Marketing Automation Expert in Frankfurt
with precise AI matching and vetted, available freelancersHire experts who design automated customer journeys, connect platforms such as HubSpot and Marketo, and improve lead nurturing, segmentation and campaign reporting. FRATCH matches you quickly with precise, vetted and available freelancers for your project.
Meet FRATCH Experts in Frankfurt, who have recently used Marketing Automation
Sebastian Z.
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Joachim A.
Last position:
Project Manager HubSpot, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance specialists)
- Serve as communication interface between stakeholders and digital departments
Mike M.
Last position:
Australia (Living & working abroad) at Australia (Living & working abroad)
- Project-based work in marketing automation, process optimization, and content.
- On-site operational assignments in fully English-speaking teams.
- Focus on self-organized work, changing locations, quick onboarding, and a high level of personal responsibility.
- Remote projects for Spartan Race Australia & DMC Europe, among others.
Sylvia E.
Last position:
Grower Insights Market Research at Kynetec
- Conducted 42 expert interviews for 7 projects (Ø 3 weeks each)
- Transcribed and analyzed insights for mid-sized and leading agricultural companies
- Delivered 2 reports (50-100 slides) for Bayer CS within 2 working days
- Surveyed trends and innovations in smart farming and agricultural communication
Eric B.
Last position:
Quality Assurance Lead (QSV) at Federal Employment Agency
Supported the International Web Presence project of the Federal Employment Agency (IntWeb) in quality management, taking on responsibility for the quality of processes and project deliverables while adhering to BA standards. The project's main goals are to give professionals abroad a quick overview of their chances to move to Germany and to enable them to take the necessary steps in a consistently digital way.
Set the fundamental guidelines using the QA handbook
Summarized test results in QA reports for PLA
Analyzed project outcomes for improvement opportunities
Quality management of requirements analysis (especially processes, methods and tools)
Ensured compliance with SERA guidelines
Created a cross-project test concept
Agreed on sprint completion reports
Conducted formal reviews of deliverables according to guidelines and/or project plan
Acted as contact person for internal audit and external audits by auditors or the Federal Audit Office (BRH)
Technologies: JIRA, Confluence, MS Office, GitLab, Kubernetes
Arne H.
Last position:
Managing Director at HebRech GmbH & Co.KG
Restructuring the company in a challenging market environment while facing a decline in customers
Introducing clear processes, optimizing workflows, implementing financial guidelines and compliance from the corporate group
Setting up marketing automation for existing customers to curb customer loss
Building an active sales channel for additional services such as the telematics infrastructure
Establishing and launching an agile development process
Merging the Munich site (MUC Vorhammer GmbH) into HebRech GmbH & Co. KG to improve efficiencies
Developing and launching a cloud-based documentation software for midwives
Tim K.
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Nina M.
Last position:
Interim Manager at Resilient Brand Consulting & Communication
- Supporting brands, people and organizations in growth and change processes with a clear brand focus and a digital mindset
- Interim management in strategic brand, marketing and transformation projects
Oliver G.
Last position:
Lecturer (Master's Programs) at Macromedia University of Applied Sciences
- Design and delivery of courses in master's programs
- Teaching practical content at the intersection of strategy, brand, and management
- Supervising project work and practice-oriented case studies
- Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision preparation
- Strong practical relevance with real company examples
Kimia S.
Last position:
Green Marketing Advisor at The Sloth Conservation Foundation
- Development and design of sustainable marketing strategies and campaigns to increase awareness and revenue for environmental and wildlife protection projects
- Operational support for implementing targeted and purpose-driven marketing initiatives
- Continuous monitoring, management, and optimization of all marketing activities to improve efficiency and impact
- Advising the team on eco-friendly marketing practices and innovative communication approaches to strengthen brand positioning and visibility in an international non-profit context
- Crafting clear and engaging content to effectively convey complex environmental topics to diverse audiences
Hong T.
Last position:
Performance Ads Consultant (Meta) at Agila Hundeversicherung AG
- Created D2C conversion funnels using AI lookalike and interest-based targeting.
- Optimized creative assets with AI copy and image analysis tools.
- Implemented predictive pacing and dynamic budget optimization in Meta Ads.
- Increased lead quality by 30% through iterative audience refinement.
- Scaled profitable ad sets with automated testing and bid strategies.
Discover over 15,000 top freelancers
Statistics of experts using Marketing Automation
Aggregated from the professional profiles of matched freelancers.
Experience
21 years (Germany: 19 years)
Position duration
2.2 years (Germany: 2.6 years)
Positions per freelancer
15 (Germany: 10)
Top business areas
Marketing, Information Technology, Project Management
Top industries
Professional Services, Manufacturing, Advertising
Certification focus areas
Marketing, Project Management, Business Intelligence
Bachelor's degree or higher
100% (Germany: 91%)
Master's degree or higher
78% (Germany: 54%)
Certifications per freelancer
2 (Germany: 3)
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using Marketing Automation
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Marketing Automation experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Professional Services (82%)
- Manufacturing (64%)
- Advertising (55%)
- Information Technology (55%)
- Automotive (45%)
- Healthcare (45%)
- Transportation (36%)
- Media and Entertainment (36%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Marketing Automation covers
Marketing Automation uses software to plan, trigger and measure customer communication across the buying journey. It connects audience data with email, forms, landing pages, lead scoring, campaign workflows and reporting. The goal is relevant communication at the right point, not simply sending more messages.
Platforms and connections
Experts work across ecosystems such as HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Marketo Engage, Pardot and ActiveCampaign. They connect these systems with CRM platforms, websites, consent tools, analytics services and data warehouses. Strong delivery also depends on clean field mapping, reliable event tracking and clear ownership of customer data.
Typical project deliverables
- Lead capture, scoring and qualification workflows
- Segmented email campaigns and customer journeys
- CRM synchronisation and lifecycle management
- Personalisation, testing and campaign dashboards
- Documentation, governance and handover processes
The exact setup depends on the sales cycle, channels, data quality and reporting needs of the company. A specialist should turn these requirements into maintainable workflows rather than isolated campaigns.
When companies bring in specialists
Freelance expertise helps when a platform is being introduced, replaced or connected to a CRM. It is also useful when campaigns are difficult to maintain, sales and marketing use different definitions, or reporting does not explain conversion paths. Companies in Frankfurt may value professionals who can work remotely while joining on-site workshops when local collaboration is useful.
Skills around the discipline
Marketing Automation projects often require CRM knowledge, lifecycle strategy, copy and content operations, analytics, consent management and basic data modelling. Specialists should understand APIs, webhooks, tracking parameters, template systems and deliverability. They should also be comfortable translating commercial goals into testable workflow rules and measurable outcomes.
What strong experts contribute
Good professionals make automation understandable and controllable. They document triggers, exclusions, data dependencies and fallback paths, then test edge cases before activation. They protect contact quality, avoid unnecessary messages and create reports that different teams can use. In Frankfurt-based projects, clear English communication and, where needed, German collaboration can support effective work with local stakeholders.
Frequently asked questions
What clients ask us most about Marketing Automation — answered in short.
Marketing Automation is used to manage repeatable communication across email, forms, websites and other channels. It can support lead capture, qualification, nurturing, customer onboarding, retention and campaign measurement while keeping CRM data aligned.
Marketing Automation goes beyond scheduled email campaigns by combining behavioural triggers, audience data, lead scoring and CRM workflows. A basic email tool may be enough for newsletters, while automation is more suitable for multi-stage journeys and coordinated sales handoffs.
A strong Marketing Automation specialist often brings CRM integration, analytics, copy operations, consent management and lifecycle strategy. Knowledge of APIs, webhooks, tracking, data structures and deliverability is valuable when workflows span several systems.
Marketing Automation work commonly involves HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Marketo Engage, Pardot and ActiveCampaign. The right platform depends on the existing CRM, sales process, channels, data model and reporting requirements.
The right Marketing Automation experience depends on the project scope, system complexity and consequences of mistakes. A focused campaign setup may need a workflow specialist, while a migration or CRM redesign calls for someone who can handle data mapping, governance, testing and stakeholder alignment.
Marketing Automation projects can usually be delivered remotely because configuration, documentation and testing happen in shared systems. Frankfurt companies may still prefer on-site workshops for process discovery, and language expectations should be agreed before work begins.
Look for Marketing Automation professionals who explain workflow logic, data dependencies, exclusions and measurement clearly. Ask to review their testing approach, documentation style and methods for protecting consent, deliverability and CRM data quality.
A Marketing Automation freelancer is useful when internal teams lack the capacity to implement a platform, repair unreliable workflows or connect marketing data with sales systems. Freelance support can also provide an independent review before a major campaign, migration or process change.
The average hourly rate of freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects is 106 €, which corresponds to a daily rate of about 847 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects, 100% hold at least a Bachelor's degree and 78% hold at least a Master's degree.
On average, freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 2.2 years.
The most common languages among freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects are German (100%), English (100%), and Spanish (36%).
The most common industries among freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects are Professional Services (82%), Manufacturing (64%), and Advertising (55%).
The most common business areas among freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects are Marketing (91%), Information Technology (82%), and Project Management (82%).
Main locations of FRATCH Experts, who have recently used Marketing Automation
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne 
Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
Hamburg 
Munich 
Cologne 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
