Joachim L.-Marketing Specialist Business Customers
Check rate
Experience
Marketing / Sales / Communications Consultant
Self-employed Business Consultant
Client: STROTH Telecom GmbH (formerly Tele2 Comm. Services GmbH), Business Development B2B / B2C
Development of Growth & GoToMarket strategy for new products
Content strategy for brand relaunch
Selection and set-up of Marketing Automation Solution
Conceptualization and marketing of whitelabel mobile communications solution
Project management for partnerships with WEtell and ENTEGA Mobilfunk
Client: S-Communication Services GmbH (Sparkassen Finanzgruppe), Project Management IAM (Integrated Communication Management)
Analysis of current product portfolio
Market analysis Banking & Finance
Identification of adjustment needs for medium-term planning
Formulation of IAM vision
Client: ERGO Group AG, Sales Promotion
Activation of sponsorship partnership with Deutscher Fußball Bund (DFB)
Media partnerships
Social media communication
Support for sales partner network
Client: E.ON SE, Innovation Domains / Strategy & Innovation
Coaching on business case development (individual / teams)
Training in Key Financials (NPV Calculation) / Scenario Planning
Development of sales strategies for innovations
Teaching storytelling skills
Development of templates
Target KPI Alignment / Metrics (Portfolio Performance)
Marketing Specialist Business Customers
RheinEnergie AG
- Sales coaching "From Farmer to Hunter"
- Relaunch of online presence: focus on B2B website
- Lead generation campaign "Cooling Systems for Hotels"
- Conceptualization of "From Customer Satisfaction to Referral Marketing"
- Realignment of strategic product portfolio (SWOT)
- Development of a new campaign management framework
- Development of cross-selling strategy for growth with existing customers
- Implementation of digital B2B marketing and sales campaigns
Marketing / Sales / Communications Consultant
Self-employed Business Consultant
- External project manager for B2B Marketing, RheinEnergie AG
- Analysis of the existing campaign process and improvement using cross-industry best practices
- Development of content strategy for various sales segments
- Project Management Digital Sales
Regional Marketing Manager
Unitymedia NRW GmbH
- Conceptualization/implementation of content partnership with Digital Publisher
- Planning and implementation of cross-media campaigns (including media/budget)
- Multi-channel marketing of "Building Connection"
- Preparation/implementation/moderation of strategy workshop "Time-To-Market"
- Interface management between Marketing/Sales/Technology/Service
- Development of stakeholder & influencer concept in B2B Marketing
- Management of interface with sales operations/BI
- Management of agencies and service providers
Self-employed Business Consultant
- External project manager for Unitymedia NRW GmbH; project management GIGAbit City Bochum, negotiation management and stakeholder management / internal communication
- Interim CMO Start-Up Rate your Club GmbH
- Development of business model (Business Model Canvas)
- Product planning through MVP
Global Head of Sponsoring
Ogilvy & Mather Advertising
- Strategic consulting for Allianz SE with a focus on planning and executing digital campaigns and sales marketing
- Activation of sponsorship assets from partnerships with FC Bayern München, Mercedes AMG Petronas, Formula 1
- Member of the agency’s management team
- New business development
Self-employed Management Consultant
- Strategy and process consulting (focus on SMEs)
- Project management for sponsorship audits for VfL Osnabrück and Kaffee Partner
- Analysis of current processes and development of target processes in marketing & sales
- Development of recommendations for organizational structure and processes
- Strategy project "New Product Segments", Hassia Mineralquellen
- Design, implementation and moderation of a marketing workshop for the Marketing Communications department, Corporate Marketing, Deutsche Bahn AG
Head of Marketing & Sales
1. FC Köln GmbH & Co. KGaA
- Management of the Marketing & Sales department
- Establishment of a new Digital Marketing & Sales function
- Project management for the 1. FC Köln Foundation; stakeholder and committee management in politics, business and culture
Self-employed Management Consultant
- Communications consulting with a focus on integrated campaign communications
- Strategic sponsorship and communications consulting in sports & culture, Deutsche Bahn
- Project management for media partnerships, Deutsche Bahn
- Consultant for Hassia Mineralquellen, cooperation with Michael Schumacher
Managing Director
PRISM International GmbH
- Establishment of an international agency network for below-the-line communications (WPP group plc.)
- Core competencies in PR, events/roadshows and sponsorship
- Projects in PR, trade fairs, events and sponsorship (UEFA Champions League, FIFA World Cup 2006, F1)
- Clients included Ford, Land Rover, Jaguar, Delphi, Shell, Yello Strom
- Development of sales incentives for the UEFA Champions League for Ford Versicherung
- Multimedia internal communications (online, business TV, town hall meetings)
Product Marketing Manager
Ford of Europe Inc.
- Marketing responsibility within the Focus C-Max development team
- Development of product positioning and communication strategy
Brand Development Manager
Ford Motor Company
- Global responsibility for the business case and development of the Sports Coupe segment
- Leadership of an interdisciplinary marketing and communications team with a focus on below-the-line communication (media and marketing partnerships)
Head of Sales Promotion
Ford-Werke AG
- Responsibility for all BTL communication, including events, sales promotion, trade marketing, incentives, trade shows and sponsorships
- Personnel responsibility for six employees
- Management of an agency pool
- Responsibility for a budget of €15 Mio.
Head of Sales Planning and Analysis
Ford-Werke AG
- Planning of sales volumes at model level in close coordination with the Sales and Marketing Directorates
- Management reporting
- Personnel responsibility for four employees
Regional Sales Manager
Ford-Werke AG
- Support of 50 main dealers and contract partners in Saxony and Saxony-Anhalt
- Development into the strongest-selling territory in the eastern German states
- Advising owners and managing directors on all aspects of business management, with a focus on marketing and sales
Summer Intern
A.T. Kearney Management Consultants
- Worked in a consulting team for a client in the furniture industry
- Conducted cross-project research and analyses
Summer Intern
Young & Rubicam
- Worked with the VP Client Services for the Colgate-Palmolive account
- Led the naming project for a new oral care product
Business Analyst, Marketing
Ford of Europe Inc.
- Coordinated the European sales companies
- Analyzed pan-European product and sales trends
Systems Analyst, Sales Systems
Ford-Werke AG
- Developed and rolled out a management information system for the executive board
- Developed and rolled out sales support systems for the field sales force, including user training and support
Systems Analyst, Manufacturing Systems
Ford-Werke AG
- Developed a system for electronic supplier communications
- Supported a material flow system
High School Graduate Trainee Program
Ford-Werke AG
- Rotation through the company's core functions (marketing, sales, service, purchasing, finance)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Telecommunication, Energy, Advertising, Banking and Finance, and Insurance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Project Management, Strategy, Business Intelligence, and Finance.
Languages
Education
London Business School
MBA, guest semester at the University of British Columbia, Vancouver, Canada · London, United Kingdom
VWA Köln
Dual study program leading to a degree in Business Administration (VWA) · Cologne, Germany
Ford-Werke AG
Training as an Industrial Management Assistant (IHK) · Cologne, Germany
Certifications & licenses
Certified Mind Factor Coach
Manchester
Mental Coach
Deutsche Trainer Akademie
Squared Online - Digital Marketing & Leadership
Google/Avado
Professional Diploma In Digital Marketing
Digital Marketing School
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Joachim is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.
Joachim speaks the following languages: German (Native), English (Elementary).
Joachim has at least 40 years of experience. During this time, Joachim has worked in at least 16 different roles and for 12 different companies. The average length of individual experience is 2 years and 11 months. Note that Joachim may not have shared all experience and actually has more experience.
Based on recent experience, Joachim would be well-suited for roles such as: Marketing / Sales / Communications Consultant, Marketing Specialist Business Customers, Regional Marketing Manager.
Joachim's most recent position is Marketing / Sales / Communications Consultant at Self-employed Business Consultant.
In recent years, Joachim has worked for Self-employed Business Consultant.
Joachim is most experienced in industries like Automotive, Telecommunication, and Energy. Joachim also has some experience in Advertising, Banking and Finance, and Insurance.
Joachim is most experienced in business areas like Marketing, Sales, and Project Management. Joachim also has some experience in Strategy, Business Intelligence, and Finance.
Joachim has recently worked in industries like Energy, Banking and Finance, and Insurance.
Joachim has recently worked in business areas like Business Intelligence, Finance, and Marketing.
Joachim holds a Master from London Business School.
Joachim has 4 certificates. Among them, these include: Certified Mind Factor Coach, Mental Coach, and Squared Online - Digital Marketing & Leadership.
Joachim is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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