industries has Joachim worked in recently?

Joachim has recently worked in industries like Energy, Banking and Finance, and Insurance.

Which business areas has Joachim worked in recently?

Joachim has recently worked in business areas like Business Intelligence, Finance, and Marketing.

What is Joachim's education?

Joachim holds a Master from London Business School.

Does Joachim have any certificates?

Joachim has 4 certificates. Among them, these include: Certified Mind Factor Coach, Mental Coach, and Squared Online - Digital Marketing & Leadership.

What is the availability of Joachim?

Joachim is immediately available part-time for suitable projects.

What is the rate of Joachim?

Joachim's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.