Marketing Automation Expert in Frankfurt
in minutes with vetted, available specialists and the power of AIHire experts who design automated customer journeys, connect CRM and marketing platforms, and improve lead nurturing across email, web and campaign channels. FRATCH matches you quickly and precisely with vetted, available freelancers for your Marketing Automation project.
Meet FRATCH Experts in Frankfurt, who have recently used Marketing Automation
Joachim A.
Last position:
HubSpot Project Manager, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics, including the data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance)
- Communication interface between stakeholders and digital specialist departments
Eric B.
Last position:
Quality Assurance Manager (QSV) at Federal Employment Agency
Supporting the International Web Presence of the BA (IntWeb) project in the area of quality management, with the aim of taking responsibility for the quality of processes and project results while considering BA standards. The main objectives of the project are to give professionals abroad a quick overview of their opportunities for moving to Germany and to enable them to take the necessary steps consistently and with digital support by providing access to services.
Defining the general guidelines in the QA handbook
Summarising test results in QA reports for PLA
Analysing project results for improvement opportunities
Quality management of requirements analysis (particularly processes, methods, and tools)
Ensuring compliance with SERA requirements
Creating a cross-project test concept
Agreeing on sprint completion reports
Formal review of work results in accordance with requirements and/or the project plan
Contact person for internal audit, external audits by auditors, or BRH (Federal Court of Audit)
Technologies: JIRA, Confluence, MS Office, GitLab, Kubernetes
Mike M.
Last position:
Australia (Living & working abroad) at Australia (Living & working abroad)
- Project-based work in marketing automation, process optimization, and content.
- On-site operational assignments in fully English-speaking teams.
- Focus on self-organized work, changing locations, quick onboarding, and a high level of personal responsibility.
- Remote projects for Spartan Race Australia & DMC Europe, among others.
Tim K.
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional Leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimization
Sebastian Z.
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Sylvia E.
Last position:
Grower Insights Market Research at Kynetec
- Conducted 42 expert interviews for 7 projects (Ø 3 weeks each)
- Transcribed and analyzed insights for mid-sized and leading agricultural companies
- Delivered 2 reports (50-100 slides) for Bayer CS within 2 working days
- Surveyed trends and innovations in smart farming and agricultural communication
Arne H.
Last position:
Managing Director at HebRech GmbH & Co.KG
Restructuring the company in a challenging market environment while facing a decline in customers
Introducing clear processes, optimizing workflows, implementing financial guidelines and compliance from the corporate group
Setting up marketing automation for existing customers to curb customer loss
Building an active sales channel for additional services such as the telematics infrastructure
Establishing and launching an agile development process
Merging the Munich site (MUC Vorhammer GmbH) into HebRech GmbH & Co. KG to improve efficiencies
Developing and launching a cloud-based documentation software for midwives
Nina M.
Last position:
Interim Manager at Resilient Brand Consulting & Communication
- Supporting brands, people and organizations in growth and change processes with a clear brand focus and a digital mindset
- Interim management in strategic brand, marketing and transformation projects
Hong T.
Last position:
Performance Ads Consultant (Meta) at Agila Hundeversicherung AG
- Created D2C conversion funnels using AI lookalike and interest-based targeting.
- Optimized creative assets with AI copy and image analysis tools.
- Implemented predictive pacing and dynamic budget optimization in Meta Ads.
- Increased lead quality by 30% through iterative audience refinement.
- Scaled profitable ad sets with automated testing and bid strategies.
Oliver G.
Last position:
Lecturer (Master's Programs) at Macromedia University of Applied Sciences
- Design and delivery of courses in master's programs
- Teaching practical content at the intersection of strategy, brand, and management
- Supervising project work and practice-oriented case studies
- Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision preparation
- Strong practical relevance with real company examples
Kimia S.
Last position:
Green Marketing Advisor at The Sloth Conservation Foundation
- Development and design of sustainable marketing strategies and campaigns to increase awareness and revenue for environmental and wildlife protection projects
- Operational support for implementing targeted and purpose-driven marketing initiatives
- Continuous monitoring, management, and optimization of all marketing activities to improve efficiency and impact
- Advising the team on eco-friendly marketing practices and innovative communication approaches to strengthen brand positioning and visibility in an international non-profit context
- Crafting clear and engaging content to effectively convey complex environmental topics to diverse audiences
Christian R.
Last position:
Service Provider at mindworxs GmbH
HubSpot CRM Implementation – B2B Sales & Marketing Projects
Implementation and initial configuration of HubSpot CRM environments for two B2B projects in the sports marketing and print advertising sectors, establishing the foundation for structured lead generation, sales management and campaign tracking.
- Initial setup and configuration of HubSpot CRM for two independent B2B sales and marketing projects
- Definition and implementation of CRM structures, properties, contact and company records tailored to the respective business models
- Configuration of sales pipelines, deal stages and opportunity management processes
- Setup of structured lead management and qualification workflows from initial contact through sales opportunity and closing
- Implementation of contact segmentation and target-group structures for B2B prospects, customers and business partners
- Configuration of tasks, follow-ups, reminders and sales activities to support systematic prospect management
- Setup of email templates, communication tracking and sales documentation
- Definition of basic marketing and campaign structures for sports marketing and print advertising campaigns
- Implementation of lead source, campaign and conversion tracking to measure acquisition channels and sales performance
- Setup of initial dashboards, reports and sales KPIs for pipeline, lead status, conversion and sales activity monitoring
- Preparation of the CRM environment for future marketing automation, integrations and scalable sales processes
- Establishment of standardized CRM processes and data structures as the operational foundation for B2B sales and marketing activities
Discover over 15,000 top freelancers
Statistics of experts using Marketing Automation
Aggregated from the professional profiles of matched freelancers.
Experience
22 years (Germany: 19 years)
Position duration
2.3 years (Germany: 2.6 years)
Positions per freelancer
15 (Germany: 10)
Top business areas
Marketing, Information Technology, Project Management
Top industries
Professional Services, Advertising, Information Technology
Certification focus areas
Marketing, Project Management, Business Intelligence
Bachelor's degree or higher
100% (Germany: 93%)
Master's degree or higher
70% (Germany: 56%)
Certifications per freelancer
2 (Germany: 3)
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Frankfurt using Marketing Automation
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Marketing Automation experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Professional Services (75%)
- Advertising (58%)
- Information Technology (58%)
- Manufacturing (58%)
- Healthcare (50%)
- Automotive (42%)
- Media and Entertainment (42%)
- Banking and Finance (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Marketing Automation covers
Marketing Automation uses software to plan, trigger and measure recurring marketing activities. It connects customer data with campaigns across email, websites, forms, advertising and sales workflows. Companies use it to nurture leads, personalize communication and move prospects through defined customer journeys.
Platforms and ecosystem
Common ecosystems include HubSpot Marketing Hub, Salesforce Marketing Cloud, Marketo Engage, Adobe Campaign, Mailchimp and Brevo. Strong specialists understand CRM synchronization, consent settings, segmentation, lead scoring, APIs, webhooks and analytics. They can also work with data warehouses, customer data platforms and business intelligence tools.
Typical deliverables
- Design lifecycle campaigns for acquisition, onboarding, retention and reactivation
- Build email sequences, landing pages, forms and workflow automations
- Connect CRM records, audience data and campaign events
- Configure lead scoring, routing and sales notifications
- Create dashboards for funnel and campaign performance
When companies need specialists
Companies often bring in freelance Marketing Automation experts during a platform migration, CRM rollout or major campaign launch. External support is also useful when internal teams struggle with duplicated data, weak segmentation, unreliable reporting or workflows that no longer reflect the customer journey. In Frankfurt, remote collaboration is common, while workshops and stakeholder sessions may benefit from local availability and German-English communication.
Skills that matter
Effective professionals combine campaign strategy with hands-on platform knowledge. They map processes before building workflows, define clear data ownership and test every trigger, branch and handoff. They understand deliverability, consent management, attribution limits and the practical needs of sales, content and customer success teams.
Choosing the right professional
Look for evidence of comparable journeys, integrations and reporting setups rather than a platform badge alone. Ask how the specialist handles data quality, testing, documentation and campaign governance. A strong professional explains trade-offs clearly, leaves maintainable workflows behind and can adapt communication to the company’s market, language expectations and existing technology stack.
Frequently asked questions
What clients ask us most about Marketing Automation — answered in short.
Marketing Automation is used to manage repeatable communication and customer journeys across email, websites, forms, advertising and CRM systems. It can trigger messages, segment audiences, score leads, notify sales teams and report on campaign activity.
Marketing Automation goes beyond sending newsletters or scheduled email campaigns. It combines behavioral data, CRM records, branching workflows, lead scoring and multi-channel actions, while simpler email tools may focus mainly on lists, templates and delivery.
Marketing Automation projects often use HubSpot Marketing Hub, Salesforce Marketing Cloud, Marketo Engage, Adobe Campaign, Mailchimp or Brevo. The right specialist should also be comfortable with the company’s CRM, analytics tools, data warehouse and integration methods.
A strong Marketing Automation specialist usually understands CRM administration, customer journey mapping, copy and content operations, HTML email basics, analytics and data governance. Knowledge of APIs, webhooks, consent management and deliverability is also valuable for complex implementations.
The required level depends on the scope, not on the platform name alone. A simple workflow may need focused configuration skills, while a migration, CRM integration or multi-region journey requires experience with data models, testing, documentation and stakeholder alignment.
Marketing Automation work is well suited to remote collaboration because platforms, documentation and campaign reviews are online. Frankfurt-based companies may still prefer on-site workshops for process mapping, while German and English communication can support distributed teams and international campaigns.
Review examples of journeys, integrations, segmentation logic and reporting delivered for comparable environments. Ask how the professional tests triggers, protects data quality, documents workflows and measures outcomes, rather than relying only on platform certifications.
Marketing Automation supports both B2B and B2C use cases. B2B teams often focus on lead nurturing, scoring and sales handoffs, while B2C teams may emphasize onboarding, product behavior, retention and personalized lifecycle communication.
The average hourly rate of freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects is 100 €, which corresponds to a daily rate of about 804 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects, 100% hold at least a Bachelor's degree and 70% hold at least a Master's degree.
On average, freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects have 22 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects are German (100%), English (100%), and Spanish (42%).
The most common industries among freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects are Professional Services (75%), Advertising (58%), and Information Technology (58%).
The most common business areas among freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects are Marketing (92%), Information Technology (83%), and Project Management (83%).
Main locations of FRATCH Experts, who have recently used Marketing Automation
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne 
Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
Hamburg 
Munich 
Cologne 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
