Marketing Automation Experts in Frankfurt
matched in minutes from over 15,000 CVs with the power of AI.Hire experts who set up lead nurturing, email journeys, CRM sync, and scoring models for B2B and B2C teams. They work with HubSpot, Marketo, Salesforce Account Engagement, and other core tools, with fast, precise matching to vetted, available freelancers.
Meet FRATCH Experts in Frankfurt, who have recently used Marketing Automation
Sebastian Zwiesler
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Joachim Auster
Last position:
Project Manager HubSpot, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance specialists)
- Serve as communication interface between stakeholders and digital departments
Mike Mandelc
Last position:
Australia (Living & working abroad) at Australia (Living & working abroad)
- Project-based work in marketing automation, process optimization, and content.
- On-site operational assignments in fully English-speaking teams.
- Focus on self-organized work, changing locations, quick onboarding, and a high level of personal responsibility.
- Remote projects for Spartan Race Australia & DMC Europe, among others.
Sylvia Ewerling
Last position:
Grower Insights Market Research at Kynetec
- Conducted 42 expert interviews for 7 projects (Ø 3 weeks each)
- Transcribed and analyzed insights for mid-sized and leading agricultural companies
- Delivered 2 reports (50-100 slides) for Bayer CS within 2 working days
- Surveyed trends and innovations in smart farming and agricultural communication
Eric Bouendeu
Last position:
Quality Assurance Lead (QSV) at Federal Employment Agency
Supported the International Web Presence project of the Federal Employment Agency (IntWeb) in quality management, taking on responsibility for the quality of processes and project deliverables while adhering to BA standards. The project's main goals are to give professionals abroad a quick overview of their chances to move to Germany and to enable them to take the necessary steps in a consistently digital way.
Set the fundamental guidelines using the QA handbook
Summarized test results in QA reports for PLA
Analyzed project outcomes for improvement opportunities
Quality management of requirements analysis (especially processes, methods and tools)
Ensured compliance with SERA guidelines
Created a cross-project test concept
Agreed on sprint completion reports
Conducted formal reviews of deliverables according to guidelines and/or project plan
Acted as contact person for internal audit and external audits by auditors or the Federal Audit Office (BRH)
Technologies: JIRA, Confluence, MS Office, GitLab, Kubernetes
Arne Hook
Last position:
Managing Director at HebRech GmbH & Co.KG
Restructuring the company in a challenging market environment while facing a decline in customers
Introducing clear processes, optimizing workflows, implementing financial guidelines and compliance from the corporate group
Setting up marketing automation for existing customers to curb customer loss
Building an active sales channel for additional services such as the telematics infrastructure
Establishing and launching an agile development process
Merging the Munich site (MUC Vorhammer GmbH) into HebRech GmbH & Co. KG to improve efficiencies
Developing and launching a cloud-based documentation software for midwives
Tim Knebel
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Nina Mann
Last position:
Interim Manager at Resilient Brand Consulting & Communication
- Supporting brands, people and organizations in growth and change processes with a clear brand focus and a digital mindset
- Interim management in strategic brand, marketing and transformation projects
Oliver Gerrits
Last position:
Lecturer (Master's Programs) at Macromedia University of Applied Sciences
- Design and delivery of courses in master's programs
- Teaching practical content at the intersection of strategy, brand, and management
- Supervising project work and practice-oriented case studies
- Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision preparation
- Strong practical relevance with real company examples
Kimia Schneider
Last position:
Green Marketing Advisor at The Sloth Conservation Foundation
- Development and design of sustainable marketing strategies and campaigns to increase awareness and revenue for environmental and wildlife protection projects
- Operational support for implementing targeted and purpose-driven marketing initiatives
- Continuous monitoring, management, and optimization of all marketing activities to improve efficiency and impact
- Advising the team on eco-friendly marketing practices and innovative communication approaches to strengthen brand positioning and visibility in an international non-profit context
- Crafting clear and engaging content to effectively convey complex environmental topics to diverse audiences
Hong T
Last position:
Performance Ads Consultant (Meta) at Agila Hundeversicherung AG
- Created D2C conversion funnels using AI lookalike and interest-based targeting.
- Optimized creative assets with AI copy and image analysis tools.
- Implemented predictive pacing and dynamic budget optimization in Meta Ads.
- Increased lead quality by 30% through iterative audience refinement.
- Scaled profitable ad sets with automated testing and bid strategies.
Discover over 15,000 top freelancers
Statistics of experts using Marketing Automation
Aggregated from the professional profiles of matched freelancers.
Experience
21 years (Germany: 19 years)
Position duration
2.2 years (Germany: 2.6 years)
Positions per freelancer
15 (Germany: 10)
Top business areas
Marketing, Information Technology, Project Management
Top industries
Professional Services, Manufacturing, Advertising
Certification focus areas
Marketing, Project Management, Business Intelligence
Bachelor's degree or higher
100% (Germany: 91%)
Master's degree or higher
78% (Germany: 54%)
Certifications per freelancer
2 (Germany: 3)
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 30 Aug 2026.
About the technology
What it covers
Marketing automation connects campaigns, lead data, and sales follow-up. It is used to trigger emails, segment audiences, score leads, and keep customer journeys consistent across channels. Strong specialists build the logic behind the tool, not just the messages inside it.
Common tools
- HubSpot for lifecycle workflows and CRM-connected campaigns
- Marketo for complex B2B demand generation
- Salesforce Account Engagement, often still called Pardot
- Oracle Eloqua for larger enterprise setups
- ActiveCampaign, Braze, or similar tools for targeted journeys
Typical work
Experts handle workflow design, form routing, data mapping, lead scoring, segmentation, and campaign QA. They also clean up broken automations, reconnect systems after CRM changes, and document how each journey should behave. In Frankfurt, this often means supporting teams that work across German and English markets.
When to bring in help
- A new platform needs setup or migration
- Sales and marketing disagree on lead quality
- Journeys exist, but they are hard to maintain
- Tracking, attribution, or CRM sync is unreliable
- The team needs cover for a launch or backlog
What good specialists do
A strong professional understands both strategy and execution. They know how data fields, consent status, scoring rules, and content timing affect results. They test carefully, write clear handover notes, and make the setup easy for internal teams to keep running.
Frankfurt context
Frankfurt teams often need experts who can work with regional stakeholders, cross-border campaigns, and regulated customer data. Many projects can be done remotely, but on-site workshops help when the CRM, sales process, and automation logic need to be aligned quickly.
Frequently asked questions
What clients ask us most about Marketing Automation — answered in short.
Marketing Automation is used to send the right message at the right point in a customer journey. Companies use it for lead nurture, event follow-up, segmentation, scoring, and handoff to sales. It is most valuable when campaigns depend on data and timing, not one-off sends.
Marketing Automation includes email marketing, but it goes further. Email tools send campaigns; automation tools connect behavior, CRM data, forms, and rules to trigger next steps. If you only need newsletters, a simpler tool may be enough.
Marketing Automation work often centers on HubSpot, Marketo, Salesforce Account Engagement, and Oracle Eloqua. Some teams also use ActiveCampaign or Braze for more focused journeys. The right specialist should know how the tool fits the CRM and the rest of the stack.
A strong Marketing Automation specialist should understand CRM data, email deliverability, segmentation, basic analytics, and consent handling. Clear copy sense helps too, because the best workflow still needs messages that convert. For complex setups, SQL and API knowledge are a plus.
A simple setup can be handled by a specialist who knows the platform and the business rules well. Complex work, such as migration, scoring redesign, or multi-country journeys, needs someone who has already solved similar problems. The key is proven platform work, not broad marketing claims.
Marketing Automation work is often done remotely because the main tasks are inside tools and data flows. Frankfurt can still matter when workshops, stakeholder alignment, or German-language collaboration are important. Many teams choose a hybrid setup for launch phases and then stay remote for maintenance.
A good Marketing Automation professional explains the logic in plain language and shows how they test each path. Look for clean naming, documented rules, reliable CRM sync, and realistic handling of edge cases. Strong work should be easy for your team to review and keep running.
A strong Marketing Automation specialist will ask which platform is in use, what data sources are involved, and what outcome matters most. They should also ask about current pain points, approval steps, and who owns CRM and content. Clear answers on these points prevent rework later.
Of the freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects, 100% hold at least a Bachelor's degree and 78% hold at least a Master's degree.
On average, freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 2.2 years.
The most common languages among freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects are German (100%), English (100%), and Spanish (36%).
The most common industries among freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects are Professional Services (82%), Manufacturing (64%), and Advertising (55%).
The most common business areas among freelancers in Frankfurt, Germany who have used Marketing Automation in their recent projects are Marketing (91%), Information Technology (82%), and Project Management (82%).
Main locations of FRATCH Experts, who have recently used Marketing Automation
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne 
Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
Hamburg 
Munich 
Cologne 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
